WHY EXHIBIT? Exhibiting at the show puts your latest products in front of more than 70,000 buyers from every segment of the specialty equipment industry, including buyers looking for YOUR products. ABOUT SEMA SHOW BUYERS The SEMA Show delivers quality buyers with the power to make or influence buying decisions. The lesson is simple: You need to see more than 70,000 buyers—decision-making, money-spending buyers. They come every year to see companies like yours and the new products and resources that make this the premier event in the automotive aftermarket industry. Plan to order products from exhibitors after the SEMA Show. Are more likely to buy from an exhibitor at the SEMA Show. Come to the SEMA Show to keep up on trends. Come to the SEMA Show to see new vendors. STEP 1: STEP 1: RESERVE YOUR BOOTH BOOTH RATE AND SIZING SEMA/TIA Member* Rate: $21.95 per net sq. ft. Non-member rate: $36.95 per net sq. ft. *SEMA Membership application available on the Exhibit Space Rental Application. Minimum Size: 100 net sq. ft. (10' x 10') Island booths: add $3,990 to above rates. Peninsula booths: add $1,000 to above rates. WHAT'S INCLUDED WITH YOUR BOOTH PURCHASE 1 FREE New Products or Featured Products Showcase entry Company listing in the official SEMA Show Directory for booth assignments confirmed by August 23, 2020. After August 23, companies will be added to the Addendum Company listing in the official SEMA Show Pocket Guide for booth assignments confirmed by August 23, 2020 Company and product listing throughout the year in the official SEMA Show online floorplan and directory FREE booth vehicle spotting Access to Education Day Seminars 8-ft. drape backdrop (except island exhibits) 3-ft. side divider drapes for linear booths One SEMA Industry Awards Reception and Banquet ticket for each 100 sq. ft. of exhibit space (while tickets last; must reserve tickets, maximum 10 tickets per exhibitor) Exhibitors with 400 sq. ft. of exhibit space or less will receive up to 500 lbs. of material handling FREE, with no restrictions on how it arrives to the show. RESERVE YOUR BOOTH STEP 2: STEP 2: REGISTER YOUR STAFF Now that you have a booth, it's time to register your staff. The earlier you register your staff, the sooner you can start to make your SEMA Show plans successfully come to life. And, if you register your staff before the October 2020 badge mailing deadline, you won't have to pick up badges on site. One less thing to do is a good thing. REGISTER YOUR STAFF SHOW SECTIONS SHOW SECTIONS Click on the hall areas of the map below to view the SEMA Show floorplans. NEW PRODUCT SHOWCASE NORTH HALL & WESTGATE 1 First Time & Featured Exhibitors Located in the Westgate Las Vegas Resort & Casino, the First Time & Featured Exhibitors is a one-stop shop to all new and innovative brands. 2 Collision Repair & Refinish More than 200 exhibitors will be displaying products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs. 3 Mobile Electronics & Technology This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology. 4 Restyling & Car Care Accessories Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories. 5 Tools & Equipment Featuring a wide variety of products more than 200 exhibitors will be featuring shop tools and equipment, uniforms and other supplies. CENTRAL HALL 6 Racing & Performance More than 500 exhibitors make up this show section of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions. 7 Restoration Marketplace This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older. 8 Hot Rod Alley With over 100 exhibitors and the HRIA/ARMO location you will find products and services for street rods, hot rods and early-production vehicles. 9 Featured Exhibitors Located in the Racing Annex, this section was created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show. This area showcases companies and is a one-stop shop to all new and innovative brands. SOUTH HALL UPPER 10 Trucks, SUVs & Off-Road Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories. Watch four-wheelers demonstrate the latest in off-road excitement at the Off-Road Proving Ground. 11 Powersports & Utility Vehicles This section of South Hall-Upper features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters. 12 Business Services Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products. 13 First Time & Featured Exhibitors Created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show, this is a one-stop shop to all new and innovative brands. SOUTH HALL LOWER 14 Global Tire Expo This section of Lower South Hall features more than 200 exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations. 15 Wheels & Accessories Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing. PERFORMANCE PAVILION 16 First Time & Featured Exhibitor Created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show, this is a one-stop shop to all new and innovative brands. STEP 3: STEP 3: BOOK YOUR TRAVEL AND LODGING HOTEL BOOKING ALERT Please be vigilant if approached by any other company or service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts. Reservations made through an agency other than onPeak will be at your own risk. If you are contacted by another housing company trying to sell hotel rooms, please notify Show Management at 909/396-0289. COMPANIES TO AVOID Such companies to avoid, as they are not affiliated with the SEMA Show include: Book My Rooms, LLC Convention Housing Management Convention Expo Travel Elite Corporate Planners Exhibition Housing Services Expo Housing Global Housing Management (GHM Travel) HDMC Group IEP Group International Events Le Company LLC Skyline Housing TradeShow Housing WholesaleTravelPlanners Exhibition Reserve AIRFARE DISCOUNTS SEMA Show organizers have been working with major air carriers to secure discounted airfare for 2020 SEMA Show attendees. Alaska, Delta and United are among the airlines offering the following discounts on round-trip airfare to Las Vegas. Alaska Airlines: Discount: 7% off published fares Valid Travel Dates: October 27 – November 10. To make airline reservations Online Reservations: www.alaskaair.com and enter discount code ECMD130 Phone Reservations: Group Desk at 1-800-445-4435, a $15 per-person ticketing fee will be applied to phone reservations Delta Airlines Discount: Ranges from 5%–10% on full/unrestricted airfares to 2020 SEMA Show applicable to United States-Canada-originating passengers only.. Valid Travel Dates: October 29 – November 11, 2020. Online Reservations: www.delta. com and enter the Meeting Event Code NY336 in the box provided on the Book A Flight page. Phone Reservations: Delta Meeting Network Reservations at 1-800- 328-1111, no service fee applied to phone reservations. United Airlines Discount: 5% or more. Valid Travel Dates: October 31 – November 9, 2020. Online Reservations: www.united. com and enter your offer code ZJCT820881 in the Promotions and Certificates box when searching for your flights. Phone Reservations: United Meetings at 1-800-426-1122, provide them with the following information, Agreement Code: 820881, Z Code: ZJCT. Please note that a service fee will be collected per ticket when booking by phone. STEP 4: STEP 4: EXHIBITOR SERVICE MANUAL ACTIVATE YOUR BOOTH SEMA Show Management has assembled vital exhibitor information in one place for your convenience. The Exhibitor Service Manual contains the following information: Guidelines and Policies Deadline Dates Marketing Opportunities Meeting-Room Applications Vehicle/Car Display Opportunities Target Times—When Your Freight Must Be at Your Booth General Service Contractor Information Shipping Information This online exhibitor service manual will be invaluable to exhibitors as you plan for the SEMA Show. EXHIBITOR SERVICES MANUAL EXHIBITOR RULES AND REGULATIONS EXHIBITOR DISPLAY REGULATIONS EXHIBITOR SERVICES MANUAL EXHIBITOR RULES AND REGULATIONS EXHIBITOR DISPLAY REGULATIONS STEP 5: STEP 5: DRIVE TRAFFIC TO YOUR BOOTH THE NEW PRODUCTS SHOWCASE Exhibiting at the show puts your latest products in front of more than 70,000 buyers from every segment of the specialty equipment industry, including buyers looking for YOUR products. ENTRY FEES First product entered in one category in the New Products Showcase is free. Additional $75 per product category before October 9, 2020 $150 per entry thereafter. No refunds provided after October 9, 2020. Entries submitted on-site will be accepted on a spaceavailability basis. REGISTER YOUR PRODUCTS RULES AND REGS SPOTLIGHT The New Products Showcase is the number one destination of attending buyers and media.. 1st ENTRY FREE There is no charge for your first product entry in the Showcase. Additional entries are just $75*. BOOTH TRAFFIC Participation is a proven driver of additional traffic to your booth. LEAD LIST Receive a post-show report of everyone who scanned your products. ADDED PUBLICITY Products are featured on the SEMA Show App, SEMA news and www.SEMAphotos.com STEP 6: STEP 6: SPONSORSHIPS - GET VISIBILITY BEYOND YOUR BOOTH Make your mark at this year's SEMA Show with these great sponsorship opportunities: Hanging Banners Rig and Display Space Aisle Signs Digital Banners Billboards and Directional Signage Carpet/Floor Ads SEMA Publications These and many more of SEMA's marketing opportunities will allow you to maximize your exposure at the 2020 SEMA Show. To learn more about these and many more marketing opportunities, Click below. DOWNLOAD THE SPONSORSHIP BROCHURE STEP 7: STEP 7: GETTING TO THE LAS VEGAS CONVENTION CENTER HOTEL SHUTTLES The complimentary morning and afternoon hotel shuttles transports Showgoers to-and-from the Las Vegas Convention Center and official hotel partners. Hotel shuttles will carry an average of 55 passengers and will be marked with a route number. Route numbers will coordinate with which hotel properties they service. SEMA Show pick-up/drop-off locations Include: Westgate Las Vegas Resort & Casino North Hall Door 10 East end of the Performance Pavilion Shuttles will run every 20 - 30 minutes. The route numbers and pick up locations at each hotel are as follows*: *Routes, pick up times and locations are subject to change. HOTEL BOARDING LOCATION ROUTE # Aria Resort and Casino Las Vegas Tour Bus Lobby 5 Bally's Hotel and Casino North Entrance Tour Bus Area 10 Bellagio Tour Bus Area 9 Caesars Palace Hotel and Casino Planet Hollywood Sign 9 Circus Circus Hotel Outside Main Entrance 2 Cosmopolitan of Las Vegas Right of Main Lobby 4 Delano Las Vegas Mandalay Bay Tour Bus Lobby 13 Elara PH Tour Bus Area 8 Excalibur Rotunda Entrance 7 Flamingo Las Vegas Tour Bus Area 11 Golden Nugget Carson Tower Entrance 12 Hard Rock Hotel and Casino Main Lobby 8 Harrah's Las Vegas Tour Bus Area 11 Hilton Grand Vacation Suites Las Vegas Curbside on Karen Ave 1 Hilton Grand Vacations at Flamingo Flamingo Tour Bus Area 11 Hilton Grand Vacations on the Strip Outside Main Lobby 2 Luxor Hotel and Casino Excalibur Rotunda Entrance 7 Mandalay Bay Tour Bus Lobby 13 MGM Grand Hotel and Casino Grand Garden Entrance 8 Mirage Hotel and Casino North Valet Entrance 3 Monte Carlo Resort and Casino Tour Bus Area 6 New York New York Main Entrance 6 Paris Las Vegas Walk to Bally's 10 Planet Hollywood Resort and Casino Tour Bus Area 8 Signature @ MGM Grand Walk to MGM Grand Garden Entrance 8 SLS Las Vegas Hotel & Casino Tour Bus Area - Las Vegas Blvd. 1 Stratosphere Casino Hotel and Tower North Tour Bus Lobby 1 The Cromwell Walk to Flamingo 11 The LINQ Hotel Walk to Harrah's 11 Treasure Island Right of Main Entrance 3 Tropicana Las Vegas North Entrance 13 Trump Hotel Las Vegas Curbside at Main Entrance 3 Vdara Hotel and Spa Walk to Aria 5 W Las Vegas Tour Bus Area - Las Vegas Blvd. 1 Westin Las Vegas Right of Main Entrance 10 SEMA-TO-AAPEX SHUTTLES The complimentary SEMA-to-AAPEX shuttle service transports Showgoers to-and-from the SEMA show at the Las Vegas Convention Center and the AAPEX Show at the Sands Expo Center. Shuttles will run every 5-10 minutes. Tuesday-Thursday, 7:30 a.m.–6:30 p.m. Friday, 7:00 a.m. - 10:30 a.m. and 2:00 p.m.–5:00 p.m. (no midday service). SEMA Show pick-up/drop-off locations Include: The east end of the Performance Pavilion North Hall Door 10. SEMA SHOW LOOP SHUTTLES The complimentary SEMA Show shuttle loop transports Showgoers from one side of the LVCC to the other. Shuttles will run every 15 minutes. Tuesday–Thursday, 8:00 a.m.–6:00 p.m. Friday, 8:00 a.m.–4:00 p.m. SEMA Show pick-up/drop-off locations Include: Westgate Las Vegas Resort & Casino North Hall Door 10 East end of the South Hall East end of the Performance Pavilion. "SEMA Show Loop" marked minibuses carry up to 25-passengers. AIRPORT SHUTTLES The SEMA Show airport shuttle service transports Showgoers to McCarran International Airport. Shuttles will run every Thursday, 7:00 a.m.–6:30 p.m. Friday, 7:00 a.m.–6:30 p.m. SEMA Show pick-up locations Include: North Hall Door 10 East end of the Performance Pavilion. The one-way trip cost is $10 per person, cash only. Pay at the bus. TAXIS & LIMOUSINES There are 2 designated drop-off and pick-up areas during the SEMA Show. The east side of the Performance Pavilion Blue Lot on the East end of the Grand Lobby, (adjacent to the Central Hall.) UBER/LYFT Designated drop off/pick up locations are: East side of the Performance Pavilion Blue Lot on the East end of the Grand Lobby, adjacent to the Central Hall, for Showgoers using Uber or Lyft to get to and from the LVCC SHOW PARKING Las Vegas Convention Center - Platinum Lot: $10.00 Monday, November 4 - Thursday, November 8, 2020 Only a limited number of parking spots available. STRIP & DOWNTOWN EXPRESS (SDX) Visit www.rtcsnv.com for details. FOR NAVIGATION TO LVCC PARKING, USE THE FOLLOWING ADDRESS Platinum Lot: 937 East Desert Inn Rd, Las Vegas, NV 89109 EDUCATION EDUCATION 70+ free and 30+ paid education sessions give exhibitors and attendees an opportunity to sharpen their skills, boost their knowledge of the latest industry trends and learn about the latest business best practices. The 2020 SEMA Show Call for Speakers is Now Open The SEMA Show provides an unparalleled platform for innovative thinkers to share their ideas, technologies and industry expertise. We are now accepting proposal submissions that reflect current trends, ideas and discoveries within the automotive aftermarket industry. LEARN MORE AND APPLY FAQ FAQ FREQUENTLY ASKED QUESTIONS GENERAL INFORMATION I am an exhibitor, is there a comprehensive list of everything I need to know about services, registration credentials, and details for my participation in the SEMA Show? Yes. The Exhibitor Manual is available on-line at www.semashow.com/esm. If you require assistance or need more information, contact SEMA Show Management at 909.396.0289, or e-mail email@example.com Where can I find an exhibitor list for the SEMA Show? A map and list of 2020 SEMA Show exhibitors is available at www.semashow.com/floorplan. What are the Show hours? The SEMA Show Hours Are: • Tuesday, Nov. 3: 9:00 am — 5:00 pm • Wednesday, Nov. 4: 9:00 am — 5:00 pm • Thursday, Nov. 5: 9:00 am — 5:00 pm • Friday, Nov. 6: 9:00 am — 4:00 pm How do I reserve a meeting space? You must be a SEMA Show exhibitor to reserve a meeting room at either the Las Vegas Convention Center or any Las Vegas hotel. Exhibitors can reserve a meeting room by completing the Meeting Space Reservation Form in the online Exhibitor Manual. Can I have a meeting in my booth before or after Show Hours? If you are an exhibitor you may host a meeting or event in your booth either two hours prior to the Show opening or two hours after Show close, with Show Management approval. Please complete the Booth/Outside Events Form in the online Exhibitor Manual. What is "suitcasing" and what do I do if I witness it? "Suitcasing" is when any non-exhibitor tries to sell their products or services to attendees or other exhibitors at the Show. This includes having meetings, providing merchandise, samples, catalogs or any other materials. This is not permitted at the Show. If you witness a "suitcaser" during the SEMA Show, contact the Show Management Office at 702.943.3505 or your floor manager immediately. What is a Non-Exhibiting Company (NEM)? If a company qualifies to exhibit in a booth space at the Show, but chooses not to exhibit, wishing only to register employees to attend (walk the exhibits), they will be classified as an NEM. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEM), a higher registration fee of $200 each will be required to register. Non-exhibiting companies are limited to registering two (2) people, attending no more than two (2) shows. What is "outboarding" and what do I do if I witness it? "Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702.943.3505 or your floor manager. To contact Show Management in advance of the Show, please call 909.396.0289. What is the photography policy? Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. Exhibitors are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information. What is appropriate attire when attending the SEMA Show? The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel. I have questions about my booth space. Who do I contact? Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email firstname.lastname@example.org to be put in touch with your account manager. How do I change my company's designated key contact? If you need to change your company's designated key contact, we must receive the request in writing. Please email the new key contact's name and email address to MargaretR@sema.org. May I bring my child to the show? No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth. How can I order tickets to the Special Events and educational sessions? Tickets for the special events and educational sessions are available when registering for the Show. If you have already registered and would like to order special event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail. Can I bring a guest? No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Other than a legal spouse, everyone must register and be approved to receive a badge. The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. Guests do not qualify to receive a badge. What is SEMA Ignited? SEMA Ignited is the official SEMA Show after party, where consumers are welcome to join the industry on Friday, Nov. 8, from 3-10 pm. For more information, please visit: www.semaignited.com. When do I have to wear my badge? Badges must always be worn in the AAPEX and the SEMA Show areas. Can I give my badge to a friend? No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the show floor and both of you may not be allowed to attend a future show. Are Drones/Unmanned Aerial Vehicles allowed at the SEMA Show? Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to McCarran International Airport. Drones/UAVs will be confiscated until show end (after the SEMA Cruise). Are hoverboards, Segway's, skateboards, skates or scooters (either motorized or foot-powered) allowed at the SEMA Show? The use of the above items are NOT allowed on the Las Vegas Convention Center property. This includes all non-ADA-approved mobility devices. What is the weapon policy at the SEMA Show? Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities. What happens when my badge is scanned at the Show? When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. By allowing vendors/exhibitors to scan your badge, all registration information you provided to Show Management during the registration process is shared with them. Vendors/exhibitors may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the vendor/exhibitor to scan your badge. If you do not want to receive communications from a vendor, you must contact that vendor/exhibitor directly. For more SEMA Show privacy information, go to www.semashow.com/privacy-policy. For more AAPEX Show privacy information, go to www.aapexshow.com/terms-conditions. *Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA and William T. Glasgow, Inc.) and SEMA Show Management (Specialty Equipment Market Association). REGISTRATION QUESTIONS How do I register for the SEMA Show? The SEMA Show is a trade-only industry event; it is not open to consumers or the general public. If you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the 2020 SEMA Show, you can register for the Show at www.semashow.com/register. How much do exhibitor badges cost? Badges for exhibiting personnel within the company's complimentary allotment are no charge. Badges ordered online pre-show in excess of the company's complementary allotment are $40 each. Once exhibitor registration is open onsite (Thursday, October 29, 2020), new exhibitor registrations on-site or online in excess of the company's complimentary allotment are $90 each. How much does it cost to register and get a badge? Online attendee registration is $40 USD per person until Friday, October TBD. After that date, attendee registration online or onsite increases to $90 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show all days of each show. (Note: AAPEX exhibits are not open on Friday, November 8, but the SEMA exhibits are open on Friday.) Registering exhibiting personnel in excess of your company's complimentary allotment pre-show is $40 USD per person. After, Friday, October TBD, exhibitor badges ordered online or onsite in excess of your company's complimentary allotment are $90 USD per person. Non-Exhibiting Company (NEM) registration is $200 per person online or onsite and is limited to 2 people from each company for no more than 2 years. Participants who have a featured vehicle in the Show, must register onsite for $40 USD each and are limited to 2 badges. Lost or forgotten badges may be reprinted onsite 1x only for a fee of $100 per badge. The fee for reprinting a non-exhibiting company (NEM) badge is $200 per badge. You may not have anyone else's badge reprinted on-site but your own, and an official government-issued photo ID (such as a driver's license or passport) must be presented. I need a visa to enter the U.S. How can I get a letter of invitation? If you haven't begun the registration process, go to www.SEMAShow.com/register and choose exhibitor registration. On the registration profile page, click on "need a visa letter." If you have already registered and received a confirmation (but did not request a visa letter), access your dashboard through the confirmation e-mail and click on "edit profile" on the dashboard. Once inside your profile page, click on "edit" again and click on "need visa". You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in his or her registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Show Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. Any and all costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter. If you have questions, you may contact Customer Service, Monday through Friday, 9am-6pm Central Time, toll free at 866.229.3687 or email email@example.com. International Callers please dial direct: +1.224.563.3154. What are registration hours? Where are the registration areas located? Registration is located in the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center (LVCC), and is open the following hours: • Thursday, Oct. 29: 8:00am -5:00pm (Exhibitors Only) • Friday, Oct. 30: 8:00am -5:00pm (Exhibitors Only) • Saturday, Oct. 31: 8:00am -5:00pm (Exhibitors Only) • Sunday, Nov. 1: 8:00am -5:00pm • Monday, Nov. 2: 7:30am - 5:00pm • Tuesday, Nov. 3: 7:00am - 5:00pm • Wednesday, Nov. 4: 7:30am - 5:00pm • Thursday, Nov. 5: 7:30am - 5:00pm • Friday, Nov. 6: 7:30am - 2:00pm During set up days ONLY (Thursday, October 31 thru Monday, November 4, 2020) PRE-registered exhibitors may visit a satellite exhibitor registration desk in the LVCC (Grand Lobby and South Hall). Satellite desks are for PRE-registered exhibitors ONLY who need to have their badge printed out. Badges will be printed upon providing your barcode confirmation and a government-issued photo ID (such as a driver's license or passport). NEW exhibitor registrations cannot be processed at the LVCC satellite registration desks. Please visit on-site exhibitor registration in the Westgate Hotel adjacent to the LVCC to register and pay for exhibiting personnel badges not ordered on-line in advance. The registration fee for new exhibitor registrations on-site or online (in excess of your company's complimentary allotment) is $90 each, beginning Thursday, October 31. Please note: Buyers or Spouses may not pick up any badge at exhibitor satellite desk locations in the LVCC. Exhibiting media must collect their badge on-site in the Media Center at the Show (Room S229 in the Las Vegas Convention Center). How do I retrieve my password? Email firstname.lastname@example.org and request the password be emailed to the company key contact. The password is confidential for your company's protection. Only the company key contact designated on your Exhibit Space Rental Agreement (ESRA) may receive the password. 2020 Show registration is now closed and will re-open in the Spring. How do I know how many exhibiting personnel we have already registered? When you sign into the on-line system, it will indicate how many badges you have used, how many remain in your complimentary allotment, and how many have been paid for, if any. What if I need to change a person's name? Changes to badges may be made online at: www.SEMAShow.com/register (until the badges are mailed). Once badges have been mailed, changes must be made onsite in the Exhibitor Registration area at the Westgate Hotel. The incorrect badge will need to be surrendered onsite in Exhibitor Registration in order to receive the new, updated one. May I have my exhibitor badges made with a different company name? No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to exhibiting personnel non-exhibiting business associates, consumers, relatives, friends or guests. How do I order a large number of badges? You may use the large group registration form online. A unique email address is still required for each exhibiting staff person you enter on the large group form. What if I don't want to provide unique email addresses for the exhibiting personnel I am registering? What is "click to confirm" on my email confirmation? Each exhibitor key contact must provide their own unique email address, as well as a unique email address for each exhibiting personnel registration in order to complete registration. A confirmation will be sent to each individual email address and will require the registrant to confirm receipt in order to complete the registration process and for domestic exhibiting personnel badges to be mailed. (Badges will not be mailed to exhibiting personnel who do not click to confirm their email address.) If a company shares one email address, registration will not be able to be completed. No exceptions. I registered multiple exhibiting booth personnel; however, some of their names aren't showing up in the "check your registration status" system. Why is this? E-mail Customer Service at AAPEXsema@compusystems.com and describe the situation. A representative will follow up with you via e-mail within 24 hours (one business day). If you do not receive a timely reply, please call, toll free, 866.229.3687, Monday-Friday, 9am-6pm, Central Time. International callers, please dial +1.224.563.3154. When will my badge(s) be mailed to me? Domestic (US and Canadian) EXHIBITOR badges will be mailed to the designated key contact beginning mid-August and will continue to be mailed until October TBD, 2020, as long as registration was completed by October TBD, 2020. After October TBD, 2020, you must print out and bring your barcode confirmation to Express Registration on-site at the Westgate Hotel adjacent to the Las Vegas Convention Center. Upon presenting an official, government-issued photo ID that matches the name in your registration record, your badge will be printed out. International exhibitors', media (including exhibiting media) and Non-Exhibiting Company (NEM) badges are not mailed and must be picked up on-site upon presenting an official, government-issued photo ID (such as a passport or driver's license). Can I just call SEMA and register over the phone? No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register on-line or in person onsite, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our show. Am I able to hang a sign over my booth? In order to qualify to hang a sign, your booth must be 20' x 20' or larger and may not be a linear booth. You must complete the Hanging Sign Design Notification Form and submit a rendering or digital photo of the sign showing all graphics, placement above booth, and dimensions, including width, height and circumference. Hanging signs may be hung at any height; however, the sign itself can be no more than 8' in height from top to bottom and must be finished on all sides. Freeman is required to hang all hanging signs and it is recommended that you ship in advance to ensure the sign is assembled and hung in a timely matter. Please note that Freeman costs for hanging a sign are incurred at both installation and dismantle so budget accordingly. I don't have access to the Internet, or I do not want to register on-line. How can I register? You may register on-site using a paper registration form, but depending upon the day and time you arrive, the lines for new, on-site registration may be lengthy. You will also need to bring with you to the Show your qualification documentation and a government-issued photo ID (such as a passport or driver's license). If you do not have this paperwork with you, you will not be able to complete registration. Pre-show EXHIBITORS may only register on-line via their designated key contact. Pre-show, ATTENDEES may contact Customer Service to be faxed or mailed a paper registration form. Faxed or mailed-in paper forms received prior to Friday, October 11, 2020 will be processed at $65 each. After that date, paper faxed, or mailed-in forms will be processed at $115 each. On-site registration is $90. On-site Registration is located in the Westgate Hotel adjacent to the Las Vegas Convention Center. We strongly encourage you to pre-register on-line to save time and money and receive your badge in the mail (if completed prior to domestic pre-reg deadline of October 11, and international pre-reg deadline of September 13). 2020 Show registration is now closed and will re-open in the Spring. I have a Featured Vehicle in the show. How do I register to get a badge? Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $40 each, and registration must be done on-site when you arrive at the show. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration at the Westgate Hotel adjacent to the Las Vegas Convention Center to register up to 2 people, maximum, per vehicle. (Spouses are included in the 2.) What if I lost or forgot to bring my badge to the show? Can I have it reprinted onsite? Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted onsite one time only for a fee of $100 per badge. The fee for reprinting a non-exhibiting company (NEM) badge is $200 per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the registration desks at the Westgate Hotel to pay the fee and have your badge reprinted. I registered and am approved to receive my badge (or received my badge in the mail). But now I find I am unable to attend the show. Can I receive a refund or credit for next year's show? No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the show does not constitute a valid basis for a refund. I'm having trouble with the online registration form. Who can help me? Please contact Customer Service Monday-Friday, 9am-6pm, Central Time, toll free at 866.229.3687 or email email@example.com. International callers, please dial +1.224.563.3154. I am Exhibiting Media. How will I receive my badge? Exhibiting media (EXM) personnel badges will not be mailed. All exhibiting media badges must be picked up in the Media Center in the Las Vegas Convention Center, Room S229. A photo ID will be required to obtain your badge. Exhibiting media's complimentary badge allotment is based on the company's booth size. Exhibiting media badges have access to the SEMA Show floor during Show hours and two hours early on Show days, as well as during exhibitor move-in and move-out hours. Media badges are also available at no charge, but media badge applicants may be required to submit qualifying materials. For information on how to qualify for a media badge, please call 909-978-6722 or email firstname.lastname@example.org. I am the designated key contact (KC) for my company's booth. Am I automatically registered to receive an exhibitor badge to attend the Show? No. Exhibiting company designated KCs are not automatically registered. If you are the designated KC and are planning on attending the Show to work in the booth or assist with set or tear down of the booth onsite, you must register yourself for a badge. If you are not attending the Show, you should not register yourself to receive a badge. As the key contact, you are the designated individual to receive all (domestic) badges mailed pre-show whether or not you are attending and/or registered. Our company is located in Canada. Will our exhibitor badges be mailed to our designated key contact (KC) pre-show? Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show. Our company has a Post Office Box for our address. Can we still get our badges mailed pre-show? No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided. EXHIBITOR QUESTIONS I am an exhibitor, is there a comprehensive list of everything I need to know about services, registration credentials, and details for my participation in the SEMA Show? Yes. The Exhibitor Manual is available on-line at www.semashow.com/esm. If you require assistance or need more information, contact SEMA Show Management at 909.396.0289, or e-mail email@example.com I have questions about my booth space. Who do I contact? Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email firstname.lastname@example.org to be put in touch with your account manager. Am I allowed to sell or give away product in my booth? Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval. See the tab labeled 'Promotion and Contest Rules/Application' at www.semashow.com/esm How do I remove product from my booth once the Show has started? Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C102 to remove anything from the Show from 9:00 a.m., Tuesday, November 3th, through 12:00 noon, Friday, November 6th, 2020. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 noon - 4:00 p.m. on Friday, November 8th. How do I update my company's Show Directory listing? Specific instructions on how to update your company's Show Directory listing online will be sent via e-mail to your company's primary contact during the first week of August. The deadline to update information to be included in the printed SEMA Show Directory is August 28, 2020 (TBD). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at email@example.com, or contact Show Management at 909.396.0289. I will be delivering freight in my own vehicle; how do I check in? A Personally Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. Exhibitors with 400 square feet or less will receive the first 500 lbs. of materials free. Any freight over 500 lbs. will be charged the material handling rate for onsite delivery. Delivery must take place during move-in Saturday and Sunday, 8:00 a.m. - 5:00 p.m. and Monday, 8:00 a.m. - 2:30 p.m. Exhibitors with 450 square feet of freight or larger must be moved as Material Handling by Freeman, and the applicable charges will be billed to your company. How do I move in my booth vehicle? Booth vehicles may be moved in once the booth is completely set up and empty freight has been removed. There must also be a clear aisle to get the vehicle to your booth. Once these criteria have been met, visit the Freeman Service Desk in your hall and a Freeman representative will assist you to your booth. My booth is 400 sq ft or larger. How do I submit my booth plan for approval? You must complete the Exhibit Space Design Notification Form and submit a drawing (hand drawing is acceptable), rendering or digital photo clearly detailing all booth dimensions, including length, width and height. For all multi-level booths, you must provide a copy of the architect/engineering drawing that has a current wet stamp of approval from a certified structural engineer. I plan to hand carry freight to my booth; how do I go about doing this? You may hand carry freight if your display or product is capable of being carried into the hall by hand. Only small, two-wheel dollies can be used. How do I ship freight to the Show? You can ship two ways: Ship in advance to the Freeman Warehouse September 22 – October 19, 2020 and Freeman will deliver your freight to your booth during your target time, or you can ship directly to the Las Vegas Convention Center (freight must arrive on your assigned target day). Drivers must check-in at the Freeman Marshaling Yard first to receive a Freight Door assignment before coming to the Las Vegas Convention Center. What is a freight target date and how can I change it? This date has been established for the arrival of freight at the Las Vegas Convention Center using a common carrier. Target dates are listed by booth numbers. If you miss your target date, you may be required to pay a surcharge on material handling. If you ship in advance to the Freeman warehouse, the freight will be at your exhibit space at your designated target date. If you need to change your target date, e-mail Sam Blanton of Freeman at firstname.lastname@example.org. What are Material Handling Services? Material Handling is the service to move and store your freight from the freight carrier. This service includes off-loading from delivery truck; delivery to your booth; removing empty crates and boxes; storing and returning the empties: and delivery to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling order form for rates. Exhibitors with 400 square feet or less will receive their first 500 lbs. of material handling FREE with no restrictions. It can be delivered to the Freeman Advance Warehouse, shipped directly to show site or delivered in a Privately-Owned Vehicle (POV) or a rental vehicle which is driven by your employee (not temporary labor) to receive the 500 lbs. free. Material Handling over and above the 500 lbs. or exhibitors with 450 square feet or more will be charged the material handling rate. Am I able to hang a sign over my booth? In order to qualify to hang a sign, your booth must be 20' x 20' or larger and may not be a linear booth. You must complete the Hanging Sign Design Notification Form and submit a rendering or digital photo of the sign showing all graphics, placement above booth, and dimensions, including width, height and circumference. Hanging signs may be hung at any height; however, the sign itself can be no more than 8' in height from top to bottom and must be finished on all sides. Freeman is required to hang all hanging signs and it is recommended that you ship in advance to ensure the sign is assembled and hung in a timely matter. Please note that Freeman costs for hanging a sign are incurred at both installation and dismantle so budget accordingly. Do any resources exist to help with budgeting? Yes. For your reference, we provide a Budget Calculator. This will help you decide which items you need for your exhibit and how to succeed at the Show. Then, go to the Exhibitor Services Manual and select the forms you need in order to complete your show plan. What is Lead Retrieval? Lead Retrieval or Lead Management is a system designed to help exhibitors quickly and easily capture and qualify leads on the show floor. Using lead retrieval enables you to qualify leads with follow-up action codes, eliminates hand-keying leads into your database for quicker lead follow-up and gives demographic information on attendees. CompuSystems offers an array of lead management systems – see http://www.compusystems.com/order for ordering and more information. What is the weapon policy at the SEMA Show? Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.