The SEMA Show 2024 Exhibitor Service Manual (ESM) will be live on Monday, April 29, 2024. If you require assistance or need more information, contact SEMA Show Management at 909.396 0289 or e-mail semashow@sema.org
The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please email us at semashow@sema.org or call us at (909) 396-0289. We welcome and encourage all feedback and suggestions from our patrons with disabilities. We will do our best to assist you and address your accessibility needs.
A list of 2024 SEMA Show Participating Exhibitors can be found at semashow.com/participating-exhibitors and a map of current exhibitors can be found at www.semashow.com/floorplan.
The SEMA Show Hours Are:
*Registration closes at 2:00pm
You must be a SEMA Show exhibitor to reserve a meeting room at either the Las Vegas Convention Center or any Las Vegas hotel. Exhibitors can reserve a meeting room by completing the Meeting Space Reservation Form in the online Exhibitor Service Manual available April 29, 2024.
If you are an exhibitor you may host a meeting or event in your booth either two (2) hours prior to the Show opening or two (2) hours after Show close, with Show Management approval. Please complete the Booth/Outside Events Form in the online Exhibitor Service Manual available April 29, 2024.
If a company qualifies to exhibit, but chooses not to and wants to register employees to attend Show (walk the Showfloors), they will be classified as an NEM. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEM), a higher registration fee of $399 USD each will be applied. Non-Exhibiting companies are limited to registering two (2) registrants, attending no more than two (2) Shows.
Tickets for the special events and educational sessions are available when registering for the SEMA Show. If you have already registered and would like to order special event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail.
"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702.943.3505 or your floor manager. To contact Show Management in advance of the Show, please call 909.396.0289.
Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. Exhibitors are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information.
Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2024 show has ended.
The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email semashow@sema.org to be put in touch with your account manager.
If you need to change your company's designated key contact, we must receive the request in writing. Please email the new key contact's name and email address to MargaretR@sema.org.
To attend the SEMA Show Tuesday, November 5 – 8, 2024 you must meet the required qualifying guidelines and register.
SEMA will announce in the Spring of 2024, what ticket opportunities are available for the general public to attend on Friday, November 8. 2024
SEMA Show Friday Experience tickets will not be available through SEMA Show registration. Friday Experience tickets, when available may ONLY be purchased at www.semafest.com
No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.
No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show Management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.
When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. To withdraw consent, contact Show Management (see below). By allowing exhibitors to scan your badge, you consent to Show Management sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.
For more SEMA Show privacy information, go to www.semashow.com/privacy-policy. For more AAPEX Show privacy information, go to Attendee Guidelines.
*Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA Aftermarket Suppliers and William T. Glasgow, Inc.- 708/226-1300) and SEMA Show Management (Specialty Equipment Market Association & Performance Racing, Inc. - SEMA - 909/396-0289).
Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until show end (after the SEMA Cruise).
The use of the above items are NOT allowed on the Las Vegas Convention Center property. This includes all non-ADA-approved mobility devices.
No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Other than a legal spouse, everyone must register and be approved to receive a badge. The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.
Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
SEMA Fest 2024 will feature live music from the biggest names in the entertainment industry. Announcement on SEMA Fest line up, location and ticket sales will take place in late Spring 2024. To get updates please sign up for the latest SEMA Fest news at www.semafest.com
Educators, counselors, and administrators employed by accredited high schools (grades 10–12), colleges or universities:
School Group Requirements:
Students: 16–20 years of age:
Students: 21 years of age or older:
Market research is not permitted to be conducted at the SEMA Show.
The SEMA is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or on-site at the Las Vegas Convention Center at Main Registration. Exhibiting personnel may only register online via their company's key contact, who is designated on your booth's Exhibit Space Rental Agreement (ESRA).
Badges for exhibiting personnel within the company's complimentary allotment are at no charge. Registering exhibiting personnel over your company's complimentary allotment pre-show is $40 USD per person until Friday, June 28th. Starting June 29th, exhibitor badges ordered online over the company's allotment is $60 USD per person. On Thursday, October 31st, exhibitor badges ordered online or on-site over your company's complimentary allotment are $120 USD per person.
Online attendee registration is $40 USD per person until Friday, June 30th. Starting July 1st, attendee registration online increases to $60 USD per person. Starting Friday, September 29th, attendee registration online or onsite increases to $120 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show on all days of each. (Note: AAPEX exhibits are not open on Friday, November 3rd, but the SEMA exhibits are open on Friday.)
Participants who have a featured vehicle in the Show, must register onsite for $60 USD each and are limited to two (2) badges.
Lost or forgotten badges may be reprinted on-site 1x only for a fee of $120 USD per badge. *NEM, FIN, MSB and VMO registrants reprint fee is $399 USD. You may not have anyone else's badge reprinted on-site but your own, and an official government-issued photo ID (such as a driver's license or passport) must be presented.
We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the on-site registration fee. CASH, or Checks will NOT be accepted on-site. No Exceptions.
No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the does not constitute a valid basis for a refund.
Email aapexsema@csreg.zohodesk.com and request the password be emailed to the company key contact. The password is confidential for your company's protection. Only the company key contact designated on your Exhibit Space Rental Agreement (ESRA) may receive the password.
When your company key contact signs into the online system, it will indicate how many are registered, how many remain in your complimentary allotment, and how many have been paid for, if any.
Domestic (US and Canadian) exhibitor badges will be mailed to the designated key contact beginning mid-August and will continue to be mailed through October 2024, as long as registration was completed by September 27th, 2024. After September 27th, you may still register exhibiting personnel online, but their badge will not be mailed. The registrant must present their personalized barcode confirmation and a valid government-issued photo ID (such as a driver's license or passport) on-site at the Las Vegas Convention Center to have their badge printed. Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS.
International exhibitors', media (including exhibiting media), and Non-Exhibiting Company (NEM) badges are not mailed and must be picked up on-site upon presenting an official, government-issued photo ID (such as a passport or driver's license).
Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.
No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided.
Main Registration Locations: Lower South Hall EAST
Main Registration Hours:
*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.
Barcode Registration Locations: West Hall or Lower South Hall EAST
Barcode Registration Hours:
*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.
Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the barcode registration locations. The name on the photo ID must match the name on the badge.
EXHBITOR Barcode Satellite Locations: Central Lobby or Lower South Hall WEST
Exhibitor Barcode Satellite locations are for REGISTERED Exhibitor badge pick-up ONLY. Exhibitors will need to present a valid government-issued photo ID (such as a valid driver's license or passport) to pick up their own badge. NEW exhibitor registrations cannot be processed at these Exhibitor Barcode Satellite desks.
Exhibitor Barcode Satellite Hours:
Note: Each person must pick up their own badge. They may not send anyone else in their place. The exhibiting key contact may NOT pick up all badges registered for personnel working in their booth. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the Exhibitor Barcode Satellite locations. The name on the photo ID must match the name on the badge.
The designated key contact may use the registration form online, regardless of how many company personnel you are registering. A unique email address is still required on the online form for each person working in your booth.
Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor Registration area. The incorrect badge will need to be surrendered onsite in Exhibitor Registration to receive the new, updated badge.
No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, consumers, relatives, friends, or guests.
Each exhibitor key contact must provide their own unique e-mail address, as well as a unique e-mail address for each exhibiting personnel registration to complete registration. A confirmation will be sent to each individual e-mail address and will require the registrant to confirm receipt to complete the registration process and for domestic exhibiting personnel badges to be mailed. Badges will not be mailed to exhibiting personnel who do not click to confirm their email address. If a company shares one e-mail address, registration will not be able to be completed. No exceptions.
Email Customer Service at aapexsema@csreg.zohodesk.com and describe the situation. A representative will follow up with you via email within 24 hours (one business day). If you do not receive a timely reply, please call, toll-free, 866.229.3687, Monday-Friday, 9am-6pm, Central Time. International callers please dial +1.224.563.3154.
No. Neither Management nor Customer Service can take your information over the phone. No exceptions. You must register online or in person, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.
Pre-show EXHIBITORS may only register online via their designated key contact. On-site registration is $120 USD per person. We strongly encourage you to pre-register online to save time and money and receive your badge(s) in the mail if completed prior to domestic pre-reg deadline of September 27th, and international pre-reg deadline of September 13th.
You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in their registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.
If you have questions, contact Customer Service, Monday–Friday, 9:00 a.m.–6:00 p.m. CST, toll-free at (866) 229-3687 or aapexsema@csreg.zohodesk.com. International callers dial direct +1-224-563-3154.
No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $60 USD each, and registration must be done on-site when you arrive at the LVCC. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration to register up to 2 people, maximum, per vehicle. (Spouses are included in the 2.)
Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted on-site one time only for a fee of $120 USD per badge. The fee for reprinting a Non-Exhibiting Manufacturer (NEM), Financial Investment Company (FIN), Manufacturer, Supplier, Buyer (MSB) and Vehicle, Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted on-site but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration to pay the fee and have your badge reprinted.
The SEMA Show 2024 Exhibitor Service Manual (ESM) will be live on Monday, April 29, 2024. If you require assistance or need more information, contact SEMA Show Management at 909.396 0289 or e-mail semashow@sema.org
Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email semashow@sema.org to be put in touch with your account manager.
Specific instructions on how to update your company's Show Directory listing online will be sent via e-mail to your company's primary contact beginning in July 2024. The deadline to update information to be included in the printed SEMA Show Directory is August 23, 2024 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management at 909.396.0289.
Booth vehicles may be moved in once the booth is completely set up and empty freight has been removed. There must also be a clear aisle to get the vehicle to your booth. Once these criteria have been met, visit the Freeman Service Desk in your hall and a Freeman representative will assist you to your booth.
Material Handling is the service to move and store your freight from the freight carrier. This service includes off-loading from delivery truck; delivery to your booth; removing empty crates and boxes; storing and returning the empties: and delivery to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling order form for rates. Exhibitors with 400 square feet or less will receive their first 500 lbs. of material handling FREE with no restrictions. It can be delivered to the Freeman Advance Warehouse, shipped directly to show site or delivered in a Privately-Owned Vehicle (POV) or a rental vehicle which is driven by your employee (not temporary labor) to receive the 500 lbs. free. Material Handling over and above the 500 lbs. or exhibitors with 450 square feet or more will be charged the material handling rate.
Yes. For your reference, we provide a Budget Calculator. This will help you decide which items you need for your exhibit and how to succeed at the Show. Then, go to the Exhibitor Services Manual and select the forms you need in order to complete your show plan.
Lead Retrieval or Lead Management is a system designed to help exhibitors quickly and easily capture and qualify leads on the show floor. Using lead retrieval enables you to qualify leads with follow-up action codes, eliminates hand-keying leads into your database for quicker lead follow-up and gives demographic information on attendees. CompuSystems offers an array of lead management systems – see http://www.compusystems.com/order for ordering and more information.
Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.
Effective one business day following Exhibitor's selection of booth space through August 2, Show Management shall retain 50% of rental cost of each space canceled. Beginning August 2, Show Management shall retain 100% of rental cost of each space canceled. Exhibitor Rules & Regulations
Network with the automotive industry as opening day continues into the night. Kick the week off in Las Vegas style with an industry party like no other, featuring performances from THE GOO GOO DOLLS, O.A.R. and REIGNWOLF.
No, your SEMA Show badge grants you access to the halls of the Las Vegas Convention Center to enjoy the SEMA Show, but badges will not grant you access to the Industry Night @ SEMA concert
While all those who enter the SEMA Show within the Las Vegas Convention Center must be at least 16 years Industry Night will be taking place outside the halls of the Convention Center so the event is open to all ages, but everyone must have a ticket.
PLEASE NOTE TICKETS ARE CURRENTLY AT THE LOWEST POSSIBLE PRICE. Buy now before prices go up.
TICKETS ARE ONLY AVAILABLE AT www.semashow.com
GA – General Admission $39 + tax and service fees (November 5)
VIP Access (November 5) – SOLD OUT
No, you must purchase tickets separately. Industry Night @ SEMA tickets are available for sale when registering for your SEMA Show badge or at www.semashow.com while SEMA Fest tickets are only available at www.semafest.com
SEMA Show Friday Enthusiast Experience (Must be 16+)
SEMA Show Friday Enthusiast Experience (Must be 16+) – With GA Concert
SEMA Show Friday Enthusiast Experience (Must be 16+) – With VIP Access
You can easily upgrade through your Tixr account!
Just follow these steps:
✔️ Once you have completed your purchase, your upgraded tickets will be sent to you, and your original order will be voided.
No, all sales are final, we do not provide refunds or transfer of tickets from one event to another.
SEMA offers educational sessions, special events and celebrity appearances through each day of the SEMA Show. But don’t miss these great events that extend beyond the hours of the SEMA Show