Exhibitor - What is the photography policy?

Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. Exhibitors are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information.

Exhibitor - What is a Non-Exhibiting Company (NEC)?

If a company qualifies to exhibit but chooses not to and wants to register employees to attend Show (walk the Show floors), they will be classified as an NEC. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEC), a higher registration fee of $399 USD each will be applied. Non-Exhibiting Companies are limited to registering two (2) registrants, attending no more than two (2) Shows.

General - What are the ADA Guidelines?

The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, Pacific Time, at 508-743-8571 or email AAPEXSEMA@maritz.com. We welcome and encourage all feedback and suggestions from our registrants with disabilities. We will do our best to assist you and address your accessibility needs.

Exhibitor - I am an exhibitor. Is there a comprehensive list of everything I need to know about services, registration credentials, and details for my participation in the SEMA Show?

The SEMA Show 2026 Exhibitor Service Manual (ESM) will be available in May of 2026.  The 2025 Service Manual is currently available to serve as a guide and source of information for exhibitors planning to participate in the 2026 SEMA Show. If you require assistance or need more information, please contact SEMA Show Management at (909) 396-0289 or e-mail  semashow@sema.org

Exhibtor - What if I lost or forgot to bring my badge to the Show? Can I have it reprinted on-site?

Yes. If you arrive onsite and for any reason do not have your badge, you may have it reprinted onsite one (1) time only for a fee of $100 USD per badge. The fee for reprinting a Non-Exhibiting Company (NEC), Financial Investment Company (FIN), Manufacturer/Supplier/Buyer (MSB) and Vehicle Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record.