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THE 2023 SEMA NEW VEHICLE AWARDS

The SEMA New Vehicle Awards recognizes vehicles that represent the best opportunities for innovative customization and accessorization for the coming year. Vehicles for the New Vehicle Awards will be chosen in six separate classes, and the winners will be announced before the start of the 2024 SEMA Show.

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From the President and CEO

SEMA President and CEO Mike Spagnola shares his thoughts on the 2023 SEMA SHOW, the inaugural SEMA FEST, and the future of the association. With more than 40 years in the specialty auto parts arena, including more than 20 years of ownership in several automotive companies, Spagnola is passionate about the future of the industry and the legacy of SEMA.

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SEMA SHOW EDUCATION

As part of SEMA’s continuing initiative to offer comprehensive career- and professional-development programs to members throughout the year, the 2023 SEMA Show featured a hands-on education curriculum of nearly 100 courses that focused on leadership and skills development, networking, exploration of emerging trends, and industry best practices.

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The Changing Landscape of Customer Service

Social Media Is a Dominant Communication Tool for Many Industries, But Is It Effective for Motorsports and Aftermarket Businesses? What social media platforms are most dominant in motorsports and the performance automotive aftermarket? Facebook? Instagram? X/Twitter? Whichever platform is used, customers have three basic methods to communicate with companies: Direct messages (DMs), posts and tagging.

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Welcome to the 2023 SEMA Show

Momentum is building for the 2023 SEMA Show in Las Vegas, October 31–November 3. Come Show time, we expect more than 2,200 exhibitors representing thousands of brands from the U.S. and international markets, including more than 400 first-time exhibitors—all eager to share their latest products, services and innovations with a projected 160,000 industry professionals.

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A Sneak Peek at What’s New, Exciting and Trending at the 2023 SEMA Show

With the 2023 SEMA Show upon us, the specialty-equipment industry is again gearing up for some serious—and exciting—business. This year's SEMA Show takes place October 31–November 3 at the Las Vegas Convention Center. To assist with advanced Show planning, SEMA News has produced this 2023 SEMA Show Preview.

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2023 SEMA SHOW MUST-SEE FEATURES

The SEMA Show offers an attendee experience like no other trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the dozens of free education sessions—all of which are led by top industry professionals.

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2023 SEMA Battle of the Builders Presented by Mothers Polish Celebrates 10 Years in 2023

The 2023 SEMA Battle of the Builders Presented by Mothers Polish—the aftermarket industry's ultimate vehicle competition—will mark its 10th year at the upcoming SEMA Show. The highly followed contest provides SEMA Show builders a platform to showcase their craftsmanship and skills to a worldwide audience.

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Saving North Wilkesboro Speedway

It's a historic turnaround for a track that promoters tout as "one of stock car racing's most storied venues." In fact, the speedway's comeback offers a case study in what grassroots activism combined with ownership, government and sanctioning-body cooperation can accomplish—and may well be a template for preserving other racing venues across the nation. - There was a time when the North Wilkesboro Speedway was a renowned mecca of American motorsports.

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10 Minutes With Sage “Donkmaster” Thomas

Throughout the South, In & Out Customs Owner Sage Thomas, aka, The Donkmaster, is known as the king of big-wheel racing. Born in Savannah, Georgia, and now based in Charleston, South Carolina, Thomas built his first Donk at 16 and dove headlong into the racing scene. Now he's formed the National Donk Racing Association (NDRA), the first professional sanctioning body dedicated to Donk and big-wheel drags, which are exploding in popularity.

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Observations From the 2022 PRI Show

When it comes to the racing and performance, the annual Performance Racing Industry (PRI) Trade Show in Indianapolis offers a concentrated glimpse of the category and a foretaste of trends seen at the SEMA Show. Billed as the "three biggest business days in motorsports," the Show roared back to the Indiana Convention Center late last year, its aisles bustling with exhibitors and attendees eager to gain a competitive edge for 2023.

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EXPLORING EVs AND 'CLEAN ICE' TECHNOLOGIES

Formerly known simply as SEMA Electrified, the exhibit space is being rebranded to reflect the wide range of emerging vehicle propulsion technologies designed to address emissions and carbon-reduction concerns. Relocating to the Las Vegas Convention Center's (LVCC) Central Hall, the exhibit will go beyond battery-electric vehicles (BEVs) to wow attendees with the latest hybrid, clean hydrogen, compressed natural gas (CNG) and fuel cell solutions, along with promising new developments in "synthetic" biofuels.

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Mobile-Electronics Outlook

The mobile-electronics market continues to diversify and grow as consumers demand more onboard content for their purchasing dollars and as automobiles continue to grow more technologically complex in response. Electronic componentry already accounted for some 35% of a new vehicle's cost in 2020, and that number is forecast to reach close to 50% by 2030, according to a recent survey published by Grandview Research. For this article, we consulted more than a dozen industry experts. Here are their insights, edited for clarity and length.

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2023 HOT-ROD MARKET TRENDS

A trip to just about any street-rod exposition nowadays should provide a clue that things are not as they once were. Like many other market segments, hot rodding faces a certain number of challenges in the coming years while also presenting opportunities for growth. For this article, we contacted a dozen or so industry leaders for their takes on this rapidly changing market. What follows is a compilation of their insights, edited for clarity and length.

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10 QUESTIONS FOR ALEX TAYLOR

Starting at her father's shop as a child, Taylor learned the craft of building race cars at a young age. While still in high school, she began building her first car, a '68 Camaro that she raced the following year at Hot Rod Drag Week; at 16 years of age, she was the event's youngest competitor. In the 10 years since then, she's managed to earn a bachelor's degree in marketing, run a 6-sec. quarter in her '55 Chevy 210, won back-to-back Roadkill Nights Hellcat Grudge Matches, and launched another career as the co-host of "Hot Rod Garage." 

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THE 2023 COLLISION-REPAIR and REFINISH MARKET

Among the sectors of the specialty-equipment market to have been impacted by advances in OE design and manufacturing technologies, few have been more dramatically affected than the collision-repair and refinish industry. Lighter-weight body panels, tri-coat paint applications and advanced driver assist systems (ADAS) have all become commonplace, if not mandated, on OE production platforms, and these advancements have posed fresh challenges to the market.

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2023 POWERSPORTS MARKET TRENDS

The powersports market has always held a strong appeal for accessorizers. According to the latest "SEMA Market Report," owners who accessorize their vehicles are almost twice as likely to own off-road recreation equipment—in particular ATVs, RVs and motorboats—in addition to their primary vehicle(s)… As with late-model trucks and SUVs, consumer preferences in the North American market seem to lean towards "bigger is better." … Another new market driver is the emergence of women in the segment. According to a 2018 survey conducted by the Motorcycle Industry Council, nearly one in five motorcycle owners are women, double the number from 10 years earlier.

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Women Who Build

Women vehicle builders are on the rise, and successive generations are now flexing their garage prowess in growing numbers. That fact was especially demonstrated in the SEMA Businesswomen's Network (SBN) All-Female '21 Ford Bronco Wildtrak Build, unveiled last year at the 2022 SEMA Show in Las Vegas. The project proved transformational—not just for the Bronco but for the 157 female volunteers who made it happen. The volunteers hailed from every segment of the industry, and for many, the project opened new doors in teamwork, networking and skills training.

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Global Tire Expo to Host Educational Seminars, Awards Ceremony

Global Tire Expo—Powered by TIA—was created in 1997 as a result of a merger of the International Tire Expo and the SEMA Show. Since then, it has grown into one of the world's largest tire expositions under the direction of the Tire Industry Association (TIA). At the 2022 SEMA Show, more than 130 companies exhibited at GTE, a considerable increase over the previous year, when fewer than 100 companies had a presence.

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Turning New Corners

In concept, wheels and tires seem simple enough. They're round, grip the road, spin on their axles, bear the load of a car or truck, and take a vehicle where it needs to go. What more can be said? For the aftermarket, plenty more. The right wheels and tires enhance a vehicle's performance, but more than that, they also make a statement. Plus, they continue to advance in complexity and design year after year. These and other factors have made them a favored category for the aftermarket.

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ADVENTURE VANS

It's no secret that overlanding has been one of the fastest-growing segments in the automotive aftermarket, and as it has gained popularity over time, the market has diversified. This can be seen in the types of vehicles employed as build platforms. Once dominated by midsize Toyotas, the overlanding segment has grown to include Jeeps and, increasingly, fullsize HD pickups with their superior load-carrying capability.

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Truck and Off-Road Market Trends

Consumer trends and preferences may change over time, but in the automotive sphere, pickups never really fall out of fashion. They're the ideal multipurpose vehicles that function equally as daily commuters, job-site workhorses or recreational trail toys. For sheer versatility, nothing compares to them, and that's probably why the bestselling vehicle in the United States for more than 40 years in a row has been a pickup.

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ADAS AND ACCESSORIZATION

In a past issue of SEMA News, we reviewed a SEMA Education seminar that discussed the challenges and opportunities posed to the specialty-equipment market by the proliferation of advanced driver assistance systems (ADAS) on OE vehicles ("ADAS and The Art of Vehicle Customization," May 2022). In the article, we discussed the proper procedures to follow when lifting or lowering a vehicle. This article now takes a look at a follow-up session, "Modding Vehicles With ADAS," which aimed to provide insight for designers and manufacturers of exterior dress-up and bolt-on components who want to make sure their products are ADAS-compatible.

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10 Questions for Mike Burns

Burns was named SEMA’s 2022 Gen-III Innovator of the Year at last year’s SEMA Show Industry Awards Banquet. The award recognizes young entrepreneurs (age 40 and under) for their innovations in the specialty-equipment market. Show Preview spoke with Burns to learn some of his secrets of success.

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Serious Business

T. J. Hunt has more than two million followers on YouTube. He pioneered automotive influencing and has turned it into a lucrative career. At the 2022 SEMA Show in Las Vegas, he was on a panel during a session entitled "How to Get a Sponsor for Your Next Build." The session was one of more than 70 educational presentations during the Show that ran last November at the Las Vegas Convention Center. Joining Hunt were RJ de Vera, SEMA vice president of marketing, who moderated the session.

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Product Liability: Protecting the Assets of Your Company

For any company or corporate executive team, responding to an unexpected liability-insurance claim is not the time to find out that the business' coverage is inadequate. Technically speaking, product liability coverage is a subset of a general liability policy. It can be purchased individually, but most often, it's part of a package. Part of the decision to purchase coverage can include determining that your company doesn't need it. A typical liability policy generally covers a company's aggregate, products/completed, operations aggregate, personal and advertising injury, per occurrence, fire legal liability and medical payment.

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Smiles For Success

It's a popular nostrum that the COVID-19 pandemic provided the accelerant that enabled the explosion in e-commerce sales that continues unextinguished to this day. Cautious consumers under remain-in-place orders stayed away from brick-and-mortar retail outlets in droves, the story goes, and turned to the convenience of the internet as a shopping and purchasing alternative, turning the conventional point-of-sale business model on its head.

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SEMA Show Exhibitors Share Their Tips for Success

An exhibitor's success at the SEMA Show relies on sparking personal interactions with attendees. In this article, returning exhibitors share some proven strategies they used as newcomers and how they will build on them this year. Whether You're a First-Timer or a Returning Veteran, It's All About the Personal Interaction.

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SEMA SHOW Investment

Momentum is rapidly building for the 2023 SEMA Show in Las Vegas, October 31–November 3. As of press time, the Show was on track for more than 2,000 exhibitors from the United States and international markets, all eager to share their latest products, services and innovations with thousands of buyers, media representatives and other trade attendees.

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Electric Trucks and The Aftermarket

Electric pickups currently comprise less 1% of a $220 billion global truck market, but rapid growth in the segment is forecast for the remainder of the decade as legacy OE manufacturers roll out more electrified pickups and SUVs, and as startups such as Faraday, Rivian and Lordstown Motors carve out new market niches. According to a recent white paper published by Grandview Research, the global electric vehicle (EV) pickup market is expected to rise in value at a compound annual growth rate (CAGR) of 49% every year through 2028, with a total valuation of $9 billion by the end of the decade.

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SEMA Show Announces World-Class Education Program

The news is out: SEMA has secured sports legend Tim Tebow as a SEMA Show keynote speaker. Tebow will address Show participants Thursday afternoon, November 2, as part of the Show’s Main Stage Experience. A star athlete, Tebow is globally recognized as a best-selling author, speaker, businessman and car enthusiast.

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SEMA Show Education: Facing Failure Fearlessly

People ask Shaundra Dineen of Rubyz Global Coaching why she travels around talking about fear. She answers that when people can overcome it, they can overcome anything because it builds a courage and confidence that propels them to success… Dineen said that perhaps sports great Michael Jordan summed it up best: "I failed over and over again in my life, and that is why I succeed."

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First-Time Exhibitors at the 2023 SEMA Show

SEMA Show attendees regularly seek out first-time exhibitors because they often bring never-before-seen products and services to the industry. In fact, first-time exhibitors are great sources of innovation and the latest product-line opportunities for installers, jobbers and retailers. They can even introduce attendees to potential crossover markets.

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Exploring EV's and "CLEAN ICE" Technologies

Today's rapidly evolving vehicle landscape can leave many in the specialty-equipment industry wondering where and how they'll fit in to a future of battery-electric and other propulsion alternatives. What challenges will aftermarket businesses face, and what new opportunities—if any—lay ahead? Fortunately, 2023 SEMA Show attendees will discover the answers to these questions and more in a newly expanded SEMA EV and Future Propulsion section, October 31–November 3, in Las Vegas.

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Council & Network Leadership

The SEMA Businesswomen’s Network (SBN) is celebrating a milestone: Three decades devoted to advancing women’s professional careers through networking, mentoring and education. From Gear-Up Girl events, awards recognition and member spotlights to the Women’s Leadership Forum and acclaimed all-female builds, the accomplishments rack up.

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Exhibit Like a Pro

With the countdown on to the 2023 SEMA Show, industry manufacturers and suppliers are busily working on their exhibition strategies for the annual trade event, set for October 31–November 3 at the Las Vegas Convention Center. At press time, the Show was on track to top 2,000 exhibitors eager to launch their latest innovations, highlight existing products and strengthen business connections at the industry’s premier trade gathering.

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Introducing Bessie, SEMA's AI-Powered Chatbot for All Your SEMA Show Questions and Needs!

Chatting with Bessie is easy: just download the SEMA Show app, visit SEMAShow.com or look for on-site signage for the direct text number.

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Q&A: Maximizing ROI at the 2023 SEMA Show

Automotive specialty-equipment manufacturers are geared up and eager to connect with attendees at the 2023 SEMA Show, taking place October 31–November 3 in Las Vegas. With exhibitor numbers expected to top 2,000 companies, buyers and media will have plenty to explore at the Las Vegas Convention Center. Meanwhile, SEMA officials are finalizing new features to further evolve the Show and deepen attendee engagement. To help attendees get their best return on energy and investment, we turned to Gattuso and SEMA Trade Show Director Andy Tompkins for some behind-the-scenes insights.

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SEMA 60th Anniversary: Tracking The Growth of an Ever-Evolving Industry

It all began in May 1963, at a meeting in the offices of a model-toy manufacturer in Hollywood, California, when 20-odd members of the fledgling automotive performance aftermarket—who were normally fierce competitors—first discussed the possibility of joining forces. From those inauspicious beginnings emerged the makings of a trade association that now serves more than 7,000 members comprising a $50 billion specialty-equipment market.

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The Official SEMA Kick off Party at Zouk Nightclub Resorts World

Join us for the official SEMA Kick Off Party at Zouk on October 31st, featuring a live performance by G-Eazy. All exhibitors and attendees with valid SEMA credentials will enjoy complimentary expedited entry available until 1 AM. We'll see you there!

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New Product Award Winners See Global Exposure

The 2022 Showcase featured nearly 2,000 products across multiple categories, including the freshly added advanced driver assistance systems (ADAS) and vehicle electrification categories. Literally hundreds of industry brands participated, with everything from street performance and racing to off-roading, mobile electronics, and interior and exterior offerings on full display. 

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Exploring EV Technologies

Bigger Than Ever, the 2022 SEMA Show’s SEMA Electrified Section Charged Up Attendees. Although vehicle electrification grabs major headlines these days, SEMA has kept an eye on the emerging phenomenon for some time now.

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EDUCATION - CALL FOR SPEAKERS

The SEMA Show education program call for speakers is now open. We are accepting proposal submissions that reflect current trends, ideas and discoveries within the automotive aftermarket and performance racing industries.

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BATTLE OF THE BUILDERS 2022

Mike and Jim Ring of Spring Green, Wisconsin, garnered top honors at the ninth annual SEMA Battle of the Builders Presented by Mothers Polishes competition at the 2022 SEMA Show, held November 1–4 in Las Vegas.
PREMIERES - Saturday, January 28, 2023 @ 9am (EST) on the History Channel.

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A Show of Excellence

One of the annual SEMA Show’s many distinctions is its weeklong display of greatness. From new products and innovations to the groundbreaking people driving the specialty aftermarket to new heights, the SEMA Show reflects the industry’s reach for excellence. Perhaps that’s the reason the Show’s award ceremonies resonate so deeply with thousands of Show participants.  

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SEMA LAUNCH PAD 2022

Since its inauguration in 2013, SEMA Launch Pad has been the specialty-equipment industry’s ultimate competition for aspiring and established entrepreneurs to introduce their products to a worldwide audience.

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A BUSINESSWOMAN’S BRONCO

It was the culmination of a hectic 90-day build schedule that engaged more than 100 volunteer wrenches ranging in experience from novice to expert. It took the combined efforts of dozens of aftermarket companies and installation facilities, and it took place across two time zones. In the end, however, the build was a smashing success. The SEMA Businesswomens’ Network (SBN) All-Female Build project, a Ford Bronco four-door Wildtrak, made its debut at the 2022 SEMA Show in Las Vegas last November before a crowd of hundreds of industry and media professionals.

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THE 2022 SEMA NEW VEHICLE AWARDS

Each year prior to the SEMA Show, exhibitors are polled on the new vehicles that, in their judgment, represent the best opportunities for accessorization via the aftermarket for the coming year. Vehicles are chosen in six distinct classes.

SHOW SECTIONS

SHOW SECTIONS
4 5 6 12 13 1 2 3 7 8 9 10 11

WEST HALL


Restyling & Car Care Accessories

Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.


Powersports & Utility Vehicles

This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.


Trucks, SUVs & Off-Road

Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories. Watch four-wheelers demonstrate the latest in off-road excitement at the Off-Road Proving Ground.


Restyling & Car Care Accessories

Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.


Powersports & Utility Vehicles

This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.


Trucks, SUVs & Off-Road

Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.

NORTH HALL


First-Time & Featured Exhibitors


Business Services

Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.


Mobile Electronics & Technology

This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.


4

First-Time & Featured Exhibitors


5

Business Services

Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.


6

Mobile Electronics & Technology

This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.


CENTRAL HALL


Racing & Performance

More than 500 exhibitors make up this show section of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.


Hot Rod Alley

With over 100 exhibitors and the HRIA/ARMO location you will find products and services for street rods, hot rods and early-production vehicles.


Restoration Marketplace

This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.


7

Racing & Performance

This show section features manufacturers of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.


8

Hot Rod Alley

In this section you will find products and services for street rods, hot rods and early-production vehicles.


9

Restoration Marketplace

This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.

SOUTH HALL UPPER


Collision Repair & Refinish

Exhibitors in this section display products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.


Tools & Equipment

This section features a wide variety of exhibitors showcasing shop tools and equipment, uniforms and other supplies.


10

Collision Repair & Refinish

Exhibitors in this section display products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.


11

Tools & Equipment

This section features a wide variety of exhibitors showcasing shop tools and equipment, uniforms and other supplies.

SOUTH HALL LOWER


Global Tire Expo

This section of Lower South Hall features exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.


Wheels & Accessories

Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.


12

Global Tire Expo

This section of Lower South Hall features exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.


13

Wheels & Accessories

Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.

 

FAQ

FAQ

FREQUENTLY ASKED QUESTIONS

The SEMA Show is a trade-only event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge to enter the exhibit hall.

The following business categories do not qualify to attend:

  • Accounting firms
  • Any non-automotive-affiliated company
  • Attorneys/law firms
  • Consumers
  • Exhibition industry service companies
  • Freight providers/Transportation companies/Towing companies
  • Graphics companies – non-automotive
  • Insurance agents
  • Modeling agencies/agents
  • Printers
  • Packaging companies
  • Promotional products companies
  • Software companies
  • Travel agencies/agents

Enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 3 ONLY. This purchase will also allow access to SEMA Fest Friday, November 3 and Saturday, November 4, 2023.

We require proof that your business or the employer you work for is a current and legitimate automotive aftermarket business. You must supply documentation as proof that you are currently employed by or own the company you register under, such as:

  • A current and valid business card with your name, company name, job title, and address corresponding with the information provided on your registration. (Digital renderings of your business card are not acceptable)
  • A current and valid business license
  • A current and valid tax registration certificate or business registration
  • Recent paycheck stubs (handwritten company checks are not acceptable)
  • Business photo ID (must include company name, photo, and your name)

If you registered and were approved for last year's Show and have not changed your company, job title, or contact information—such as your telephone number, address, or email—you may not be required to show proof of involvement in the automotive aftermarket industry again. If you have questions about documentation required, contact Customer Service, Monday–Friday from 9:00 a.m.–6:00 p.m. CST at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers dial +1-224-563-3154.

If you do not meet the above listed qualifications, enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 3 ONLY.

The SEMA Show is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or on-site at the Las Vegas Convention Center at Main Registration. We strongly encourage you to pre-register online to save time and money and receive your badge in the mail.

To receive your badge in the mail, you must be registered and APPROVED to attend before the domestic pre-reg deadline of September 29th, and international pre-reg deadline of September 15th.

No. The company you are employed by does not have to be a SEMA member for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.

No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.

We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the on-site registration fee. CASH or CHECK will NOT be accepted on-site. No Exceptions.

There are several options available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show app to select the products you wish to learn more about. This information will remain in your Show app to reference throughout the year. Additionally, you can still check out a scanner to select items then receive a print-out and email, including photos as well as links to high-res photos of the products that can be downloaded.

Tickets for the special events and educational sessions are available when registering for the Show online. If you have already registered, you may return to your personal dashboard and add a session or special event. Please be prepared to provide credit card information online if payment is required.

SEMA Fest will be open to everyone and bring the full spectrum of automotive passions together in an accessible, awesome celebration of car culture. Features will include top music and entertainment, car show & cruise, VIP experiences, craft food, celebrities, and motorsports. For additional information for SEMA Fest and to sign up for festival updates updates please visit www.semafest.com

A map and list of 2022 SEMA Show exhibitors is available at www.semashow.com/floorplan. Use "Search the Show" option on the top of this page for the exhibitor list. The 2023 SEMA Show Floorplan will be available in the Summer of 2023.

No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management does not provide childcare services on-site. Use of a school-issued ID to prove age is not acceptable unless it provides a date of birth.

In compliance with the ADA, service animals --as defined by the ADA--are permitted at the Show. Other live animals, including comfort, emotional support or therapy animals, pets, and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting, or working our Event. The handler/owner of the service animal is responsible for the care and supervision of their animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.

Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until Show end (after the SEMA Cruise).

The use of the above items are NOT allowed on the Las Vegas Convention Center property, this includes the surrounding lots as well as roadways and walkways within the Las Vegas Convention Center campus. This includes all non-ADA-approved mobility devices. These devices are subject to confiscation and returned at the end of the Show (after the SEMA Cruise).

Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.

Educators, counselors, and administrators employed by accredited high schools (grades 10–12), colleges or universities:

  • Must be bringing a minimum of one (1) student to the SEMA Show.
  • Must represent academic disciplines or skilled trades, including but not limited to S.T.E.M., transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
  • Must provide a minimum of two (2) of the following qualifying documents/documentation to be approved for school group registration:
    • A photo of a current school-issued staff I.D.
    • A photo of a current school-issued business card.
    • URL link to official contact information in online staff/faculty directory.
    • Two (2) recent paycheck stubs

School Group Requirements:

  • One (1) school official is required to supervise every five (5) students in their group.
  • Encouraged to establish a student "vetting" process to limit their student groups to the "top performers."
  • Are the designees to pick up show badges on behalf of their student group; SEMA will not issue badges directly to students unless endorsed or arranged by the key school contact.
  • Must provide on-site contact information/cell phone number to SEMA staff and to all students under their supervision.
  • Spouses are eligible to attend if serving as student chaperone.
  • Click here to begin a new school group request application

Students: 18–20 years of age:

  • Per trade-show policy, students must be 18 years of age or older to enter the exhibit halls and exhibit areas at the SEMA and AAPEX Shows.
  • Must be enrolled in an accredited high school, college, or university, or be a 2023 high school, college or university graduate.
  • Must be interested in learning about careers in the automotive aftermarket industry.
  • Must be accompanied by a school official or school-approved chaperone.

Students: 21 years of age or older:

  • Must be enrolled at an accredited college or university or be a 2023 college or university graduate seeking to connect with employers in the automotive aftermarket industry.
  • Must represent academic disciplines or skilled trades, including but not limited to transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
  • Must submit current school ID and driver's license/identification card.
  • Must submit a written endorsement by a school official who is familiar with the student's academic or skilled-trade certification performance.
  • Click here to begin a professional student application

Market research is not permitted to be conducted at the SEMA Show.

If a company qualifies to exhibit in a booth space at the Show, but chooses not to exhibit, wishing only to register employees to attend (walk the exhibits), they will be classified as a NEM. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEM), a higher registration fee of $200 each will be required to register. Non-exhibiting companies are limited to registering two people, attending no more than two shows.

Fireworks, firearms, explosives, and weapons of all kinds, including replicas, are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas, and prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.

The SEMA Show is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or on-site at the Las Vegas Convention Center at Main Registration. We strongly encourage you to pre-register online to save time and money and receive your badge in the mail.

To receive your badge in the mail, you must be registered and APPROVED to attend before the domestic pre-reg deadline of September 29th, and international pre-reg deadline of September 15th.

We require proof that your business or the employer you work for is a current and legitimate automotive aftermarket business. You must supply documentation as proof that you are currently employed by or own the company you register under, such as:

  • A current and valid business card with your name, company name, job title, and address corresponding with the information provided on your registration. (Digital renderings of your business card are not acceptable)
  • A current and valid business license
  • A current and valid tax registration certificate or business registration
  • Recent paycheck stubs (handwritten company checks are not acceptable)
  • Business photo ID (must include company name, photo, and your name)

If you registered and were approved for last year's Show and have not changed your company, job title, or contact information—such as your telephone number, address, or email—you may not be required to show proof of involvement in the automotive aftermarket industry again. If you have questions about documentation required, contact Customer Service, Monday–Friday from 9:00 a.m.–6:00 p.m. CST at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers dial +1-224-563-3154.

If you do not meet the above listed qualifications enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 3 ONLY.

Online attendee registration is $40 USD per person until Friday, June 30th. Starting July 1st, attendee registration online increases to $60 USD per person. Beginning Saturday, September 30th attendee registration online or onsite increases to $120 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show on all days of each Show. (Note: AAPEX exhibits are not open on Friday, November 3, but the SEMA exhibits are open on Friday.)

Registering exhibiting personnel over your company's complimentary allotment pre-show is $40 USD per person until Friday, June 30th. Starting July 1st, exhibitor badges ordered online over company's allotment are $60 USD per person. On Thursday, October 26th, exhibitor badges ordered online or on-site over your company's complimentary allotment are $120 USD per person.

Non-Exhibiting Company (NEM) registration and Financial Investment Companies (FIN) are $200 per person online or on-site. NEM companies are limited to two people from each company attending for no more than two years.

Participants who have a featured vehicle in the Show, must register on-site for $60 USD each and are limited to two badges.

Lost or forgotten badges may be reprinted on-site 1x only for a fee of $120 per badge. The fee for reprinting a non-exhibiting company (NEM) or Financial Investment Companies (FIN) badge is $200 per badge. You may not have anyone else's badge reprinted on-site but your own, and an official government-issued photo ID (such as a driver's license or passport) must be presented.

We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the on-site registration fee. CASH or CHECK will NOT be accepted on-site. No Exceptions.

If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.

No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Note: Failure to obtain a visa in advance of the Show does not constitute a valid basis for a refund.

If you have previously registered as a Show attendee and want to re-register, you will NOT need a password to access your alumni record. We do not keep passwords in the system from year to year. Each year registrants are required to create and enter a new password. Please follow the steps below if you have registered in the past and would like to register for 2023.

  1. Visit www.semashow.com
  2. Click on "ATTEND"
  3. Click on "REGISTER NOW!"
  4. Click on "ATTENDEE"
  5. Go to the NEW REGISTRATION box and click on "Register"
  6. Scroll to the bottom of the webpage and select which Show(s) you will be attending
  7. Enter your company and the email address you used to register in the past
  8. Click on "Register with my email/Company"

The system will pull up your alumni registration information- once you are in you will be able to create your new personal password.

No. The company you are employed by does not have to be a SEMA member for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.

No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.

The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. If you are unemployed, retired, a car club member, hobbyist, collector, or car enthusiast, you do not qualify to receive a badge.

Attendee badge mailing will begin in mid-August and will continue through October. You MUST be registered and APPROVED to attend before the deadlines below to have your badge mailed. If you miss the mailing deadline for your region, you may still register online, but your badge will not be mailed. You will need to print out your barcode confirmation and bring it to one of the Barcode Express Registration locations in the Las Vegas Convention Center; present your photo ID, and your badge will be printed out.

Note: International exhibitors', media (including exhibiting media), and Non-Exhibiting Company (NEM) badges are not mailed and must be printed out on-site upon presenting an official, government-issued photo ID (such as a valid passport or driver's license).

International mailing deadline: Friday, September 15, 2023

Domestic (USA and Canada) mailing deadline: Friday, September 29, 2023

You may check your approval status and see if your badge has mailed by logging on to your attendee dashboard.

REGISTRATION SERVICES ARE NO LONGER AVAILABLE INSIDE THE WESTGATE HOTEL.

SEMA Show Registration is located on the East Side of Lower South Hall with a satellite Registration on the first floor of West Hall

Full-Service Registration, including:

  1. Feature Vehicle
  2. Exhibitor (international & domestic)
  3. NEM (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show)
  4. Buyer/Non-Buyer, onsite registration requiring qualification and payment (domestic and international)
  5. Pre-Registered Will Call – Badge print, badge re-print and corrections.
  6. Pre-Registered Barcode Express badge pick up (Must present personalized bar code confirmation printed out or on mobile phone); and

NOTE: Media must collect their badge on-site in the Media Center located in South Hall Upstairs, Room S219-S223, in the Las Vegas Convention Center.

Main Registration Hours:

  • Thursday, Oct. 26: 8:00 am -5:00 pm (Exhibitors Only)
  • Friday, Oct. 27: 8:00 am -5:00 pm (Exhibitors Only)
  • Saturday, Oct. 28: 8:00 am -5:00 pm (Exhibitors Only)
  • Sunday, Oct. 29: 8:00 am -5:00 pm
  • Monday, Oct. 30: 7:30 am - 5:00 pm
  • Tuesday, Oct. 31: 7:00 am - 5:00 pm
  • Wednesday, Nov. 1: 7:30 am - 5:00 pm
  • Thursday, Nov. 2: 7:30 am - 5:00 pm
  • Friday, Nov. 3: 7:30 am - 2:00 pm*

*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

SEMA Friday Experience Registration is located on the first floor of West Hall.

SEMA Friday Experience Registration Hours

  • Fri. November 3: 7:30am – 3:30pm

Pre-registered Barcode Express Registration Locations:

ALL barcode express registration locations are ONLY for those who have PRE-REGISTERED; have been approved to receive a badge; and have a personalized bar code confirmation (either printed out or on their mobile phone) to have their badge printed. Registrant must present their personalized barcode confirmation and a valid government-issued photo ID (such as a driver's license or passport) to have their badge printed.

No new registrations or changes requiring payment may be completed at these barcode express locations. Even if pre-registered, Media must go to the Media Center room S219-S223, South Hall upper level and NEMs (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show) to lower South Hall EAST to have their badges printed out.

Barcode Express Registration: West Hall W102

West Hall W102 Pre-Registered Barcode Express Registration Hours

  • Thursday, Oct. 26: 8:00 am -5:00 pm (Exhibitors Only)
  • Friday, Oct. 27: 8:00 am -5:00 pm (Exhibitors Only)
  • Saturday, Oct. 28: 8:00 am -5:00 pm (Exhibitors Only)
  • Sunday, Oct. 29: 8:00 am -5:00 pm
  • Monday, Oct. 30: 7:30 am - 5:00 pm
  • Tuesday, Oct. 31: 7:00 am - 5:00 pm
  • Wednesday, Nov. 1: 7:30 am - 5:00 pm
  • Thursday, Nov. 2: 7:30 am - 5:00 pm
  • Friday, Nov. 3: 7:30 am - 2:00 pm*

*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the pre-registered barcode express locations. The name on the photo ID must match the name on the badge.

EXHBITOR Barcode Express Registration Locations:

Exhibitor Barcode Express locations are for PRE-REGISTERED Exhibitor badge HOLDER pick-up ONLY. Exhibitors will need to present a valid government-issued photo ID (such as a valid driver's license or passport) to pick up their badge holder. NEW exhibitor registrations cannot be processed at these exhibitor barcode express registration desks.

Exhibitor Barcode Express Registration: Lower South Hall WEST Lobby

Exhibitor Barcode Express Registration: Grand Lobby

Exhibitor Barcode Express Registration Hours:

  • Thursday, Oct. 26: 8:00 am -5:00 pm (Exhibitors Only)
  • Friday, Oct. 27: 8:00 am -5:00 pm (Exhibitors Only)
  • Saturday, Oct. 28: 8:00 am -5:00 pm (Exhibitors Only)
  • Sunday, Oct. 29: 8:00 am -5:00 pm
  • Monday, Oct. 30: 7:30 am - 5:00 pm
  • Tuesday, Oct. 31: 7:00 am - 5:00 pm
  • Wednesday, Nov. 1: 7:30 am - 5:00 pm
  • Note: Each person must pick up their own badge. Registrants may not send anyone else in their place. The exhibiting key contact may NOT pick up all badges registered for personnel working in their booth. NO EXCEPTIONS. Registrant should be prepared to show a valid government-issued photo ID when picking up their badge at any of the barcode express locations. The name on the photo ID must match the name on the badge.

Contact Customer Service Monday–Friday, 9:00 a.m.–6:00 p.m., CST, toll free at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers dial +1-224-563-3154.

You may register on-site using a paper registration form, but depending upon the day and time you arrive, the lines for new, on-site registration may be lengthy. You will also need to bring with you to the Show your qualification documentation and a government-issued photo ID (such as a passport or driver's license). If you do not have this paperwork with you, you will not be able to complete registration.

Pre-show, EXHIBITORS may only register online via their designated key contact. On-site registration is $120 (USD per person). We strongly encourage you to pre-register online to save time, and money and receive your badge in the mail if completed prior to domestic pre-reg deadline of September 29th, and international pre-reg deadline of September 15th.

The SEMA\AAPEX Joint Operating Committee and the association boards of directors require that Show management verify that everyone in attendance is involved in the automotive industry. If you have any questions or concerns, you may contact SEMA Show Management at 909-396-0289.

No. Badges CANNOT be reproduced, transferred, or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show Management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

If it says, "only two," that means the system recognizes your company's name as a Non-Exhibiting Company (NEM). If you have any questions about what it means to have NEM status, contact SEMA Show Management at regmgr@sema.org or phone 909-396-0289.

Please email Customer Service at aapexsema@csreg.zohodesk.com and describe the situation. A representative will follow up with you via email within 24 hours (one business day). If you do not receive a timely reply, please call toll-free, 866.229.3687, Monday-Friday, 9 am-6 pm, Central Time. International callers, please dial +1.224.563.3154.

You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in his or her registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Show Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.

If you have questions, contact Customer Service, Monday–Friday, 9:00 a.m.–6:00 p.m. CST, toll-free at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers, dial direct +1-224-563-3154.

You will receive a confirmation by email with your identification number. You can also determine your registration status online at "registration look-up" at www.semashow.com/register.

As you register, the system will ask you if you wish to register another employee – follow the prompts to register the individual. If you have already completed your registration, you can use your confirmation email to return to your registration dashboard and click on "Add another." Note that each person may be required to provide qualification materials.

As you register, the system will ask you if you wish to register another employee, or a spouse. You can register your legal spouse at that time. If you have completed your registration and want to add a spouse later, use the link in your confirmation to return to the dashboard and click on "Add a Spouse." You will need to provide documentation (such as a marriage or civil union license or certificate) verifying your legal marriage or civil union to the person you register as a spouse. Friends, colleagues, consumers, guests, and other family members are not allowed to attend as your spouse.

No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. SEMA Show is a trade industry-only event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.

No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $60 each, and registration must be done on-site when you arrive at the show. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration in the Main Registration area in the Las Vegas Convention Center to register up to 2 people, maximum, per vehicle. (Spouses are included in the 2.)

If you have been denied registration, it may be because you are listed in the system as a member of one of the categories that SEMA/AAPEX does NOT permit to attend, or you did not provide the correct paperwork requested. In that case, email regmgr@sema.org with your name, company, and website. You will be contacted and given the opportunity to explain your situation. Or, if you would prefer to speak with someone directly, contact SEMA Show Management at 909-396-0289.

If you were denied registration, enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 3 ONLY.

Please email regmgr@sema.org or call Show Department at 909-396-0289 to speak to SEMA Show Management directly.

Badges must be worn at all times in the AAPEX and the SEMA Show areas.

No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register on-line or in person on-site, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.

No. One badge allows you entrance into both the SEMA and AAPEX Shows. Please note the AAPEX Show is located at the Venetian Expo Center and is not open on Friday, November 3. The AAPEX Show is open Tuesday–Thursday, October 31 – November 2. See www.AAPEXShow.com for more information on their event.

Because each case is different, email regmgr@sema.org or phone 909-396-0289, and someone will assist you.

Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted on-site one time only for a fee of $120 per badge. The fee for reprinting a non-exhibiting company (NEM) or Financial Investment Company (FIN) badge is $200 per badge. You may not have anyone else's badge reprinted on-site but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration area in the Las Vegas Convention Center to pay the fee and have your badge reprinted.

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. To withdraw consent, contact Show Management (see below). By allowing exhibitors to scan your badge, you consent to Show Management sharing your registration information with them and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.

*Show Management includes AAPEX Show Management (Auto Care Association, MEMA and William T. Glasgow, Inc.- 708/226-1300) and SEMA Show Management (Specialty Equipment Market Association - SEMA - 909/396-0289).

Educators, counselors and administrators employed by accredited high schools (grades 10–12), colleges or universities:

  • Must be bringing a minimum of one (1) student to the SEMA Show.
  • Must represent academic disciplines or skilled trades, including but not limited to S.T.E.M., transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
  • Must provide a minimum of two (2) of the following qualifying documents/documentation to be approved for school group registration:
    1. A photo of current school-issued staff I.D.
    2. A photo of current school-issued business card.
    3. URL link to official contact information in online staff/faculty directory.
    4. Two (2) recent paycheck stubs.

School group requirements:

  • One (1) school official is required to supervise every five (5) students in their group.
  • Encouraged to establish a student "vetting" process to limit their student groups to the "top performers."
  • Are the designees to pick up show badges on behalf of their student group; SEMA will not issue badges directly to students unless endorsed or arranged by the key school contact.
  • Must provide on-site contact information/cell phone number to SEMA staff and to all students under their supervision.
  • Spouses are eligible to attend if serving as student chaperone.
  • Click here to begin a new school group request application

Students: 18–20 years of age:

  • Per trade-show policy, students must be 18 years of age or older to enter the exhibit halls and exhibit areas at the SEMA and AAPEX Shows.
  • Must be enrolled in an accredited high school, college or university, or be a 2023 high school, college or university graduate.
  • Must be interested in learning about careers in the automotive aftermarket industry.
  • Must be accompanied by a school official or school-approved chaperone.

Students: 21 years of age or older:

  • Must be enrolled at an accredited college or university or be a 2023 college or university graduate seeking to connect with employers in the automotive aftermarket industry.
  • Must represent academic disciplines or skilled trades, including but not limited to transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
  • Must submit current school ID and driver license/identification card.
  • Must submit a written endorsement by a school official who is familiar with the student's academic or skilled-trade certification performance.
  • Market research is not permitted to be conducted at the SEMA Show.
  • Click here to begin a professional student application

  • SEMA Show badges are FREE for educators and students participating in the Student Program. SEMA waives the $40 entrance fee and provides complimentary non-buyer/educator and non-buyer student badges.
  • Non-buyer educator and student badges permit access to the SEMA and AAPEX Shows for all days that the shows are open, free-to-attend SEMA Show educations seminars and free-to-attend special events and networking receptions:
    • SEMA Show: Tuesday, October 31–Friday, November 3, 2023.
    • AAPEX Show: Tuesday, October 31–Thursday, November 2, 2023.

  • Educators, counselors and administrators who are employed by accredited high schools (grades 10–12) colleges or universities may be eligible to register as "Attendee Non-Buyers" under the "Association/Education/Government" category and pay the registration fee of $40 (USD per person) until Friday, June 30th. Starting July 1st registration online increases to $60 (USD per person). Starting Friday, September 29th registration online or onsite increases to $120 (USD per person).
  • We encourage you to participate in the SEMA Show Student Program special events to explore opportunities to coordinate school groups in the future and share the benefits of student attendance to the SEMA Show with your fellow school officials.
  • Click here to begin an individual instructor registration

  • SEMA partners with all major hotel groups in Las Vegas to secure the best rates for SEMA Show attendees. Hotel accommodations vary in cost according to property and amenities.
  • SEMA has also partnered with Alaska, Delta and United Airlines to secure discounted airfare for SEMA Show attendees.
  • Visit the SEMA Show Travel & Lodging website listed below for more information.

  • SEMA has partnered with our official SEMA Show housing provider, OnPeak, to provide room blocks at the Circus Circus Hotel & Resort and Excalibur Hotel & Casino exclusively for schools with large student groups.
  • Please note that per Nevada gaming laws, many casino/hotels require guests to be 21 years of age or older to be eligible to make room reservations; check-in to hotel rooms and receive room keys; and apply payment toward hotel accommodations.
  • Please contact the hotel properties directly to find out their specific reservation and check-in requirements.
  • Visit our websites to view options and reserve your hotel and airline reservations:

  • Student Program Welcome Kickoff
    Wednesday, November 1 | 9:00 AM – 10:00 AM | LVCC, West Hall, W326
     
  • Student Networking & Scholarship Roundup
    Wednesday, November 1 | 10:15 AM – 11:15 AM | LVCC, West Hall, W326
     
  • Gear Up Girl Networking Event
    Wednesday, November 1 | 4:30 PM - 5:30 PM | W210 Entryway
    Female students and school officials only.
     
  • Student Program Industry Networking Breakfast
    Thursday, November 2 | 8:00 AM – 9:30 AM | LVCC, West Hall, W326