The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. Exhibitors are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information.
"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702-943-3505 or your floor manager. To contact Show Management in advance of the Show, please call 909-396-0289.
If a company manufactures any product or offers services that are fit to be exhibited at AAPEX and/or the SEMA Show, the company is considered a Non-Exhibiting Company (NEC). NECs can send a maximum of two representatives to the Shows for up to two years to evaluate the Show for future participation as an Exhibitor. Companies must return as an Exhibitor for their next participation at AAPEX and/or the SEMA Show, if they have previously attended as any of the following at either Show:
If you are an exhibitor, you may host a meeting or event in your booth either two (2) hours prior to the Show opening or two (2) hours after Show close, with Show Management approval. Please complete the Booth/Outside Events Form in the online Exhibitor Service Manual available May 4, 2026.
You must be a SEMA Show exhibitor to reserve a meeting room at either the Las Vegas Convention Center or any Las Vegas hotel. Exhibitors can reserve a meeting room by completing the Meeting Space Reservation Form in the online Exhibitor Service Manual available May 4th, 2026.
The 2026 SEMA Show Hours Are:
*Registration closes at 2:00pm
The 2026 SEMA Show floorplan can be found at www.semashow.com/floorplan.
The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, Pacific Time, at 508-743-8571 or email AAPEXSEMA@maritz.com. We welcome and encourage all feedback and suggestions from our registrants with disabilities. We will do our best to assist you and address your accessibility needs.
The SEMA Show 2026 Exhibitor Service Manual (ESM) will be available in May of 2026. The 2025 Service Manual is currently available to serve as a guide and source of information for exhibitors planning to participate in the 2026 SEMA Show. If you require assistance or need more information, please contact SEMA Show Management at (909) 396-0289 or e-mail semashow@sema.org
