WHY ATTEND? As the world's premier automotive trade show, the SEMA Show is a great place for media to obtain content for articles, generate story ideas, identify emerging trends and interview industry leaders and innovators. The SEMA Show represents the $46.2 billion automotive aftermarket. It is the only trade show that brings together every segment of the automotive industry, from hot rods and off-roads, to mobile electronics and collision repair. With more than 2,400 exhibiting companies and attendees from all over the world, the SEMA Show is where the hottest, newest automotive products debut. Complimentary SEMA Show media credentials allow access to the event all four days of the Show. See who's exhibiting:View List MEDIA RESOURCES MEDIA RESOURCES PRESS RELEASES, FACT SHEETS, AND LOGOS SEMA Executives and Representatives are available for media interviews by contacting: Juan Torres Media Relations Manager firstname.lastname@example.org (909) 978-6722 Della Domingo Public Relations Director email@example.com (909) 978-6723 Ira Gabriel VP, Marketing, PR & Communications firstname.lastname@example.org SEMA Show Domestic Magazine Bin Program:Get your Magazine in front of Potential Advertisers and Subscribers! Details SEMA Show International Ad Trade Out Program: Let's Trade Ads! Details MEDIA CENTER MEDIA CENTER Media are also able to write and file stories in the SEMA Show Media Center, Room S229 of the Las Vegas Convention Center. Please visit the Media Center to pick up media credentials. Amenities include: Expedited media badge pickup Dedicated Wi-Fi Working computers and printers Lounge areas Lockers (first come, first served) Complimentary copy service Water and snacks Exhibitor press kits and media materials Media Center Hours: Thursday, Oct. 28: 9:00 a.m. - 5:00 p.m. Friday, Oct. 29: 9:00 a.m. - 5:00 p.m. Saturday, Oct. 30: 9:00 a.m. - 5:00 p.m. Sunday, Oct. 31: 9:00 a.m. - 5:00 p.m. Monday, Nov. 1: 7:30 a.m. - 6:30 p.m. Tuesday, Nov. 2: 7:00 a.m. - 7:00 p.m. Wednesday, Nov. 3: 7:30 a.m. - 6:30 p.m. Thursday, Nov. 4: 8:00 a.m. - 6:30 p.m. Friday, Nov. 5: 8:00 a.m. - 3:00 p.m. ONLINE MEDIA CENTER The SEMA Show Online Media Center features show-related press releases from exhibiting companies. Exhibitors may submit a press release to be included on the site by using the form below. Show-related press releases from exhibitors will be posted on the site and promoted to media attendees. Please note that there is a 24-48 hour period before submissions may appear on the website, and releases may be removed after the respective year's SEMA Show takes place. ATTENDING THE SHOW ATTENDING THE SHOW Qualifying for Media Credentials: Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media in the automotive industry or those that cover small businesses or another relevant topic. Bloggers, influencers and new media are welcomed and invited to apply for media credentials. Qualifying materials may be required to: Verify that the company is an editorial/media body that covers the SEMA industry, its members, or its products, and Verify that the applicant is associated with the company. Prior year's approval does not automatically qualify an individual for media credentials and updated qualifying materials may be required. Public relations and marketing personnel representing manufacturers do not qualify for media credentials, nor do video production companies representing exhibitors or those that solicit and charge companies to be covered. To learn more about other categories that might be applicable for public relations and marketing personnel to obtain Show access, email email@example.com. Approved individuals who abuse their media privileges or who misrepresent themselves or aid others in obtaining their media passes risk having their credentials revoked, and their names banned from attending the SEMA Show in future years. Keep in mind that as the SEMA Show approaches the approval process may be delayed, so we encourage media to apply for their credentials as soon as registration opens around May each year. For information about who qualifies for media credentials, visit Media faqs. NAVIGATING THE SHOW NAVIGATING THE SHOW Show floor access: At the SEMA Show, credentialed media have access to the Show floor during show hours and a half-hour early on all four days of the SEMA Show (Tuesday, Nov. 2-Friday, Nov. 5). Exhibiting media receive "Exhibiting Media" badges, providing them with access to the Show floor during exhibitor move-in and move-out hours as well. Press Conference and Media Events The official press conference schedule features breaking news and announcements during the Show. The schedule is set up to make it easy for media to navigate from one press conference to the next. New Product Photography Throughout the Show, media visiting the New Products Showcase can receive detailed information and photos for products selected. Simply utilize the scanning devices to select the products desired, and receive a custom list with company name, product description and photos. It's the easiest, most efficient way to cover the SEMA Show. NEW PRODUCTS SHOWCASE NEW PRODUCTS SHOWCASE SEE NEW PRODUCTS Visit the New Products Showcase to discover more than 3,000 of the latest exhibitor products displayed in one location on the Skybridge of the Las Vegas Convention Center. Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2021 show has ended. SEMA Show also offers free scanners available at designated booths in the showcase. After you have scanned the latest products, make your way to the "Scanner Return" desk and instantly receive a printout of all the products you scanned. Questions? Call 909-396-0289 or e-mail firstname.lastname@example.org. For examples of products and vehicles that you will see in-person, click the buttons below to see products and vehicles from the 2020 SEMA360 online event. VIEW SEMA360 PRODUCTS VIEW SEMA360 FEATURE VEHICLES VIEW SEMA360 BUILDER VEHICLES SHOW SECTIONS SHOW SECTIONS NEW WEST HALL EXPANSION AND FLOORPLAN ENHANCEMENTS The completion of the new 1.4-million square foot LVCC West Hall expansion and the resulting reconfiguration of the overall SEMA Show floorplan optimizes the use of the facility for the 2021 SEMA Show. These enhancements will improve the SEMA Show experience for exhibitors and buyers by making the entire event easier to navigate with new features that will ease congestion and encourage greater interaction. WEST HALL Restyling & Car Care Accessories Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories. Powersports & Utility Vehicles This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters. Trucks, SUVs & Off-Road Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories. Watch four-wheelers demonstrate the latest in off-road excitement at the Off-Road Proving Ground. NORTH HALL West Hall Expansion Truck, off-road and powersports accessories. Mobile Electronics & Technology This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology. Business Services Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products. Central Hall Expansion Racing & performance and hot rod parts and accessories. CENTRAL HALL Racing & Performance More than 500 exhibitors make up this show section of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions. Hot Rod Alley With over 100 exhibitors and the HRIA/ARMO location you will find products and services for street rods, hot rods and early-production vehicles. Restoration Marketplace This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older. SOUTH HALL UPPER Collision Repair & Refinish More than 200 exhibitors will be displaying products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs. Tools & Equipment Featuring a wide variety of products more than 200 exhibitors will be featuring shop tools and equipment, uniforms and other supplies. SOUTH HALL LOWER Global Tire Expo This section of Lower South Hall features more than 200 exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations. Wheels & Accessories Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing. POLICY REMINDERS POLICY REMINDERS Photography and Video Photography and video of exhibitor booths and/or products require permission from the respective exhibitor. No additional permits or credentials are needed for media taking still photography. Those filming video will require a video permit. Be sure to select the video option when applying for media credentials. Drones/Unmanned Aerial Vehicles (UAVs) Due to the proximity to the McCarran International Airport, FAA regulations prohibit drones/UAVs of any kind to be flown at the Las Vegas Convention Center. Drones/UAVs are NOT allowed at the SEMA Show and will be confiscated until show end (after the SEMA Cruise). BOOK YOUR TRAVEL AND LODGING BOOK YOUR TRAVEL AND LODGING HOTEL BOOKING ALERT Please be vigilant if approached by any other company or service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts. Reservations made through an agency other than onPeak will be at your own risk. If you are contacted by another housing company trying to sell hotel rooms, please notify Show Management at 909/396-0289. AIRFARE DISCOUNTS SEMA Show organizers have been working with major air carriers to secure discounted airfare for 2021 SEMA Show attendees. Alaska, Delta and United are among the airlines offering the following discounts on round-trip airfare to Las Vegas. Alaska Airlines: Discount: 7% off published fares Valid Travel Dates: October 26 – November 9, 2021. To make airline reservations Online Reservations: www.alaskaair.com and enter discount code ECMD438 Phone Reservations: Group Desk at 1-800-445-4435, a $15 per-person ticketing fee will be applied to phone reservations Delta Airlines Discount: Ranges from 5%–10% on full/unrestricted airfares to 2021 SEMA Show applicable to United States-Canada-originating passengers only. Valid Travel Dates: October 26 – November 11, 2021. Online Reservations: www.delta. com and enter the Meeting Event Code NMUN3 in the box provided on the Book A Flight page. For guidelines and questions please contact the Delta Meeting Network Desk at 1-800-328-2216 or at DeltaMeetingNetwork@delta.com United Airlines Discount: 5% or more. Valid Travel Dates: October 26 – November 9, 2021 Online Reservations: www.united. com and enter your offer code ZJWG182107 in the Promotions and Certificates box when searching for your flights. Phone Reservations: United Meetings at 1-800-426-1122, provide them with the following information, Agreement Code: 182107, Z Code: ZJWG. Please note that a service fee will be collected per ticket when booking by phone. FAQ FAQ FREQUENTLY ASKED QUESTIONS GENERAL INFORMATION Who qualifies for media credentials? Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact email@example.com or call 909/978-6722. How can I order tickets to the Special Events and educational sessions? Tickets for the special events and educational sessions are available when registering for the SEMA Show. If you have already registered and would like to order special event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail. Do public relations or marketing representatives qualify for media credentials? No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email firstname.lastname@example.org. Approved individuals who abuse their media privileges or who misrepresent themselves or aid in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years. What if I register, am approved for a badge, pay the registration fee, and AAPEX and the SEMA Show is cancelled this year? If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full. Where can I find an exhibitor list for the SEMA Show? A map and list of 2021 SEMA Show exhibitors will be available at www.semashow.com/floorplan in the Spring of 2021 What are the SEMA Show Media Center hours? Thursday, October 28 9:00 a.m. - 5:00 p.m. Friday, October 29 10:00 a.m. - 5:00 p.m. Saturday, October 30 9:00 a.m. - 5:00 p.m. Sunday, October 31 9:00 a.m. - 5:00 p.m. Monday, November 1 7:30 a.m. - 6:30 p.m. Tuesday, November 2 7:00 a.m. - 7:00 p.m. Wednesday, November 3 7:30 a.m. - 6:30 p.m. Thursday, November 4 8:00 a.m. - 6:30 p.m. Friday, November 5 8:00 a.m. - 3:00 p.m. What amenities are available in the SEMA Show Media Center? Amenities in the Media Center include food and beverages, working stations, Internet access, complimentary copy machines, computers, printers, storage, and lounging area. The Media Center also houses press kits and materials from SEMA and many exhibitors. When is Media Day? There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.SEMAShow.com and onsite in the Media Center. How can I obtain information on the new products at the SEMA Show? A number of options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media have the opportunity to check out a scanner to select the products they are interested in learning more about. You will be able to receive a printout and an e-mail that includes detailed information about the products you selected, as well as links to high-res photos of your scanned products that can be downloaded quickly and easily. Media can also access press releases from exhibitors at www.semashow.com/sema-show-exhibitor-press-releases. The site is updated regularly and includes show-related news from exhibiting companies. What is appropriate attire when attending the SEMA Show? The SEMA Show is a business-to-business trade show. Attendees, exhibitors, and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show management reserves the right to make determinations on appropriate apparel. May I bring my child to the show? No one under the age of 16, including infants, is allowed access to the exhibits -- no exceptions. Show management does not provide childcare services on-site. The use of a school-issued ID to prove age is not acceptable unless it provides a date of birth. Are Drones/Unmanned Aerial Vehicles allowed at the SEMA Show? Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to McCarran International Airport. Drones/UAVs will be confiscated until show end (after the SEMA Cruise). Are Hoverboards allowed at the SEMA Show? The use of hoverboards is prohibited at the SEMA Show. Hoverboards will be confiscated until show end (after the SEMA Cruise). Are Segway's, skateboards, skates, or scooters (either motorized or foot-powered) allowed at the SEMA Show? The use of the above items is NOT allowed on the Las Vegas Convention Center property. This includes all non-ADA-approved mobility devices. What is the weapon policy at the SEMA Show? Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities. What happens when my badge is scanned at the Show? When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. By allowing vendors/exhibitors to scan your badge, all registration information you provided to Show Management during the registration process is shared with them. Vendors/exhibitors may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the vendor/exhibitor to scan your badge. If you do not want to receive communications from a vendor, you must contact that vendor/exhibitor directly. For more SEMA Show privacy information, go to www.semashow.com/privacy-policy. For more AAPEX Show privacy information, go to www.aapexshow.com/terms-conditions. *Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA and William T. Glasgow, Inc.) and SEMA Show Management (Specialty Equipment Market Association). May I bring an animal to the Show? In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises. REGISTRATION QUESTIONS What if I register, am approved for a badge, pay the registration fee, and AAPEX and the SEMA Show is cancelled this year? If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full. How do I register for the SEMA Show? The SEMA Show is a trade-only industry event; it is not open to consumers or the general public. If you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the 2020 SEMA Show, you can register for the Show online at www.semashow.com/register. Health and Safety Measures AAPEX and the SEMA Show strive to provide a safe experience at the Show. To assist with that, please follow all posted instructions while visiting the event venues, as well as attendee guidelines, found at www.aaiwshow.com/policy. COVID-19 is a contagious disease that can lead to severe illness and death, which may be reduced or eliminated with vaccinations and social distancing best practices. Please see the Centers for Disease Control and Prevention’s webpage for more information regarding the risks of exposure. (https://www.cdc.gov/coronavirus/2019-nCoV/index.html) By visiting AAPEX and the SEMA Show venues, you voluntarily assume all risks related to exposure to COVID-19. Who qualifies for media credentials? Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact email@example.com or call 909/978-6722 How do I add a spouse? After you register, the system will ask you if you wish to register another attendee, or a spouse. You can register your legal spouse at that time. If you have completed your registration and want to add a spouse at a later date, use the link in your confirmation to return to the dashboard and click on "Add a Spouse." You will need to provide documentation verifying your marriage or civil union to the person you register as a spouse. The following forms of documentation are acceptable: A photocopy of your marriage license or civil union certificate. Joint mortgage, lease, loan document or utility bill evidencing both of your names (choose one). Joint life, auto or health insurance policy with either of you as the beneficiary of the other's policy (choose one). Joint Federal Income Tax Return. Do public relations or marketing representatives qualify for media credentials? No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email firstname.lastname@example.org. Approved individuals who abuse their media privileges or who misrepresent themselves or aid in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years. If I was approved for media credentials in the past, will I be approved for media credentials again? No. While in some cases a registrant will be automatically approved for media credentials, individuals are randomly audited and may need to re-submit qualifying materials from within the last 12 months. If you have questions about whether you qualify for media credentials, please contact email@example.com or call 909/978-6722. Individuals who have been approved for media credentials in the past can use the e-mail address they used before to register this year to expedite the application process. Even if the e-mail address has since changed, using the original e-mail address will pull up the individual's record. (The applicant can then update his/her e-mail address.) What are qualifying media registration materials? Qualifying materials may be required to validate that you are indeed affiliated with a media outlet that covers a topic that is relevant to the SEMA Show and to provide insight on how the SEMA Show coverage will be used. If required to provide qualifying materials, we ask that two (2) forms of qualifying materials (from within the last 12 months) are submitted. Examples of qualifying materials include: Publication: PDF/JPG of published editorial with your name in the byline, what the publication is, date published, etc. Website link (please include the link) to an article with your name in the byline A copy of publication masthead with name and title Photo: PDF/JPG of published photo in a print publication with your name in the photo credit A copy of publication masthead with date and your name and title Website link (please include the link) to an online media site where your photo appears with photo credit A letter from the editor/publication on the outlet masthead that outlines how you are being contracted to cover the Show Video: Video (please include the link) relating to the SEMA Show or automotive industry from within the last 12 months with your name in the credit A letter from the editor/publication on the outlet masthead that outlines how you are being contracted to cover the Show Send qualifying information to firstname.lastname@example.org. When and how will I receive my media badge? All media badges are to be picked up in the SEMA Show Media Center during the hours listed below. The Media Center is located in Room S229, in the Skybridge meeting rooms between Central and South Halls. Please be advised that photo ID will be required. To expedite the pickup process, approved media should bring a printed copy of the confirmation with the bar code. SEMA Show Media Center Thursday, October 28 9:00 a.m. - 5:00 p.m. Friday, October 29 10:00 a.m. - 5:00 p.m. Saturday, October 30 9:00 a.m. - 5:00 p.m. Sunday, October 31 9:00 a.m. - 5:00 p.m. Monday, November 1 7:30 a.m. - 6:30 p.m. Tuesday, November 2 7:00 a.m. - 7:00 p.m. Wednesday, November 3 7:30 a.m. - 6:30 p.m. Thursday, November 4 8:00 a.m. - 6:30 p.m. Friday, November 5 8:00 a.m. - 3:00 p.m. Can a friend or colleague pick up my media credentials for me? No. Those who register and are approved in advance will need to present a photo ID to pick up their media credentials. You are not allowed to pick up credentials for colleagues. What if I did not register or get approved in advance to attend as media? Can I still attend the Show? Yes. You can register on-site in the Media Center; however, while all qualified media will be approved, questionable applicants' risk being denied and may not be approved onsite at the SEMA Show. We recommend you register in advance to expedite the process and ensure that you do qualify. To register on-site, bring qualifying materials to be approved for credentials as well as a photo ID. What access will my media credentials give me to the Show floor? Media credentials allow the badge holder to access the SEMA Show floor a half hour before Show floor hours each day. Media from companies that are also exhibiting will receive "Exhibiting Media" badge holders and are allowed the same access as exhibitors -- access onto the Show floor two hours before regular show hours. When do I have to wear my badge? Badges must be worn at all times in the AAPEX and the SEMA Show areas. Can I give my badge to a friend? No. Badges CANNOT be reproduced, transferred, or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show. I am having trouble with the online registration form. Who can help me? Please e-mail Customer Service at email@example.com and describe the situation. A representative will follow up with you via e-mail within 24 hours (one business day). If you do not receive a timely reply, please call, toll-free, 866.229.3687, Monday-Friday, 9 am-6 pm, Central Time. International callers please dial +1.224.563.3154. I am Exhibiting Media. How will I receive my badge? Exhibiting Media (EXM) personnel badges will not be mailed. All Exhibiting Media badges must be picked up in the Media Center in the Las Vegas Convention Center, Room S229. A photo ID will be required to obtain your badge. Exhibiting Media's complimentary badge allotment is based on the company's booth size. Exhibiting Media badges have access to the SEMA Show floor during Show hours and two hours early on Show days, as well as during exhibitor move-in and move-out hours. Media badges are also available at no charge, but media badge applicants may be required to submit qualifying materials. For information on how to qualify for a media badge, please call 909-978-6722 or email firstname.lastname@example.org.