COVERING THE SHOW

Media credentials are reserved exclusively for working members of the media. In order to maintain a B2B business-to-business environment conducive for buyers and sellers to do business, media credentials are only available to media in the automotive industry or those that cover small businesses or another relevant topic.

Qualifying materials may be required to:

  • Verify that the company is an editorial/media body that covers the SEMA industry, its members, or its products, and
  • Verify that the applicant is associated with the company.

Click the "MORE INFO" button below to get more details.

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SHOW SECTIONS

Explore the SEMA Show floor by product category. Tap or hover a hall to see what's inside.

View Floorplan
POWERSPORTS,SXS &LIFESTYLE

Explore By Hall

Tap a hall card to jump to section details and floorplan links

North Hall

3 featured categories

West Hall

3 featured categories

Central Hall

3 performance zones

South Upper

Tools + collision

South Lower

Wheels + tires

 

FAQ

FAQ

FREQUENTLY ASKED QUESTIONS

Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call (909) 978-6722.

The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, Pacific Time, at 508-743-8571 or email AAPEXSEMA@maritz.com. We welcome and encourage all feedback and suggestions from our registrants with disabilities. We will do our best to assist you and address your accessibility needs.

No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email regmgr@sema.org.

Approved individuals who abuse their media privileges or who misrepresent themselves or aid in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years.

The 2026 SEMA Show floorplan can be found at www.semashow.com/floorplan.

  • Saturday, October 31: 9:00 a.m. - 5:00 p.m.
  • Sunday, November 1: 9:00 a.m. - 5:00 p.m.
  • Monday, November 2: 8:00 a.m. - 6:00 p.m.
  • Tuesday, November 3: 7:00 a.m. - 6:00 p.m.
  • Wednesday, November 4: 8:00 a.m. - 6:00 p.m.
  • Thursday, November 5: 8:00 a.m. - 6:00 p.m.
  • Friday, November 6: 8:00 a.m. - 3:00 p.m.

Amenities in the Media Center include complimentary water and snacks, working stations, Internet access, complimentary copy machines, printers, and storage. The Media Center also houses press kits and materials from SEMA and many exhibitors.

Credentialed media will have the ability to avoid the general concession stands in the convention center by quickly purchasing lunch or snacks in the Media Center.

There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.semashow.com and onsite in the Media Center.

Several options are available for obtaining new product information. Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the 2026 SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the show has ended.  We will also feature all products entered to the 2025 New Products Showcase page throughout the year in the ‘New Products Gallery’” located here.

The 2026 SEMA Show Hours Are:

  • Tuesday, November 3rd: 9:00 am — 5:00 pm
  • Wednesday, November 4th: 9:00 am — 5:00 pm
  • Thursday, November 5th: 9:00 am — 5:00 pm
  • Friday, November 6th: 9:00 am — 4:00* pm

*Registration closes at 2:00pm

The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.

In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.

No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management* does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.

Limited parking at the following locations:

Piero’s Italian Cuisine
355 Convention Center Dr
Las Vegas, NV 89109
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Westgate
3000 Paradise Rd
Las Vegas, NV 89109
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Residence Inn
3225 Paradise Rd
Las Vegas, NV 89109
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Courtyard Las Vegas
3275 Paradise Rd
Las Vegas, NV 89109
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SpringHill Suites
2989 Paradise Rd
Las Vegas, NV 89109
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Renaissance
3400 Paradise Rd
Las Vegas, NV 89169
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Fontainebleau
2777 S Las Vegas Blvd
Las Vegas, NV 89109
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Embassy Suites
3600 Paradise Rd
Las Vegas, NV 89169
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Guests can find additional nearby parking options on apps like SpotHero or Parkopedia for potential rates.

Drones/UAVs of any kind are NOT allowed at the SEMA Show at the Las Vegas Convention Center or Westgate Hotel due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until Show end (after the SEMA Cruise).

The use of the above items is NOT allowed at the Las Vegas Convention Center or Westgate Hotel. This includes all non-ADA-approved mobility devices.

Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

Badges must always be worn in the AAPEX and the SEMA Show areas.

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show. To withdraw consent, contact Show Management* (see below). By allowing exhibitors to scan your badge, you consent to Show Management* sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.

For more privacy information, please visit AAPEX Privacy Policy and the SEMA Show Privacy Policy.

*Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA Aftermarket Suppliers and W.T. Glasgow, Inc.- 708-226-1300) and SEMA Show Management (Specialty Equipment Market Association & Performance Racing, Inc. - SEMA - 909-396-0289).

"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702-943-3505 or your floor manager. To contact Show Management in advance of the Show, please call 909-396-0289.

SEMA Fest 2026 will feature live music from the biggest names in the entertainment industry. To get updates please sign up for the latest SEMA Fest news at www.semafest.com

The SEMA Show is a trade-only industry event. Only qualified registrants employed within the automotive aftermarket industry are approved to receive a badge. Qualified registrants may register online at www.semashow.com.

Attendee Types
*Except $399 rate		 Deadlines Fees 
Attendees* and Spouse Registered May 4 – June 26, 2026 $50.00 
Attendees* and Spouse Registered June 27 - September 25, 2026  $75.00 
Attendees* and Spouse Registered after September 25 - November 6, 2026  $100.00 
Attendees* and Spouse Lost badge reprint can be printed one time onsite $100.00 
*Non-Exhibiting Company (NEC) and Spouse of NEC
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*Financial Investment Services (FIN)
*Manufacturer/Supplier/Buyer (MSB)
*Vehicle/Manufacturer/OEM (VMO)		 No end date
Including Lost badge reprint can be printed one time onsite		 $399.00 
Exhibitor, Exhibitor Media and Feature Vehicle Deadlines Fees
over badge allotment 
Exhibitor and Exhibitor Media Registered May 4 – June 26, 2026 $50.00 
Exhibitor and Exhibitor Media Registered June 27 – October 28, 2026 $75.00 
Exhibitor and Exhibitor Media Registered October 29 – November 6, 2026 $100.00 
Feature Vehicle: Each Feature Vehicle is entitled to a maximum of two badges Registration must be done onsite. When checking in vehicle, you will receive a special registration form which you must take to Exhibitor Registration desk(s). $75.00
Exhibitor, Exhibitor Media and Feature Vehicle Lost badge reprint can be printed one time onsite $100.00 

 

When your company key contact signs into the online system, it will indicate how many are registered, how many remain in your complimentary allotment, and how many have been paid for, if any.

Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.

No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided.

Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor registration area. The incorrect badge will need to be surrendered onsite in Exhibitor registration to receive the new, updated one.

No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, consumers, relatives, friends, or guests.

Each exhibitor key contact must provide their own unique email address, as well as a unique email address for each exhibiting personnel registration to complete registration and a confirmation will be sent to each registrant. If a company shares one email address, registration will not be able to be completed. No exceptions.

No, neither Show Management or customer service can take your information over the phone. No exceptions. You must register online or in person, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.

Pre-show EXHIBITORS may only register online via their designated key contact. Onsite registration is $100 USD per person over company allotment starting October 29, 2026. We strongly encourage you to pre-register online to save time, money and receive your badge(s) in the mail if completed prior to domestic pre-reg deadline of September 25, 2026, and international pre-reg deadline of September 10, 2026.

You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in their registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. 

It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter. 

Failure to obtain a visa in advance of the Show does not constitute a valid reason for a refund or credit.

If you have questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com. 

No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed pre-show. Each Featured Vehicle is entitled to a maximum of two badges at $75 USD each, and registration must be done onsite when you arrive at the Las Vegas Convention Center. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration to register up to two registrants, maximum, per vehicle. (Spouses are included in the two.)

Yes. If you arrive onsite and for any reason do not have your badge, you may have it reprinted onsite one time only for a fee of $100 USD per badge. The fee for reprinting a Non-Exhibiting Company (NEC), Financial Investment Company (FIN), Manufacturer/Supplier/Buyer (MSB) and Vehicle Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration to pay the fee and have your badge reprinted.

Registration Questions: Please contact SEMA Show Registration at 508.743.8571 or email aapexsema@maritz.com.

SEMA Show Related Questions: Please contact Show Management at 909.396.0289 or email semashow@sema.org

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