In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal.

Several options are available for obtaining new product information. Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the 2026 SEMA Show.

There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.semashow.com and onsite in the Media Center.

Amenities in the Media Center include complimentary water and snacks, working stations, Internet access, complimentary copy machines, printers, and storage. The Media Center also houses press kits and materials from SEMA and many exhibitors.

Credentialed media will have the ability to avoid the general concession stands in the convention center by quickly purchasing lunch or snacks in the Media Center.

• Saturday, October 31: 9:00 a.m. - 5:00 p.m.
• Sunday, November 1: 9:00 a.m. - 5:00 p.m.
• Monday, November 2: 8:00 a.m. - 6:00 p.m.
• Tuesday, November 3: 7:00 a.m. - 6:00 p.m.
• Wednesday, November 4: 8:00 a.m. - 6:00 p.m.
• Thursday, November 5: 8:00 a.m. - 6:00 p.m.
• Friday, November 6: 8:00 a.m. - 3:00 p.m.

No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email regmgr@sema.org.

Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call (909) 978-6722.

SEMA Fest 2026 will feature live music from the biggest names in the entertainment industry. To get updates please sign up for the latest SEMA Fest news at www.semafest.com

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show. To withdraw consent, contact Show Management* (see below). By allowing exhibitors to scan your badge, you consent to Show Management* sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information.

Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.