PRESS CONFERENCE SCHEDULE

Exhibitors are excited to make their announcements at the 2021 SEMA Show. Below is the official press conference schedule for the 2021 SEMA Show, taking place Tuesday – Friday, November 2 – 5.

As of 10/25/2021:

Date/Time
Exhibiting Company
Location
Title
Monday, November 1
5:00-7:00pm
SEMA
Outside the Grand Central Lobby Entrance
SEMA Vehicle Reveal featuring the SEMA Award Presentation
Tuesday, November 2
7:30-9:00am (Breakfast)
SEMA: New Products Breakfast
Paradise Event Center, located in the Westgate Hotel
New Products Breakfast; Breakfast will be served
10:00-10:20am
Toyota Motor North America
Booth #24800
Toyota Press Conference
10:30-10:50am
Ford Motor Co.
Booth #22200
Ford Motor Company – Reveal
11:00-11:20am
4WP Factory
Booth #58141
Unveiling 2021 Ford Bronco
11:30-11:50am
Red Line Oil
Booth #22419
Advance Technology Vehicle Reveal
12:00-12:20pm
Jay Lenos Garage
Booth #10012
Jay Leno discusses the banner year for his detail products
1:00-1:20pm
Lexus
Booth #21803
Lexus Press Conference
1:30-1:50pm
SEMA: Battle of the Builders
SEMA Central
Top 40 Finalists
2:00-2:20pm
Hushmat
Booth #23195
Worldwide Unveil Big Oak Garage 1966 Cadillac
2:30-2:50pm
OPTIMA Batteries
Booth #20323
Q&A with Mike Rowe
3:30-3:50pm
Redline Detection
Media Center
OEM Chooses Redline for Essential Tool Program
4:00-4:20pm
Formula Drift Holdings LLC.
Media Center
2022 Schedule and Announcements
Wednesday, November 3
9:00-9:20am
Eaton Corp.
Booth #23063
New Builds with Eaton
10:00-10:20am
Quadratec Inc.
Booth #55167
YJL Jeep Debut, Wholesale Program & New Products
11:30-11:50am
HEXIS
Media Center
HEXIS Group: Who We Are and What We Do
1:30-1:50pm
SEMA: Battle of the Builders
SEMA Central
Top 12 Finalists
2:00-2:20pm
Truck Hero
Booth #70120
Truck Hero Partnerships & Announcements
Thursday, November 4
9:00-9:20am
JM3 Oil Filter Wrench
Media Center
JM3 Oil Filter Wrench – Reinvented
10:00-10:20am
ASA Automotive Systems
Booth #43053
ASA Automotive Announces New Strategic Partnership
12:30-12:50pm
Legacy EV
Booth #23891
Electrifying Classic Vehicles: Safeguarding the Hobby for Generations
Friday, November 5
10:00-2:30pm
SEMA: Battle of the Builders
Booth #12457
Top 12 Finalists Judging
2:30-3:00pm
SEMA: Battle of the Builders
Booth #12457
Top 4 Finalists Announced
3:30-4:00pm
SEMA: Battle of the Builders
Silver Drive
Winner Announced