EXHIBITOR FAQ
EXHIBITOR FAQ
The SEMA Show is a trade-only industry event. Only qualified registrants employed within the automotive aftermarket industry are approved to receive a badge. Qualified registrants may register online at www.semashow.com or onsite at the Las Vegas Convention Center in Main Registration - Lower South Hall EAST side. Exhibiting personnel may only register online via their company's key contact, who is designated on your company's booth's Exhibit Space Rental Application (ESRA).
| Attendee Types *Except $399 rate |
Deadlines | Fees |
| Attendees* and Spouse | Registered April 28 – June 27, 2025 | $50.00 |
| Attendees* and Spouse | Registered June 28 - September 26, 2025 | $75.00 |
| Attendees* and Spouse | Registered after September 26 - November 7, 2025 | $100.00 |
| Attendees* and Spouse | Lost badge reprint can be printed one (1) time onsite | $100.00 |
| *Non-Exhibiting Company (NEC) and Spouse of NEC --------------------- *Financial Investment Services (FIN) *Manufacturer/Supplier/Buyer (MSB) *Vehicle/Manufacturer/OEM (VMO) |
No end date Including Lost badge reprint can be printed one (1) time onsite |
$399.00 |
| Exhibitor, Exhibitor Media and Feature Vehicle | Deadlines | Fees over badge allotment |
| Exhibitor and Exhibitor Media | Registered April 28 – June 27, 2025 | $50.00 |
| Exhibitor and Exhibitor Media | Registered June 28 – October 29, 2025 | $75.00 |
| Exhibitor and Exhibitor Media | Registered October 30 – November 7, 2025 | $100.00 |
| Feature Vehicle: Each Feature Vehicle is entitled to a maximum of two (2) badges | Registration must be done onsite. When checking in vehicle, you will receive a special registration form which you must take to Exhibitor Registration desk(s). | $75.00 |
| Exhibitor, Exhibitor Media and Feature Vehicle | Lost badge reprint can be printed one (1) time onsite | $100.00 |
We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the onsite registration fee. CASH, or Checks will NOT be accepted onsite. No Exceptions.
No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the Show does not constitute a valid basis for a refund.
When your company key contact signs into the online system, it will indicate how many are registered, how many remain in your complimentary allotment, and how many have been paid for, if any.
| Show(s) | Registration Category | Badge Mail Deadlines |
| AAPEX and SEMA | Attendees - International | Registered online by September 12, 2025 for badge to be mailed |
| AAPEX and SEMA | Attendees - Domestic (US and Canada) | Registered online by September 26, 2025 for badge to be mailed |
| AAPEX and SEMA | Exhibitor - Domestic (US and Canada) | Registered online by September 26, 2025 for badge to be mailed |
| AAPEX only | Exhibitor - International | Registered online by September 12, 2025 for badge to be mailed |
| SEMA only | Exhibitor - International | Badges are NOT mailed, please pick up badge onsite only |
| AAPEX and SEMA | Media and Exhibitor Media | Badges are NOT mailed, please pick up badge onsite only at Media Center |
| AAPEX and SEMA | Non-Exhibiting Company (NEC) | Badges are NOT mailed, please pick up badge onsite only |
Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.
No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided.
Main Registration Locations: Lower South Hall EAST
Main Registration Hours:
- Thursday, October 30th : 8:00 am -5:00 pm (Exhibitors Only)
- Friday, October 31st: 8:00 am -5:00 pm (Exhibitors Only)
- Saturday, November 1st : 8:00 am -5:00 pm (Exhibitors Only)
- Sunday, November 2nd : 8:00 am -5:00 pm
- Monday, November 3rd : 7:30 am - 5:00 pm
- Tuesday, November 4th : 7:00 am - 5:00 pm
- Wednesday, November 5th : 7:30 am - 5:00 pm
- Thursday, November 6th : 7:30 am - 5:00 pm
- Friday, November 7th : 7:30 am - 2:00 pm*
*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.
Barcode Registration Locations: West Hall or Lower South Hall EAST
Barcode Registration Hours:
- Thursday, October 30th : 8:00 am -5:00 pm (Exhibitors Only)
- Friday, October 31st : 8:00 am -5:00 pm (Exhibitors Only)
- Saturday, November 1st : 8:00 am -5:00 pm (Exhibitors Only)
- Sunday, November 2nd : 8:00 am -5:00 pm
- Monday, November 3rd : 7:30 am - 5:00 pm
- Tuesday, November 4th : 7:00 am - 5:00 pm
- Wednesday, November 5th : 7:30 am - 5:00 pm
- Thursday, November 6th : 7:30 am - 5:00 pm
- Friday, November 7th : 7:30 am - 2:00 pm*
*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.
Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the barcode registration locations. The name on the photo ID must match the name on the badge.
EXHBITOR Barcode Satellite Locations: Central Lobby or Lower South Hall WEST
Exhibitor Barcode Satellite locations are for REGISTERED Exhibitor badge pick-up ONLY. Exhibitors will need to present a valid government-issued photo ID (such as a valid driver's license or passport) to pick up their own badge. NEW exhibitor registrations cannot be processed at these Exhibitor Barcode Satellite desks.
Exhibitor Barcode Satellite Hours:
- Thursday, October 30th : 8:00 am -5:00 pm (Exhibitors Only)
- Friday, October 31st : 8:00 am -5:00 pm (Exhibitors Only)
- Saturday, November 1st : 8:00 am -5:00 pm (Exhibitors Only)
- Sunday, November 2nd : 8:00 am -5:00 pm
- Monday, November 3rd : 7:30 am - 5:00 pm
- Tuesday, November 4th : 7:00 am - 5:00 pm
- Wednesday, November 5th : 7:30 am - 5:00 pm
Note: Each person must pick up their own badge. They may not send anyone else in their place. The exhibiting key contact may NOT pick up all badges registered for personnel working in their booth. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the Exhibitor Barcode Satellite locations. The name on the photo ID must match the name on the badge.
Contact Show Management at 909-396-0289 or email at regmgr@sema.org to discuss options to upload multiple exhibitor registrations from a spreadsheet. Please note that this is available for badge uploads of 20 registrants or more.
Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor Registration area. The incorrect badge will need to be surrendered onsite in Exhibitor Registration to receive the new, updated badge.
No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, consumers, relatives, friends, or guests.
Each exhibitor key contact must provide their own unique email address, as well as a unique email address for each exhibiting personnel registration to complete registration and a confirmation will be sent to each registrant. If a company shares one email address, registration will not be able to be completed. No exceptions.
Please contact customer service Monday – Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com.
No, neither Show Management or customer service can take your information over the phone. No exceptions. You must register online or in person, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.
Pre-show EXHIBITORS may only register online via their designated key contact. Onsite registration is $100 USD per person over company allotment. We strongly encourage you to pre-register online to save time and money and receive your badge(s) in the mail if completed prior to domestic pre-reg deadline of September 26th, and international pre-reg deadline of September 12th.
You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in their registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.
If you have questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com.
No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed pre-show. Each Featured Vehicle is entitled to a maximum of two (2) badges at $75 USD each, and registration must be done onsite when you arrive at the Las Vegas Convention Center. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration to register up to two (2) registrants, maximum, per vehicle. (Spouses are included in the 2.)
Yes. If you arrive onsite and for any reason do not have your badge, you may have it reprinted onsite one (1) time only for a fee of $100 USD per badge. The fee for reprinting a Non-Exhibiting Company (NEC), Financial Investment Company (FIN), Manufacturer/Supplier/Buyer (MSB) and Vehicle Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration to pay the fee and have your badge reprinted.
The SEMA Show 2024 Exhibitor Service Manual (ESM) is currently available to serve as a guide and source of information for exhibitors planning to participate in the 2025 SEMA Show. The 2025 Service Manual will be live on Monday, April 28, 2025. If you require assistance or need more information, please contact SEMA Show Management at (909) 396-0289 or e-mail semashow@sema.org
Please contact companies assigned Sales Rep directly. If you do not know who your sales rep is, you may contact the SEMA Show Department at 909-396-0289 or email semashow@sema.org.
Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval. See the tab labeled 'Promotion and Contest Rules/Application' at www.semashow.com/esm
Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C102 to remove anything from the Show from 9:00am, Tuesday, November 4, 2025, through 12:00 noon, Friday, November 7, 2025. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 noon - 4:00pm on Friday, November 7, 2025.
Specific instructions on how to update your company's Show Directory listing online will be sent via email to your company's primary contact beginning in July 2025. The deadline to update information to be included in the printed SEMA Show Directory is August 22, 2025 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management* at 909-396-0289.
A Personally Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. Exhibitors with 400 square feet or less will receive the first 500 lbs. of materials free. Any freight over 500 lbs. will be charged the material handling rate for onsite delivery. Delivery must take place during move-in Saturday and Sunday, 8:00 a.m. - 5:00 p.m. and Monday, 8:00 a.m. - 2:30 p.m. Exhibitors with 450 square feet of freight or larger must be moved as Material Handling by Freeman, and the applicable charges will be billed to your company.
Booth vehicles may be moved in once the booth is completely set up and empty freight has been removed. There must also be a clear aisle to get the vehicle to your booth. Once these criteria have been met, visit the Freeman Service Desk in your hall and a Freeman representative will assist you to your booth.
You must complete the Exhibit Space Design Notification Form and submit a drawing (hand drawing is acceptable), rendering or digital photo clearly detailing all booth dimensions, including length, width and height. For all multi-level booths, you must provide a copy of the architect/engineering drawing that has a current wet stamp of approval from a certified structural engineer.
You may hand carry freight if your display or product is capable of being carried into the hall by hand. Only small, two-wheel dollies can be used.
You can ship two (2) ways: Ship in advance to the Freeman Warehouse September 25 – October 23, 2025 (date subject to change) and Freeman will deliver your freight to your booth during your target time, or you can ship directly to the Las Vegas Convention Center (freight must arrive on your assigned target day). Drivers must check-in at the Freeman Marshaling Yard first to receive a Freight Door assignment before coming to the Las Vegas Convention Center.
This date has been established for the arrival of freight at the Las Vegas Convention Center using a common carrier. Target dates are listed by booth numbers. If you miss your target date, you may be required to pay a surcharge on material handling. If you ship in advance to the Freeman warehouse, the freight will be at your exhibit space at your designated target date. If you need to change your target date, e-mail Joe Boone of Freeman at joe.boone@freemanco.com.
Material Handling is the service to move and store your freight from the freight carrier. This service includes off-loading from delivery truck; delivery to your booth; removing empty crates and boxes; storing and returning the empties: and delivery to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling order form for rates. Exhibitors with 400 square feet or less will receive their first 500 lbs. of material handling FREE with no restrictions. It can be delivered to the Freeman Advance Warehouse, shipped directly to show site or delivered in a Privately-Owned Vehicle (POV) or a rental vehicle which is driven by your employee (not temporary labor) to receive the 500 lbs. free. Material Handling over and above the 500 lbs. or exhibitors with 450 square feet or more will be charged the material handling rate.
In order to qualify to hang a sign, your booth must be 20' x 20' or larger and may not be a linear booth. You must complete the Hanging Sign Design Notification Form and submit a rendering or digital photo of the sign showing all graphics, placement above booth, and dimensions, including width, height and circumference. Hanging signs may be hung at any height; however, the sign itself can be no more than 8' in height from top to bottom and must be finished on all sides. Freeman is required to hang all hanging signs and it is recommended that you ship in advance to ensure the sign is assembled and hung in a timely matter. Please note that Freeman costs for hanging a sign are incurred at both installation and dismantle so budget accordingly.
Yes. For your reference, we provide a Budget Calculator. This will help you decide which items you need for your exhibit and how to succeed at the Show. Then, go to the Exhibitor Services Manual and select the forms you need in order to complete your show plan.
Lead retrieval is a powerful tool that helps exhibitors quickly and easily collect contact information from attendees who visit their booth. Instead of manually writing down names or scanning business cards, you can simply scan an attendee's badge using a lead retrieval scanner or app. It's fast, accurate, and instantly organizes the data you need for effective follow up.
Why Exhibitors Love Lead Retrieval:
- Capture more leads, faster - Instantly scan badges and collect attendee info in seconds. No more missed opportunities or lost business cards.
- Qualify on the spot - Add notes and custom qualifiers as you talk, so your sales team knows exactly how to follow up.
- Access real time data - View and export your leads at any time, even during the Show. Perfect for managing hot prospects right away.
- Professional and polished - Impress attendees with your organized, high-tech setup and show you're serious about doing business.
- Boost ROI - Make the most of your investment in the Show by turning conversations into real sales opportunities.
Lead retrieval doesn't just help you collect leads; it helps you convert them. It's your key to driving post-show results, building stronger connections, and growing your business.
Make every lead count. Rent your lead retrieval system today!
Want to accelerate your lead generation at the Show? Buckle up - here's how!
To fuel your sales pipeline, rent a lead retrieval scanner from Maritz! These powerful tools put you in the driver's seat, making capturing and tracking leads for smooth follow-ups easy.
- How to order: Place your order online at SEMA 2025 Lead Retrieval Ordering Site
- Pit Stop for Pick Up: Grab your lead retrieval scanner onsite at the Lead Retrieval counter near the Exhibitor Services desk in each exhibit hall.
- Early Bird Special: Hit the gas and order by August 14, 2025, to lock in the best rate!
- Final Deadline: Be sure to place your order no later than September 25, 2025.
For more details or to place your order email Maritz lead retrieval specialists at expressleadpro@maritz.com.
Don't stall - capture leads, accelerate connections and drive your business to success!
Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.
By April 25, exhibitors will receive an email with the date and time for their space selection. Between April 28 - May 14, 2025, a SEMA Sales Representative will call the key contact to review the Show floorplan and select a booth. Following booth selection, the exhibiting company will receive an email confirmation with the agreed upon Show Section and booth number.
Following space selection, Exhibitors wishing to change their booth (location, size and/or configuration) following Space Selection must submit a "Change of Booth" form.
Effective one business day following Exhibitor's selection of booth space through August 3, 2025, Show Management shall retain 50% of rental cost of each space canceled. Beginning August 4, 2025, Show Management shall retain 100% of rental cost of each space canceled. Exhibitor Rules & Regulations
