WHY EXHIBIT?

Exhibiting at the show puts your latest products in front tens of thousands of qualified buyers from every segment of the specialty equipment industry, including buyers looking for YOUR products.

ABOUT SEMA SHOW BUYERS

The SEMA Show delivers quality buyers with the power to make or influence buying decisions. The lesson is simple: You need to see thousands of decision-making, money-spending buyers. They come every year to see companies like yours and the new products and resources that make this the premier event in the automotive aftermarket industry.

87% Circle image. Plan to order products from exhibitors after the SEMA Show.

Plan to order products from exhibitors after the SEMA Show.

73% Circle image. Are more likely to buy from an exhibitor at the SEMAShow.

Are more likely to buy from an exhibitor at the SEMA Show.

72% Circle image. Come to the SEMA Show to keep up on trends.

Come to the SEMA Show to keep up on trends.

65% Circle image. Come to the SEMA Show to see new vendors.

Come to the SEMA Show to see new vendors.

 

RESERVE YOUR BOOTH

RESERVE YOUR BOOTH

EXHIBIT SPACE PRICING

SEMA/TIA Member* Rate: $21.95 per net sq. ft.
Non-member rate: $36.95 per net sq. ft.
*SEMA Membership application available on the Exhibit Space Rental Application.

Minimum Size: 100 net sq. ft. (10' x 10')
Island booths: add $3,990 to above rates.
Peninsula booths: add $1,000 to above rates.

  • Deadline to submit Exhibit Space Rental Application and deposit is Monday, April 4, 2022

  • SEMA Show Priority Space Selection; Monday May 2, 2022 - Wednesday, May 18, 2022

WHAT'S INCLUDED WITH YOUR BOOTH PURCHASE

  • 1 FREE New Products or Featured Products Showcase entry
  • Company listing in the official SEMA Show Directory for booth assignments confirmed by August 19, 2022. After August 21, companies will be added to the Addendum
  • Company listing in the official SEMA Show Pocket Guide for booth assignments confirmed by August 19, 2022
  • Company and product listing throughout the year in the official SEMA Show online floorplan and directory
  • FREE booth vehicle spotting
  • Access to Education Day Seminars
  • 8-ft. drape backdrop (except island exhibits)
  • 3-ft. side divider drapes for linear booths
  • One SEMA Industry Awards Reception and Banquet ticket for each 100 sq. ft. of exhibit space (while tickets last; must reserve tickets, maximum 10 tickets per exhibitor)
  • Exhibitors with 400 sq. ft. of exhibit space or less will receive up to 500 lbs. of material handling FREE, with no restrictions on how it arrives to the show.
 

EXHIBITOR SERVICE MANUAL

EXHIBITOR SERVICE MANUAL

ACTIVATE YOUR BOOTH

SEMA Show Management has assembled vital exhibitor information in one place for your convenience. The Exhibitor Service Manual contains the following information:

  • Guidelines and Policies
  • Deadline Dates
  • Marketing Opportunities
  • Meeting-Room Applications
  • Vehicle/Car Display Opportunities
  • Target Times—When Your Freight Must Be at Your Booth
  • General Service Contractor Information
  • Shipping Information

This online exhibitor service manual will be invaluable to exhibitors as you plan for the SEMA Show.

2021 Exhibitor Service Manual is for planning purposes only.
2022 Exhibitor Service Manual available Spring 2022.

 

REGISTER YOUR STAFF

REGISTER YOUR STAFF

Now that you have a booth, it's time to register your staff. The earlier you register your staff, the sooner you can start to make your SEMA Show plans successfully come to life. And, if you register your staff before the October 2021 badge mailing deadline, you won't have to pick up badges on site. One less thing to do is a good thing.

REGISTER YOUR STAFF
 

SHOW SECTIONS

SHOW SECTIONS

Click on the hall areas of the map below to view the SEMA Show floorplans.

21_SS_Section_Announcement_Map_GM3 4 5 6 12 13 1 2 3 7 8 9 10 11

2021 SEMA Show Floorplan
2022 SEMA Show Floorplan Available Spring 2022

 

WEST HALL


Restyling & Car Care Accessories

Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.


Powersports & Utility Vehicles

This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.


Trucks, SUVs & Off-Road

Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.


Restyling & Car Care Accessories

Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.


Powersports & Utility Vehicles

This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.


Trucks, SUVs & Off-Road

Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.

 

NORTH HALL


West Hall Expansion

Truck, off-road and powersports accessories.


Mobile Electronics & Technology

This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.


Business Services

Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.


Central Hall Expansion

Racing & performance and hot rod parts and accessories.


4

West Hall Expansion

Truck, off-road and powersports accessories.


5

Mobile Electronics & Technology

This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.


6

Business Services

Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.


Central Hall Expansion

Racing & performance and hot rod parts and accessories.

 

CENTRAL HALL


Racing & Performance

This show section features manufacturers of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.


Hot Rod Alley

In this section you will find products and services for street rods, hot rods and early-production vehicles.


Restoration Marketplace

This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.


7

Racing & Performance

This show section features manufacturers of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.


8

Hot Rod Alley

In this section you will find products and services for street rods, hot rods and early-production vehicles.


9

Restoration Marketplace

This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.

 

SOUTH HALL UPPER


Collision Repair & Refinish

Exhibitors in this section display products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.


Tools & Equipment

This section features a wide variety of exhibitors showcasing shop tools and equipment, uniforms and other supplies.


10

Collision Repair & Refinish

Exhibitors in this section display products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.


11

Tools & Equipment

This section features a wide variety of exhibitors showcasing shop tools and equipment, uniforms and other supplies.

 

SOUTH HALL LOWER


Global Tire Expo

This section of Lower South Hall features exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.


Wheels & Accessories

Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.


12

Global Tire Expo

This section of Lower South Hall features exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.


13

Wheels & Accessories

Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.

 

BOOK YOUR TRAVEL AND LODGING

BOOK YOUR TRAVEL AND LODGING

 HOTEL BOOKING ALERT

Please be vigilant if approached by any other company or service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts.

Reservations made through an agency other than onPeak will be at your own risk. If you are contacted by another housing company trying to sell hotel rooms, please notify Show Management at 909/396-0289.

 

AIRFARE DISCOUNTS

SEMA Show organizers have been working with major air carriers to secure discounted airfare for 2022 SEMA Show attendees. Alaska, Delta and United are among the airlines offering the following discounts on round-trip airfare to Las Vegas.

Alaska Airlines:

  • Discount: 7% off published fares
  • Valid Travel Dates: October 25 – November 8, 2022. To make airline reservations
  • Online Reservations: www.alaskaair.com and enter discount code ECMD438
  • Phone Reservations: Group Desk at 1-800-445-4435, a $15 per-person ticketing fee will be applied to phone reservations

Delta Airlines

  • Discount: Ranges from 5%–10% on full/unrestricted airfares to 2022 SEMA Show applicable to United States-Canada-originating passengers only.
  • Valid Travel Dates: October 25 – November 10, 2022.
  • Online Reservations: www.delta. com and enter the Meeting Event Code NMUN3 in the box provided on the Book A Flight page.
  • For guidelines and questions please contact the Delta Meeting Network Desk at 1-800-328-2216 or at DeltaMeetingNetwork@delta.com

United Airlines

  • Discount: 5% or more.
  • Valid Travel Dates: October 25 – November 8, 2022
  • Online Reservations: www.united. com and enter your offer code ZJWG182107 in the Promotions and Certificates box when searching for your flights.
  • Phone Reservations: United Meetings at 1-800-426-1122, provide them with the following information, Agreement Code: 182107, Z Code: ZJWG. Please note that a service fee will be collected per ticket when booking by phone.

 

 

DRIVE TRAFFIC TO YOUR BOOTH

DRIVE TRAFFIC TO YOUR BOOTH

THE NEW PRODUCTS SHOWCASE

Exhibiting at the show puts your latest products in front of thousands of qualified buyers from every segment of the specialty equipment industry, including buyers looking for YOUR products.

ENTRY FEES

  • First product entered in one category in the New Products Showcase is FREE.
  • Additional $75 per product category before October 7, 2022.
  • After October 7, 2022, $150 per entry.
  • No refunds provided after October 7, 2022.
  • Entries submitted on-site will be accepted on a spaceavailability basis.
The New Products Showcase is the number one destination of attending buyers and media.

SPOTLIGHT

The New Products Showcase is the number one destination of attending buyers and media..

New Product Showcase - There is no charge for your first product entry in the Showcase.

1st ENTRY FREE

There is no charge for your first product entry in the Showcase. Additional entries are just $75*.

New Product Showcase - Participation is a proven driver of additional traffic to your booth.

BOOTH TRAFFIC

Participation is a proven driver of additional traffic to your booth.

New Product Showcase - Receive a post-show report of everyone who scanned your products.

LEAD LIST

Receive a post-show report of everyone who scanned your products.

New Product Showcase - Products are featured on the SEMA Show App, SEMA news and www.SEMAphotos.com

ADDED PUBLICITY

Products are featured on the SEMA Show App, SEMA news and www.SEMAphotos.com

 

SPONSORSHIPS & MARKETING

SPONSORSHIPS & MARKETING

GET VISIBILITY BEYOND YOUR BOOTH

Sponsorships section image

Make your mark at this year's SEMA Show with these great sponsorship opportunities:

  • Hanging Banners
  • Rig and Display Space
  • Aisle Signs
  • Digital Banners
  • Billboards and Directional Signage
  • Carpet/Floor Ads
  • SEMA Publications

These and many more of SEMA's marketing opportunities will allow you to maximize your exposure at the 2022 SEMA Show.

 

SHOW APP

SHOW APP

Mobile app features include:
  • Interactivity: Users can receive detailed information about feature vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle's QR code, located on a feature vehicle sticker attached to the vehicle during check-in, the app will display the vehicle's year, make and model; information on the exhibitor displaying the vehicle; and a list of products used on the vehicle.

  • Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.

  • My Schedule: Create a schedule to keep track of the events you wish to attend.

  • New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor's booth on the Show floor.
  • Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.

  • Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.

  • Exhibitors: Look up all 2022 SEMA Show exhibitors by name, Show section or product category.

  • Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.

  • Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.

  • Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
  •  

    2021 SHOW FEATURES

    2021 SHOW FEATURES

    NEW PRODUCT AWARDS BREAKFAST
    Location: Westgate Paradise Event Center
    Date Tuesday 11/2
    Time: 7:30am

    Kick off the Show with the hottest new product introductions and special guest Jay Leno. Enjoy a hot breakfast with your colleagues before the Show officially opens. Tuesday, November 2, from 7:30 a.m.–8:45 a.m., Westgate Las Vegas Resorts & Casino, Paradise Event Center.

    REGISTER FOR FREE

    SEMA INDUSTY AWARDS BANQUET
    Location: Westgate Paradise Event Center
    Date: Thursday 11/4
    Time: 7:00pm: 6:00pm Reception - Westgate Palm Court

    The SEMA Show Industry Awards Banquet is the annual celebration of the specialty-equipment industry and is highlighted by top-flight entertainment. It also provides the backdrop for the presentation of industry awards that include the Manufacturer of the Year, Person of the Year, WD of the Year and Gen-III Innovator of the Year. In addition, the SEMA Hall of Fame inductees will be honored for their contributions to the industry. Light Balance, a Ukrainian LED dance troupe featured on America's Got Talent will be the headline entertainment. Actor and comedian Adam Ferrera will also be featured.

    GET BANQUET TICKETS

    SEMA LAUNCH PAD
    Location: Westgate Paradise Event Center
    Date: Thursday 11/4
    Winners announced at SEMA Awards Banquet

    New and recently introduced automotive-related products are pitched in the industry's most prestigious product development competition during the SEMA Show to a panel of iconic judges. Finale to be held at the SEMA Industry Awards Banquet, Thursday, November 4. Tickets required.

    LEARN MORE

    CELEBRITY APPEARANCES
    Location: LVCC Multiple Locations

    Find out where and when your favorite celebrities are appearing at the SEMA Show. Don't miss your chance to get up close and get that autograph or picture. Click on the schedule link to view celebity names, what their known for, appearance time and their company sponsor.

    View Celebrity Appearances Schedule

    CHIP FOOSE DESIGN EXPERIENCE
    Location: LVCC North Hall

    See sixty of Chip Foose's most famous one-of-a-kind automotive designs and sketches along with 20 of his most famous custom vehicle creations, including RIDLER Winners and "Overhaulin'" builds!

    Watch Video

    BATTLE OF THE BUILDERS
    Location: LVCC North Hall

    SEMA Battle of the Builders® is a competition that recognizes and celebrates the accomplishments of SEMA vehicle builders The competition shines the spotlight on the amazing talents and craftsmanship of builders. It allows enthusiasts and fans a chance to learn the stories behind the builds, get to know the builders and be inspired along the way.

    Schedule

    11/2 - 1:30pm | Top 40 Finalists (SEMA Central)
    11/3 - 1:30pm | Top 12 Finalists (SEMA Central)
    11/5 - 10:00pm | SEMA: Battle of the Builders Top 12 Finalists Judging (North Hall, Booth 11875)
    11/5 - 3:00pm | SEMA: Battle of the Builders Top 4 Finalists Announced (North Hall, Booth 11875)
    11/5 - 4:00pm | SEMA: Battle of the Builders Winner Announced (North Hall, Booth 11875)

    LEARN MORE

    BAJA 1000 EXPERIENCE
    Location: LVCC North Hall

    SCORE's Baja 1000 Experience is returning to the SEMA Show with a host of interactive experiences. Don't miss the autograph sessions with some of SCORE International's biggest champions—both past and present.

    HOONIGAN BURNYARD BASH
    Location: LVCC Silver Lot

    Hoonigan is celebrating its 10-year anniversary with SEMA bringing its wildly popular brand of automotive mayhem to the 2021 SEMA Show. Its daily Burnyard Bash shows will transform the LVCC Silver Lot into a faithful recreation of Hoonigan's iconic Burnyard in California–showcasing the brand's signature antics, consisting of burnouts, donuts and more.

    FORD OUT FRONT
    Location: LVCC Silver Lot

    Ford Out Front provides SEMA attendees the opportunity to experience the power and performance of Ford vehicles by taking a ride with a professional driver.

    SEMA ELECTRIFIED
    Location: LVCC North Hall

    As a trade association, SEMA looks down the road for emerging trends in performance and hot rodding, and views vehicle electrification as a modern-day expression of these enthusiast pursuits. Now SEMA Electrified offers the industry an opportunity to see where this growing segment might take us in the next five to 10 years and beyond. Experience for yourself the surprising technologies that are advancing and redefining the performance aftermarket. At SEMA Electrified, you'll encounter some incredible custom electric-vehicle conversions and noteworthy parts and products that are currently driving the market.

    SEMA OVERLAND EXPERIENCE
    Location: LVCC West Hall

    2021 SEMA Show Attendees will be able to see essential gear and customized vehicles specifically for the red-hot overlanding market in the SEMA Overland Experience area. Products include rooftop tents, sunshades, portable kitchen systems and much more. While popular in remote parts of the world, overlanding has taken off in the United States. The SEMA Overland Experience will feature industry experts identifying key overlanding opportunities and trends that can add important new profit centers for your business.

    COLLISION REPAIR STAGE
    Location: LVCC Upper South Hall

    Visit the SEMA Show Collision Repair & Refinish Stage where you can see free hands-on welding demos and I-CAR, SCRS and OEM presentations, Top experts will be on hand to answer your questions and lead interactive demonstrations on the collision repair industry.

    SEMA IGNITED
    Location: LVCC West Hall Parking Lot

    SEMA Show culminates at SEMA Ignited, the official after-party, which launches immediately after the Show ends. The event takes place in the Convention Center West Hall Parking Lot —just a short walk away—and is free to all credentialed Show attendees. Introduced in 2014, the annual event is also open to the general public, giving consumers the chance to glimpse some of the vehicles and excitement from the world-famous trade-only SEMA Show. The party is a great way for Show goers to unwind from the week while enjoying a night of food, entertainment, drifting demonstrations and more. Gates open at 3:00 p.m., and your SEMA Show badge serves as your free ticket.

    VISIT SEMA IGNITED

    SEMA CRUISE
    Location: LVCC Silver Drive

    Vehicles from the 2022 SEMA Show begin parading out of the Convention Center at Show close—4:00 p.m.—on Friday, thrilling thousands of fans within grandstands along the route. Watch more than 1,000 vehicles as they parade toward the West Hall Parking Lot and SEMA Ignited—the official after-party of the SEMA Show. As the festivities include giveaways and entertainment, the Cruise has become one of the most anticipated Show events and is open for all to attend.

    OPTIMA ALLEY
    Location: Bronze Lot

    Will feature more than 80 of OPTIMA battery's Ultimate Street Car Invitational competitors.

    RELATED SHOW FEATURES eNEWS ARTICLES

     

    EDUCATION

    EDUCATION

    70+ free and 30+ paid education sessions give exhibitors and attendees an opportunity to sharpen their skills, boost their knowledge of the latest industry trends and learn about the latest business best practices.

    CLICK HERE FOR EDUCATION INFORMATION

    For examples of education seminars that you will see in-person, watch the videos below to see education seminars from the 2020 SEMA360 online event.

     

    FAQ

    FAQ

    FREQUENTLY ASKED QUESTIONS

    Yes. The Exhibitor Manual is available on-line Spring of 2022 at www.semashow.com/esm. If you require assistance or need more information, contact SEMA Show Management at 909.396.0289, or e-mail sales@sema.org

    A map and list of 2022 SEMA Show exhibitors will be available in the Spring of 2022 at www.semashow.com/floorplan.

    The SEMA Show Hours Are:

    • Tuesday, Nov. 1: 9:00 am — 5:00 pm
    • Wednesday, Nov. 2: 9:00 am — 5:00 pm
    • Thursday, Nov. 3: 9:00 am — 5:00 pm
    • Friday, Nov. 4: 9:00 am — 4:00 pm

    You must be a SEMA Show exhibitor to reserve a meeting room at either the Las Vegas Convention Center or any Las Vegas hotel. Exhibitors can reserve a meeting room by completing the Meeting Space Reservation Form in the online Exhibitor Manual available Spring of 2022.

    If you are an exhibitor you may host a meeting or event in your booth either two hours prior to the Show opening or two hours after Show close, with Show Management approval. Please complete the Booth/Outside Events Form in the online Exhibitor Manual available Spring of 2022.

    "Suitcasing" is when any non-exhibitor tries to sell their products or services to attendees or other exhibitors at the Show. This includes having meetings, providing merchandise, samples, catalogs or any other materials. This is not permitted at the Show. If you witness a "suitcaser" during the SEMA Show, contact the Show Management Office at 702.943.3505 or your floor manager immediately.

    If a company qualifies to exhibit in a booth space at the Show, but chooses not to exhibit, wishing only to register employees to attend (walk the exhibits), they will be classified as an NEM. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEM), a higher registration fee of $200 each will be required to register. Non-exhibiting companies are limited to registering two (2) people, attending no more than two (2) shows.

    "Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702.943.3505 or your floor manager. To contact Show Management in advance of the Show, please call 909.396.0289.

    Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. Exhibitors are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information.

    The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.

    Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email semashow@sema.org to be put in touch with your account manager.

    If you need to change your company's designated key contact, we must receive the request in writing. Please email the new key contact's name and email address to MargaretR@sema.org.

    No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.

    Tickets for the special events and educational sessions are available in the Spring when registering for the Show opens. When registering you will be able to order special event tickets, simply follow the instructions and shortcut link when your registration confirmation e-mail.

    No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Other than a legal spouse, everyone must register and be approved to receive a badge. The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.

    Badges must always be worn in the AAPEX and the SEMA Show areas.

    No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the show floor and both of you may not be allowed to attend a future show.

    Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to McCarran International Airport. Drones/UAVs will be confiscated until show end (after the SEMA Cruise).

    The use of the above items are NOT allowed on the Las Vegas Convention Center property. This includes all non-ADA-approved mobility devices.

    Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

    When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. To withdraw consent, contact Show Management (see below). By allowing exhibitors to scan your badge, you consent to Show Management sharing your registration information with them and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.

    *Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA and William T. Glasgow, Inc.- 708/226-1300) and SEMA Show Management (Specialty Equipment Market Association - SEMA - 909/396-0289).

    The SEMA Show is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or onsite at the Las Vegas Convention Center at Main Registration, located in Lower South Hall EAST. We strongly encourage you to pre-register online to save time and money and receive your badge in the mail (if completed before the domestic pre-reg deadline of October 7 (date subject to change), and the international pre-reg deadline of September 16 (date subject to change).

    Badges for exhibiting personnel within the company's complimentary allotment are no charge. Badges ordered online pre-show in excess of the company's complementary allotment are $40 each. Once exhibitor registration is open onsite (Thursday, October 27, 2022), new exhibitor registrations on-site or online in excess of the company's complimentary allotment are $90 each.

    Online attendee registration is $40 USD per person until Friday, October 7th. After October 7th, attendee registration online or onsite increases to $90 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show all days of each Show. (Note: AAPEX exhibits are not open on Friday, November 5, but the SEMA exhibits are open on Friday.) Registering exhibiting personnel over your company's complimentary allotment pre-show is $40 USD per person. On Thursday, October 27th, exhibitor badges ordered online or onsite in excess of your company's complimentary allotment are $90 USD per person. Non-Exhibiting Company (NEM) registration and Financial Service Companies (FIN) are $200 per person online or on-site. NEM companies are limited to two people from each company attending for no more than two years. Participants who have a featured vehicle in the Show, must register onsite for $40 USD each and are limited to two badges.

    Lost or forgotten badges may be reprinted onsite 1x only for a fee of $100 per badge. The fee for reprinting a non-exhibiting company (NEM) badge is $200 per badge. You may not have anyone else's badge reprinted on-site but your own, and an official government-issued photo ID (such as a driver's license or passport) must be presented.

    After you register, the system will ask you if you wish to register another attendee, or a spouse. You can register your legal spouse at that time. If you have completed your registration and want to add a spouse at a later date, use the link in your confirmation to return to the dashboard and click on "Add a Spouse."

    You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in his or her registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Show Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. Any and all costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.

    If you have questions, contact Customer Service, Monday–Friday, 9:00 a.m.–6:00 p.m. CST, toll free at (800) 355-8093 or aapexsema@csreg.zohodesk.com. International callers dial direct +1-224-563-3154.

    REGISTRATION SERVICES ARE NO LONGER AVAILABLE INSIDE THE WESTGATE HOTEL.

    Main Registration: Lower South Hall EAST

    Full-Service Registration, including:

    1. (NEW!) Exhibitor Guest. PRE-REGISTERED Exhibitor Guests may visit this location to receive a badge holder for Exhibitor Guest badge received in the mail. Exhibitors can also register and pay for new Guest registration(s) here.
    2. Feature Vehicle
    3. Exhibitor (international & domestic)
    4. NEM (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show)
    5. Buyer/Non-Buyer, onsite registration requiring qualification and payment (domestic and international)
    6. Pre-Registered Will Call – Badge print, badge re-print and corrections.
    7. Pre-Registered Barcode Express badge pick up (Must present personalized bar code confirmation printed out or on mobile phone); and

    NOTE: Media must collect their badge on-site in the Media Center located in South Hall Upstairs, Room S219-S223, in the Las Vegas Convention Center., in the Las Vegas Convention Center.

    Main Registration Hours:

    • Thursday, Oct. 27: 8:00 am -5:00 pm (Exhibitors Only)
    • Friday, Oct. 28: 8:00 am -5:00 pm (Exhibitors Only)
    • Saturday, Oct. 29: 8:00 am -5:00 pm (Exhibitors Only)
    • Sunday, Oct. 30: 8:00 am -5:00 pm
    • Monday, Oct. 31: 7:30 am - 5:00 pm
    • Tuesday, Nov. 1: 7:00 am - 5:00 pm
    • Wednesday, Nov. 2: 7:30 am - 5:00 pm
    • Thursday, Nov. 3: 7:30 am - 5:00 pm
    • Friday, Nov. 4: 7:30 am - 2:00 pm*

    *SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

    Pre-registered Barcode Express Registration Locations:

    ALL barcode express registration locations are ONLY for those who have PRE-REGISTERED; have been approved to receive a badge; and have a personalized bar code confirmation (either printed out or on their mobile phone) to have their badge printed. Registrant must present their personalized barcode confirmation and a valid government-issued photo ID (such as a driver's license or passport) to have their badge printed.

    PRE-REGISTERED Exhibitor Guests may visit these locations to receive a badge holder. No new registrations or changes requiring payment may be completed at these barcode express locations. Even if pre-registered, Media must go to the Media Center room S219-S223, South Hall upper level and NEMs (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show) to lower South Hall EAST to have their badges printed out.

    Barcode Express Registration: West Hall W102 (NEW location!)

    *SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

    West Hall W102 Pre-Registered Barcode Express Registration Hours

    • Thursday, Oct. 27: 8:00 am -5:00 pm (Exhibitors Only)
    • Friday, Oct. 28: 8:00 am -5:00 pm (Exhibitors Only)
    • Saturday, Oct. 29: 8:00 am -5:00 pm (Exhibitors Only)
    • Sunday, Oct. 30: 8:00 am -5:00 pm
    • Monday, Oct. 31: 7:30 am - 5:00 pm
    • Tuesday, Nov. 1: 7:00 am - 5:00 pm
    • Wednesday, Nov. 2: 7:30 am - 5:00 pm
    • Thursday, Nov. 3: 7:30 am - 5:00 pm
    • Friday, Nov. 4: 7:30 am - 2:00 pm*

    Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the pre-registered barcode express locations. The name on the photo ID must match the name on the badge.

    EXHBITOR Barcode Express Registration Locations:

    Exhibitor Barcode Express locations are for PRE-REGISTERED Exhibitors and EXHIBITOR GUEST badge HOLDER pick-up ONLY. Exhibitor and exhibitor guests will need to present a valid government-issued photo ID (such as a valid driver's license or passport) to pick up their badge holder. NEW exhibitor or exhibitor guest registrations cannot be processed at these exhibitor barcode express registration desks.

    Exhibitor Barcode Express Registration: Lower South Hall WEST Lobby

    Exhibitor Barcode Express Registration: Grand Lobby

    Exhibitor Barcode Express Registration Hours:

    • Thursday, Oct. 27: 8:00 am -5:00 pm
    • Friday, Oct. 28: 8:00 am -5:00 pm
    • Saturday, Oct. 29: 8:00 am -5:00 pm
    • Sunday, Oct. 30: 8:00 am -5:00 pm
    • Monday, Oct. 31: 7:30 am - 5:00 pm
    • Tuesday, Nov. 1: 7:00 am - 5:00 pm
    • Wednesday, Nov. 2: 7:30 am - 5:00 pm
    • Thursday, Nov. 3: 7:30 am - 5:00 pm
    • Friday, Nov. 4: 7:30 am - 2:00 pm*

    *SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

    Note: Each person must pick up their own badge. Registrants may not send anyone else in their place. The exhibiting key contact may NOT pick up all badges registered for personnel working in their booth. NO EXCEPTIONS. Registrant should be prepared to show a valid government-issued photo ID when picking up their badge at any of the barcode express locations. The name on the photo ID must match the name on the badge.

    Credit cards, debit cards (VISA, MasterCard, American Express, Discover), cash, and check are acceptable forms of payment. (Checks should be made payable to AAIW.)

    Email aapexsema@csreg.zohodesk.com and request the password be emailed to the company key contact. The password is confidential for your company's protection. Only the company key contact designated on your Exhibit Space Rental Agreement (ESRA) may receive the password. 2022 Show registration is now closed and will re-open in the Spring. 2022 Show registration is now closed and will re-open in the Spring.

    When you sign into the on-line system, it will indicate how many badges you have used, how many remain in your complimentary allotment, and how many have been paid for, if any.

    Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed). Once badges have been mailed, changes must be made onsite in the Exhibitor Registration area. The incorrect badge will need to be surrendered onsite in Exhibitor Registration to receive the new, updated one.

    No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to exhibiting personnel non-exhibiting business associates, consumers, relatives, friends or guests.

    You may use the large group registration form online. A unique email address is still required for each exhibiting staff person you enter on the large group form.

    Each exhibitor key contact must provide their own unique email address, as well as a unique email address for each exhibiting personnel registration in order to complete registration. A confirmation will be sent to each individual email address and will require the registrant to confirm receipt in order to complete the registration process and for domestic exhibiting personnel badges to be mailed. (Badges will not be mailed to exhibiting personnel who do not click to confirm their email address.) If a company shares one email address, registration will not be able to be completed. No exceptions.

    E-mail Customer Service at aapexsema@csreg.zohodesk.com and describe the situation. A representative will follow up with you via e-mail within 24 hours (one business day). If you do not receive a timely reply, please call, toll free, 866.229.3687, Monday-Friday, 9am-6pm, Central Time. International callers please dial +1.224.563.3154.

    Domestic (US and Canadian) exhibitor badges will be mailed to the designated key contact beginning mid-August and will continue to be mailed until October 2022, as long as registration was completed by October 7, 2022. After October 7 (date subject to change), you must print out and bring your barcode confirmation to one of the onsite Barcode Express Registration locations. Upon presenting an official, government-issued photo ID that matches the name in your registration record, your badge will be printed out. International exhibitors', media (including exhibiting media), and Non-Exhibiting Company (NEM) badges are not mailed and must be picked up on-site upon presenting an official, government-issued photo ID (such as a passport or driver's license).

    No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register on-line or in person onsite, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our show.

    You may register on-site using a paper registration form, but depending upon the day and time you arrive, the lines for new, on-site registration may be lengthy. You will also need to bring with you to the Show your qualification documentation and a government-issued photo ID (such as a passport or driver's license). If you do not have this paperwork with you, you will not be able to complete registration.

    Pre-show EXHIBITORS may only register on-line via their designated key contact. Pre-show, ATTENDEES may contact Customer Service to be mailed a paper registration form. Mailed-in paper forms received prior to Friday October 7, 2022 (date subject to change) will be processed at $65 each. After that date, paper mailed-in forms will be processed at $115 each. On-site registration is $90. We strongly encourage you to pre-register on-line to save time and money and receive your badge in the mail (if completed prior to domestic pre-reg deadline of October 7, and international pre-reg deadline of September 17 - date subject to change).

    Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $40 each, and registration must be done on-site when you arrive at the show. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration in the Main Registration area in the Las Vegas Convention Center to register up to 2 people, maximum, per vehicle. (Spouses are included in the 2.)

    Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted on-site one time only for a fee of $100 per badge. The fee for reprinting a non-exhibiting company (NEM) badge is $200 per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration area in the Las Vegas Convention Center to pay the fee and have your badge reprinted.

    No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the show does not constitute a valid basis for a refund.

    Please contact Customer Service Monday-Friday, 9am-6pm, Central Time, toll free at 866.229.3687 or email aapexsema@csreg.zohodesk.com. International callers please dial +1.224.563.3154.

    Exhibiting media (EXM) personnel badges will not be mailed. All exhibiting media badges must be picked up in the Media Center in the Las Vegas Convention Center, Room S219-S223. A photo ID will be required to obtain your badge.

    Exhibiting media's complimentary badge allotment is based on the company's booth size. Exhibiting media badges have access to the SEMA Show floor during Show hours and two hours early on Show days, as well as during exhibitor move-in and move-out hours.

    Media badges are also available at no charge, but media badge applicants may be required to submit qualifying materials. For information on how to qualify for a media badge, please call 909-978-6722 or email juant@sema.org.

    No. Exhibiting company designated KCs are not automatically registered. If you are the designated KC and are planning on attending the Show to work in the booth or assist with set or tear down of the booth onsite, you must register yourself for a badge. If you are not attending the Show, you should not register yourself to receive a badge. As the key contact, you are the designated individual to receive all (domestic) badges mailed pre-show whether or not you are attending and/or registered.

    Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.

    No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided.

    If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.

    Yes. The Exhibitor Manual is available on-line Spring of 2022 at www.semashow.com/esm. If you require assistance or need more information, contact SEMA Show Management at 909.396.0289, or e-mail sales@sema.org

    Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email semashow@sema.org to be put in touch with your account manager.

    Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval. See the tab labeled 'Promotion and Contest Rules/Application' at www.semashow.com/esm

    Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C102 to remove anything from the Show from 9:00 a.m., Tuesday, November 1st, through 12:00 noon, Friday, November 4th, 2022. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 noon - 4:00 p.m. on Friday, November 4th.

    Specific instructions on how to update your company's Show Directory listing online will be sent via e-mail to your company's primary contact during the first week of August. The deadline to update information to be included in the printed SEMA Show Directory is August 26, 2022 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management at 909.396.0289.

    A Personally Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. Exhibitors with 400 square feet or less will receive the first 500 lbs. of materials free. Any freight over 500 lbs. will be charged the material handling rate for onsite delivery. Delivery must take place during move-in Saturday and Sunday, 8:00 a.m. - 5:00 p.m. and Monday, 8:00 a.m. - 2:30 p.m. Exhibitors with 450 square feet of freight or larger must be moved as Material Handling by Freeman, and the applicable charges will be billed to your company.

    Booth vehicles may be moved in once the booth is completely set up and empty freight has been removed. There must also be a clear aisle to get the vehicle to your booth. Once these criteria have been met, visit the Freeman Service Desk in your hall and a Freeman representative will assist you to your booth.

    You must complete the Exhibit Space Design Notification Form and submit a drawing (hand drawing is acceptable), rendering or digital photo clearly detailing all booth dimensions, including length, width and height. For all multi-level booths, you must provide a copy of the architect/engineering drawing that has a current wet stamp of approval from a certified structural engineer.

    You may hand carry freight if your display or product is capable of being carried into the hall by hand. Only small, two-wheel dollies can be used.

    You can ship two ways: Ship in advance to the Freeman Warehouse September 22 – October 19, 2022 (date subject to change) and Freeman will deliver your freight to your booth during your target time, or you can ship directly to the Las Vegas Convention Center (freight must arrive on your assigned target day). Drivers must check-in at the Freeman Marshaling Yard first to receive a Freight Door assignment before coming to the Las Vegas Convention Center.

    This date has been established for the arrival of freight at the Las Vegas Convention Center using a common carrier. Target dates are listed by booth numbers. If you miss your target date, you may be required to pay a surcharge on material handling. If you ship in advance to the Freeman warehouse, the freight will be at your exhibit space at your designated target date. If you need to change your target date, e-mail Sam Blanton of Freeman at sam.blanton@freemanco.com.

    Material Handling is the service to move and store your freight from the freight carrier. This service includes off-loading from delivery truck; delivery to your booth; removing empty crates and boxes; storing and returning the empties: and delivery to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling order form for rates. Exhibitors with 400 square feet or less will receive their first 500 lbs. of material handling FREE with no restrictions. It can be delivered to the Freeman Advance Warehouse, shipped directly to show site or delivered in a Privately-Owned Vehicle (POV) or a rental vehicle which is driven by your employee (not temporary labor) to receive the 500 lbs. free. Material Handling over and above the 500 lbs. or exhibitors with 450 square feet or more will be charged the material handling rate.

    In order to qualify to hang a sign, your booth must be 20' x 20' or larger and may not be a linear booth. You must complete the Hanging Sign Design Notification Form and submit a rendering or digital photo of the sign showing all graphics, placement above booth, and dimensions, including width, height and circumference. Hanging signs may be hung at any height; however, the sign itself can be no more than 8' in height from top to bottom and must be finished on all sides. Freeman is required to hang all hanging signs and it is recommended that you ship in advance to ensure the sign is assembled and hung in a timely matter. Please note that Freeman costs for hanging a sign are incurred at both installation and dismantle so budget accordingly.

    Yes. For your reference, we provide a Budget Calculator. This will help you decide which items you need for your exhibit and how to succeed at the Show. Then, go to the Exhibitor Services Manual and select the forms you need in order to complete your show plan.

    Lead Retrieval or Lead Management is a system designed to help exhibitors quickly and easily capture and qualify leads on the show floor. Using lead retrieval enables you to qualify leads with follow-up action codes, eliminates hand-keying leads into your database for quicker lead follow-up and gives demographic information on attendees. CompuSystems offers an array of lead management systems – see http://www.compusystems.com/order for ordering and more information.

    Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

    In compliance with the ADA, service animals --as defined by the ADA--are permitted at the Show. Other live animals, including comfort, emotional support or therapy animals, pets, and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our Event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.