The SEMA Show education program call for speakers is now open. We are accepting proposal submissions that reflect current trends, ideas and discoveries within the automotive aftermarket and performance racing industries. Go to https://www.SEMA.org/Speakers.
For more information please contact Gary Vigil at garyv@sema.org.
By SEMA News Editors
Although vehicle electrification grabs major headlines these days, SEMA has kept an eye on the emerging phenomenon for some time now. After all, the specialty-equipment industry thrives on innovation and new platforms for performance and appearance modifications—and electric vehicles (EVs) are no exception.
To raise industry awareness surrounding this rapidly growing category, the 2019 SEMA Show first debuted SEMA Electrified, a new Show feature exploring EV technologies. For the recent 2022 Show, the section swelled to approximately 60 unique exhibits encompassing 21,000 sq. ft., more than 35 vehicles and numerous electrification components and products. SEMA Electrified also moved to the Las Vegas Convention Center North Hall, taking a more prominent place among other vehicle technology features.
“We’ve been pleased to witness the evolution of electrification in the specialty-performance aftermarket space, and are committed to educating our industry on the opportunities and the innovation taking shape throughout the industry,” said SEMA Vice President of Events Tom Gattuso. “Our efforts for 2022 resulted in the largest SEMA Electrified section we’ve ever had. But in addition to the section, we also saw more EV products and vehicles throughout the rest of the Show than ever before. Having incubated this category for several years now, it’s evident that electrification is becoming extremely popular in our industry and will be here for some time to come.”
According to SEMA Director of Vehicle Technology Luis Morales, who played an instrumental role in expanding the exhibit space, the goal for 2022 was to bring Show attendees as much collective EV-related content as possible for business and educational development. Displays and content included new OE vehicle models, conversion kits and components, testing equipment, safety tools, charging solutions, service equipment, customized vehicles and accessories. The exhibit sought to improve business networking among EV-related companies, buyers and sellers; present and showcase new EV products for industry-wide education; and increase awareness of the various EV market opportunities now emerging in the aftermarket industry.
The exhibit was filled with crowds throughout the week and surrounded by positive feedback,” said Morales. “Many folks who were new to the electric market were both surprised and excited to see how far this segment of the industry had progressed, not to mention how much the SEMA Electrified feature itself had grown. From product awareness to integration, the exhibit facilitated many key conversations and takeaways among attendees. Many SEMA Electrified participants said they also benefited from internal connections for product development as well as new ideas for adjusting their business models for future success.”
Accessorized late-model vehicles proved that vehicle personalization will continue organically within the aftermarket regardless of a vehicle’s powertrain option. Modified vehicles included the Tesla Model 3, Tesla Model Y, Tesla Model S, Ford F-150 Lightning, Ford Mustang Mach-E, Audi e-tron, and the Polestar 2, among others. The vehicles were provided by many well-known industry names, including Bisimoto, Tjin Edition, Air Design USA, Tsportline/Alpharex, TSK, Levvel Air/Rad Rides, Unleashed Motorsports, Diablo Motorsports, Campworks and Lectron.
Electrification has also been a growing trend among vehicle builders, who continue to break new ground with imaginative vehicle conversions. This has in turn spawned new opportunities for businesses offering electric powertrain components ranging from individual items to complete kit solutions. And here again, SEMA Electrified offered a broad range of display vehicles demonstrating all sorts of innovations. They included a Ford Mustang, Plymouth Satellite, Ford Galaxy, Jeep Wrangler, Chevrolet Apache, Ram Promaster, Factory Five Cobra, Ford F-150, Porsche 914 and Mercury Cougar.
The list of companies providing converted vehicles was also extensive: Inspire EV, Conductive Classics, EV Muscle Cars, Electric 51 Speedshop, Scorpion EV, KTL Restorations, Maxwell Vehicles, Motorcadd, Electrified Veronika and Tinkergineering. In addition, companies like Ampere EV, DANA, Speedhut, Gig Performance, OMNI, Torque Trends, Hypercraft/Stealth EV and Conductive Classics showcased their latest electrification componentry.
“When it comes to an electric conversion, sourcing products may be a challenge and a learning curve, especially if you are new to EVs,” observed Morales. “We provided resources to help industry builders navigate this initial task. For example, Legacy EV and Fuel2Electric were on hand to discuss with attendees the proper path for selecting and sourcing products that are ultimately compatible with each other.”
“Electric performance was also well represented through the display of several race vehicles highlighting new powertrain applications across differing race categories,” added Morales. “We were able to present attendees with a Pikes Peak Tesla Model 3, an electric Toyota GR86 for NASA’s Super Touring Series, a custom-body Porsche 935, a Drift Chevrolet Camaro and a Landspeed vehicle. Our vehicle providers included ENEOS, Hypercraft/Scalar Performance, Bisimoto, AEM EV/Holley and Revolt.
“We also wanted to showcase service and testing tools that relate to electric vehicles,” he added. “These tools are targeted at high-voltage applications. Whether you’re dealing with product development for a late-model vehicle or working on a conversion vehicle application, some of your required EV tools will be different than your traditional shop tools. We partnered with tool suppliers that included Reliable Automotive Equipment, Bendpak, DJS Fabrication, EZ Spare Wheel, Redline Detection and Snap-On to present product and educate attendees.”
“In addition, SEMA staff got to work with several OEMs to bring such new EV models as the Karma GS6, Lucid Air, Lordstown Endurance and Volkswagen ID.4 to SEMA Electrified. Showcasing these models helped introduce them to various aftermarket companies exploring product opportunities in the electrification market.” But electric platforms and conversions are only one part of the overall EV equation. For battery-electric cars and trucks to truly take hold with consumers, current infrastructure from charging to service and repair must also advance.
“None of these vehicles would be on the road without a proper charging solution,” noted Morales. “We decided to bring in several participants like Wallbox, Webasto and Lectron to show the different applications available and educate attendees on differing charging requirements and output capabilities.”
In addition, SEMA Electrified hosted education and training sessions and demonstrations. The Inter-Industry Conference on Auto Collision Repair (I-CAR) hosted an exhibit with their EV training cart and associated tools and equipment, explaining the safety protocols for high-voltage vehicles, and Legacy EV presented a series of hands-on education and training sessions relating to electric conversions.
“The Legacy EV program was designed as a preview to their EV training road tour, which is launching in 2023 and will make a stop at the SEMA Garage,” Morales explained. “Meanwhile, Switch Vehicles had multiple presentations throughout Show Week pertaining to EV business development and education. They built an electric kit vehicle from the ground up from opening to close of Show. This gave participants some hands-on experience in the assembly and connection of EV architecture.”
Beyond SEMA Electrified, SEMA Show education tracks relating to EV trends were also greatly enhanced for 2022. Seminars addressed such topics as electric-conversion projects, shop safety and the addition of EV products and services to augment traditional business models and help future-proof a company, shop or retail establishment.
“Our role as a trade association and Show is to not only focus light on vehicle and product development, but to educate our industry on the latest trends and information,” noted Gattuso. “The seminars were widely attended, which I believe is a result of shops that are seeing more EV sales and customers coming in to modify and personalize their cars. Our job, really, is to look into the future of what that can mean for our attendees and their businesses.”
Gattuso further said that while the industry is steadily embracing vehicle electrification as a viable, performance-oriented powertrain, the SEMA Show will continue to reflect the breadth of the entire automotive world. This includes ongoing innovations and refinements to gasoline, hydrogen and other alternative propulsion systems.
“Our industry is about exploring the potential and capitalizing on the performance, style and reliability of all types of vehicles,” he said. “To use the old cliché, the acceleration pedal doesn’t know anything other than that pressing it makes the car go fast.
“We just celebrated our 55th SEMA Show. I think over the next 50 years, we’re going to see continued developments and improvements, and it’s exciting to see where our industry is headed.”
Reflecting the rapidly growing interest in vehicle electrification, modifications and conversions, nearly 50 companies participated in the 2022 SEMA Electrified feature at the annual SEMA Show in Las Vegas—some presenting multiple displays. Brands ran the gamut from specialty parts and accessory suppliers to builders and OE vehicle manufacturers.
Through various initiatives and efforts, SEMA embraces technology in the automotive industry and will continue to best position the association for the membership’s benefit. Plans are already underway for an even broader SEMA Electrified section at the 2023 SEMA Show, October 31–November 3, in the Las Vegas Convention Center.
In addition, with the progressive development and adaptation of EVs, hybrid electric vehicles (HEV) and general electrification, SEMA is developing programs and services to assist this emerging aftermarket segment. Whether you’re developing accessories for late-model EVs, components for electric powertrain conversions, or electric racing products, SEMA is ready to help through its SEMA Garage facilities in Detroit, Michigan, and Diamond Bar, California. Visit www.semagarage.com for more information. n
By SEMA News Editors
Known as the world's single best place to encounter specialty-aftermarket innovation, the 2022 SEMA Show lived up to its reputation November 1–4 at the Las Vegas Convention Center. And, once again, the New Products Showcase was the epicenter for new product introductions, attracting buyer and media attention from around the globe.
The 2022 Showcase featured nearly 2,000 products across multiple categories, including the freshly added advanced driver assistance systems (ADAS) and vehicle electrification categories. Literally hundreds of industry brands participated, with everything from street performance and racing to off-roading, mobile electronics, and interior and exterior offerings on full display.
In addition, all the new product entries were eligible for the SEMA New Product Awards, selected by a panel of automotive industry professionals. With a winner and two runners-up chosen from each category, the results were announced at the SEMA Show Kickoff Breakfast just prior to the Show's opening. SEMA News is pleased to present the following best new products from the 2022 SEMA Show, as chosen by the Showcase judges.
Easy access to vehicle-specific ADAS (OEM) information on the ALLDATA Repair platform. Users can quickly identify ADAS removal/replacement requirements that could result in extra labor for calibration or sublet costs, and displays basic calibration information, required tools, and prerequisites for servicing ADAS components.
800-859-3282
www.alldata.com
PN: ADAS QUICK REFERENCE
Test Drive CoPilot is a good way to properly perform, validate and document ADAS safety-system verification test drives. The Test Drive CoPilot mobile app delivers OEM-based ADAS verification procedures; records video, audio, speed, mileage, time, a map of the drive, and pass/fail results; and auto-generates a detailed report.
877-945-6442
www.testdrivecopilot.com
PN: COPILOT-01
Two multi-day hands-on courses now available for all collision-repair professionals. The Static ADAS Calibration Three-Day Hands-On Skills Development course helps learners navigate the static calibration process. The Ford ADAS Calibration Two-Day Hands-On Skills Development course focuses on diagnostics, repairs and calibrations on Ford ADAS products.
800-422-7872
www.i-car.com
Test Drive CoPilot is a good way to properly perform, validate and document ADAS safety-system verification test drives. The Test Drive CoPilot mobile app delivers OEM-based ADAS verification procedures; records video, audio, speed, mileage, time, a map of the drive and pass/fail results; and auto-generates a detailed report.
877-945-6442
www.testdrivecopilot.com
PN: COPILOT-01
Quickly pull dents from any workstation. Fast Puller by GUNIWHEEL is a patented compact, lightweight and portable dent puller. Fixed to the ground through vacuum suction and made of aluminum, it is easy to transport and requires little space to operate. Ideal for collision-shop dent pulls on all vehicle panel types from anywhere in the shop.
888-554-6464
www.fastpuller.com
PN: SP706339
3M RepairStack Performance Solutions features hardware that houses all allied materials. As an integrated and automated platform, shops can enjoy an inventory management system—ensuring materials needed for safe and reliable repairs are always available, a streamlined blueprinting and billing process, and real-time, actionable business insights.
800-810-8513
www.3mcollision.com
PN: 35526
This product is an instrument in many ways. It's like an audio tachometer that provides vehicle dynamics through sound waves, which is essential to the performance driving experience. Like a musical instrument, it plays a soundtrack which can be personalized to an individual driver's taste—giving the vehicle different personalities and a sense of soul.
877-462-6752
www.borla.com
PN: 253100
APP EV Systems offers battery enclosures which are tailored to automotive retrofit applications: 18.2 kWh energy and 64 kW max power; 65–103 volts DC, 88V nominal; high-voltage hardware interrupt switch with lockout-tagout loop; link four packs in a series to build a 73 kWh, 400V battery pack. Most cars will achieve more than a 225-mi. range.
360-935-1228
https://appevsystems.com
Pneumatically actuated zero-offset and self-balancing butterfly-style external wastegate, available with boost-based and vacuum-based actuators for unlimited control options. Highest-flowing wastegate, unparalleled tuning window: more than five times base spring rate, CFD-driven and validated to 1,800ºF EGT's-safe, clockable billet actuator and bracket.
909-476-2570
www.turbosmart.com
PN: TS-0565-1762
With 10 patents currently granted, the ORANGETOP with HYPERCORE LITHIUM technology is OPTIMA's first-ever lithium-ion 12-volt battery. Innovative features like OPTIMA CPR put an end to dead batteries and the patented POWERLINK system features proprietary battery control, status and charging; and IP67 dust and water intrusion rating.
888-867-8462
www.optimabatteries.com
Laser fuel sender, sending unit. Using a laser device to measure the fuel level in a fuel tank. No moving parts. No mechanical part merge to gas/fuel; can connect to any fuel gauge with calibration setup. Microprocessor-based control, with sophistic-level average algorithm.
973-758-9500
www.intindustry.com
PN: FLA-01
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800-521-9999
www.trailfx.com
PN: BR007T
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941-900-1850
www.seasucker.com
PN: SK2420
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855-448-6844
www.hammerheadarmor.com
PN: 600-56-1027
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909-468-2828
www.acumen-camera.com
PN: L2
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866-294-9244
https://typesauto.com
PN: LM533066-1
The Grafix Series from Dakota Digital is the culmination of decades of expertise and industry-leading products, creating the most advanced, instrument system available. The Grafix Series allows the user to customize nearly every aspect of the instrument system. Grafix also includes a reverse backup video display integrated in the gauge screen.
800-852-3228
www.dakotadigital.com
PN: GRFX-55C-PU
Dee Zee's Bed Mat counter gives customers the opportunity to touch, feel and see the features and benefits without sacrificing valuable floor space.
515-265-7331
www.deezee.com
PN: 940-9316
The Powered Display Stand was purpose-built to give taillight retailers a tool to compare side-by-side styling, brightness and ease of installation. Delivering the proper voltage via an A/C to D/C transformer, the observer can see the direct comparison simply and easily. Built on simplicity.
918-619-9961
www.machbuilt.com
PN: PD001
Dee Zee Totem Displays highlight the most popular product categories on a lightweight and compact display.
515-265-7331
www.deezee.com
PN: 940-9314, 940-9318, 940-9315, 940-9310
Fully integrated Jeep kit for Stinger's HEIGH10 multimedia head unit. SRK-JK11H enables you to replace a '11–'18 Jeep Wrangler JK factory radio with HEIGH10 while retaining factory features and adding even more upgraded features! Enables on-screen gauges to monitor vehicle vitals, off-road pitch and roll, and vehicle statuses such as tire pressure.
800-477-2267
www.aampglobal.com
PN: SRK-JK11H
LOCPRO ADVANCED T-harnesses offer a Plug-And-Play Solution for the installation of line output converters behind your OEM radio. Simplify connections quickly and seamlessly without cutting or modifying the original wiring. Available for select vehicles.
800-477-2267
https://aampglobal.com
PN: LPHFD31
Upgrade 4-in. factory rear pods in '21–up Ford Broncos to larger 6.5-in. or 6.75-in. aftermarket speakers with these patent-pending sealed speaker enclosures! The pods feature a durable, injection-molded enclosure with a factory-style textured finish and a custom-stamped metal grille. Designed to fit two- and four-door Ford Broncos.
386-257-1186
www.metraonline.com
PN: FD-BROPOD1
In high-articulation situations, axle housing-mounted bump stops rotate inward toward the center of the vehicle, often missing contact with the upper bump stop entirely. Adjustable-length upper bump stops guarantee bump-stop contact when and where it's needed. Kit features multiple (add or subtract) steel shims for on-vehicle fine tuning.
714-367-1580
www.rockjock4x4.com
PN: RJ-107101-101
This extreme-duty tie-rod and drag-link assembly is a direct bolt-in upgrade to tighten and strengthen your steering. Oversized rod ends thread directly into massive DOM tubes, eliminating weak adjusting sleeves—all secured by jam nuts and our proprietary ninja lock- washers. All our products come with an industry-leading lifetime honor-system warranty.
480-470-5500
www.apexchassis.com
PN: KIT175
This innovative design has a factory appearance and provides a quiet aerodynamic installation compared to traditional LED light bars. The housing is designed to match the styling of the factory hardtop but can be installed on softtop Broncos as well. Installs easily using the factory hardware with no drilling required. Features 18,000-lumen output.
800-407-5776
www.ORACLELIGHTS.com
PN: 5888-023
Packaging is designed to help the customer select the right product for their vehicle in a high-end retail box for both brick-and-mortar or online stores. Colorful graphics illustrate the product, the product in use and gear set contents.
877-499-8494
www.bubbarope.com
PN: 176880RDG
This packaging is for our high-end LED smart lighting kit for professional motorsports. The package features a matte finish with UV accents. Inside, the product is wrapped in premium EVA foam trays with color information cards.
866-294-9244
https://typesauto.com
PN: LM532654-1
The J-Mount packaging is full-color, includes product images, features and benefits, and is color-coded for application. The inside presents a nested display for the product that showcases it and protects it during shipping.
844-972-7547
www.boltlock.com
PN: 7032499
Provides perfect oil pressure to your turbo, including a built-in oil filter. Inline, return-less design via -4AN male inlet and outlet for simple install. An inline and returnless Oil Pressure Regulator, with Laminar Flow via -4AN inlet and outlet; built-in 44 micron SS mesh oil filter; and a 1/8 NPT sensor or gauge port. Patent-pending design.
909-476-2570
www.turbosmart.com
PN: TS-0811-0012
The Smart Active Aero Canards were designed to improve front-end stability and cornering by increasing or decreasing the downforce as needed in tandem or individually. As a standalone system with a built-in computer, sensors and software, the Smart Canards can be used on any vehicle independently or with Victor Racing's Smart Active Wings.
512-717-7769
www.VictorRacing.com
PN: SACANARDS
R4 features revolutionary twisted lobe rotor design in three sizes from 6061 T6 aluminum for exceptional performance and light weight. Comes standard with a rear drive setup for all popular drive accessories. An available male hex drive or standard keyway can be used for gear drives and AN -8 to AN -20 fitting sizes are offered.
800-926-7867
www.petersonfluidsys.com
PN: 04-1006-TT
The first battery with wireless built-in jump starting. Simply press the included wireless keyfob if you drain the battery, start the car and drive away! Never be stranded by a dead battery again. Also our lithium-ion battery only weighs 13 lbs., can start 1,500hp motors, has an eight- to 10-year lifespan and comes in all OEM drop-in fit sizes.
310-527-2330
www.antigravitybatteries.com
PN: AG-35-40-RS
The '22 Ford Bronco and Jeep Wrangler/Gladiator–Hypertech's REACT offers customized control over the vehicle's throttle response. A control knob allows switching between multiple modes: mud/sand, street, economy, crawl or stock all in one part number. User can control the intensity of each mode on-the-fly to fit a particular driving need.
901-385-1888 www.hypertech.com PN: 105202
Designed to work with big horsepower, traction-limited vehicles. Adjust to enhance traction and performance. Plug inline between the vehicle's pedal position sensor and vehicle harness. Use included dual-dial to adjust pedal (throttle) and time (traction) response. A save feature for new drivers can be adjusted to reduce the ability to overpower the tires.
601-766-9424
www.jmschip.com
PN: TX1114DCX
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800-852-3228 www.dakotadigital.com PN: MLX-9000
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901-385-1888 www.hypertech.com PN: 3200
Flaming River offers a custom column program to integrate electric power-assist microsteer to virtually any FR column. This includes floor or column shift, key columns and Bella tilt roadster columns. A custom column form starts the process and even enables the end user to select the clocking of the microsteer to avoid interference with brake pedals.
800-648-8022
www.flamingriver.com
PN: FR40200FSX
Electronically controlled climate-control system featuring industry-first OEM-quality injection-molded case- and block-type expansion valve. Rubber over-molded blend air doors provide smooth operation and positive seal for just-right temperature control year-round. Case features multiple mounting options and air-outlet configurations.
800-862-6658
www.vintageair.com
PN: 675200
From its engine-turned aluminum bezel to the OE graphics, the RTX-33F-X brings your street rod into the 21st century without taking away from the old-school looks. Packed with modern technology, this compact unit includes a TFT digital information center—giving you the modern- day readings we are used to in late-model vehicles.
800-852-3228
www.dakotadigital.com
PN: RTX-33F-X
The Victra Sport EV is our newest ultra-high-performance summer tire, specially developed and engineered to lower rolling resistance, reduce noise, enhance durability and provide better traction for electric vehicles. The tire features our latest Maxxis Silent technology which drastically improves perceived cabin noise.
800-4-MAXXIS
www.maxxis.com
tire delivers better off-road grip than a traditional all-terrain tire, most evident in the sand, mud and deep snow. Extra-thick shoulder and sidewall lugs dig into deep and soft terrain while also providing impact and puncture resistance. More capable than a traditional all-terrain, without the noise and harshness of a dedicated mud tire.
800-442-8696
www.toyotires.com
With a deeper, thicker rubber on the tread and sidewall, the Courser Trail HD has an aggressive appearance that matches its tough, durable performance. Combined with reliable wet and winter performance, this tire lives up to your expectations both on the road and trail.
800-854-6288
www.coopertire.com
PN: 90000040234
Precision surface grinding at an affordable price. The first five-axis belt surface grinder with 1.5hp Vari Speed Motor; 21/2 x 60 Belt Grinder; serrated 90 Duro Contact Wheel; surface grinder base with X-axis slide; choice of 12,24 or 36 mag chuck; SG120. Features built-in sine bar for taper grinding.
660-438-8998
www.burrking.com
PN: 92110-SG12DELUX
The Buddy converts your manual ratchet load binder into a high-speed, power-driven chain tightener. The Buddy combines the reliability of the ratchet binder with the power of the cordless drill to give you the faster, easiest, and safest chain tie down anywhere. It's lightweight, easy to install and allows manual operation at any time.
306-683-0330
www.bossbuddy.ca
The ultimate lay down creeper that eliminates frustration in the shop. Built on an aluminum frame with steel support bars, the Vyper Lay Down features four industrial-grade rollover casters with guards, an adjustable 6x8 headrest, and extremely durable Smart Fabric upholstery.
920-301-3822
www.vyperindustrial.com
This is a part of the evolution of our cross-bar system. Now that vans, SUVs and trucks are more commonly featuring ridges on their roofs, we had to design a vacuum mount that would fit between them. Our cross-bars are now more universal than ever before, fitting between nearly every set of ridges on the road, including Jeep Wranglers.
941-900-1850
www.seasucker.com
PN: SX6140
The first battery with wireless built-in jump starting. Simply press the included wireless keyfob if you drain the battery, start the car and drive away. Never be stranded by a dead battery again. Also our Lithium-ion battery only weighs 13 lbs,. can start 1,500hp motors, has a eight- to 10-year lifespan and comes in all OEM drop-in fit sizes.
310-527-2330
www.antigravitybatteries.com
PN: AG-H7-60-RS
Smartop Platform is an all-new loadable, rigid, lockable, water- and dust-resistant truck-bed cover. The heavy-duty, all-welded aluminum construction features purpose-made extrusions. Integrated T-slots provide accessory attachment options on top and below. Fully removable in 5 min. No-drill installation. Capacity 550 lbs. Weight 88–105 lbs.
888-888-1488
www.smartopplatform.com
PN: SP-P-FR50
The MMX Performance Wheel MF09TL design concept comes from the line patterns on the Nasca Wilderness in southern Peru, mysterious and beautiful. The wheel combines forging technology and a four-piece structure.
+86-18102764945
www.mmxwheels.com
PN: MF09TL
This premium cast aluminum Trail Gunner wheel is incredibly light yet impressively strong to handle the rigors of daily driving or off-road use. The wheel's -13mm offset and 4.5-in. backspacing is perfect for Bronco owners seeking larger tires. The tough, corrosion-resistant finish ensures years of good looks.
610-701-3336
www.quadratec.com
PN: 92615-51XX
ICON Alloys Rebound SLX features the classic Rebound style but a smooth lip for the customer not wanting the faux bead lock styling. These aluminum wheels have a load rating of 3,200 lbs. and are available for most five- and six-lug applications in both charcoal and satin black finishes.
951-689-4266
www.iconvehicledynamics.com
PN: 1917858347CH n
