Exhibitor Questions - How do I move in my booth vehicle?
Please follow the instructions in the Booth Vehicle Information form for questions related to arrival for all booth vehicles CLICK HERE
Exhibitor Questions - I will be delivering freight in my own vehicle; how do I check in?
A Personally Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. Exhibitors with 400 square feet or less will receive the first 500 lbs. of materials free. Any freight over 500 lbs. will be charged the material handling rate for onsite delivery. Delivery must take place during move-in Saturday and Sunday, 8:00 am - 5:00 pm and Monday, 8:00 am - 2:30 pm. Exhibitors with 450 square feet of freight or larger must be moved as Material Handling by Freeman, and the applicable charges will be billed to your company.
Exhibitor Questions - How do I update my company's Show Directory listing?
Specific instructions on how to update your company's Show Directory listing online will be sent via email to your company's primary contact beginning in July 2026. The deadline to update information to be included in the printed SEMA Show Directory is August 21, 2026 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management* at 909-396-0289.
Exhibitor Questions - How do I remove product from my booth once the Show has started?
Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C104 to remove anything from the Show from 9:00 am, Tuesday, November 3, 2026, through 12:00 pm, Friday, November 6, 2026. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 pm - 4:00 pm on Friday, November 6, 2026.
Exhibitor Questions - Am I allowed to sell or give away product in my booth?
Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval. See the tab labeled 'Promotion and Contest Rules/Application' at www.semashow.com/esm
Attendee - If I have a badge for the SEMA Show, do I need to register for the AAPEX Show, also?
No. One badge allows you entrance into both the SEMA and AAPEX Shows. Please note the AAPEX Show is located at The Venetian & Caesars Forum and is not open on Friday, November 6th. The AAPEX Show is open Tuesday, November 3 – Thursday, November 5, 2026. See www.aapexshow.com for more information on their event.
Attendee - How many people from my company can go to the show? It says "only two (2)."
If it says, "only two (2)" that means the system recognizes your company's name as a Non-Exhibiting Company (NEC). If you have any questions about what it means to have NEC status, contact SEMA Show Management at 909-396-0289 or email regmgr@sema.org.
Attendee - I am unable and/or unwilling to submit the documents required to attend the Show.
The SEMA\AAPEX Joint Operating Committee and the association boards of directors require that Show Management verify that each registrant in attendance is involved in the automotive industry. If you have any questions or concerns, please contact customer service Monday - Friday, 9:00 am to 6:00 pm, CENTRAL TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com.
Attendee - I don't have access to the Internet, or I do not want to register online. How can I register?
You may register onsite, but depending upon the day and time you arrive, the lines for new, onsite registration may be lengthy. You will also need to bring with you to the Show your qualification documentation and a government-issued photo ID (such as a passport or driver's license). If you do not have this paperwork with you, you will not be able to complete registration.
Media - What if I need to change a an exhibiting staffer's name on his or her badge?
Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor registration area. The incorrect badge will need to be surrendered onsite in Exhibitor registration to receive the new, updated one.
