Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.
| Show(s) | Registration Category | Badge Mail Deadlines |
| AAPEX and SEMA | Attendees - International | Registered online by September 10, 2026 for badge to be mailed |
| AAPEX and SEMA | Attendees - Domestic (US and Canada) | Registered online by September 25, 2026 for badge to be mailed |
| AAPEX and SEMA | Exhibitor - Domestic (US and Cana |
When your company key contact signs into the online system, it will indicate how many are registered, how many remain in your complimentary allotment, and how many have been paid for, if any.
No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the Show does not constitute a valid basis for a refund.
We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the onsite registration fee. CASH, or Checks will NOT be accepted onsite. No Exceptions.
| Attendee Types |
The SEMA Show is a trade-only industry event. Only qualified registrants employed within the automotive aftermarket industry are approved to receive a badge. Qualified registrants may register online at www.semashow.com when registration goes live Spring 2026. Exhibiting personnel may only register online via their company's key contact, who is designated on your company's booth's Exhibit Space Rental Application (ESRA).
Compiled by SEMA MAGAZINE Staff
Each year prior to the SEMA Show, exhibitors are asked to select the new vehicles that, in their judgment, represent the best opportunities for customization and accessorization via the aftermarket for the coming year. Vehicles are chosen in six separate classes, and the winners are announced before the start of the Show. This year’s announcement was made on Monday, October 30, before the opening of the 2023 Show.
“The SEMA New Vehicle Awards recognize the newest OE platforms that offer the greatest opportunities for customization,” said Warren Kosikov, SEMA vice president of sales. “SEMA Award-winning vehicles are setting the pace in the enthusiast aftermarket, and the 2023 SEMA Show will host many of these award-winning vehicles, each built and accessorized in its own unique way.”
What follows on these pages is a sampling of the winning vehicles that exhibited at the 2023 SEMA Show.
The world’s best-selling sport coupe, Ford’s iconic pony car has been a perennial favorite with the aftermarket, and the all-new, seventh-gen ’24 model provides opportunities galore for builders looking for new platforms on which to create.
“Ford customers love to personalize the performance and appearance of their vehicles, especially Mustang, Bronco and Ranger,” said Mark Wilson, Ford North America vehicle personalization manager. “The Ford Performance parts packages we’re debuting combine the latest design trends with aftermarket accessories engineered to work with these vehicles out of the box.”
Ford brought the new Mustang FP800S concept package to the 2023 SEMA Show, which can be built atop any ’24 Mustang GT coupe with the addition of a new 3.0L, sixth-generation Whipple Supercharger kit, which also available independently of the FP800S package. The FP800S performance package elevates total output to at least 800 hp.
To help manage the fury of the additional horsepower over the standard Mustang GT, the FP800S includes a Ford Performance half-shaft upgrade kit and a street lowering kit. Options include a Borla cat-back exhaust with quad 5.0-in. exhaust tips and carbon-fiber aero elements.
Ford’s best-selling pickup celebrated its 75th birthday in 2023, and after 14 generations, it’s still a popular platform for specialty-equipment manufacturers and consumers alike.
For 2024, Ford offers the F-150 in eight different trim levels, from the base-model XL to the Baja-ready Raptor, with three cab configurations, three bed lengths, and engine options ranging from the flex-fuel capable 2.7L EcoBoost V6 with Auto Start-Stop Technology to the legendary 5.0L V8, which combined with a 10-speed automatic transmission delivers 400 hp and 410 lb.-ft. of torque.
“The Ford truck team’s ability to anticipate customer needs, continuously innovate, and provide best-in-class levels of capability and performance has helped make F-Series the sales leader time and time again,” said Kumar Galhotra, president, Ford Blue. “We’re honored and humbled that our customers have helped us achieve this milestone for more than four decades.”
A hit from its inception, the three-year-old Bronco has already spawned a robust and growing aftermarket for model-specific parts ranging from suspension components to exterior bolt-ons to cargo, overlanding and lifestyle gear.
At the 2023 SEMA Show, Ford showcased the Bronco Ford Performance ORV concept package, which is available on any Bronco Base, Big Bend, Black Diamond, or Outer Banks with the 2.3L EcoBoost engine and either automatic or manual transmission. It starts with a 2.0-in. lift via a Bilstein suspension, which accommodates 17-in. white wheels and 35-in. tires. The Bronco package also adds a unique software calibration for the 2.3L engine. Ford Performance options for the ORV pack include a high-clearance Borla cat-back exhaust, an ARB jack and mount and an underhood compressor.
Ford also exhibited the Ford Accessory Personalization concept package, which included retro-cool graphics, an open-air Bimini roof, tube doors and painted wheel arches and grille from the Outer Banks trim, all of which aimed to represent the carefree attitude of a beach-going vehicle.
Long a favorite of tuners, Z-cars enjoy a healthy presence at the SEMA Show each year, and Nissan’s newest should likewise appeal to performance builders and accessorizers.
Nissan’s Thrill Street exhibit at the 2023 SEMA Show showcased a wide range of production and concept vehicles, including the ’23 Nissan Z NISMO, a Safari-style Z concept vehicle and a replica of the Datsun 240Z rally car that helped cement the Z’s place as a sports car icon with its victory in the 1971 East African Safari Rally.
The Nissan Z doubles down on thrilling performance for the ’24 model year with the return of Z NISMO, which delivers features 420 hp and numerous handling, braking and chassis enhancements that elevate its performance on the racetrack.
Additionally, the ’24 Nissan Z Sport and Z Performance continue to offer buyers options to configure a Z that suits their driving style. A standard 3.0L V6 twin turbo engine rated at 400 hp is mated to a six-speed manual transmission with Exedy high-performance clutch as standard, or a responsive nine-speed automatic transmission with paddle shifters.
“Highly anticipated” would be an understatement to describe Ford’s all-new electric truck. Ford received 200,000 preorders before a single unit was built, and supply-chain disruptions have caused production delays. Still, the F-Series has been America’s best-selling truck for 45 years running, so this latest addition to Ford’s fullsize pickup line should be a hit with consumers and customizers, too.
“Earning North America’s EV of the Year is huge for the team that has been working so hard to build and deliver as many Lightnings as possible, as quickly as possible,” said Jim Farley, Ford president and CEO. “We’re moving fast to further ramp production to a 150,000-run rate this fall and pushing to improve every aspect of this truck. We’ve started delivering Lightnings from the factory with a fantastic new user interface update to improve the driver experience that we’ll also roll out to all of our Lightning owners over-the-air.”
“When America’s best-selling vehicle goes electric, you know the transition has momentum,” said Karl Brauer, NACTOY juror and freelance journalist for Forbes. “Ford’s effort to create an all-electric F-150 is remarkable because it combines the standard truck’s dimensions, which means it retains massive aftermarket support, with substantial upgrades to areas like storage and mobile power support. It’s really the best of all worlds, giving the F-150 Lightning a wide range of applications for both traditional and new-to-the-segment truck customers.”
Toyotas in general are perennial favorites of accessorizers, and Toyota’s all-new fifth-gen Tacoma holds additional promise for the coming year. Toyota is offering the Tacoma in eight different models, so consumers (and customizers) will have a variety of palates on which to realize their own artistic visions.
“We are proud to receive the SEMA Midsize Truck of the Year award,” said Mike Tripp, group vice president, Toyota Marketing. “The SEMA Awards celebrate the creativity and personalization that play so heavily with customers. For 2024, we have built a Tacoma for every person and every lifestyle with the flexibility to allow customers to find their own adventure and push the boundaries of what’s possible.”
At the 2023 SEMA Show, Toyota exhibited seven ’24 Tacomas that represented just a few of the many possibilities Tacoma offers. The concepts and specialty builds include the Tacoma Blue Beetle in addition to accessorized versions of Tacoma TrailHunter, Tacoma TRD Pro, Tacoma TRD Off-Road and more. Toyota also debuted the ’24 Tacoma X-Runner Concept, Toyota Calty Design Studio’s take on what a 3.4L twin-turbocharged V6 in a slammed street truck could look like given the flexibility offered by Tacoma’s TGNA-F product platform.
As we enter 2024, our industry and SEMA, your trade association, stand at a momentous point. Just two months ago, the annual SEMA Show garnered tremendous support, welcoming more than 2,200 exhibitors and approximately 160,000 attendees to the Las Vegas Convention Center. The high energy was palpable as the industry gathered to network and discover the next-gen products, ideas and innovations that will drive its growth and future, both this year and beyond.
In addition, we launched SEMA Fest, an exciting new music and car-culture event. As a complement to the SEMA Show, SEMA Fest broke new ground, and we are committed to growing the event as a means of promoting the automotive lifestyle among consumers, converting fans to enthusiasts, and enthusiasts to evangelists.
The two events followed SEMA’s recent, first-ever economic impact report showing that the aftermarket
industry contributes $337 billion to the American economy and creates 1.3 million jobs. Meanwhile, our recently released “SEMA State of the Industry Report” saw two-thirds of industry companies reporting stable or growing sales over the last year.
In short, our industry is a major driver of growth and prosperity in the United States, and we remain at the forefront of adopting policies and technologies that help reduce vehicle emissions while delivering businesses and consumers change and innovation. SEMA currently serves 6,500-plus member companies, representing more than 40,000 employees. Our mission is to help member businesses succeed and prosper, and in 2024 you will see us redoubling our commitment to this mission on many fronts.
First, we will keep our industry viable and protect it from politicians and regulators who threaten our livelihoods. To this end, we have made significant investments in our government affairs efforts, and you will increasingly see us mobilizing our industry and enlisting the public in our fight to protect it.
We will also remain at the forefront of technology. Our new SEMA Garage Detroit is up and fully
operational, and ready to assist our members in understanding, accessing and working with emerging
technologies. (For example, look for a new ADAS white paper coming out soon!)
We will further expand our industry’s marketplaces while providing tools that address real business needs, growing our SEMA Data program, advancing vital market research, and maintaining the SEMA Show as the industry’s leading rallying point.
You’ll also see us foster and build communities of impact. We’ve launched our SEMA Individual Membership program to help galvanize our collective reach, inviting enthusiasts into our SEMA fold. Our nine councils and networks will increase programs to unite different facets of our industry to address common challenges. We will reach new audiences, notably through a new DEI task force to help us reach more diverse communities.
Ultimately, we’re refocusing on you, the member, and elevating our customer service. Our team will prioritize your member experience in all we do. We will update our systems and processes, make meaningful improvements to our website, payment systems and more.
It’s an exciting time for our industry, and we’re seizing the momentum to effect real change on your behalf.
President and CEO
Mike Spagnola
Sports legend and philanthropist Tim Tebow was a keynote in an education program that featured a wide range of inspirational speakers and industry topics.
Compiled by SEMA Magazine Editors
As part of SEMA’s continuing initiative to offer comprehensive career- and professional-development programs to members throughout the year, the 2023 SEMA Show featured a hands-on education curriculum of nearly 100 courses that focused on leadership and skills development, networking, exploration of emerging trends, and industry best practices.
“We wanted to support our attendees by offering a customizable learning journey for skill development and competency-based education, inclusive of the Show and throughout the rest of the year,” said Pamela Brown-Matthis, SEMA director of education. “Our goal was to engage Showgoers by creating high-energy learning situations throughout the Show environment and creating educational opportunities that are delivered in various formats, whether they be ‘fireside chats,’ workshops, Main Stage Experiences or celebrity showcases.”
This 2023 Show’s educational curriculum featured globally recognized motivational speakers and industry leaders who shared their experiences and expertise with Show attendees.
“We were very intentional about selecting our sessions and speakers,” Brown-Matthis explained. “All of our speakers are subject-matter experts who have the knowledge and ability to inspire change, and our sessions offer content that is relevant, meaningful and valuable for all our Show participants.” For 2023, Show planners organized the Show’s sessions into six highly focused SEMA Education tracks: Inside the Shop; Aftermarket Updates and Future Trends; Small-Business Strategy; Sales and Marketing; Vehicle Technology and Electric
Vehicles; and Legal and Regulatory.
All of our speakers are subject- matter experts who have the knowledge and ability to inspire change, and our sessions offer content that is relevant, meaningful and valuable for all our Show participants.”
Among the many new 2023 sessions, a Women in Automotive Symposium included four professional-development workshops, a power networking luncheon and a fireside chat hosted by Carolyn Jackson of Barrett-Jackson Auctions and Amanda Bursick of Fox News. An all-day Digital Marketing Bootcamp gave attendees the tools needed to succeed in online media. Additionally, a panel on Alternative Fuels, hosted by Automotive News, explored emerging propulsion technoligies, including natural gas and E85 ethanol. In a similar vein, “The Future of Automotive Fuel Technology,” a panel moderated by PBS’s Margaret Hoover (“Firing LIne”) hosted global industry leaders who discussed the application of alternative fuels in the automotive industry.
Finally, a day-long EV certification program offered hands-on training to technicins. Interest in the program was so strong, three separate workshops were scheduled to accommodate attendee demand.
