Badges must always be worn in the AAPEX and the SEMA Show areas.

No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Other than a legal spouse, everyone must register and be approved to receive a badge. The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.

No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management* does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.

To attend the SEMA Show Tuesday, November 4 – 7, 2025 you must meet the required qualifying guidelines and register.

SEMA Show Friday - Open to the public tickets will not be available through SEMA Show registration. SEMA Show Friday - Open to the public tickets can ONLY be purchased at www.semafest.com.

If you need to change your company's designated key contact, we must receive the request in writing. Please email the new key contact's name and email address to MargaretR@sema.org.

Please contact companies assigned Sales Rep directly. If you do not know who your sales rep is, you may contact the SEMA Show Department at 909-396-0289 or email semashow@sema.org.

The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.

Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. Exhibitors are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information.

"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702-943-3505 or your floor manager. To contact Show Management in advance of the Show, please call 909-396-0289.

If a company qualifies to exhibit but chooses not to and wants to register employees to attend Show (walk the Show floors), they will be classified as an NEC. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEC), a higher registration fee of $399 USD each will be applied. Non-Exhibiting Companies are limited to registering two (2) registrants, attending no more than two (2) Shows.