Specific instructions on how to update your company's Show Directory listing online will be sent via email to your company's primary contact beginning in July 2025. The deadline to update information to be included in the printed SEMA Show Directory is August 22, 2025 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management* at 909-396-0289.