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Exhibiting Like A Pro

WITH SEMA SHOW ATTENDEE NUMBERS SURGING, OPPORTUNITY AWAITS. IS YOUR GAME PLAN READY?

BY MICHAEL IM LAY

If you've signed onto the 2024 SEMA Show as an exhibitor, you've likely heard already: This year's trade event, slated for November 5–8 in Las Vegas, promises to be among the biggest ever. With industry participation seeing approximately 7% growth over prior years, the attendee numbers are now expected to top 150,000. That creates a lot of opportunity for the Show's projected 2,400 exhibitors, yourself included. But how will you leverage it and stand out in the crowd? Fortunately, there are steps you can take right now for a successful return on your SEMA Show investment, says Tom Gattuso, SEMA vice president of events. "I'd say that the number-one step is to really start thinking through your plan right now, ahead of the Show," he advises. "A good plan will involve goal setting, understanding what you're trying to get out of the event, and what you're trying to accomplish throughout your SEMA Week." For most exhibitors the prime goal will be lead capture. Many also emphasize brand exposure, media outreach, customer feedback or perhaps a combination of these and other objectives. "Really thinking through how you measure success will help you understand and plan out your next steps for achieving it," Gattuso notes. ADVICE FROM THE PROS Here, newer exhibitors might especially want to take some cues from returning brands that have learned to set clear goals and effectively leverage the Show to meet them.

"A GOOD PLAN WILL INVOLVE GOAL SETTING, UNDERSTANDING WHAT YOU'RE TRYING TO GET OUT OF THE EVENT, AND WHAT YOU'RE TRYING TO ACCOMPLISH THROUGHOUT YOUR SEMA WEEK."

"I think the SEMA Show has a unique ROI for our brand simply because of all the different avenues you can take advantage of to highlight your company— not forgetting the sheer volume of potential customers that SEMA brings in to the venue," says Michael Wahl, FiTech vice president of sales and marketing. "Our first goal at the Show is to release new products for the upcoming year. It's the best place for us to display and educate our customer base [in] the largest pool of customers." With that goal in mind, FiTech benchmarks its success through several factors, "the first being Show orders [because] capturing a purchase order is always important," continues Wahl. "Second would be the interest the customer shows towards a particular new product—or lack of interest. Third would be the new relationships we make with not only customers but possible other manufacturers."

Hypercraft President Brian Bowers says his electric powertrain company also aims for clear benchmarks. "The metrics our sales and leadership teams set in advance help define the level of success achieved following the event. This includes a target goal for leads generated, meetings held, attendees that tour the booth, as well as press or media opportunities and social-media engagement," he explains. Meanwhile, Christina Kwan, who manages marketing, public and reseller relations for Michigan- based Race Ramps, views the Show as a key venue for deepening existing relationships while pursuing new leads. "Even though we work throughout the year to develop existing relationships and reach new partners, our exhibit provides us with an important physical presence where we can connect and educate [them] about our products," she explains, adding that such relationships often grow organically before, during and after the Show. "Return on investment is seen when long-term business relationships grow out of an initial meeting at the Show. I have also had many pending partners come to see me at the Show where our presence finalizes the deal." Consequently, taking the time to alert and invite current and potential business partners to your

At last year's SEMA Show, Hypercraft created a booth experience that took attendees through the stages of an EV system purchasing experience, demystifying electrification options.

booth in advance of the Show can boost your ROI at the event. LEVERAGING PRE-SHOW TOOLS The SEMA Show offers numerous tools to assist with these goals and more. Entering your new and featured products in the New Products Showcase is a proven strategy for driving traffic to your booth. The first entry is always free, and registering your product(s) is a step you can take right now. (Through October 6, additional entries are $95 each. After October 6, the cost for each additional entry rises to $175.) The Show's free online media center (accessible at semashow.com/media-center) also helps alert the media to your plans, whether they be new-product debuts, special announcements, media events, vehicle displays or Show discounts. You'll also want to solidify your pre-Show publicity by verifying or updating your SEMA Show Directory listing by August 14. SEMA also offers cost-effective sponsorship opportunities to heighten exhibitor visibility, along with a CMS lead retrieval system to help collect booth visitor information for postevent follow-up. (See exhibitor.semashow.com for complete details about these and other tools.) Beyond such built-in Show features, you'll additionally want to begin reaching out and inviting existing customers and potential leads to your

booth via phone, email and your own website and social-media channels. Now is also the time to strategize your booth layout and operations. "Especially for our smaller exhibitors, we suggest taping or chalking out a mock space at your business and thinking through its feng shui and work flow," says Andy Tompkins, SEMA trade show director. After mapping your booth outline, ask yourself: Will you have enough space for what you're planning on putting in there? Will you have a vehicle? Will you have room for people to walk around? What will each staff person do? What will it feel like when you have all your products, furniture and other items in your exhibit space? Mark their positions as well and eliminate whatever you don't really need. The result will be a more inviting and functional booth that also contains costs. Again, your Show goals should drive how you utilize your booth space. "For instance, at SEMA 2023, we created a booth experience that took attendees through the stages of an electric-vehicle (EV) system purchasing experience," says Bowers at Hypercraft. "Pick your power, pick your range (batteries), pick your options, etc. People were blown away by the simplicity of the presentation and compared it to shopping at an Apple store." "Although our products and technologies can be marketed well online, they land even better

The 2023 Race Ramps booth was simple and effective, using a vehicle and ramp to draw customers in while providing plenty of space for visitor interactions.

with customers when they can see the designs in person, experience EV performance first-hand, and ask questions directly to one of our many experts," he added. "Many of our employees and customers have crossed over from internal combustion engines [ICE] into EV/hybrid because they see and understand just how great an impact our

"WE UTILIZE SEMA TO CAPTURE CONTENT THAT CAN SERVE AS AN EXTRA FUNNEL TO EDUCATE AND ENTERTAIN OUR COMMUNITY…"

powertrains can have on their ICE conversions and OEM vehicles. We enjoy sharing and talking through these experiences." While finalizing your booth plan, reviewing and finalizing your Show budget as soon as possible can also enhance your ROI. In doing so, pay close attention to important Show discounts and deadlines in the final lead-up to SEMA Week. "We have a variety of discounts available, including our October discount deadline for ordering booth fixtures and items through Freeman, our primary decorator/supplier," explains Tompkins. "Evaluating your advanced ordering needs, getting your whole team registered, and adhering to all the guidelines deadlines laid out in our Exhibitor Services Manual [exhibitor.semashow. com] can help immensely to control costs." "In general, now is also a good time to get ahead of all your other Show needs," he adds. "For example, printing can get stressful if you're rushing to get materials at the last minute. Wherever you can minimize any stress points before you arrive at the Show, the better." While alleviating stress points, make plans to get any new products into the New Products Showcase by the judging deadline (10:00 a.m., Monday, November 4), since winning an award can boost traffic to your booth. Moreover, watch for the targeted freight schedule that Show officials post in August to efficiently coordinate your move-in process. But in all your planning, don't lose track of the Show's social factor. Arrange for team meals and customer get-togethers, and plan to attend the

FiTech's primary goal at the Show is the release of new products, so its space naturally focuses on highlighting its latest offerings and educating potential buyers about their features and benefits.

"ALTHOUGH OUR PRODUCTS AND TECHNOLOGIES CAN BE MARKETED WELL ONLINE, THEY LAND EVEN BETTER WITH CUSTOMERS WHEN THEY CAN SEE THE DESIGNS IN PERSON…"

Consider the Show a series of conversations with potential buyers and hone your elevator pitches ahead of time—and be ready with a lead-retrieval plan for follow-up.

Tuesday-evening Industry Night @ SEMA featuring the Goo Goo Dolls and other networking events. The Show's many education seminars also provide enrichment opportunities for you and your team. ON THE SHOW FLOOR Once the Show opens Tuesday, November 5, it's time to leverage all your preparation and implement your game plan. At Race Ramps, Kwan says seeing the Show as a series of conversations and maximizing those interactions has been a key to the company's success. "These conversations include meeting with existing distributors while gaining introductions to new potential distributors, meeting with industry colleagues and discussing our current experiences and outlook on the future, meeting with industry media to educate [them] about new products, and gaining product feedback from current customers," she explains. Tompkins agrees, and advises exhibitors to have their "elevator pitches" honed and ready. Know what information you'd like to impart to each different type of visitor in one- and three-minute increments—or longer when visitor interest merits it. "You really want to get your team aligned on how to greet customers, on talking points and on lead retrieval procedures," Tompkins emphasizes. "If you have a front-desk person or greeter, it's very important they know how to screen and hand off leads. Plus, it helps to evaluate how your booth processes are working on a daily basis and make adjustments accordingly."

The Show floor magically takes shape Monday of Show Week. Adhering to freight and other deadlines will help contain costs and manage stress points associated with move-in.

Whatever your processes, make sure your messaging supports your overall goals. For example, Bowers says Hypercraft goes into the event with a clear proposition: "The Show is a forum for [us] to share the customer solutions and technologies we've poured countless hours and resources into developing. We utilize our SEMA experience to launch new products and let the world know of our new developments." This includes not only fielding booth conversations but leveraging booth activities to engage a wider audience and generate buzz outside the Show halls. "In addition to placing an emphasis on in-person interactions, Hypercraft is extremely active on our LinkedIn, YouTube and Instagram platforms. We utilize the SEMA Show to capture content that can serve as an extra funnel to educate and entertain our community," he explains. Of course, conversations are a two-way street, and many exhibitors find they can glean valuable insights from their interactions with buyers, media and Friday Enthusiast Experience attendees. Many veteran exhibitors will tell you that attendee feedback can often lead to new ideas, product improvements or entry into new markets. Plus, astute exhibitors can scope out the competition and see what's trending on the Show floor. As MagnaFlow Senior Manager Richard Waitas notes, "The SEMA Show continues to be the workshop for us to see how our industry peers and enthusiasts [get their] needs met. While the industry has evolved, the SEMA Show is still the place to network and benchmark ideas and strategies in a place we can also share [our news and developments] efficiently with the media world." ANTICIPATING FOLLOW-UP Officially, the SEMA Show ends Friday, November 8, but if you've prepared and executed a solid Show plan, you'll continue to see the dividends for months to come. Be ready to capitalize on them with a good follow-up strategy. "This is certainly something you should think about before the Show as well," notes Tompkins. What will that strategy look like? One strategy is to score leads as you gather them and prioritize follow-ups accordingly." Regardless of how you prioritize leads be sure to engage with them quickly and at regular intervals after the Show. Realize that some leads take

"THE METRICS OUR SALES AND LEADERSHIP TEAMS SET IN ADVANCE HELP DEFINE THE LEVEL OF SUCCESS ACHIEVED FOLLOWING THE EVENT…"

Demonstrations are crowd-pleasers. Utilize the Show's online media center to announce special booth activities, and invite your customers ahead of the Show as well.

Entering a new or featured product in the New Products Showcases is a proven, cost-effective way to lead attendees straight to your exhibit space.

"RETURN ON INVESTMENT IS SEEN WHEN LONG-TERM BUSINESS RELATIONSHIPS GROW OUT OF AN INITIAL MEETING AT THE SHOW…"

time to nurture. Make initial follow-up contacts within weeks, and then check in again a few months later, and perform a third follow-up within a year. "We have found that the sooner a lead is followed up on, the more interactivity there will typically be," says Tompkins. "Plus having that more immediate feedback loop can be very beneficial to your business." To be sure, exhibiting at the SEMA Show is a big investment and a prolonged commitment, but if you take the steps laid out by the pros above, you'll significantly increase your chances of success. As Show veteran and Katzkin Creative Director Miles Hubbard puts it, "There are many line items in Katzkin's marketing expenses, and nothing comes close to the investment we make in attending the SEMA Show every year, but in our experience, the returns far exceed the investment. The Show provides a venue unlike any other where we can launch new products, demonstrate our existing capabilities, speak face-to-face with thousands of people who work in our industry exclusively, and just show off."

2024 BATTLE OF THE BUILDERS PRESENTED BY MOTHERS POLISH

TAKE A PEEK AT SOME OF THE CARS AND TRUCKS THAT WILL BE VYING FOR VICTORY IN THIS YEAR'S SEMA SHOW COMPETITION

COMPILED BY CRISTIAN GONZALEZ

Craftsmen, fabricators and builders from the United States and beyond work passionately for months—sometimes years—on a project car. After pouring blood, sweat and endless hours into their build, modifiers will find no better place to feature their vehicle than the SEMA Show's annual Battle of the Builders (BOTB) Presented by Mothers Polish competition. Judges review hundreds of applicants and determine whose artistic vision, ingenuity and craftsmanship best translates into the highly modified car they have crafted. Victory grants the builder unlimited bragging rights and marketing and networking opportunities, and the competition series is one of the SEMA Show's most closely followed events throughout the Show week.

This year's participants are vying for honors across four build categories: Hot Rod/Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and Young Guns. Industry experts will meticulously review build descriptions and photographs and narrow the field to 40 vehicles. A second judging round will next whittle the contenders down to 12. The finalists will then become the judges themselves, and together, they will decide whose vehicle deserves the BOTB champion title. Cameras will also tag along and document the cars and the judging process for a television program set to air early next year. (Visit SEMAshow.com/botb for updates on TV airings.)

For this SEMA magazine BOTB preview, we've compiled various BOTB entries preparing for the SEMA Show. We list each vehicle's builder, year, make, model and entry category under which the participant is registered. However, many of these vehicles are still in the final phases of completion. Some participants do not finish their car or truck until days before the Show, so consider this a sneak look at what's coming at the 2024 SEMA Show battleground.

Battle of the Builders Presented by Mothers Polish attracts a lot of foot traffic at the SEMA Show. More importantly, being a finalist brings plenty of media attention to your name, business and sponsors.

LUIS LEOPOLDO
URZUA ROQUE
'72 CHEVY BLAZER K5

CATEGORY: Hot Rod/Hot Rod Truck You would not expect someone to modify a Chevy blazer into a low-riding hot rod. Nevertheless, Luis Urzua Roque pulled it off. The silver body exudes style and sleekness. Its stance gives it "slow cruise through main street" vibes, but the 1,300hp motor under the hood throws that urge out the window. Nelson Racing engines equipped the 427 LS motor with twin turbos, a billet intake and Holley Terminator fuel-injection system. Powerful Wilwood 14-in. brakes stop the equally powerful motor. QA1 supplies the proper handling with the front and rear suspension hardware and shock absorbers. Inside, the Chevy sports a Dakota Digital dash, bespoke leather upholstery and a custom audio system.

PRESTON INGRASSIA
'68 FORD MUSTANG

CATEGORY: Hot Rod/Hot Rod Truck OUTLAW is one of a 25 production run by The Mustang Brothers premiering exclusively at SEMA 2024. Based on the iconic '68 Mustang fastback, OUTLAW lives up to its namesake with a groundbreaking custom-engineered panoramic glass roof and translucent panel forged into the hood. The visionary hidden exhaust system and uncommon right-hand-drive conversion honor the defiant, mold-breaking spirit of the OUTLAW. It offers a unique "roadster" approach to this American classic by including a first-of-its-kind interior tonneau cover. With a '12 supercharged 5.4L engine paired with a TREMEC six-speed transmission, Preston Ingrassia believes OUTLAW "is an ingenious combination of time-honored construction and trailblazing engineering that BOTB demands."

RICK MAHARAJ
'62 CHEVY IMPALA

CATEGORY: Hot Rod/Hot Rod Truck "The goal [for this build] was to maintain the classic straight lines unique to a '62 Impala with modern and custom touches throughout," says Rick Maharaj. He further explains that a significant endeavor for this Chevy Impala was to sit the rockers on the floor and still allow the tires to have adequate grip in the rear. To achieve this, Maharaj removed impeding hardware to make room for the extra-wide tubs to fit the 22x15 wheels. This also meant the frame and suspension were custom- made to give the vehicle the stance Maharaj had envisioned. The engine bay houses an LS3 with a symmetrical twin-turbo setup and a 4L60-Etrans. Inside the cockpit, the Chevy's custom interior is crowned with the convergence of two '62 Impala dashboards for a symmetrical gauge cluster and controls.

ADAM MICHAELSON
'78 CHEVY MALIBU

CATEGORY: Hot Rod/Hot Rod Truck "Let me introduce you to the most unique G-body Malibu in the world," exclaims Adam Michaelson. The interior is a mix of faux cow print from Nebraska—fitting of the car's nickname, "Milk Money"—and Corbeau's new FXR seats and harness. Embodying Nebraska culture, the cow print is one of Michaelson's favorite features. "We have more cows than people, even though we live in the city," he says. This muscle houses a 416 LS3 with a supercharger and a nitrous outlet plate kit with custom hardlines. The LS also sports Frankenstein Engine Dynamics CNC ported heads, valley covers, FAST XR coils and Meziere electric water pump with custom upper and lower aluminum hoses. Suspension is done with race shocks and air ride from QA1's Mod Series shocks.

MIKE KLENOFSKY
'15 DODGE CHARGER

CATEGORY: Hot Rod/Hot Rod Truck A paint job like this brings a new meaning to "hot rod." This highly customized Charger boasts front and rear vertical doors, showcasing its bold, customized design. The exterior features striking custom paint and airbrushing across the body, engine bay and trunk. Custom wheels engraved with metal accents complement the hellfire paint it sports. Inside, the custom interior includes bespoke seats, dash, headliner and trunk. Entertainment enhancements like two headrest TVs, two sun visor TVs and a 22-in. screen in a custom fiberglass enclosure in the trunk and premium audio components complete the loud interior. Every detail, from the custom tilt hood to the painted air tank and custom dash pieces, reflects Klenofsky's bold creativity.

DONNIE LIMBOCK
'31 FORD MODEL A

CATEGORY: Hot Rod/Hot Rod Truck Camey Limbock has crafted a serious contender for BOTB. A 351 Windsor powers the old Ford stroked to a 408. The block features aluminum heads, a CVF Racing serpentine system and is crowned with Borla Induction's eight-stack injectors. The engine accompanies a transmission featuring a C6 Ford 2800 stall converter. The ride sits on Ridler 17-in. chrome wheels settled next to QA1 coilovers with Watts linkage. Some other notable custom modifications you'll find are the firewall bed, drip rails and dashboard. The Model A shines with a stunning Brandy Wine Pearl paint supplied by House of Kolor.

ROB HESTER
'72 OLDSMOBILE
CUTLASS

CATEGORY: Hot Rod/Hot Rod Truck When Rob Hester and his team decided to attend their first SEMA Show in 2019 as exhibitors, they had no idea they'd be this dedicated to bringing something new and fresh every year. Hester and his crew at Flat Out Autos are unveiling three new builds at the 2024 SEMA Show, including this '72 convertible restomod. He had installed a Performance LS3 dressed to appear like the original 455. Baer 13-in. six-piston disc brakes, assisted by a Tesla brake booster, bring the 525 horses to a stop. RideTech Suspension and coilovers accompany the custom- designed 18-in. Curtis Speed Equipment wheels. Inside the cab, Dakota Digital RTX gauges and a Renegade Customs interior keep things cool and functional.

SOLOMON LUNGER
'78 FORD F-150

CATEGORY: 4-Wheel Drive/ Off-Road Solomon Lunger's F-150, appropriately named Snickers, had only 52,000 original miles on the odometer when he brought it in. Not everything on the truck was kept in a low-mileage condition. According to Solomon, "After a mishap where we destroyed the bedside, we repaired it all, preserving its unique history." An 1,125hp Ford Performance Godzilla Crate Motor with a Level 3 Mast Motorsports setup and Whipple Supercharger ensures it delivers exceptional power. Partnered with Skyjacker Suspensions, the custom setup ensures both show and trail readiness as Snickers blends nostalgia and innovation with its custom paint job and updated powertrain. It has now transformed into the ultimate '80s high rider.

BRIAN ROGERS
'87 CHEVY SILVERADO

CATEGORY: 4-Wheel Drive/ Off-Road Do you ever wish you could have the square body of the '70s and '80s but with modern amenities? Brian Rogers brought this idea to life with this Frankenstein build. He combined a '20 Chevy 2500 chassis with the stretched '87 Silverado crew cab. The two married at the firewall and floor pan with a freshly customized interior with '20 conveniences. The engine bay hosts a Duramax turbo-diesel engine mated with a 10-speed Allison transmission. Rogers accentuates the retro exterior with the 2500's rear-view mirrors for modern utility. Under the truck, you'll find a powdercoated chassis, a polished stainless exhaust and a polished driveshaft.

CHELSEY HENNIG
'86 FORD BRONCO

CATEGORY: 4-Wheel Drive/ Off-Road Nothing brings two people together like building a highly modified Bronco. Chelsey Hennig and her fiancé built her '86 Bronco "from the ground up." Resting on a high lift with low-profile tires, this Ford boasts a powdercoated original Bronco frame and a Super Duty axle swap. Hennig engineered a custom four-link lift kit, raising it approximately 12-in., and paired them with carbon coilovers from Carbon Shocks. The rear sports a TIG-welded exhaust and engine piping. Under the hood is a 4BT Cummins engine upgraded with Stage 2 injectors, Colt cam and oversized pistons. A ZF5 transmission transfers power to 26x16 Fittipaldi off-road wheels and 38-in. Fury tires.

BRIAN C. DILLEY
'73 FERRARI DINO

CATEGORY: Sport Compact, Import Performance, Luxury & Exotic This '73 Ferrari Dino underwent complete "frame-off" restoration and electric conversion. Brian Dilley spared no expense in this build. The Ferrari features modern electric power steering, full HVAC and custom wheels by EVOD. The exterior boasts a billet grille, shaved door handles, and bespoke lighting. Inside, the fully custom interior includes in-house designed digital gauges, elegant lighting and genuine leather. Powered by a 300hp Cascadia Motion electric motor and a custom 40kWh battery pack, it also features keyless entry, custom sheetmetal panels, and advanced electronics for LED lighting and telemetry.

GREG HADJU
'10 NISSAN GTR

CATEGORY: Sport Compact, Import Performance, Luxury & Exotic This sporty GTR is an incomparable build from top-of-the-line specialty-equipment manufacturers like Liberty Walk, Top-Secret, Aimgain and hand-built parts by Greg Hadju. His build holds unique features like its Double Bubble carbon-fiber roof. According to Hadju, "It is the only one of its kind on the market." Carbon-fiber components make up plenty of the exterior and interior. The engine bay houses numerous titanium parts, including the intercooler and intake. Hadju eagerly anticipates unveiling his custom trunk and taillights at the Show.

JOHNNY DURAN III
'17 SUBARU WRX

CATEGORY: Sport Compact, Import Performance, Luxury & Exotic Inside out, head to toe, Johnny Duran's Subaru is an art poster. A custom wrap engulfs the body with Japanese-style art. The colorful aesthetics continue in the engine bay with custom hydro-dipped components. Bright-red Braum racing seats make the cockpit stand out from the blue-dominated exterior. The interior incorporates more Japanese iconography and blends well with a Buddy Club steering wheel constructed from leather and carbon fiber. Duran made sure to blossom the vehicle's performance with a Stage 1+ SF Power Package from Cobb Tuning and accompanied it with an Invidia R400 Gemini Catback Exhaust, improving the horsepower and motor's efficiency.

PETER ASHBY
'98 TOYOTA SUPRA
TURBO

CATEGORY: Sport Compact, Import Performance, Luxury & Exotic Pushing 2,000 hp, this Mark IV Supra should star in the next Fast and Furious film. Nitrous Express delivers three nitrous stages to the bored and stroked 2JZ engine. A Getrag V161 transmission with custom gearing and a Tilton triple disk clutch turns that nitrousfueled power into burnt rubber seated on custom billet forged wheels. Custom one-off carbonfiber components made by SEIBON and ProSpec comprise the car's interior and exterior. Several KICKER components are embedded in custom-made sub-enclosures. Peter Ashby has claimed several accolades for his build, including Best Import at various East Coast car shows. "Our goal," he says, "is just to get to SEMA to have the rest of the country see what a 12-year dedication to a build can produce."

JOHN KUTI
'08 BMW 335I

CATEGORY: Sport Compact, Import Performance, Luxury & Exotic It looks fast, but can it go fast? Certainly! A twin-turbo LS swap with a custom-built turbo system and a trunk-mounted radiator delivers the Bimmer 1,300 horses. Custom-built three-piece Variant wheels with carbon inner and outer barrels launch the car forward. Its unique full carbon-fiber doors between a custom red paint job make it difficult to forget. Carbon fiber also laces the dash, inner door panels and roof—the front end sports custom carbon and titanium hood trim plates. The undercarriage has been sprayed with a protective undercoat, and all suspension components are powdercoated.

AUSTIN CROLL
'71 FORD MUSTANG
MACH 1

CATEGORY: Sport Compact, Import Performance, Luxury & Exotic This build could sit quietly on SEMA's Las Vegas Show floor and speak volumes. According to Austin Croll, "This was a 20-year restoration— nights and weekends—for our father." The plan for this build was to give this classic musclecar today's modern performance and handling. TCP coilover suspension and chassis bracing improve the maneuvering capabilities. The Mach 1's body had been widened with steel quarter-panels, permitting the Boyd Coddington Wheels a better fit. It sports a late-modelstyle shaker hood, and underneath it sits a 351 Cleveland stroker (427) in a shaved engine bay. Besides the modern performance improvements, Croll provided the Mustang with modern amenities such as LED lighting, TMI upholstery and, most importantly, power windows.

JESSE GARZA
'18 DODGE DURANGO

CATEGORY: Young Guns Car and comic enthusiasts come together around this Joker-themed Durango. Notable modifications go further than the custom body wrap. The Durango sports a carbon-fiber wing and a custom wide-body kit. Bespoke airbags were made by Air Ride Equipment. The Dodge Durango always had a spacious interior, but Jesse Garza took the description a step further and lined the ceiling and floor with more than 1,000 star lights. Twenty carbon-fiber interior trim pieces surrounded by custom-wrapped door jams fill the interior. A tripletip exhaust and a flame kit would make the Joker proud to wreak havoc in this rig.

RYAN ZEMLA
'88 FORD RANGER

CATEGORY: Young Guns "My plan is to build the fastest stick-shift Ranger," says Ryan Zemla, and he is well on his way there. A 6.0L LS drivetrain composed of Wiseco and Manley internals, OEM crank, PAC Racing springs, Tick stage 2 turbo cam and a 77mm turbo blurs the line between truck and race car. The Ranger's stance and structure would require significant fabrication modifications. Ryan recounts, "I used two-thirds of the factory frame, and the balance is all tube." The Mustang II front conversion sporting Aldan American coilovers complements the four-link rear suspension setup. The body combines fiberglass for the prerunner fenders with OEM steel for the cab and hood. Ryan values the truck as a marketing tool for his detailing and wrap company, Attention 2 Detail.

AUSTIN PHIPPS
'64 GMC C25

CATEGORY: Young Guns Embracing the vintage style of the C25, Phipps' GMC invokes classic style with modern vision. The 24x12 Billet Specialties wheels are powered by a 408 LS stroker. The twin-turbo setup blows extra horses, and piping done by STL Fabrication adds flare to the engine bay. Peeking inside the dashboard, you'll find Dakota Digital gauges wired up with an American Auto wire harness. The classic interior boasts a Snowden custom bench seat. The patinaed body sits on a Rydman Ranch custom chassis. It utilizes Airlift Performance's air management system to keep the vehicle level.

KIESHA FOULDS
'73 FORD BRONCO

CATEGORY: Young Guns Keisha Foulds worked on every bit of this rig herself. She says, "The only thing I hadn't done myself was the actual paint." The Bronco drove across the country twice, and the odometer sits currently at 14k. Foulds is in the process of giving the Bronco a fresh paint job. This BOTB will be her last year to qualify in the Young Guns category, so she fully immerses herself in the build process. The rig will sit on a rare wheelset from the '70s and "a few other things to spice her up." Foulds says, "She's been my learning block since I was 18 and continues to be my pride and joy."

BRYCE ADAMS
'60 GMC CARRYALL

CATEGORY: Young Guns Young Guns contestant Bryce Adams expertly customizes this low-profile '60 GMC Carryall for performance and style. This GMC cruises on a Roadster Shop Revo coilover chassis. An LS3/6L80 powertrain combo powers the truck, ensuring smooth shifts between power hikes. Schott SL 65 wheels and Wilwood disc brakes provide form and function. Under the hood, enhancements include a Hart Fab firewall and inner fenders. Further customizations include fabricated radiator mounts and transmission and driveshaft tunnels. Stainless-steel brake and fuel lines offer secure fuel delivery and reliable stopping power. A stainless-steel, TIG-welded 3-in. exhaust system complements the vintage patina preserved by Jams Inward.

ZACH EASON
'78 NISSAN DATSUN B210

CATEGORY: Young Guns When asked about his Datsun B210, Zach Eason said, "I saw this humble coupe, and my first thought was, 'I bet I can make that cute little car into a terrifying monster.'" The B210 is grossly under-appreciated. All the love in the Datsun scene goes to the s30 Z or 510. The first step for Eason was mounting the equally underrated KA24DE from a 240SX S14. "I wanted an ungodly amount of power, so a giant turbo was next." This much power required a suspension system to conduct quick maneuvers. Eason fabricated custom coilovers based on the strut from a 280zx. This modification provided the build significantly larger and more modern brakes. The SCCA track demons of the '70s largely inspired the aesthetics of Eason's Datsun. Numerous intricate custom details make this a distinctive and technically impressive compact machine.

TYLER ADAMS
'67 CHEVY C10

CATEGORY: Young Guns This '67 Chevy C10 boasts a front and rear Porterbuilt coilover chassis, meticulously boxed and smoothed for a seamless look. The painted chassis mimics the body paint and is accented with wheel color. Adams tunneled the center, allowing the transmission and driveshaft to flow through the bottom panel. Custom Schott wheels and Wilwood brakes housed in 2.5-in widened tubs complement Adams' craftsmanship. Inside the cab and under the hood, a bespoke interior meets custom details like intake radiator hoses and exhaust. The build showcases flawless bodywork, precise panel alignment, a raised functional bed and a sleek, flat finish. Discreet features add to the truck's elegant style, such as hidden wiring and a unique fan setup.

DILLON HOUCK
'15 PORSCHE CAYENNE

CATEGORY: Young Guns You don't often see Porsches in the overlanding scene, so most mods here are custom-fabricated or prototype collaborations. Cut and rolled wheel arches supply the vehicle room for wheel travel. It sports custom bumpers, a prototype roof rack, handmade rear cabinets, an auxiliary solar system with a lithium battery and a waterproof exterior Hertz Audio system. The luxury overlander still boasts many original factory features, such as active factory air-suspension controls, parking sensors and cameras. The Porsche serves as Dillon Houck's daily city driver, yet it is entirely off-road capable for a multi-week outing with a stove, fridge, LED camp lighting, gear storage, extra ground clearance and full armor. Houck says the scariest modification he did himself was pulling the headliner to drill through the roof for rack wiring. He mentions his favorite accessory is the classic bungee paper towel holder.

Bear Grylls

THE 2024 SEMA SHOW KEYNOTE SPEAKER SHARES HIS TAKES ON EXPLORATION, RISK-TAKING AND ADVENTURING OFF THE BEATEN PATH

BY SEMA MAGAZINE EDITORS

Bear Grylls, host of "Man vs. Wild," "Running Wild With Bear Grylls" and "You vs. Wild," will deliver a keynote address at the 2024 SEMA Show as part of the trade-only event's professional-development experience.

Taking place November 5–8 in Las Vegas, the SEMA Show will feature Grylls, a renowned survival expert, writer and adventurer, on the SEMA Main Stage, where he will talk about the things that have shaped him and the lessons he's learned along the way. Grylls' keynote address, entitled "The Power of Resilience—Never Give Up, Featuring Bear Grylls," will take place at 2:00 p.m. on Thursday, November 7 in the West Hall.

The adventurer's speech is part of a comprehensive SEMA Show Education program that focuses on leadership and year-round skill development. Through his keynote, Grylls will guide the audience on a journey to understand how to overcome hurdles and adversity and to learn from failures. His stories of resilience, courage and never giving up will inspire, uplift and empower the audience to face their own challenges.

"The 2024 SEMA Show Education Program will feature iconic personalities in the automotive industry, thought leaders and entertainers sharing fresh perspectives and innovative ideas and strategies," said SEMA Trade Show Director Andy Tompkins. "We are committed to ensuring that participation in the SEMA Show is easy, affordable, inspiring and provides the greatest return on investment." To learn more or to register to attend the 2024 SEMA Show, visit semashow.com.

"...YOU DON'T NEED TO TACKLE EVEREST TO FIND EMPOWERMENT IN THE GREAT OUTDOORS."

>>Grylls' SEMA Show talk will touch on the life skills he's learned--and their potential impact on any endeavor.

SEMA Magazine: As one of the most recognized faces of survival and outdoor adventure, what would be your advice to parents to encourage children to want to spend more time outdoors?

Bear Grylls: I think doing stuff together is key. And keeping it simple. Even a walk in the park or cycle ride can show children that there's so much more to life than computers and TV screens. It's so important to instill in kids from an early age that adventure can be for everyone and that you don't need to tackle Everest to find fun and empowerment in the great outdoors. Adventure builds confidence, and I see that time after time through the scouts and through our TV shows. Adventure is a state of mind that dictates how we live our lives.

SM: Raising three boys on a remote island must have provided some fantastic opportunities for outdoor play and learning. What have been some of your highlights of island living?

BG: We have been so lucky to live on a pretty wild part of the world in North Wales on this little island off the coast in the United Kingdom. Life on the island is pretty simple. That's the appeal for me. Highlights for me are barefoot walks in the rain, outdoor military-style workouts (see bemilitaryfit. com) and swims in the sea. Or maybe when we get cozy when a storm comes over and we have a movie night. Generally, life is pretty physical though on the island. Even going to the mainland to get supplies involves a hill, a quad bike, a row boat, a RIB (which is a rigid inflatable boat), a hike and then the reverse process. But done together it's an adventure.

SM: Known for pushing yourself to the limits both mentally and physically, what would you say has been one of the biggest challenges you've accomplished and what helped you persevere through?

BG: I think passing Special Air Service selection at a pretty young age was one of the biggest challenges for me looking back. It was a brutal few months, but it gave me friends for life, skills for life and a confidence that I maybe didn't have beforehand. One of the biggest setbacks, though, in my life was after I had a parachute failure when I was in the military. I had a freefall accident in Southern Africa, and a canopy failed. I broke my back in three places. I had to spend 12 months in and out of rehabilitation in back braces. That time in hospital taught me the simple lesson that life is fragile and that if we are lucky enough to survive and have a lucky escape, then we have a duty to try to get back up and grab life with both hands. Gratitude and humility are hardwon lessons, but the wild teaches them in spades over time. SM: Has your approach to risk changed since becoming a parent?

BG: There has obviously been a significant amount of risk involved in my life and in my job, and I have had quite a few close calls over the years. But those moments have taught me so much about what it really takes to stay alive in crisis times. To not be afraid of taking calculated risks. Because struggle and risk develops our strength. But you've also got to be smart; you only get it wrong once. Since having kids, I've grown smarter with risk taking, and I have developed a good instinct of what is safe to do and what is not. I really try and listen to that voice.I also know that the wild and life rewards commitment and that once you commit to something then the way often opens before you.

SM: You have spoken about the importance of setting goals. How has that practice shaped the choices you have made in your career and life in general?

"ADVENTURE IS A STATE OF MIND THAT DICTATES HOW WE LIVE OUR LIVES."

BG: I think as humans we are at our best when we have a goal. I have always tried to live like this with clear goals and targets to aim for. I have failed so many times in my life, and that's okay. In fact, it's key. Life is all about that spirit of endeavor and never giving up. That mindset has become a way of life for me nowadays—to give your best and not be scared to fail.

SM: What was your very first car? What do you remember most about it?

BG: My very first car was a Black London Cab that I bought for a thousand bucks and still own to this day. It had a mattress in the back so I could also sleep in it. We still use it quite a bit for fun as a family together—for fun afternoons in the beautiful English countryside, maybe going for a picnic and a hike. The cab used to break down almost daily in the old days, and it's a miracle I found a girl that tolerated it, but it's part of our story and we are still married to this day. So, it worked!

SM: How have off-road vehicles helped support your adventures and career?

BG: Off-road vehicles have played such a fundamental part to all my adventures over the years. They have been the unsung hero to many expeditions bringing in supplies such as camera gear and having emergency gear on standby. Over the years, I have learnt it's important to have trusted vehicles cars and great tires! Having off-road vehicles alongside us on my adventures has allowed us access to endless remote locations. I see them as facilitators which allow you to explore trails, landscapes and regions that are often far off the beaten path.

SM: We assume that modified vehicles with off-road capabilities appeal to you most. Is that accurate? BG: Off-road vehicles to me mean access to adventure and modifications are a way you can personalize it and make those adventures your own. Whether it's extended towlines or wider inflatable tires for swamps and water—with good modifications you are limited only by your imagination.

SM: What do you think is the biggest opportunity the automotive aftermarket can capitalize on? BG: Adventure and the outdoors never go out of fashion—and more and more families want safe, accessible, fun outdoor experiences but to be able to carry enough supplies for those adventures.

>>According to Grylls, getting out in the wild can instill feelings of gratitude and a sense of humility.

To have a vehicle that is also a basecamp allows you to access the outdoors in a way that is endlessly fun. The outdoor family adventure sector is growing and growing as vehicles get more reliable and the outdoors and gear get ever better and more accessible. Overall, I'm hugely excited about the global growth in off-roading and overlanding, and I see this as a natural extension of my adventure brand worldwide. SM: What are you most excited to see at the SEMA Show? BG: I'm proud to share a message of courage, kindness and never giving up. I'm also excited to announce some key partnerships in the adventure automotive world. You're going to love this!

BIO BEAR GRYLLS

Bear Grylls is probably the most recognizable face of adventure on the planet.

He is a former 21 Special Air Service soldier, who went on to become one of the youngest ever climbers of Mt. Everest, despite breaking his back in a free-fall accident only months earlier. From Everest, he has gone on to host more extreme adventure TV shows across more global networks than anyone in history.

Grylls' shows include the legendary Discovery Channel "Man vs. Wild" and the hit "Running Wild With Bear Grylls," now in its eighth season on the National Geographic Channel and Disney+. His guests have included: Will Ferrell, Bradley Cooper, Roger Federer, Julia Roberts, plus President Obama, Prime Minister Modi of India, President Zelensky of Ukraine and many others.

He also hosts the hit interactive Netflix series "You vs. Wild," where it's the viewers who get to decide what Grylls does on each adventure. He is a double BAFTA and Emmy winner, a family man, and a No.-1-bestselling author who has sold more than 20 million books.

He is the Honorary Colonel to the British Royal Marine Commandos and the firstever Chief Ambassador to 60 million young Scouts worldwide. He is married to Shara with three sons. They live part of the year off-grid on a small remote Welsh island.

"...AS HUMANS WE ARE AT OUR BEST WHEN WE HAVE A GOAL."

Tech My Ride

NEVER CONTENT WITH STANDING STILL, MOBILE-ELECTRONICS SUPPLIERS ARE ENHANCING THE DRIVING EXPERIENCE IN EVER SMARTER WAYS

BY MICHAEL IMLAY

In an era where safety, enjoyment and connectivity are paramount, the mobile-electronics market is booming with new ideas. From new takes on car audio equipment to telematics-enabled control devices and AI-enhanced driver assistance technologies, industry companies are leading the charge in creating fresh innovations to keep consumers safer, more smartly informed and enjoyably entertained on the road.

"Innovation is thriving across the mobile-electronics and technology markets, particularly in response to the increasing number of electric vehicles (EVs) on the road," affirms Phil Meada, president of Rydeen Mobile Electronics, a maker of backup cameras, monitors

and other video safety solutions. "Our industry is adapting by developing products tailored for these vehicles, ensuring seamless integration and offering customers the opportunity to further enhance their driving experience. As customers seek differentiation, there's a continuous push for unique upgrades and sensible solutions to meet their evolving needs." SEMA market research segments the mobileelectronics sector into several popular categories for the aftermarket. These include sound systems and audio accessories, alarms and security products, navigation systems, mobile television and video cameras, wireless and smartphone integration products, and driver-assistance system

SONIC PERFECTION

Of these, sound systems and audio accessories remain the bread and butter of the aftermarket mobile-electronics sector, garnering $1.11 billion in sales in 2023. Although that's down somewhat from the $1.12-billion mark of 2022, it still represents significant growth since 2020 when sales clocked in at $1.06 billion. (This number is even more impressive when you consider that only 38% of manufacturers reported sales growth last year.) Popular products within the segment include satellite radio add-ons; in-dash stereo systems; speakers, subwoofers amplifiers; and the like.

It will come as no surprise that the dominant sales channels for this segment are specialty retailers/ installers (both physical and online) and online-only general retailers. However, vehicle dealerships and general-retail chains are also favored purchase points. When ordered online, 48% of purchasers have items shipped to their homes, while just 20% opt for in-store pickup/installation. When ordered in-store, 38% of consumers tackle installation themselves.

But even though the segment is strong as ever, it is undergoing a pronounced transformation. While dropping in a new stereo dash unit was all the rage several decades ago, today's OEM factory head units have made such upgrades virtually obsolete in newer vehicles.

"THE LAST THING [AUDIO SHOPS] WANT TO DO IS BE THROWING CODES AND HAVE CONSUMERS TAKE THEIR VEHICLE TO THE DEALERSHIP WITH A PROBLEM…"

Consumers are increasingly interested in aftermarket safety solutions like side and rearview cameras feeding video into digital rearview mirrors displays, like these from Rydeen.

That's because modern OEM units not only excel in delivering quality audio signal, but have become nerve centers for many vehicle features as well. Most combine climate control, smartphone integration, and navigation and information displays, rendering aftermarket upgrades undesirable—not to mention difficult—for many late-vehicle owners.

"If you dial the wayback clock to the '80s and '90s, all the retailer had to do was hang a shingle outside and they were in business," explains Bart Deal, vice president of product strategy and OEM at Stillwater Designs/KICKER. "Today that's not the case. What we see today is a hard movement by the auto manufacturers to full integration."

That said, when a new receiver unit is called for, car audio manufacturers are delivering technologically advanced products designed to enhance both safety and entertainment. Take for example Pioneer, which offers receivers "tailored for today's smartphone- centric lifestyle" with touchscreen display, voice activation and video camera monitoring.

The company also makes iDatalink Maestro interface modules that allow consumers to replace the audio-receiver units in many late-model vehicles while preserving the climate controls and other convenience features contained in the OE units.

"We are unveiling groundbreaking features and technology to enhance the seamless usability of CarPlay and Android Auto," says Sam Paek, Pioneer Electronics director of marketing. "Our primary goal is to elevate safety and address major pain points while creating the ultimate ease of use. Traditionally, these benefits have been featured within our high-end units, but now they are available in mid-level ones as well, offering unique features and functionalities not yet available in the market."

Paek added that the company is "ready to turn up the volume with our exceptional selection of speakers" at the upcoming SEMA Show, November 5–8, in Las Vegas. The Pioneer exhibit will include a special project vehicle by "a renowned custom builder" alongside a surprise demo truck demonstrating a full array of sound products. "It's time to bring our speakers out of the shadows and into the spotlight where they belong," he emphasized. "We're confident that everyone will recognize Pioneer not only as a leader in head units but also as a powerhouse in speaker technology."

Even so, with ever more sophisticated OEM head units to contend with, the aftermarket has found amplifiers and speakers to be a niche where, according to Deal, companies like KICKER can especially shine.

>>Thanks to the unique electronics needs of EVs, there is a growing aftermarket for products tailored specifally to them. Rydeen offers an expansive line of Teslafocused items.

"Our main focus all along has been speakers and amplifiers—subwoofers, coaxes, components and amplifiers of all different makes, models and types," all of which remain tremendously popular with consumers, he explains. "We've never been tied to the head unit, so we don't have head units that we have to sell, design and manufacture and figure out what vehicles they are going to fit in."

Instead, KICKER has focused on better translating high-quality audio signal through its speaker offerings, which isn't always as straightforward as it sounds.

"Let's face it, everything is digitally controlled today," notes Deal, meaning the wrong product assembly downstream from the head unit can wreak havoc. "The last thing [audio shops] want to do is be throwing codes and have consumers take their vehicle to the dealership with a problem, and have the dealership say, 'Oh, it's because that car audio shop messed your system up.'"

That situation is especially complicated by the advent of EVs and related technologies. "You have to pay attention to every last drop of current available in the car," he says. "Everything there impacts how far that car can go before it needs to get plugged back in."

Fortunately, the market boasts plenty of smart installers and integrators who are quickly building a knowledge base across a full range of vehicle makes and platforms. "A lot of them are dealers and they help and educate us and our R&D team as well. It's not an overnight solution—it takes time," Deal observes.

"Adding to that challenge, you now have vehicles where the audio system is part of the acoustic signature inside the vehicle cab… With variable cylinder management, cruising down the highway you're operating on three cylinders even though you've got a sixer under the hood. The audio system kicks in the difference," he explains. "Imagine a 500-watt amplifier on that. Suddenly, the driver goes, 'Wait a minute, why is my stereo making this weird sound.'"

Problems like these have driven audio companies more deeply into research and development—creating gear that can integrate smartly and seamlessly with today's vehicles—and then educating installers in the field on the best approach for any given vehicle model. "And that's a really daunting task," adds Deal, who nevertheless characterizes the market as doing "surprisingly well."

"The beauty of our marketplace, as opposed to some other industries, is we're in the business of selling something nobody needs. We sell entertainment. And the wonderful thing about music is people love their music and they will go to great lengths to get their music."

Rearseat entertainment is as popular as ever, and is a specialty of VOXX Electronics. Properly mounted video screens enhance the safety of rear occupants over viewing content on hand-held devices.

>>KICKER's elite KS-Series coaxial speakers are made to play at concert-like volume but with smoothness, subtlety and a thin-mount design.

>>Telematics continue to revolutionize automotive safety and convenience, allowing drivers to unlock and start their vehicles—and connect with and control many other features— through their smartphones.

Yes, consumers do love their music—so much so that they want it playing always and everywhere— even in the great outdoors. The recent rise of side-by-side powersports vehicles has become an especially lucrative niche for audio brands alongside boats and motorcycles.

"Nobody owns the market today, which is a good thing because that means competition is fierce and healthy," notes Deal. "The retailer is now having to do a paradigm shift of not necessarily working on automobiles every day," but a 4x4 may as well be considered as much. "When you finish outfitting it, you got a $50,000 'car' sitting there."

"It's pretty much a clean slate," Deal continues. "It's wide open for head units, amplifiers, speakers, light bars, communication systems—you name it, you're seeing it."

SAFETY AND CONNECTION

Of course, while sound and audio accessories represent a big slice of the mobile-electronics pie, there are a variety of other product segments vying for consumer dollars. According to SEMA market research, sales in alarms and security products have remained stable the past few years at $0.87 billion, with driver-assistance systems following close behind at $0.78 billion. The markets for navigation systems, mobile television and video cameras, and wireless and smartphone integration products are sized at just under $0.50 billion each.

Like their audio-equipment counterparts, products in all these segments are becoming ever more sophisticated as manufacturers tap into emerging technologies—including artificial intelligence (AI) and telematics—to enhance their capabilities.

"Our biggest category is what we refer to as our remote-start security and telematics [lines]," says Seth Halstead, director of marketing at VOXX Electronics. A major player in the industry, VOXX is the parent company of close to 30 brands encompassing nearly everything from alarms to in-vehicle entertainment. Viper, Pursuit and Prestige are among its best-known brand names offering keyless entry, security and remote-start features.

For these and other products—including its rear-seat entertainment units—the company has leveraged telematics, enabling its devices or a smartphone to control and monitor car alarms, locks, ignition, cameras and other vehicle operations, including what the kids can watch on their backseat video screens.

"Telematics is something that provides a really unique opportunity," notes Halstead. "It can provide geofencing alerts when you go outside of a specific zone. It can do core functions like locking and unlocking your doors, notifying you when there's been a breach on the vehicle itself, remote starting the vehicle, and so much more."

Meanwhile, with today's consumers increasingly embracing such safety standards as rear and sideview cameras, blindspot and cross-traffic detection and more on their newer cars and trucks, a thriving aftermarket has rushed in to bring these features to older and lesser-equipped vehicles.

"GONE ARE THE DAYS OF ASSUMING RADAR DETECTORS ARE JUST FOR 'SPEED DEMONS'… TODAY'S DRIVERS ARE LOOKING FOR PRODUCTS AND TECHNOLOGIES THAT WILL KEEP THEM AND THEIR CLOSE ONES SAFE…"

>>The Mobile Electronics & Technology section in the SEMA Show's North Hall is always vibrant with innovation. KICKER will return this year with a vast collection of speakers, amplifiers and other products for cars, trucks and powersports vehicles.

>>Radar detection is not just for 'speed demons' anymore. Cedar Electronics' Escort line now acts as a sort of "co-pilot," delivering a plethora of information to help keep drivers safer on the road.

VOXX and Rydeen, among others, offer a variety of products in this category, including rearview mirrors with video display capabilities. All these items are proving a hit with the average consumer, but Halstead also sees an urgent commercial need for these technologies as well. "The opportunity that exists with commercial vehicles is such an untapped market," he observes. "We're even going to be introducing a pedestrian detection system at the SEMA Show that will have sensors that mount on the rear sides of school buses and other vehicles that can alert the driver with a visual display to a human being approaching that area."

Across the board, safety is a recurring theme in the mobile-electronics market, even when it comes to radar detection units, says Kacey Havens, campaign marketing manager at Cedar Electronics, the well-known maker of Cobra, Escort and Drive Smarter products.

"Gone are the days of assuming radar detectors are just for 'speed demons,'" explains Havens. "Today's drivers are looking for products and technologies that will keep them and their close ones safe while on the road. Having an extra set of eyes or a trusted co-pilot is how we think of Cobra and Escort products, and we believe our users do as well."

Havens adds that consumers are increasingly looking toward products that provide up-to-date information, easy-to-use customization, software updates "that improve usability and deliver new product experiences."

"The merging of phone-based applications and automotive hardware into a single solution is one of the biggest changes we're witnessing within the automotive space," she continues, noting that both Escort and Cobra detectors benefit from realtime, crowd-sourced data via the company's Drive Smarter smartphone app for a variety of driver alerts. Cobra dash cameras can also pair with the app for downloading videos to a smartphone or uploading them to the cloud, along with a host of other high-tech features.

KEEPING AHEAD OF THE CURVE

Perhaps the best thing about the automotive mobile-electronics sector is its ongoing ability to both invent and reinvent products to keep up with the times. Plus, consumers love their gadgets. According to VOXX's Halstead, consumers are still spending, despite the economic challenges of the past couple years. The question, he says, "is whether industry suppliers and dealers are properly communicating with each other and consumers in a digital environment." In other words, keeping everyone in the chain educated about the sector's latest advancements remains the key to continued growth.

At Rydeen, Maeda agrees on the "importance of staying ahead of the curve by actively listening to our dealers and distributors, gathering real-world feedback, and addressing customer concerns."

"The mobile-electronics and technology category remains robust, continually evolving to meet changing consumer demands," he concludes. "By investing in research and development and maintaining a proactive approach to innovation, we see vast potential for growth both for Rydeen and the market segment as a whole."

EMBRACING EVOLUTION

FROM CLEAN-ICE CLASSICS TO EVs, THE SEMA SHOW'S FUTURETECH STUDIO RETURNS TO SHOWCASE THE GROUNDBREAKING IDEAS AND NEW-TECH SOLUTIONS TRANSFORMING THE INDUSTRY

BY MICHAEL IMLAY

Maybe you're into classics or hot rods. Then again, maybe trucks or modern muscle are your scene—or perhaps even tuners or Teslas. But whatever industry sector you cater to as an aftermarket professional, the very nature of automotive transportation is rapidly changing. Thankfully, you can get a handle on the fluctuating currents at the 2024 SEMA FutureTech Studio, returning to booth #24401 in the Show's Central Hall, November 5–8 at the Las Vegas Convention Center.

>>Left: SEMA's FutureTech Studio debuted at the 2023 Show and was an immediate hit with attendees eager to explore the wide range of emerging technologies transforming the aftermarket.

>>Right: Scorpion EV's Shelby Cobra replica conversion captured the Show's first-ever Best Engineered Vehicle award. Pictured are Scorpion CEO Bill Cardoso, who engineered the Venom conversion kit, and Scorpion Vice President of Business Development Karen Salvaggio.

"Obviously everyone nowadays is focusing on powertrains and emissions and the continued viability of internal combustion engines [ICEs] in the coming decades," observes Andy Tompkins, SEMA trade show director. "But the industry is already feeling the impact of other trends as well, from new manufacturing techniques and materials to telematics and autonomous vehicles. While these present challenges to industry businesses, they also promise new opportunities. On a macro level, all this is reflected throughout the SEMA Show floor, but the FutureTech Studio condenses them all in one place for discovery, discussion and understanding."

ALL-INCLUSIVE INNOVATION

In a turn of serendipity, the FutureTech Studio itself has evolved from a prior Show section, SEMA Electrified, which until 2023 highlighted battery electric vehicles (BEVs) and the developing infrastructure around them. The section was well received, but it also was becoming clear that today's aftermarket must keep pace with an ever-broadening array of alternative-propulsion scenarios. The industry is currently seeing tremendous leaps in cleaner fuels and engines, not to mention highly innovative approaches to car building that shave weight, speed production, and improve engine and vehicle performance.

"We wanted to shine a light on all the automotive industry's emerging technologies and demonstrate the inclusivity of everything the market offers," explains SEMA Director of Vehicle Technology Luis Morales, who curates the exhibit space. "In addition to renaming the section the SEMA FutureTech Studio, we greatly expanded the former SEMA Electrified section's content and its footprint on the Show floor. We also reserved a number of booths around the space for exhibitor companies developing and supplying products and tools related to future-focused technologies."

Morales says it's "been interesting and fun rebranding the space." For him, it's exciting to see all the research and creative thinking at play as legacy companies and bold new startups alike develop products and solutions for entirely new markets.

"The FutureTech Studio is now the heart of the SEMA Show's EV and Future Propulsion section," he says, adding that the rebranding also better reflects SEMA's all-inclusive position on clean propulsion. "We embrace battery electric, we understand it, and we want it to be a part of our Show; but we want to showcase it alongside other emerging forms of vehicle propulsion, like synthetic fuels, ethanol, natural gas, hydrogen and more."

In keeping with that philosophy, last year's exhibits encompassed a Toyota of North America/ Kenworth commercial truck cab powered by hydrogen fuel-cell technology, hydrogen and compressed natural gas (CNG) engines, hybrids and synthetic fuel options, and ethanol conversion kits. In all, the FutureTech Studio occupied more than 22,000 sq. ft. and featured 50 displays addressing the latest powertrain and component trends, along with 29 vehicles representing a wide range of applications. There was even a solar-panel-equipped, fully electrified Lightship RV trailer that grabbed attendees with its futuristic design and versatility.

Morales promises that similar innovations will again be showcased this year through exciting vehicle builds, product displays and a variety of demonstrations right on the Show floor.

"We'll have representations of what's happening on the OEM side as well as the aftermarket side," he notes. Plus, attendees can also look forward to a few thought-provoking features that "rattle the cage" as well.

"Last year, we had people coming in from 2022 expecting our area to be all BEVs, like SEMA Electrified was, and asking, 'Why are all these ICE vehicles here?' But whether it's electrification or advanced fuels and powertrains, it's important for us to share all the technologies that are emerging, including

>>While EVs seem to get all the press nowadays, the industry is stepping forward with cleaner ICE offerings to reduce carbon emissions. Developed through its industrial division, BluePrint Engine's Origin crate powerplant can run on gasoline, natural gas or propane.

"WE'RE TAKING BITS FROM EVERY SHOW SECTION—HOT RODS, WHEELS AND TIRES, OFF-ROAD, HIGH-PERFORMANCE—AND COMBINING THEM IN ONE PLACE WITH REVOLUTIONARY TECHNOLOGIES."

new manufacturing materials and methods, as well as ever more complex onboard systems. "We want to make sure that our industry is aware of all these different tools and resources," Morales continues. "Maybe the folks using them today are OEMs and tier ones, and those resources may not be available to me as a business this year or next. But in three or four years down the road, they might be something that applies to my product development."

In fact, Morales believes Show attendees have much to gain from exploring the range of invention taking place. At the very least it will help them future-proof their current businesses—and may even spark new ideas for growth.

"I would say a large percentage of SEMA members are all making products for internal combustion engines and a small percentage are making them purely for battery electric vehicles," he explains. "There are some universals that carry over to both vehicle types, but looking at the powertrain alone, you have this big gap between the two. Still, there's a lot of innovation that can be had with ICE. What's special about the technology that they're developing right now? How is it going to impact the industry? And what does it mean for the aftermarket? Seeing and understanding all this can help our industry evolve and continue to make products that push the market forward."

SPARKING NEW BUSINESS IDEAS

Alex Parker, president of Redline Detection, is among those already finding opportunity in the rapidly developing electric vehicle (EV) space. Last year Redline leveraged the FutureTech Studio to debut its new Battery + Coolant Leak Detector that connects to an EV's battery enclosure. The detector gives audible and visual pass/fail leakage alerts tailored to each battery and vehicle type. The product is designed to protect vehicle shops, workers and their customers from the catastrophic risks of compromised EV batteries.

"Our approach [to the EV space] is not an 'either/ or.' EVs are just one more innovation that we need to learn how to work on," Parker explains. "My company has been a leader in diagnostic leak detection in naturally aspirated and boosted high-pressure diagnostics both on the OEM side and in the aftermarket. We reached a point that we had to make a decision about when to invest in developing EV diagnostic technology."

In Parker's view, why wouldn't any aftermarket business want to try to meet the challenges of a new and growing market? "Quite honestly, it was a little scary because we weren't sure the market was there," she admits, "but I really believe that people in our industry are innovators at heart." As it turns out, Redline's entry into the market did indeed find a receptive audience at last year's Show. Another rapidly growing area of opportunity for the aftermarket is EV conversions, with multiple brands now offering specialized kits and components for builders.

"Over the past several years, there's been exponential growth in this market," Morales points out. "What started several years back as finding a wrecked Tesla or Nissan Leaf and salvaging and fitting their powertrain components into a classic vehicle has morphed into companies offering full turnkey solutions."

This means that builders, customizers and even hobbyists can now purchase entire conversion packages consisting of electric motors, batteries and battery management systems, controls, wiring and other essentials.

>>Exhibitor booths adjoining the FutureTech Studio showcased a broad array of new-tech products, from EV conversion kits to fuel alternatives. Advances in manufacturing technologies were also among the mix.

>>A live education stage returns to the section for 2024. Moderated seminars and talks help explicate the trends and technologies displayed on the Show floor, along with the new opportunities they bring industry businesses of all types.

"In many cases, these kits are direct-fit, so if you have a '69 Mustang, you can buy a kit specific to your need," notes Morales. "You don't have to find a battery pack here, an electric motor there, and then hope you can figure out a way to connect them and make them all communicate with each other." As demonstrated last year by companies like Tremec, Legacy EV and Scorpion EV, the kits also take the vexation out of a conversion's more daunting tasks. "Several years back it could take you months of R&D and fabrication to mount a Tesla motor into that '69 Mustang and balance everything out. But these companies are bringing solutions to market that enable the conversion in mere hours— or less," explains Morales.

"In Scorpion's case, they're packaging everything in a single unit that you can drop into the engine bay and even remove easily if you ever want to convert back to ICE. They're essentially selling you a self-contained electric crate motor."

In fact, Scorpion's less-than-90-min. Venom conversion of a Factory Five Shelby Cobra replica on the Show floor so wowed the crowd and Show officials that the car won the SEMA's first-ever Best Engineered Vehicle award.

"Venom is a sealed, contained plug-and-play system. There's no high-voltage wiring to play with," explained Scorpion EV Vice President of Business Development Karen Salvaggio after the demonstration. "You just literally pull your internal combustion engine out and drop this in. If you don't want to lose your stick shift, it will run with the standard transmission."

A ONE-STOP PLACE OF LEARNING

In addition to showcasing live EV conversions on the Show floor, this year's FutureTech Studio will again include an education stage with speakers and seminars probing a multitude of topics.

"We're bringing in a lot of experts who were previously part of the closed-door education at the Show, and many of them will complement our booth exhibits," says Morales. "Moderated sessions will discuss all sorts of emerging technologies and how they're moving the automotive industry forward, specifically from an aftermarket perspective. I really enjoy it when we can connect education with the displays and demonstrations in the section. It helps attendees put one and one together."

More importantly, Morales sees the FutureTech Studio as a way to excite traditional SEMA Show attendees while cementing the Show's position at the leading edge of automotive trends. The studio's exhibits also underscore SEMA's commitment to protecting the right to modify vehicles—even today's increasingly complex and computerized platforms. The studio also demonstrates the significant commitment and pioneering strides the

>>The futuristic, fully electrified Lightship RV trailer wowed attendees with its design and utility. The vehicle includes its own onboard electric motor to help offset drag and increase range when towed by a BEV truck.

>>EV conversion products are a growing industry market. New kits are making such conversions easier than ever and opening new revenue streams for shops and builders.

aftermarket is making toward emissions reduction, regardless of vehicle type. Turbocharging advocates will find themselves just as much at home among the clean-ICE displays as EV proponents will among the conversion kits.

"We're expanding on what we've always done," Morales emphasizes. "The Show is known for spotlighting new industry tools and products. With the FutureTech Studio, we're making it clear to OEMs and industry companies that the SEMA Show is also the place for them to debut breakthrough technologies and grab the attention of industry professionals, media, advocates and even lawmakers. This is a vibrant space where your idea will get the attention it deserves."

Morales takes his role in building an interactive environment seriously. Although futuristic in look and feel, the exhibit area will also feature plenty of content to entice the veteran Show attendee—albeit with new and interesting twists.

"We'll have classic and late-model cars and trucks with lots of interesting accessories and individual components—last year we even had e-bikes," he says. "We're taking bits from every Show section— hot rods, wheels and tires, off-road, highperformance— and combining them in one place with revolutionary technologies. We design the area to advance an attendee's understanding, introduce them to multiple vehicle applications, and make it easy to talk with vendors and share ideas."

CONNECTING EXHIBITORS AND ATTENDEES

Lightship RV Co-Founder Ben Parker said that spirit of collaboration was an unexpected, added benefit last year when his company signed up to exhibit its fully electric, solar-charged trailer. Parker and his startup partner Toby Kraus left Tesla hoping to revolutionize the overlanding space. The result of their collaboration is the L1 tow trailer. Energized by rooftop solar panels, the unit also features an electric motor that can sync with an EV truck to reduce drag, extending the toy hauler's range. In a pinch, the trailer can also recharge an EV or even power a small home. The trailer generated a lot of interest and valuable feedback from Show attendees, and Parker found his discussions and sharing of ideas with other exhibitors especially helpful.

"We've been to other shows for our market, but [the SEMA Show] is the biggest and a dream come true for us to be here with our RV," he explained at the time. With plans to start production and go to market within a year, "being at the SEMA Show now is a huge deal for us."

Meanwhile, Chad Hrencecin of Electrified Garage was among the numerous buyers checking out the section in 2023 and was enthused to find several innovations for his Ocala, Florida-based EV repair operation. "A lot of people are realizing [EV and alternate fuels] are not going away. We've been working with Legacy EV, Torque Trends and a lot of companies that are here to make new conversions and one-off projects," he explained. A self-described "off-roader guy," he was especially impressed by an EV-conversion sand rail featuring a VW off-road chassis. "I haven't seen anything like that before," he emphasized.

This is exactly the sort of impact Morales hopes the FutureTech Studio will have on 2024 SEMA Show exhibitors and attendees.

"Our goal with this space is to facilitate networking and education," he sums up. "Again, we want to give attendees a concentrated space to explore our industry's future. We want them to walk away feeling inspired by what they see. Maybe even say, 'Wow, I learned something and can see my business doing that.' That's what drives us forward."

UPGRADE YOUR SHOW EXPERIENCE BY JOINING THE SEMA PAC

THE PAC ENSURES THAT YOU AND OTHER SEMA MEMBERS ARE HEARD IN THE HALLS OF GOVERNMENT

BY ALICIA STEGER

>>SEMA PAC enables association members to engage legislatures in Washington, D.C., and across the nation. PAC membership is an investment in the industry's future.

The automotive specialty-equipment and motorsports industries are dynamic and ever-evolving, constantly facing new challenges and opportunities. At the heart of advocating for these industries' interests is the SEMA Political Action Committee (PAC). The PAC plays a pivotal role in ensuring that the voices of SEMA members are heard in the halls of Congress and state legislatures, and that legislation supports, rather than hinders, our thriving community.

WHAT IS THE SEMA PAC?

The SEMA PAC is a powerful tool designed to support lawmakers who champion the interests of the automotive specialty-equipment and motorsports industries. Through contributions from SEMA members, the PAC provides essential financial support to political candidates who advocate for policies that benefit our industry. By doing so, the PAC ensures that we have a seat at the table when critical legislative decisions are made.

HOW DOES THE PAC BENEFIT SEMA MEMBERS?

• Advocacy and Influence: The PAC allows us to engage with and support lawmakers who understand and prioritize our industry's unique needs. This advocacy protects our rights to innovate, manufacture, and market specialty automotive products. Recent legislative victories, such as combating internal combustion engine bans and safeguarding off-road access, underscore the impact of our collective efforts.

• Economic Growth: By supporting pro-industry lawmakers, the PAC helps create an environment conducive to business growth and innovation. This, in turn, drives economic benefits for our members and the broader automotive community.

• Community and Networking: One of the most tangible benefits of supporting the PAC is access to exclusive events and spaces that foster community and networking.

>>SEMA and PRI put on a Cars at the Capitol display at their recent Washington, D.C., Rally. SEMA PAC supports a number of industry advocacy efforts throughout the year.

EXCLUSIVE LOUNGE AT THE 2024 SEMA SHOW

At the 2024 SEMA Show, SEMA PAC members will enjoy an exclusive lounge and meeting space. This space provides a haven for PAC members to relax, network and discuss industry trends with peers, executives and even celebrities. The lounge offers a catered lunch—ensuring members can recharge and continue their productive days at the Show. This unique benefit enhances the Show experience and reinforces the sense of community and shared purpose among PAC members. Not attending the SEMA Show this year? PAC members receive exclusive offers for VIP experiences at industry events year-round!

JOIN US IN MAKING A DIFFERENCE

The SEMA PAC is more than just a political action committee—it is a vital part of our industry's advocacy efforts. By supporting the PAC, you are investing in the future of the automotive specialty- equipment and motorsports industries. Your contributions help ensure we can continue fighting for legislation that supports our community and drives economic growth. For more information on contributing and taking advantage of the exclusive benefits available to PAC members, contact PAC Manager Alicia Steger at 202-796-2252 or semapac@sema.org. Space is limited!

>>The annual SEMA PAC reception is a SEMA Show tradition that returns for 2024. Join PAC as well as the festivities in support of industry advocacy.

Show Event - Will My SEMA Show Badge Give Me Access To The SEMA Fest Concert?

No, your SEMA Show badge grants you access to the halls of the Las Vegas Convention Center to enjoy the SEMA Show, but badges will not grant you access to the SEMA Fest concert

The Power of Influence

WELCOMING A NEW GENERATION OF CONTENT CREATORS TO THE SEMA SHOW FLOOR

BY JOHN NADERI

The SEMA Show, long heralded as the world's largest automotive aftermarket trade show, has always been a prime venue for product buyers and manufacturers to connect, exchange ideas and build business relationships. For decades, traditional media outlets have been key players in this ecosystem. But today's fragmented media landscape has ushered in a new wave of content creators, where even a single individual can reach millions of engaged followers.

The SEMA Show floor is now at the forefront of this evolution, serving as a crucial meeting ground between exhibiting manufacturers and these influential creators, who are especially evident during the Show's Friday Enthusiast Experience. Far from being "tire kickers," content creators now play a crucial role at the Show, generating the kind of brand promotion and consumer engagement that is invaluable to exhibitors in today's competitive market. When leveraged correctly, they can extend the reach of an exhibitor's Show activities far beyond the halls of the Las Vegas Convention Center.

WHEN LEVERAGED CORRECTLY, [CONTENT CREATORS] CAN EXTEND THE REACH OF AN EXHIBITOR'S SHOW ACTIVITIES FAR BEYOND THE HALLS OF THE [CONVENTION CENTER]..."

Far from being "tire kickers," content creators play a crucial role at the Show, and are a net plus for exhibitors.

MAKE THE SHOW WORK FOR YOU

As SEMA Trade Show Director Andy Tompkins explains, "Connecting with the media is one of the primary benefits of exhibiting at the SEMA Show. Each year, the Show attracts thousands of global media representatives from trade, mainstream and new-media outlets. In recent years, we've focused on the influencer community, ensuring they have access to the SEMA Show."

Tompkins understands that the Show draws media representatives from around the globe who are eager to report on the latest products, technologies and trends. "On-site, we offer a range of services through a dedicated Media Center, free registration and customer support to help media professionals connect with the stories of the Show," he notes.

For exhibitors, participating in the Show is a rare opportunity to share their stories with diverse media outlets. From submitting products to the New Products Showcase to hosting press conferences at the Media Center, there are ample opportunities to get your message across.

>>Today's fragmented media landscape has ushered in a new wave of content creators, where even a single individual can reach millions.

TURNING INFLUENCE INTO SALES

Ravi Dolwani, founder of CSF Race, a leading manufacturer of performance cooling systems, knows how to leverage these opportunities. Since starting his company in 2009 and exhibiting at the Show soon after, Dolwani has seen the impact influencers can have on his business, shaping how CSF allocates its marketing budget.

"Instead of spending $2,000 to $5,000 on a magazine ad, we now consider if that money is better spent working with an influencer or content creator," he says. "Working with influencers can also drive traffic to events like SEMA, especially if we can get them to our booth for autograph sessions or interviews." Year after year, CSF's SEMA Show booth draws crowds and, just as importantly, garners earned media that broadens the brand's reach. CSF builds excitement by showcasing influencer-built feature vehicles that highlight the company's products. One standout moment came in 2022 with the debut of the Stanceworks Ferrari—a time-attack 308 GTBi powered by an inline four-cylinder Honda engine. With nearly a million followers, Stanceworks generated significant anticipation before the Show even began, and the debut led to a wave of media coverage.

>>For exhibitors, participating in the SEMA Show is a rare opportunity to share their stories with diverse media outlets.

"WE'RE LOOKING TO MAKE REAL CONNECTIONS, HEAR YOUR PLANS, AND SEE HOW WE CAN WORK TOGETHER FOR THE FUTURE OF THE INDUSTRY."

However, Dolwani cautions manufacturers to be discerning when choosing influencers. "It's essential to identify the value an influencer can bring to your brand," he warns. "Some influencers are popular with casual audiences who view content as entertainment, while others with smaller followings may have a more qualified audience that aligns with your company's goals."

"For example, we prefer to work with a marketing company or content creator with a more technical focus, whose endorsement of CSF products holds more weight than a 'clout chaser' with millions of followers," Dolwani continues. "We take our brand seriously and want to partner with influencers who can help us reach core potential customers."

Vincent "Vin" Anatra, who helped build Hoonigan Industries into one of the world's largest automotive channels and was named SEMA's 2023 Content Creator of the Year, knows what it takes to create content that resonates with both audiences and brands. Now striking out on his own, Anatra is focused on building his personal brand.

A NEW ERA OF AUTHORITY

"I haven't been to the SEMA Show as an independent creator yet, but the goals remain the same: reconnect with the people I know and connect with new brands that align with my objectives," he says. "SEMA is not just a place to check out new products and wild builds, but also to identify trends and understand how companies are trying to reach a broader audience." With nearly a decade of experience creating content for the automotive space, Emily Reeves and her husband Aaron feel just as strongly about the importance of the Show. "I worked in marketing before starting our YouTube channel, so I always had the perspective of wanting to provide marketing success for the brands I loved," Emily shares. "Today, we have annual contracts with eight companies, all of which are represented at the SEMA Show."

As sales director at Toprank Importers—a leading importer of coveted Japanese and European sports cars—and a social-media personality in his own right, Brian Jannusch offers a unique perspective as both a brand representative and content creator.

"IF YOU WANT TO STAND OUT, ENSURE YOU'RE OFFERING SOMETHING VALUABLE AND CAN DEMONSTRATE IT EFFECTIVELY..."

>>In addition to covering Show floor activities, media and content creators scour the Show's New Products Showcase in search of items that will excite their audiences.

"SEMA is the pinnacle for enthusiasts and aspiring industry leaders like myself," Jannusch enthuses. "It's a place to learn, teach, connect and showcase across the industry. Collaborating with the Show, vendors and manufacturers has been crucial in growing Toprank's business and reaching new demographics. One highlight was our DAI33—a collaborative build for Formula Drift Champion Dai Yoshihara, in partnership with Toprank, GReddy and Turn14. This car was showcased in the Central Hall in 2023 and paved the way for even more exciting collaborative builds."

ADVICE FOR ASPIRING CREATORS

The SEMA Show has proven to be an invaluable asset for these creators, and they're eager to share their advice on building mutually beneficial relationships with exhibiting manufacturers. "The goal is to make connections, but you don't have to pitch everyone right away," Anatra advises. "Remember, companies receive requests for money, products and time all day long. If you want to stand out, ensure you're offering something valuable and can demonstrate it effectively. My advice: map out your values or project and come up with a short and sweet way to introduce it to the brands you want to work with."

"It's a great idea to prepare a media kit, whether a printed one-sheet or a PDF that can be sent after an in-person meeting," Emily adds. "Confidence and clear communication go a long way for everyone—influencers need to know what they have to offer, and brands need to know what they want from a creator."

"As someone who is both a content creator and exhibitor, I can say that those of us on the exhibitor side are there for business connections," Jannusch emphasizes. "A shoutout from an influencer or celebrity is great, but beyond being a clip in your video, we're looking to make real connections, hear your plans, and see how we can work together to shape the future of our industry."

AN ESSENTIAL RESOURCE

Whether you attend the SEMA Show as an exhibitor or a member of the media, there are countless resources available to help you achieve your goals. This year's Show is shaping up to be one of the best places to forge these invaluable connections.

Show Event - Are hoverboards, Segways, skateboards or scooters (either motorized or foot-powered) allowed at SEMA Fest?

The use of the above items are NOT allowed on the Las Vegas Convention Center Grounds property, this includes the surrounding lots entering the Convention Center. This includes all non-ADA-approved mobility devices. These devices are subject to removal from SEMA Fest.

Show Event - What is the weapon policy at SEMA Fest?

Firearms or weapons of any kind are prohibited from the premises of SEMA Fest. The prohibition applies to interior and exterior areas of the SEMA Fest event location.

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Exhibiting Like A Pro

WITH SEMA SHOW ATTENDEE NUMBERS SURGING, OPPORTUNITY AWAITS. IS YOUR GAME PLAN READY?

BY MICHAEL IM LAY

"A GOOD PLAN WILL INVOLVE GOAL SETTING, UNDERSTANDING WHAT YOU'RE TRYING TO GET OUT OF THE EVENT, AND WHAT YOU'RE TRYING TO ACCOMPLISH THROUGHOUT YOUR SEMA WEEK."

At last year's SEMA Show, Hypercraft created a booth experience that took attendees through the stages of an EV system purchasing experience, demystifying electrification options.

The 2023 Race Ramps booth was simple and effective, using a vehicle and ramp to draw customers in while providing plenty of space for visitor interactions.

"WE UTILIZE SEMA TO CAPTURE CONTENT THAT CAN SERVE AS AN EXTRA FUNNEL TO EDUCATE AND ENTERTAIN OUR COMMUNITY…"

2024 BATTLE OF THE BUILDERS PRESENTED BY MOTHERS POLISH

TAKE A PEEK AT SOME OF THE CARS AND TRUCKS THAT WILL BE VYING FOR VICTORY IN THIS YEAR'S SEMA SHOW COMPETITION

Battle of the Builders Presented by Mothers Polish attracts a lot of foot traffic at the SEMA Show. More importantly, being a finalist brings plenty of media attention to your name, business and sponsors.

Bear Grylls

THE 2024 SEMA SHOW KEYNOTE SPEAKER SHARES HIS TAKES ON EXPLORATION, RISK-TAKING AND ADVENTURING OFF THE BEATEN PATH

BY SEMA MAGAZINE EDITORS

>>Grylls' SEMA Show talk will touch on the life skills he's learned--and their potential impact on any endeavor.

>>According to Grylls, getting out in the wild can instill feelings of gratitude and a sense of humility.

BIO BEAR GRYLLS

Tech My Ride

NEVER CONTENT WITH STANDING STILL, MOBILE-ELECTRONICS SUPPLIERS ARE ENHANCING THE DRIVING EXPERIENCE IN EVER SMARTER WAYS

SONIC PERFECTION

Consumers are increasingly interested in aftermarket safety solutions like side and rearview cameras feeding video into digital rearview mirrors displays, like these from Rydeen.

>>Thanks to the unique electronics needs of EVs, there is a growing aftermarket for products tailored specifally to them. Rydeen offers an expansive line of Teslafocused items.

Rearseat entertainment is as popular as ever, and is a specialty of VOXX Electronics. Properly mounted video screens enhance the safety of rear occupants over viewing content on hand-held devices.

>>KICKER's elite KS-Series coaxial speakers are made to play at concert-like volume but with smoothness, subtlety and a thin-mount design.

>>Telematics continue to revolutionize automotive safety and convenience, allowing drivers to unlock and start their vehicles—and connect with and control many other features— through their smartphones.

SAFETY AND CONNECTION

>>The Mobile Electronics & Technology section in the SEMA Show's North Hall is always vibrant with innovation. KICKER will return this year with a vast collection of speakers, amplifiers and other products for cars, trucks and powersports vehicles.

>>Radar detection is not just for 'speed demons' anymore. Cedar Electronics' Escort line now acts as a sort of "co-pilot," delivering a plethora of information to help keep drivers safer on the road.

KEEPING AHEAD OF THE CURVE

EMBRACING EVOLUTION

FROM CLEAN-ICE CLASSICS TO EVs, THE SEMA SHOW'S FUTURETECH STUDIO RETURNS TO SHOWCASE THE GROUNDBREAKING IDEAS AND NEW-TECH SOLUTIONS TRANSFORMING THE INDUSTRY

BY MICHAEL IMLAY

>>Left: SEMA's FutureTech Studio debuted at the 2023 Show and was an immediate hit with attendees eager to explore the wide range of emerging technologies transforming the aftermarket.

>>Right: Scorpion EV's Shelby Cobra replica conversion captured the Show's first-ever Best Engineered Vehicle award. Pictured are Scorpion CEO Bill Cardoso, who engineered the Venom conversion kit, and Scorpion Vice President of Business Development Karen Salvaggio.

ALL-INCLUSIVE INNOVATION

>>While EVs seem to get all the press nowadays, the industry is stepping forward with cleaner ICE offerings to reduce carbon emissions. Developed through its industrial division, BluePrint Engine's Origin crate powerplant can run on gasoline, natural gas or propane.

SPARKING NEW BUSINESS IDEAS

>>Exhibitor booths adjoining the FutureTech Studio showcased a broad array of new-tech products, from EV conversion kits to fuel alternatives. Advances in manufacturing technologies were also among the mix.

>>A live education stage returns to the section for 2024. Moderated seminars and talks help explicate the trends and technologies displayed on the Show floor, along with the new opportunities they bring industry businesses of all types.

A ONE-STOP PLACE OF LEARNING

>>The futuristic, fully electrified Lightship RV trailer wowed attendees with its design and utility. The vehicle includes its own onboard electric motor to help offset drag and increase range when towed by a BEV truck.

>>EV conversion products are a growing industry market. New kits are making such conversions easier than ever and opening new revenue streams for shops and builders.

CONNECTING EXHIBITORS AND ATTENDEES

UPGRADE YOUR SHOW EXPERIENCE BY JOINING THE SEMA PAC

THE PAC ENSURES THAT YOU AND OTHER SEMA MEMBERS ARE HEARD IN THE HALLS OF GOVERNMENT

BY ALICIA STEGER

>>SEMA PAC enables association members to engage legislatures in Washington, D.C., and across the nation. PAC membership is an investment in the industry's future.

WHAT IS THE SEMA PAC?

HOW DOES THE PAC BENEFIT SEMA MEMBERS?

>>SEMA and PRI put on a Cars at the Capitol display at their recent Washington, D.C., Rally. SEMA PAC supports a number of industry advocacy efforts throughout the year.

EXCLUSIVE LOUNGE AT THE 2024 SEMA SHOW

JOIN US IN MAKING A DIFFERENCE

>>The annual SEMA PAC reception is a SEMA Show tradition that returns for 2024. Join PAC as well as the festivities in support of industry advocacy.

The Power of Influence

WELCOMING A NEW GENERATION OF CONTENT CREATORS TO THE SEMA SHOW FLOOR

BY JOHN NADERI

Far from being "tire kickers," content creators play a crucial role at the Show, and are a net plus for exhibitors.

MAKE THE SHOW WORK FOR YOU

>>Today's fragmented media landscape has ushered in a new wave of content creators, where even a single individual can reach millions.

TURNING INFLUENCE INTO SALES

>>For exhibitors, participating in the SEMA Show is a rare opportunity to share their stories with diverse media outlets.

A NEW ERA OF AUTHORITY

>>In addition to covering Show floor activities, media and content creators scour the Show's New Products Showcase in search of items that will excite their audiences.

ADVICE FOR ASPIRING CREATORS

AN ESSENTIAL RESOURCE

GENERAL

EXHIBITOR

ATTENDEE

MEDIA

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