A Sneak Peek at What’s New, Exciting and Trending at the 2023 SEMA Show

With the 2023 SEMA Show upon us, the specialty-equipment industry is again gearing up for some serious—and exciting—business. This year's SEMA Show takes place October 31–November 3 at the Las Vegas Convention Center. To assist with advanced Show planning, SEMA News has produced this 2023 SEMA Show Preview.

This publication offers a glimpse into key features, events and opportunities at the Show, along with a sampling of the countless new products being introduced by 2023 exhibitors. From Racing & Performance to Business Services, we shine a spotlight on each market category you'll encounter in Las Vegas. To add context to what you'll see in these Show sections, we've included our latest reporting relating to category trends and SEMA market research. Exhibitor listings round out our pre-Show coverage. With many exhibitors increasing their booth spaces or otherwise enhancing their Show presence for 2023, there will be plenty of new and exciting innovations to

The information we present was up to date as of press time. Please consult www.SEMAshow.com for the latest exhibitor listings, attendee news and media updates. It is also the place to go to register for the Show and SEMA Education tracks.

Tim Tebow


World-renowned athlete and entrepreneur Tim Tebow will share his mission-possible life message with 2023 Show attendees as part of the event's professional-development series. Tebow takes the SEMA Show Main Stage as a keynote speaker at 1:00 p.m., November 2, as part of an enhanced Show education program featuring iconic industry personalities, thought leaders and entertainers sharing fresh perspectives and strategies.

"I'm looking forward to helping SEMA Show attendees find their mission and create a life that counts," said Tebow. "I hope my experiences and the lessons I've learned first-hand will inspire them to live a purposeful life that helps them succeed personally and professionally."

"We're really excited about bringing Tim Tebow to our Main Stage Experience as a subject-matter expert who has the knowledge and ability to inspire change," said Pamela Brown-Matthis, SEMA director of education. "His multigenerational message is going to resonate with all attendees."

Located in the Show's West Hall, the Main Stage is just one element in a Show education program that includes 99 learning sessions beginning the Monday before the start of the Show, six highly focused SEMA Education tracks, the Dale Carnegie Leadership Essentials program, a Women in Automotive Symposium, and an on-site electric vehicle (EV) certification program. Access to most programs is included as a benefit to registration. (For listings, visit www.SEMAshow.com/education.)

"The SEMA Show is the only place where aftermarket professionals can discover new products and trends, make new business contacts, and advance their careers in one location," said SEMA Trade Show Director Andy Tompkins. "We are committed to ensuring that participation in the SEMA Show is easy, affordable and provides the greatest return on investment."


The 2023 SEMA Show is pleased to again host the Chip Foose Experience in the Las Vegas Convention Center (LVCC) Central Hall. The legendary Foose returns this year as the Show's official artist and is currently at work on new and expanded signage and visual cues to enhance the event's thematic feel. In addition, there will be a wide variety of new SEMA Show digital content and display packages throughout the LVCC designed to highlight the trade event's community hubs and encourage connections between exhibitors and attendees.

Chip Foose



Tickets for the inaugural SEMA Fest, a two-day full-throttle festival that fuses car culture and music, are on sale now at www.semafest.com. Held November 3–4 at the Las Vegas Festival Grounds in Las Vegas, SEMA Fest is a must-attend event open to the public and featuring world-class musical acts Imagine Dragons, Incubus, Wiz Khalifa, AJR, Third Eye Blind, Bush, Walk The Moon, Ludacris and more.

"We are excited to open the gates for the inaugural SEMA Fest and welcome car and music lovers alike to enjoy this one-of-a-kind festival," said Mike Spagnola, SEMA president and CEO. "Automotive enthusiasts the world over have been asking for years how they can be part of the SEMA Show experience, and we are delighted to include them in this brand-new extension of our popular trade show. This new event will be separate from the trade show, open to everyone and promises to be like nothing they've seen before."

Requiring separate tickets from the SEMA Show, SEMA Fest brings together automotive enthusiasts, the biggest names in music and the hottest automotive brands in a large-scale festival format. It will feature a full slate of immersive automotive lifestyle events, a consumer marketplace, world-class drifting, motorsports competitions, freestyle motocross and more. Whether you are a diehard car enthusiast, a motorsports fan, a music lover or just like to have a good time, SEMA Fest is an event not to miss.

"While totally different events, the SEMA Show and SEMA Fest are symbiotic," explains SEMA Vice President of Events Tom Gattuso. "The SEMA Show is a trade event focusing on the industry's businesses, professionals and products on a B2B level. SEMA Fest is designed to gather enthusiasts and people who love and use cars and trucks at the consumer level. Think of it as an event for our industry's customers."

For more information about SEMA Fest and to purchase tickets, visit semafest.com.