By SEMA News Editors

The strength and momentum of the global automotive aftermarket are on full display in the 2026 SEMA Show floorplan, now live on the SEMA Show website at semashow.com/floorplan. Spanning the full spectrum of specialty equipment, from performance and racing to trucks, SUVs and off-road, powersports, accessories, tools and equipment and emerging technology, the layout reflects an industry continuing to innovate, investing with confidence and preparing to exhibit at this year's Show.

Exhibitor commitments have already surpassed 1 million net sq. ft. of exhibit space and include more than 2,000 brands ready to welcome a global audience to Las Vegas and the newly renovated convention center November 3-6. Through the support and growth of the aftermarket, the SEMA Show consistently ranks as one of the largest and best-attended trade shows in the country. 
 

The floorplan reflects broad-based participation across segments and makes a clear statement about the specialty-equipment marketplace: companies are innovating, launching and scaling. As the industry continues to evolve, the 2026 SEMA Show is designed to connect buyers with the brands, products and people driving the aftermarket forward.
 

"The 2026 SEMA Show floorplan reflects a resilient, growing global aftermarket, one that continues to invest in innovation, product development and new customer connections," said SEMA Vice President of Events Tom Gattuso. "What you see on the floorplan is a powerful statement about the industry. Brands are showing up with purpose, and buyers are coming because this is where business gets done and trends take shape."
 

Major OEM Participation Adds Momentum to 2026

The 2026 SEMA Show will feature strong participation from major automakers and performance organizations, reinforcing the event's role as the global meeting place where original equipment manufacturer (OEM) and aftermarket innovation intersect. Participating OEMs for 2026 include Ford Motor Company, Honda Racing Corp. (Honda/Acura), Mitsubishi, Nissan, Stellantis (with representation from Dodge, Jeep and Mopar) and Toyota North America.
 

"The enthusiast community is central to Ford Motor Company; we are a passion brand in every segment that we participate in. And the way we win with our audience is to meet them where they are, and they're at SEMA," said Ford Customization Executive Director Matt Simpson. "We are thrilled this year to increase our investment and presence at SEMA to show off what we're working on, from our latest Ford Custom Garage offerings, to our growing Ford Racing Parts business, to our heritage crate engines."
 

"This year, Ford will engage SEMA enthusiasts on a new level, offering consumers unprecedented opportunities to compete and customize directly with Ford," said Simpson. "We invite you to visit our booth to connect with our team and partners and to see firsthand how we are bringing vehicle customization to the masses at an impressive scale."
 

Signature Experiences Return, Built for Discovery, Competition and What's Next

A strong floorplan is only part of the story. The 2026 SEMA Show will bring back key experiences that drive product discovery, spotlight craftsmanship and explore emerging trends shaping the industry. The New Products Showcase will highlight the latest launches and solutions across categories. Battle of the Builders will return to celebrate elite vehicle builds and the creativity that defines the aftermarket. The FutureTech Studio will offer a forward-looking window into advanced vehicle technologies and the ideas influencing what comes next for the aftermarket.

"Attendees are going to feel the momentum the moment they hit the halls: more product discovery, more hands-on experiences and a layout that makes it easy to navigate and find the solutions they came for," said SEMA Trade Show Director Andy Tompkins. "Whether you're here to source new products, meet with suppliers or see the industry's best builds and latest tech, 2026 is set up to deliver a week that's productive, energizing and inspiring."

"SEMA Week" Experience: Business First, Public Friday and SEMA Fest Friday Night

The 2026 SEMA Show will anchor a broader "SEMA Week" experience, beginning with the business-focused trade show early in the week, transitioning to public access on Friday, November 6, and concluding Friday night with SEMA Fest, a signature celebration of automotive culture and music that extends the energy of the show beyond the exhibit halls.
 

Qualified attendees can secure a SEMA Show badge for $50 through June 26. Attendees are also encouraged to make hotel reservations at the guaranteed lowest available rates through SEMA's official hotel provider.
 

While space is limited, high-quality exhibit locations remain available. Visit semashow.com/exhibitor or email sales@sema.org for more information.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

By SEMA Magazine Editors

Relive the best of customization and car culture from the most recent event before registering to attend this year's SEMA Show, November 3-6, Las Vegas.

Throughout four dynamic days in Las Vegas, the annual SEMA Show reiterated its role as the automotive aftermarket's premier business event. With 150,000 industry professionals, 2,300 exhibiting brands––including 500 first-time participants––and media from 140 countries gathering at the Las Vegas Convention Center (LVCC), the 2025 Show once again delivered an unequaled, concentrated environment for innovation, collaboration and growth. 

"The SEMA Show stands as the global hub for automotive innovation and commerce," said SEMA CEO Mike Spagnola. "It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide."

Consumer spending on aftermarket accessories reached $52.65 billion in 2024, underscoring the vibrancy of an industry contributing an estimated $337 billion annually to the U.S. economy while supporting more than 1.3 million jobs. And the excitement and power of that industry was on full display at the annual trade gathering, showcasing a sector that continues to thrive and expand worldwide.

"The SEMA Show is a global pop-up marketplace where business and culture intersect," said Tom Gattuso, SEMA vice president of events. "This year highlighted the industry's ability to adapt and innovate, from emerging propulsion technologies to next-generation customization trends. By connecting manufacturers, buyers and enthusiasts in one dynamic environment, the Show continues to both shape and reveal the future of automotive performance and personalization."

Representing a dynamic crossroads for commerce and creativity, the 2025 SEMA Show provided an unparalleled strategic platform for companies to launch products, forge partnerships and gain insights into emerging trends. Thousands of new products debuted across the LVCC campus, including hundreds featured in the Show's New Products Showcase, setting the tone for one of the most innovative product cycles in history.

In short, there are simply no words to describe a trade event of this size and scope. You literally must see it to believe it. In that spirit, SEMA magazine is pleased to present this photographic essay reliving some of the major highlights, sights and excitement of the 2025 SEMA Show.

INNOVATION AND OPPORTUNITY

PASSION AND BUSINESS

VEHICLES AND DEMONSTRATIONS

LEADERS AND LEGENDS

CULTURE AND COMMUNITY

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 By SEMA News Editors

SEMA Show organizers know travel costs can add up, which is why they've partnered with several airlines to offer exclusive discounts for attendees heading to the 2026 SEMA Show, November 3-6, in Las Vegas.

With these deals from exclusive SEMA Show partners--detailed below--attendees can take advantage of airfare savings while planning their trip to the industry's premier automotive aftermarket event.

Airline Discount Codes for 2026 SEMA Show Attendees

All codes are valid for travel dates October 27 through November 9, 2026.

Can't view the table? Scroll to the bottom of it for the text-only details.

Alaska Airlines
7% off published fares 
October 27-November 9 
CMO943
800-445-4435 (fee applies to phone reservations)
alaskaair.com

Delta Air Lines
3%, 5% or 8% discounts*
October 27 - November 9
NY4K4
800-328-1111***
Click here to book on the Delta Air Lines website.

Southwest Airlines
Up to 10% off Choice Extra and Choice Preferred
October 31-November 9
Click here to book on the Southwest Airlines business website.

United Airlines
2%, 5% or 7% discounts*
October 27-November 9
ZS5W757550
800-426-1122**
Click here to book on the United website.

Don't forget to book your hotel through the SEMA Show's official provider, onPeak, to secure the best rates, flexible booking options and rewards points. Skipping the official block could mean leaving money--and perks like MGM Collection with Marriott Bonvoy rewards points--on the table, so lock in your room early to make the most of your 2026 SEMA Show experience. Book here or click the button below:

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com. 

*Depending on fare class, applicable in most regions.
 

**United Airlines' Meetings Reservation Desk from 7:00 a.m.-8:00 p.m. CDT, Monday–Friday (closed for major U.S. holidays) at 800-426-1122 for booking assistance. Booking fees are waived for United Meetings reservations. International customers may contact their local United Reservation Desk.
 

***You may also call Delta Meeting Network at 800-328-1111, Monday–Friday, 8:00 a.m.–6:30 p.m. (EDT) and refer to Meeting Event Code NY4K4. Please note there is no service fee for reservations booked and ticketed via the Delta Airlines' reservation 800 number.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

By SEMA News Editors

Want to get more out of your 2026 SEMA Show experience? Start planning your evenings now with SEMA's official after-hours event partner Jampack.

From private client dinners and networking events to the industry's biggest celebration and the return of SEMA Fest, a packed lineup of after-hours experiences will help attendees and exhibitors make the most of every day--and night--during SEMA Week in Las Vegas, November 3-6.

To help participants make the most of their time in Las Vegas, SEMA has partnered with Jampack, the official after-hours event partner for the 2026 SEMA Show.

Let Jampack Handle Your SEMA Show After-Hours Plans in Vegas

Whether you're hosting customers, entertaining prospects, rewarding employees or simply looking to connect with fellow industry professionals, Jampack can help create a memorable experience beyond the convention center.

For exhibitors, Jampack offers planning assistance for team dinners, customer receptions, private events, group outings and other off-site experiences. From venue selection and logistics to local expertise and execution, exhibitors can leverage Jampack to simplify planning while focusing on their business objectives during the Show.

Plan your customer event, team outing or private reception with Jampack. Click here to get started.

Attendees can also take advantage of exclusive networking and dining experiences designed to bring together automotive professionals in a more relaxed setting.

Among the experiences currently planned are:

After-Hours Networking Event

• Wednesday, November 4
• 8:00 p.m.–10:00 p.m. PST
• Open bar included
• Location to be announced

Dining Experience

• Thursday, November 5
• 6:00 p.m.–8:30 p.m. PST
• Resorts World Las Vegas

Join fellow attendees for exclusive networking and dining experiences during SEMA Week. Click here to learn more.

Whether you're looking to strengthen existing relationships or meet new industry contacts, these events offer additional opportunities to connect with exhibitors, buyers, manufacturers, builders and industry leaders after the day's business is complete.

End Your 2026 SEMA Week at SEMA Fest

On Friday, November 6, SEMA Fest returns to Las Vegas with an unforgettable combination of live music, motorsports demonstrations and automotive culture.

While the 2026 artist lineup remains under wraps, pre-sale tickets are available now at the lowest available pricing before the lineup is announced. Previous SEMA Fest events have featured major headline acts alongside high-energy motorsports attractions, making it the ultimate finale to SEMA Week.

The event also provides a unique opportunity for the industry to engage directly with automotive enthusiasts while celebrating the culture that drives the aftermarket forward.

Celebrate the Industry's Best at SEMA Industry Honors

The week's official after-hours programming continues on Thursday, November 5, with the 2026 SEMA Industry Honors at Fontainebleau Las Vegas.

The industry's premier awards celebration will recognize the people, companies and innovators helping shape the future of the specialty-equipment marketplace. Guests will enjoy a cocktail-hour reception beginning at 6:00 p.m. PST, followed by the awards ceremony and an exclusive after-party featuring live music, late-night bites and cocktails.

Tickets are available now for $50 and include hors d'oeuvres and access to an open bar throughout the evening.

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center or contact Registration Customer Service at 508-743-8571 and aapexsema@maritz.com.

More to Come: Stay Tuned for More Event Announcements

Additional after-hours events, networking opportunities and special experiences will be announced as the 2026 SEMA Show approaches.

Whether you're planning a private customer reception, attending an industry celebration or wrapping up the week at SEMA Fest, now is the time to begin building your SEMA Week itinerary.

For exhibitors interested in planning private events and group experiences, visit Jampack's SEMA Show services page. Attendees can learn more about upcoming after-hours events during the registration process and through future SEMA Show announcements.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.

By SEMA News Editors

 

The New Product Showcase is one of the most important destinations at the SEMA Show. It's where innovation is celebrated, discovery is constant and attendees instinctively slow down to explore what's new. It's also where SEMA makes a clear promise to exhibitors: your product will be seen.
 

Exhibiting at the 2026 SEMA Show? Entries for the New Products Showcase will be open soon. Stay updated on all of the latest SEMA Show information with SEMA News and semashow.com.
 

What's been historically difficult to prove is how often those products were actually seen and if that visibility translated to meaningful engagement.
 

That challenge led SEMA to partner with FastSensor to measure the New Product Showcase at the most recent SEMA Show, pairing the energy of the floor with behavioral data to understand how attendees truly experienced the space and how that value could be communicated back to exhibitors.
 

FastSensor's data validated the Showcase's role as a discovery engine. Over the course of the show, the Showcase generated more than 620,000 brand impressions and nearly 614,000 exhibit hall attendees walked just outside the Showcase footprint. Positioned near a major hall entrance, the space delivered sustained, high-density visibility repeatedly throughout the show. Visibility was only the starting point.
 

FastSensor also revealed that thousands of people entered the Showcase. Inside the space, engaged visitors spent meaningful time exploring products and sections. On average, these visitors spent 21 minutes in the New Products Showcase, far beyond a quick pass-through. Nearly 45% of the qualified visitors engaged even more deeply, exploring specific product sections or multiple sections with sustained dwell.
 

Reviewing the data, SEMA Trade Show Director Andy Tompkins captured the opportunity clearly.

"It's really interesting to see where the audience eyeballs are actually gathering. And as attendees engage with products in the Showcase, it became an invitation to visit the Exhibitor's booth to learn more," Tompkins said.

When FastSensor layered engagement data onto the floor plan using heatmaps and journey analysis, the story became even clearer. Central, hands-on product areas consistently drove higher engagement and longer dwell.
 

The data also challenged exhibitor assumptions about their product placement within the Showcase.
 

As SEMA Trade Show Operations Manager Justine Hubbard noted, "Though the SEMA Show is bustling in all areas and sections, we did have exhibitors who didn't think they were in a good spot. Seeing the heatmap––where their area was a bright red engagement hotspot––completely changed that conversation."
 

For the first time, SEMA could separate product performance from perception and validate placement decisions with objective proof. The impact went beyond a single report.
 

"SEMA had been looking for a solution to track attendee data in this marquee area to help promote the value of the Showcase in new ways. We found that with FastSensor," said Hubbard.
 

The New Products Showcase has always delivered buzz and discovery. What FastSensor added was clarity––giving SEMA a new way to explain, defend and elevate the value of the Showcase with evidence to match the experience.
 

Want to take advantage of this powerful lead generator at the 2026 SEMA Show? New Products Showcase entry forms will open soon. Keep an eye on SEMA News and semashow.com for the latest updates. 
 

FastSensor is the official data and measurement partner of the SEMA Show and offers a variety of solutions to track engagement for exhibitors. Visit hs.fastsensor.com/sema-2026 to learn more.

 

By SEMA News Editors

The 2026 SEMA Show offers exhibitors countless opportunities to connect with buyers, media and industry professionals. One of the most effective ways to expand your reach before and during Show week––November 3-6 in Las Vegas––is through advertising in SEMA magazine, distributed exclusively to automotive aftermarket professionals.

 

Advertising opportunities include traditional print ads in a variety of sizes, as well as premium placements such as polybags, belly bands, cover wraps and inserts.

 

Among the upcoming opportunities is "The Guide," SEMA's special pre-Show publication designed to help attendees plan their experience before arriving in Las Vegas. Mailed to 30,000 industry professionals one month before the Show, the issue highlights new products, Show features, industry trends, special events, exhibitor and education listings, transportation information and more.

 

Also available is "The Directory Issue," which includes an additional 22,500 copies distributed on-site during the SEMA Show. This attendee resource features a Show floorplan, first-time and spotlight exhibitors, event schedules, media partners, exhibitor listings by category, celebrity appearances and other essential information attendees use throughout Show week.

 

For exhibitors seeking even more exposure, digital advertising opportunities offer another powerful way to connect with buyers. Advertising in SEMA News, the newsletter distributed to more than 200,000 industry contacts each morning of the event, provides a timely way to showcase new products, promote booth activities and stay top of mind with attendees throughout the week.

 

Not sure which option is the best fit for your company? Contact the sales representative for your category to learn more and reserve your advertising space:

 

BUSINESS SERVICES, GLOBAL TIRE EXPO, WHEELS & ACCESSORIES

Brian Paik
909-978-6677
brianp@sema.org

 

COLLISION REPAIR & REFINISH

Amy Bartz-Simmons
909-378-4863
amyb@sema.org

 

HOT ROD ALLEY, MOBILE ELECTRONICS & TECHNOLOGY, RESTORATION MARKETPLACE, TOOLS & EQUIPMENT

Scott Hartwick
909-378-4857
scotth@sema.org

 

POWERSPORTS / SXS / LIFESTYLE

Mike Ausec
909-978-6695
mikea@sema.org

 

RACING & PERFORMANCE

Becca Butler
909-378-4864
beccab@sema.org

 

Jeff Dahlin
949-373-9220
jeffd@sema.org

 

Celina Kluba
909-323-9346
celinak@sema.org

 

Julie Freier
317-969-1541
julief@sema.org

 

RESTYLING & CAR CARE ACCESSORIES, RACING & PERFORMANCE

Willie Yee
909-978-6661
williey@sema.org

 

TRUCKS, SUVS & OFF-ROAD

Alan Josse
909-978-6666
alanj@sema.org

 

 

By SEMA News Editors

SEMA is expanding the SEMA Show's powersports presence by launching a dedicated Powersports/Side-by-Side (SxS)/Lifestyle section at the 2026 SEMA Show, held November 3-6 in Las Vegas. This strategic expansion creates a unified home for the rapidly growing intersection of the automotive and powersports communities.

The initiative is a direct response to clear market demand and the evolving habits of the modern enthusiast. SEMA research confirms that the crossover between these worlds is seamless: the vast majority of enthusiasts do not limit themselves to a single vehicle type, often owning a combination of modified trucks, SUVs and various recreational powersports vehicles.

"This expansion is a bold step forward in SEMA's mission to serve the entire enthusiast ecosystem," said SEMA Vice President of Events Tom Gattuso. "Powersports has always been an integral part of SEMA's DNA, and we are now providing this community with the dedicated platform it deserves. By integrating powersports and related lifestyle products into our Show floor, we are creating a more powerful, unified resource for the aftermarket. This move celebrates the natural synergy between automotive and outdoor recreation, ensuring our members have the advocacy, resources and product discovery platform they need to thrive in a modern, evolving market."

A Dynamic Activation in the West Hall

The Powersports/SxS/Lifestyle section will be anchored in the West Hall, utilizing a layout designed for long-term growth. The location offers unique access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

The Show floor will undergo an evolution to group Trucks, Off-Road and Powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:

• Motorcycles and dirt bikes
• Side-by-Sides
• Trailers and tow vehicles
• Related adventure lifestyle gear and accessories

New and returning manufacturers are already showing excitement for the expanded section.

"We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."

An Integrated Attendee Experience

For attendees, the new layout enhances business opportunities by placing complementary products in a single, high-energy destination.

"Attendees can expect an immersive and highly interactive experience that mirrors how they actually live and work," said SEMA Trade Show Director Andy Tompkins. "By grouping powersports and lifestyle gear alongside our world-class truck and off-road sections, we are providing an unmatched opportunity to see the latest in the adventure market."

Market-Aligned Synergy

SEMA's membership is already a powerhouse in the powersports sector. According to SEMA Research, 60% of specialty-equipment manufacturers already produce products for at least one type of powersports or recreational vehicle, while 47% of retailers and installers sell to these segments.

Beyond the Show floor, SEMA offers members tools to modernize their businesses, including data resources, technical services and a powerful unified voice to protect the industry's future. Through the acquisition of the Off-Road Business Association (ORBA), SEMA has strengthened its presence in Washington, D.C., and Sacramento, California, to fight for land-use protection and motorized recreation access--issues that are critical to the survival of the powersports industry.

The new section allows the entire ecosystem to gather, learn about the latest products, take part in cutting-edge education to grow businesses and careers, and unite to solve opportunities and challenges facing the powersports marketplace.

Important Deadlines

Interested exhibitors can learn more and reserve a booth at www.semashow.com/powersports, or by contacting Mike Ausec, industry sales director, powersports and lifestyle, at mikea@sema.org or 714-213-1584.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com