A Baker's Dozen of Can't-Miss Events

The SEMA Show offers an attendee experience like no other trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the dozens of free education sessions—all of which are led by top industry professionals.

What follows is a brief overview of some of the 2023 Show's more notable features and events.

SEMA Awards Presentation
Silver Drive, Outside the Central Hall Entrance

  • Monday, October 30, 5:00 p.m.–7:00 p.m.

The annual SEMA Awards, given to the top-trending vehicle models in six categories, will be presented Monday, October 30, the evening before the SEMA Show officially opens. Dubbed the "Monday Reveal," the awards are presented to automakers for the SEMA Car of the Year, SEMA Fullsize Truck of the Year, SEMA 4x4-SUV of the Year, SEMA Midsize Truck of the Year, SEMA Sport Compact of the Year and SEMA EV of the Year.

SEMA Award winners are determined and voted on by SEMA Show exhibiting manufacturers to recognize vehicles that manufacturers are investing in and developing products for. The program heightens awareness for aftermarket products and exemplifies the industry's partnership between automakers and aftermarket manufacturers that develop products to improve vehicle performance, safety and convenience as well as appearance and comfort.


Be sure to download the 2023 SEMA Show app and check out the full schedule of events.

SEMA Central
Grand Lobby

  • Monday, October 30–Thursday, November 2, 9:00 a.m.–5:00 p.m.
  • Friday, November 3, 9:00 a.m.–4:00 p.m.

SEMA Central is ground zero for Showgoers looking for immersive experiences and to connect with industry thought leaders. Visit this hub to see top-tier vehicle builds and center-stage interviews with iconic personalities. There's even a boutique shop to outfit you with the latest SEMA Gear.


SEMA Show Kick-Off Breakfast
Westgate Paradise Event Center

  • Tuesday, October 31, 7:30 a.m.

Start your Show experience with the latest innovations from New Product Award winners as well as the presentation of the Manufacturer of the Year and the Channel Partner of the Year awards. Enjoy a full breakfast and network with a global community even before the Show officially opens.


The New Products Showcase
North Hall, Booth #10061

The SEMA Show's most popular exhibit, the New Products Showcase, is a must-see destination for buyers and media in search of the latest and most exciting products hitting the aftermarket. This year, the Showcase encompasses one continuous space of 30,000 sq. ft. located in North Hall and will display thousands of new and featured products, with scanning made possible through the SEMA Show mobile app. This aids buyers and media in connecting with product information and mapping their way to the exhibiting companies on the Show floor.


Art Walk
Central Hall

SEMA Showgoers can find a wide selection of authentic artwork crafted by popular industry artists on display at the SEMA Show Art Walk, which will be a showcase of Central Hall in booths #24857, 24957 and 25057. Some of the automotive industry's premier artists will be exhibiting their latest creations in the Art Walk, which celebrates the automotive lifestyle. Executed in a variety of media, their works comprise an extensive offering of pieces that will complement any home or office. Make a plan to go by, say hello and pick up some great examples of automotive art!



With a projected attendance of 160,000 for 2023, the SEMA Show continues to be the premier annual showcase for the specialty-equipment market and one of the best-attended trade shows in North America.

Feature Vehicle Displays
Various Locations

The SEMA Show is renowned for the innovative parts and accessories displayed on show vehicles representing every industry niche, from cars and trucks to powersports. Much more than rolling works of art, the vehicles offer an in-person look at real-life applications of the aftermarket's latest trends and most impressive products.

Located throughout the Las Vegas Convention Center, inside and out, the displays connect with Showgoers as an extension to the exhibit booths of the product creators. The SEMA Show app features a scanning function that allows attendees to quickly capture product and exhibitor information from feature vehicles on display throughout the Show.


SEMA Overland Experience
Diamond Lot Booth #71000

With many similarities and connections to off-roading, adventure travel, aka overlanding, has strong roots in Australia and South Africa, and in the United States, its popularity has exploded over the past decade. Buyers at the 2023 SEMA Show will be able to see products and vehicles specifically for overlanding in the SEMA Overland Experience area, which relocates outdoors to the Diamond Lot adjacent to West Hall. This special exhibit will include dozens of customized vehicles with fully popped-out tents, survival accessories and portable kitchen systems all displayed among exhibitors supporting the growing overlanding market.


Central Hall, Booth #24401

As a trade association, SEMA looks down the road for emerging trends and new technology in performance and hot rodding, and it views vehicle electrification and alternative propulsion systems as a modern-day expression of those enthusiast pursuits. The new SEMA FutureTech Studio will explore the latest in EV and alternative fuel sources, offering the industry an opportunity to see where this growing segment might take us in the next five to 10 years and beyond. Experience for yourself the surprising technologies that are advancing and redefining the performance aftermarket. You'll encounter some incredible custom conversions along with exhibiting companies that are driving innovation in the market.

SEMA Garage: ADAS, Emissions, Product Development
Upper South Hall, Booth #36007

The SEMA Garage: ADAS, Emissions, Product Development area will introduce an expanded showcase for 2023 with a focus on new product-development and emissions technologies. The 6,600-sq.-ft. feature area will still provide attendees with a forum to learn from subject-matter experts, to exchange knowledge and ADAS best practices, and to gain hands-on experience with ADAS tools and equipment. The dedicated space will also host a variety of ADAS-related products for examination and review, and mock ADAS recalibration demonstrations throughout the week will guide Showgoers through the step-by-step process of integrating ADAS protocols into the workplace. The new exhibit's aim is to assist in member education, to improve industry awareness of ADAS systems and their impact on the aftermarket, and to provide marketing and networking opportunities between buyers and sellers.


SEMA Industry Awards Banquet
Westgate Paradise Event Center

  • Thursday, November 2, 6:00 p.m. (reception), 7:00 p.m. (dinner and

Join the annual celebration of the specialty-equipment industry and experience unique entertainment, industry trends, networking, and an evening to remember. This once-a-year extravaganza provides the backdrop for several industry awards and a few surprises.


Battle of the Builders Presented by Mothers Polish

SEMA Battle of the Builders Presented by Mothers Polish
North Hall, Booth #10967

Since its debut in 2014, SEMA's premier showcase of the builder's art has become one of the Show's biggest attractions. It returns for 2023 and runs all during Show Week before culminating at the competition final on Friday, November 3, in North Hall. Forty of the world's most creative builds will be judged by a panel of industry experts, with the Top 12 vehicles advancing to the finals in four distinct categories: Hot Rod/Hot Rod Truck, 4-Wheel Drive & Off-Road, Sport Compact, Import Performance, Luxury & Exotic and Young Guns (builders under age 29). The winning vehicles will lead the procession at SEMA Cruise Presented by CTEK, which takes place immediately after the winners are announced.


SEMA Cruise Presented by CTEK
Silver Drive

Vehicles from the 2023 SEMA Show begin parading out of the LVCC at Show close—4:00 p.m. on Friday, November 3—
to the delight of thousands of fans in grandstands along the route. More than 1,000 vehicles will take part in the SEMA Cruise Presented by CTEK. Spectators have a ringside seat to view the coolest cars, and the Cruise has become one of the Show's most anticipated events and generates millions of social-media impressions, exciting enthusiasts across the world.


West Hall, Central Hall, Lower South Hall

Walking the SEMA Show floor can eat into valuable time, so Showgoers looking to maximize their efficiency during Show Week can take advantage of the LVCC Loop. A 1.5-mi. subway tunnel that connects West, Central and South Halls at three dedicated stations, the Boring Company-built Loop can save time by transporting attendees from one end of the LVCC to another in roughly 4 min., and the system can transport more than 4,000 passengers per hour.

For 2023, the LVCC Loop has officially opened a fourth station, the Resorts World Passenger Station, providing direct access to and from the LVCC. Riders can now access the Resorts World station from any of the LVCC stations (South, Central, West and Riviera Stations).

There is currently no charge to travel between stations at the LVCC or from the LVCC to the Resorts World Station. Visit www.lvloop.com/tickets to purchase tickets for rides departing from Resorts World. Hours of operation will vary.

While all of the information contained in this article was accurate at the time this issue went to press, be sure to visit www.SEMAshow.com or the SEMA Show app for the latest updates and schedules.