SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors.

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment.

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909/978-6723.

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TUFFY ANNOUNCES SECURITY CONSOLE INSERT FOR 2009-14 F150 XLT WITH COLUMN SHIFT

September 20, 2017 - 9:01am

CORTEZ, Colo. – Tuffy Security Products is introducing the Model 334 Security Console Insert for 2009 to 2014 Ford F150 XLT trucks that are equipped with a full center console in their SEMA Show booth #30017.

The Model 334 Security Console...

New 4" Premium Lift Kits

September 21, 2017 - 10:44am

With the popularity of the Jeep Wrangler JK 4” kit (OMEJK4), ARB 4X4 Accessories is happy to announce two more 4” kit options. Now available with OME Adjustable Front and Rear Control Arms.

ARB has offered an Old Man Emu 4” kit with the...

New IPF Series 2 Xtreme LED Driving Lights

September 21, 2017 - 10:38am

The renowned manufacturer of driving lights, IPF Lighting, is back again adding to their wide range of light products with the new IPF Xtreme LED Sports 900XLS Series 2 Lights.

Tough and lightweight, the new IPF Xtreme LED Sports 900XLS...

The Simpson III Tent and Annex Make a Practical Pair

September 21, 2017 - 10:33am

The ARB Simpson III Rooftop Tent paired with the Annex delivers the ultimate in comfort and convenience while traveling. Unfolding in minutes, the Rooftop Tent provides sleeping quarters off the ground and protected from the elements, while the...

ARB Elements Weatherproof Fridge Freezer Accessories

September 21, 2017 - 10:19am

As excitement continues to build for the arrival of the new ARB Elements 63QT Fridge Freezer, coinciding with the Fridge launch is a range of accessories offering consumers a variety of ways to install the new Elements Fridge Freezer to suit...

ARB Elements Weatherproof Fridge Freezer

September 21, 2017 - 10:01am

The Elements Fridge Freezer has been 3 years in the making but we think it’s well worth the wait! The ARB engineers had a core focus on overcoming some of the typical design challenges associated with creating a portable fridge. With this in mind...

SATA RPS Cups save time and material

September 20, 2017 - 1:34pm

SATA® RPS® Single Use Cups save not only time, but paint and cleaning materials too. The SATA RPS Rapid Preparation System is a vented system that allows a constant and even flow-rate, for constant color match, and constant film build from a full...

SATA set to unveil the newest special edition spray gun design at SEMA 2017

September 20, 2017 - 12:12pm

The SATAjet 5000 B Sailor was created as an entry for the SATA 2016 Design Contest by Connie Manjavinos (USA), she came in second place with her imaginative design. Connie is also known for her worldwide fame on social media with Girls behind...

BOLT Lock Features Doetsch "Secured Valor" Jeep JKU in SEMA Booth

September 20, 2017 - 9:38am

MILWAUKEE – BOLT® Locks will feature the “Secured Valor” 2017 Jeep® Wrangler JKU Rubicon project vehicle in its Specialty Equipment Market Association (SEMA) Show booth #33169, located on the top floor of South Hall. Dave Doetsch of Doetsch Off-...

4 New Products From Liquid Armour Protective Coatings LLC

September 19, 2017 - 5:35pm

Liquid Armour Protective Coatings LLC will be releasing 4 new industry changing products at SEMA 2017. Buyers are welcome to request samples and see product demos at booth #51406. Products will also be available in the "New Product Showcase" area...