A Real-World Builders' Look at How to Get a Vehicle Project Sponsored

T. J. Hunt has more than two million followers on YouTube. He pioneered automotive influencing and has turned it into a lucrative career. At the 2022 SEMA Show in Las Vegas, he was on a panel during a session entitled "How to Get a Sponsor for Your Next Build."

"You're not going to get sponsored because you're cool," said the president of Hunt and Company, an apparel business he launched. "It's because that company thinks you're going to make them more sales. For a start, you have to see yourself as a salesman for that company."

The session was one of more than 70 educational presentations during the Show that ran last November at the Las Vegas Convention Center. Joining Hunt were RJ de Vera, SEMA vice president of marketing, who moderated the session; Bisi Ezerioha, president of Bisimoto Engineering in Ontario, California; Kyle Kuhnhausen, founder and president of Kuhnhausen Metal Concepts in Creswell, Oregon; and popular content creator and competitor Gabby Downing from Fredericksburg, Virginia.

All the panelists had humble starts. Ezerioha is originally from Nigeria and worked his way up from building a Honda CRX drag car to racing for American Honda. Today, he has relationships with many original equipment manufacturers. Kuhnhausen and Downing both started with Hondas as well, with Kuhnhausen winning the Young Guns category in the 2018 SEMA Battle of the Builders. Downing has driven drift cars, off-road vehicles and started with videos on basic repairs, including oil changes. She recently bought a C5 Corvette and is one of the most popular influencers in the automotive aftermarket.

"These are great examples of people who started building a car and now they have these great businesses," said de Vera. "For us at SEMA, a pillar is the idea of innovation and opportunity. Innovation isn't just about building the business, it's about building yourself."

Inevitably, a first project is going to start in a person's garage and it's going to be self-funded. A build also needs to be chronicled so others can follow the story. Recalling his experience in the Battle of the Builders, Kuhnhausen said, "It takes guts to start a build and put it all on social."

Most first-timers start with what they're given, noted de Vera. Ezerioha's first modification was by accident. He had an '88 Honda CRX HF. He started his car one morning and the exhaust was louder than usual because it was perforated. "It sounded cool, and I liked it," he said. He went to a local Honda dealer and got a quote of $600 to fix it. "I couldn't afford it, so I went to a local muffler shop and they put a Dynomax Ultraflow on my car," he said.

The HF designation for his car stood for high fuel economy, and Ezerioha called that a "blessing in disguise" because it was the lightest CRX made. He got into drag racing and when it came to interacting with people in the pits, Ezerioha did what came naturally. All the other competitors kept to themselves to try to maintain a competitive advantage. But Ezerioha was an open book. He had his sponsors' literature displayed on a table and he interacted with fans. A representative from American Honda noticed Ezerioha's efforts and asked if he would race for the company. "My passion is what allowed me to attract a financial sponsorship," he said.

Downing started with her own CRX. "I had just gotten out of high school and I needed something that was old and affordable, and a Civic was too boring," she said. "It had 18-in. wheels that were way too big and had two big subwoofers in the back. I modded it, I raced it and I rallied it."

Hunt started with a BMW 328, saying, "I did some V6 things to try to make it fast, tuning and springs and taillight tints, just some basic stuff; but that's kind of what cracked the seal for me. Then I got into the forums and trying to figure it all out."

It Starts With Parts

The first step in the sponsorship process is usually parts. Ezerioha's first backing came from SoCal Racing Wheels. "I met with the owner and he was an engineer as well, and we just hit it off," he said. "It taught me early on that relationships are important with sponsorships."

Kuhnhausen was four years into a five-year build and took the car to a local show in Oregon. He met the president of Radium Engineering of Clackamas, Oregon, which makes performance accessories for cars and trucks. "He loved the passion I had and the innovation I was doing on the car, and he said, 'Give me a call and we'll get you whatever you need," said Kuhnhausen.

He continued, "I made the call and about a week later, an unmarked package showed up on my door. I said, 'That's cool, this guy believes in me so much that he's willing to help me amplify my build,' which went on to win the Young Guns division of Battle of the Builders and "kind of got my career going." Today, Kuhnhausen is a Battle of the Builders judge.

All the cars that KMC builds now get Radium parts. "I've got a lot more eyes on what I do to feed business their way, so it's a cool relationship," said Kuhnhausen. "They gave me the early edge and now I can give that back."

Early in her career, Downing got lots of parts sent to her to use in videos. One of her earliest partners was BFGoodrich. When the tire giant first reached out to her, she thought someone was pranking her.

"I have had a hard time understanding my value and believing that I had anything to give back," she said. "When they reached out and believed in me and my value and being different, [they became] someone I wanted to continue to work with."

Hunt was running a Subaru BRZ and sent an email to Subaru parts distributors to introduce himself. "I got lucky because the person who saw the email was 18 and actually a viewer of my channel," said Hunt. "His boss was probably twice his age and had no idea."

Hunt landed a phone call with the boss and explained his presence on YouTube. He explained that if they gave him a store credit on parts, Hunt would do install videos.

"They took a shot in the dark and it was a hit for them," said Hunt. "It opened up that door and showed me how to leverage what I had."

Cashing In

Once a shop or individual is successful, the relationship often organically moves to the next level—financial sponsorships.

Downing said that her first financial sponsor remains a partner today. "They saw what I could do if I had financial assistance," she said. "I'm all about proving myself and making content and showing it."

Kuhnhausen's content has always been based on his build process. "I found a company that I don't have to sell their product because my simply using their product sells their product and that's SendCutSend laser cutting service," he said. "The partners you want to work with are the ones that you would still be working with even if you didn't have a deal."

Hunt's first financial sponsorship came through de Vera when the latter worked in marketing for Meguiar's Inc. Today the wax and polish company is Hunt's longest-standing partner. "You need to know the sponsor's demographic better than your own," he said. "What do they have and not have."

De Vera saw Hunt's reach firsthand at a show that Meguiar's was sponsoring. There was a long line made up primarily of young attendees waiting for as long as two hours for Hunt and company merchandise. Meguiar's was a brand known for appealing to the older hot-rod crowd, not the young drift-car enthusiasts.

When Hunt and de Vera started talking, the former explained that he could deliver that audience to Meguiar's.

"You need to fully understand that you're a salesman, know the demographic, what they're studying, what they're looking for," said Hunt.

Added Downing, "Once I took myself seriously, brands saw that," she said. "I shifted to promoting myself as a business and not a person."

Mike Burns came to the specialty-equipment market after launching a successful career in finance. A holder of an MBA from the University of Colorado, he has worked as an analyst for energy companies such as ConocoPhilips and as a budget and resource director for the U.S. Air Force. A 2018 SEMA Launch Pad semifinalist, Burns developed his ValvoMax Quick Twist Valve to facilitate easy oil changes without the use of tools. The ValvoMax has sold more than 50,000 units to date, and for his efforts, Burns was named SEMA’s 2022 Gen-III Innovator of the Year at last year’s SEMA Show Industry Awards Banquet. The award recognizes young entrepreneurs (age 40 and under) for their innovations in the specialty-equipment market.

Show Preview spoke with Burns to learn some of his secrets of success. What follows has been edited for clarity and
length.

Show Preview: What’s your latest project? What’s in your garage/driveway/studio?

Mike Burns: Our latest project is a tool for oil filter removal. Others have attempted to solve the problem with an accordion-style device, a puncture device or a filter funnel tool, but these all fall short because they still leave a mess, are difficult to operate or are too expensive.

SP: What was your very first job, and what did you take away from it?

MB: My first real job was at Owasso Lawn Care in Oklahoma. These were long days working in the summer heat with friends from my church, but I learned the virtues of hard work and discipline.

SP: What was the inspiration for the ValvoMax Oil Drain System? How long did it take to devise a working prototype?

MB: I was changing my oil back in 2013 and it spilled in my hands, ran down my arm and poured on my driveway. To make matters worse, I stepped into the used oil pan up to my ankles. Then I had no easy way to transport what oil was remaining to a recycling center. After this horrible experience, I visited every automotive retail shop in my hometown looking for a better solution. But to my surprise, no solution existed. So I hired an automotive engineer, and we came up with a set of drawings. We made a few prototypes and I gave 10 samples to family and friends to test. We iterated several times and about two years later had a workable product.

SP: You were a semifinalist at SEMA Launch Pad. What lesson(s) did you learn from the experience, and how valuable was it in developing your
business?

MB: Launch Pad was a game-changer for me. For the first time, I got my product out into the open where it was exposed to critiques and constructive feedback. As of today, I still talk frequently with the other Launch Pad attendees I met back then.

SP: Describe your first SEMA Show. What do you remember most about it?

MB: My first SEMA Show coincided with being a semi-finalist at the SEMA Launch Pad in 2018, and it was an eye-opening experience. The scale of the Show is simply mind-boggling. I’ve been back to the Show each year since then.

SP: You’ve worked on the finance side for a number of different companies. How much help was that experience when you were first developing a business model for your own company?

MB: I couldn’t have asked for a better background than finance to run my company. At the end of the day, every business comes down to a set of numbers. Flows of money, assets and ideas are all governed by price, and to be successful you must be able to determine the worth of things.

SP: What’s your daily driver, and what do you like most about it?

MB: My daily driver is a Ford F-150. Being the owner of an oil-change products company means that oftentimes your daily driver is the first test vehicle for new product ideas. I can say with confidence that no other vehicle in the state of Texas has had its oil changed as often as my truck!

SP: What does winning the Gen-III Innovator of the Year award mean to you, and to your business?

MB: I was humbled to win the Gen-III Innovator of the Year Award, especially considering those who were also in the running for this award. My friends Alex Kay of RestorFX and Dustin Woolf of Woolfpack Racing, both finalists for the award, were equally deserving. They are both running great companies with cutting-edge products.

SP: For someone who’s thinking of starting their own automotive business, what advice would you offer them?

MB: As Oscar Wilde said, “Be yourself; everyone else is taken.” First, build your education foundation. I believe your degree should be of an analytical nature. Second, think big. Create a vision as to what problem you want to solve. Third, don’t look in the rearview mirror. Fourth, take risks and bet on yourself. Helen Keller wrote, “Life is either a daring adventure or nothing. Security is mostly a superstition.” Finally, persevere against all odds. Calvin Coolidge wrote, “Nothing in the world can take the place of persistence.”

SP: When you’re not working, where will we find you, and what will you be doing?

MB: I am active in my local church and our children’s school. I think it’s important to be involved in the community and give back to others. Aside from being involved in our church and school, I enjoy reading and spending time with family.

For any company or corporate executive team, responding to an unexpected liability-insurance claim is not the time to find out that the business' coverage is inadequate.

"We've had situations where someone was looking and they wish they found us three months ago," said Bob Corwin, senior vice president of Alliant Insurance Services, an insurance consulting and brokerage service based in Irvine, California.

Added Corwin's partner, Franco Ganino, also a senior vice president at Alliant, "The ultimate goal is to provide defense should someone allege that their property has been damaged or they've been injured in some way through the use of your product."

They made these statements during a recent webinar (the video can be viewed at https://learning.sema.org/on-demand-
video) hosted by SEMA's Motorsports Parts Manufacturers Council (MPMC).

Corwin and Ganino explained that Alliant Insurance Services does not sell insurance, but acts as a consultant for SEMA members.

"We're here to make sure SEMA members are protected properly," said Corwin.

Starting with the basics, he and Ganino described product liability insurance as life insurance for a manufacturing company. It will protect a company from financial loss arising out of claims because it transfers the burden from the corporation to the insurance company.

"Product liability is a critical element of transferring risk away from a manufacturer's balance sheet," said Ganino. It will pay for defense costs should there be a need to hire an attorney and will indemnify a third party for damages if needed.

Technically speaking, product liability coverage is a subset of a general liability policy. It can be purchased individually, but most often, it's part of a package. Part of the decision to purchase coverage can include determining that your company doesn't need it. There are three paths a company can take. "You can transfer the risk by buying insurance," said Ganino. "You can avoid the risk by not making the product, and the last one is to assume the risk."

A typical liability policy generally covers a company's aggregate, products/completed, operations aggregate, personal and advertising injury, per occurrence, fire legal liability and medical payment.

General policy limits start at $1 million with policy limits of $2 million for general aggregate; $2 million for products/completed, operations aggregate; $1 million for personal and advertising injury; $1 million per occurrence; $1 million for fire legal liability; and $5,000 for medical payments.

When it comes to assessing the risks and how much insurance is needed, the overall value of the company's assets and the level of risk based on the products are key considerations. For example, if a company uses a wholesale distributor for its products, the manufacturer will want to be protected if someone buys through the distributor and files a claim.

When shopping for liability insurance, a company should be aware of endorsements that exclude specific parts or uses of products. For example, an insurance policy could be considered to be "full coverage," but it has an endorsement in the fine print for safety equipment or tires. If the company makes either of these two items and there's a claim, there would be no coverage because of the endorsements.

Worldwide coverage is required for companies that do business outside their home country. "If you're going to carry a distribution center in Germany, at that point you need to work with an agent that allows you to have defense in that country's legal system," said Ganino.

Obviously, the goal is to never have to use product liability insurance, but that doesn't mean it shouldn't be taken seriously. A liability policy that isn't tailored to your company and its products won't help when a claim is filed, so do your homework and make sure the broker and the coverage are what your company needs.

"Make sure your agent has oil in his or her DNA," advised Ganino.

But there are right and wrong ways of conducting e-commerce, and it's not as cut-and-dried as simply setting up an Amazon account, paying a seller's fee, and creating a few product listings—though that can get you started. A recent SEMA Education seminar, "How to Optimize Amazon," took a deeper dive into the subject, with a review of some of the pitfalls companies face when working with Amazon to build their brands and sell their products. Moderated by Vanessa Ruminski, president of SupplyKick, an Indiana-based Amazon wholesaler and consulting firm with specialty-equipment clients that include Dometic, Mothers, Eagle Lights and Lock 'Er Down, the session reviewed several challenges aspiring Amazon sellers may encounter, along with recommended best practices to best take advantage of Amazon's massive customer reach.

Ruminski began by stressing the importance of maintaining a strong presence on Amazon. For starters:

• 75% of online product searches begin on Amazon.
• 76% of shoppers on Amazon are brand loyal.
• Additionally, 40% of U.S. e-commerce sales are spent on Amazon.

Often, however, companies that sell on Amazon may wonder if they're not fully optimizing the power and scale of the site to drive greater brand awareness and consumer loyalty in addition to sales.

At this point, Ruminski paused to review the top five issues that companies may face when addressing these perceived (and often real) shortcomings. These can potentially include:

1. Selling directly to Amazon via Vendor Central. It sounds simple and straightforward—Amazon sends you regular purchase orders, you ship the product, and Amazon handles the rest. But in truth, it's not always so simple.

   One potential drawback is flexibility in pricing. "You may want to increase pricing from, say, $60 to $100, and your Amazon rep might answer, 'No, we're going to price it at $60.' So sometimes it's not easy to leverage these types of conversations to your advantage," Ruminski notes.

   There is also the issue of chargebacks. "There can be a lot of these," Ruminski continues, "and while the reasonings vary, it really all comes down to lack of ownership and control." The solution? Ruminski recommends upgrading your Amazon account.

   "If you have an Amazon first-party Vendor Central relationship and you want to make a change, switching to three-peer [3P] Seller Central is really the way to go. You can still leverage Prime shipping, you can use FBA [Fulfillment by Amazon], and you can still team up with a single, third-party seller."

2. Unauthorized Amazon sellers or too many sellers. Ruminski cautions against conflating online sales with traditional brick-and-mortar retail, reminding companies that they follow distinctly different business models. "We all know when selling to brick-and-mortar, more sellers in the old-school way of thinking equals more sales.

   "The issue is, if you're doing that to your Amazon business, you're taking one sale and you're fragmenting it among many, many sellers. So you're not doing any more business—you're doing the same amount. But by spreading it out over a larger group of people, you may incur higher shipping costs on those B2B orders that you're sending."

   Too many sellers can also translate into price inconsistencies, which can inhibit sales and damage your brand.

   How to mitigate this problem? Ruminski suggests "ways such as Amazon Brand Registry, consolidating sellers, consistent monitoring, controlling your distribution and registering your brand."

3. Inaccurate forecasting and inventory flow. "Say someone wants to purchase your product and it's not there. It's money on the table you can't access, and it drives you crazy," she says. Conversely, "you have so much product, you don't know what to do with it. Then you're incurring fees. Then you're looking at yourself and asking, 'Should I drop the price?'"

   Analyzing and optimizing Amazon logistics should be done on a daily basis, if possible, and investing in either inventory optimization software and/or dedicated employees to monitor inventory is advisable. "In general, the concept of 'set it and forget it' doesn't exist on Amazon."

Whether You're a First-Timer or a Returning Veteran, It's All About the Personal Interaction

››› By Eric Colby

But Fifth Third Bank of Charlotte, North Carolina, is happily returning as an exhibitor for their third consecutive SEMA Show this October 31–November 3 at the Las Vegas Convention Center. The company also signed on again as a sponsor of the reception that precedes the Industry Awards Banquet, Thursday evening, November 2. Their story proves that with the right strategy, every brand can find success at the Show.

"It's a great opportunity, and it helped us align with SEMA and get visibility with the key decision makers in the industry," said David Morton, managing director of motorsports and automotive aftermarket for Fifth Third Bank, which also sponsors cars in NASCAR, Indy Car and NHRA.

"We fully believe we're not just in this to write checks," said Morton. "We want to be immersed in the industry and the community."

Fifth Third Bank, which is also a longtime supporter of the Performance Racing Industry (PRI) association, has sent a team of attendees from a company branch to the SEMA Show for 25 years. The reasons behind stepping up to exhibiting in 2021 were twofold. "I felt like we needed to have a booth to put a stake in the ground to anchor our support for the automotive aftermarket community," said Morton. "Where else can you go in one week and meet so many decision makers and start to build relationships?"

Even with all the visibility provided by outlets like YouTube, TikTok and Instagram, more than 130,000 people—including an estimated 70,000 buyers—chose to be at the 2021 SEMA Show. This made Fifth Third Bank's participation in the Show—the world's largest aftermarket event—more than worthwhile. This year's edition is set to occupy more than a million sq. ft. of space at the LVCC. For exhibitors, this makes the Show an invaluable venue for interacting with thousands of attendees not only from throughout the United States but internationally as well.

"The new people we met, connections with others in the industry, and the information we learned was priceless," Brandon Arpin, chief marketing officer at Valvetronic Designs in Quakertown, Pennsylvania, said after exhibiting at the Show for the first time in 2022. "The first year was an unbelievable experience for anyone on the team."

Added Jake Palladini, brand manager for bushings maker Powerflex USA after exhibiting in 2022 following a nearly decade-long absence, "This [was] my first time exhibiting at a Show meant for other professional customers to come by and see you. I've exhibited at other shows, but they were more geared toward the public and narrowed down to a specific market."

• I-CAR Collision Repair Training: The I-CAR training series includes a MIG welding classroom and hands-on demonstrations for collision repairers and builders/rebuilders. Classes cover electronic system calibration, repair process coordination and managing quality control.
   
• SCRS: Repairer Driven Education (RDE): The RDE series provides SEMA Show attendees access to world-class education addressing core issues faced in today's collision repair businesses. Led by renowned industry experts, the program is designed to re-energize a business with implementable solutions to real challenges. The series includes classroom sessions Monday, October 30, through Wednesday, November 1; the OEM Collision Repair Technology Summit on Thursday, November 2; and the popular IDEAS Collide Showcase on Friday, November 3.
   
• TIA: Tires represent a unique set of challenges for the automotive aftermarket. TIA's educational track focuses on the tire and TPMS issues that must be addressed in the shop and management issues related to the best practices in operation, marketing and risk management for companies that sell and service tires.
   

Among the programs, Brown-Matthis believes this year's Show attendees will find several particularly relevant. They include the Digital Marketing Boot Camp, the
EV 101 Certification program, the SEMA Women in Automotive Symposium, the Renewable Fuels Panel, the Dale Carnegie Leadership Essentials program, and Main Stage Experience sessions.

"I'm especially excited about the SEMA Women in Automotive Symposium being delivered on Wednesday, November 1, from 11:00 a.m.–4:00 p.m.," said Brown-Matthis. "It has three strong components. One, it kicks off with a dynamic keynote speaker. Then the second part of the program offers a Micro Learning Lab Experience consisting of four professional-development workshops. In the third part of the day, it culminates with a C-Suite Insights Panel comprised of key executives and industry leaders who address the obstacles, challenges and career journeys of successful women in the
automotive industry."

"I'm also excited about the Legacy EV course, which will be the first certification-based program ever delivered at the SEMA Show," she added. "It features highly skilled, highly credentialed facilitators and offers an amazing hands-on training opportunity for automotive techs to get an up-skill understanding of EV anatomy and electrical theory. Attendees will also apply their learning to EV specifications, tooling and safety right there in the learning space."

››› Shaundra Dineen of Rubyz Global Coaching emphasized that risk, failure and opportunity all go hand in hand. Fear of failure, therefore, is an emotional block that robs us of opportunities for growth and success.

People ask Shaundra Dineen of Rubyz Global Coaching why she travels around talking about fear. She answers that when people can overcome it, they can overcome anything because it builds a courage and confidence that propels them to success. That's why she was a featured speaker at the 2022 SEMA Show, and her full presentation, "Face Failure Fearlessly: A Roadmap to Success," can now be viewed at https://bit.ly/sema-seminar-face-failure-fearlessly.

Those within the specialty-equipment industry may share many of the same hesitations in personal and professional development, but powering through them is the way to unleash opportunities. Moreover, industry veterans can then use their power, ability and influence to inspire others to move forward, but personalities that are fearful exude a timid energy.

"If I would have come in here and said, 'Thank you all so much for coming to my session; I really appreciate you for being here,' you wouldn't have had much confidence in what I had to say because I'm putting off an energy that says, 'I'm just glad that they walked into the room.' But when you walk into a room with courage, people gravitate toward you, and they will do what they can to help you prosper," Dineen explained.

Taking an example from the SEMA Show itself, Dineen noted that exhibitors arrive with businesses to grow and ideas to pitch.

"A representative for one exhibitor told me that he's been going to the SEMA Show since 1986," Dineen said. "He's interested in meeting new people and sharing his ideas about how he can help them. People come to the Show looking for confident people to pitch their ideas and give them something that might be innovative. You never know who's looking for whom."

Fear: False Evidence Appearing Real

When a business fails, it's usually because they didn't have a sustainable framework or a good starting foundation; but believe it or not, fear can ultimately lead to success, according to Dineen. Small-business owners typically have a big
concept in mind, but many are afraid to follow through on their ideas. "Facing fear fearlessly" is all about identifying the roadblocks, overcoming them, and guaranteeing momentum toward success.

To explain the point, Dineen shared the story of a night she visited a lounge in Dallas. To the left of her were four gentlemen preparing for a Dallas Cowboys tailgate party. One of them, Randy, was known as the "tartar sauce king," and his friends were trying to convince him to bring his tartar sauce to the party, but Randy kept declining.

"I wanted to know how Randy's tartar sauce was so good that it had to be at the tailgate party," Dineen said. "So his friends started telling me all of the different ways they used Randy's tartar sauce."

One of them tried to convince Randy to sell it and even offered to pay for him to get the recipe licensed. Another one said that he could hook Randy up with someone to design a logo. Randy had everything he needed, so Dineen asked him what was standing in his way. He answered that he was afraid of failing. Putting his idea out there might not be received as well by others as it had been by his friends.

When you have a business model and want to start that business but you're afraid you won't be successful, fear ironically represents the positive momentum toward success, according to Dineen. So, she asked Randy if he were convinced that all the potential barriers were removed, could he start his business? Could he do it even though he was afraid? He replied that he would be willing to do it afraid.

FEAR stands for "false evidence appearing real," Dineen said. "It's whatever holds you back from moving forward. Usually, it lets us talk ourselves out of what we know works. But what is failure? It's an opportunity to succeed. If you look at it not as something that stops you, but as something that just lets you know you're still trying, it changes the way you deal with it. You can only fail if you've started."

The irony is if you haven't started, there's no opportunity for failure. If you fail, you can learn from it. Fear is what stops us from moving forward in what we know is possible, but failure tells us that we are moving in the right direction, Dineen emphasized.

"Fear stops progress because you cannot move forward; it's like a concrete block," Dineen said. "When I was talking to Randy about his tartar sauce, I told him, 'Randy, you're standing still with your feet planted in cement. You have two cement blocks on your feet.'"

Analysis Paralysis

When you have to make a decision but you're not sure if it's the right one, analysis paralysis—or the idea that moving forward becomes heavier than the result of doing nothing at all—sets in and you freeze. Nothing holds you back like being afraid of moving forward, according to Dineen. Fear can present itself in your life subtly. It's an emotion—that something in your head that stops you in your tracks and turns you back even though all the evidence says you're ready to take a risk.

"However, when you know what you're looking for, you're able to capture that fear and make a decision about what your next move will be. But it will not cause you to do nothing at all," Dineen said. "Don't allow it to keep you from moving into what could possibly be the most amazing moment for you and your business. Ask yourself, what's the worst thing that could happen? You fail. Then what? Then you start again. That's what it looks like when you don't let fear stop you. To this point, we've survived every worst day that we've had in our lives. If you didn't, you wouldn't be here."

Stinkin' Thinkin'

Ultimately the goal is to take responsibility for your thoughts and learn from your mistakes. Failure is a part of the process, so maintain a positive attitude.

"I call it stinkin' thinkin'. Replace stinkin' thinkin' with possibility," Dineen encouraged. "Stinkin' thinkin' is when we talk to ourselves in our minds, and it will stop you every time. Take control of that when it pops up in your mind. Challenge the old way of thinking. That idea is sitting in your mind because of the way you're thinking about it. Fearlessly chasing your goals requires risk, but you have to have the courage and confidence to move forward anyway."

Failure is when we blame others and repeat the same mistake—expecting it to never happen again, which takes you backwards, according to Dineen. "Failing forward" is where success lies. So, take responsibility, learn from your mistakes, know failure is a part of the process, maintain a positive attitude, challenge outdated assumptions, take risks and persevere.

Dineen said that perhaps sports great Michael Jordan summed it up best: "I failed over and over again in my life, and that is why I succeed."

Ruby's Global Coaching and Consulting LLC helps small businesses and nonprofit organizations lay a solid foundation and build a strategy and framework to ensure longevity and sustainability around their vision.

Atwix
www.atwix.com
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Auto Market Rep
www.automarketrep.com
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Bright ENGenuity
https://brightengenuity.com
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BuyAutoParts.com
www.BuyAutoParts.com
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Caraggio
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The Carbon Offset Co.
www.carbonoffsetcompany.org
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CommercePundit.com
www.commercepundit.com
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E-Motive Online
www.e-motiveonline.com
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Easelly
www.easel.ly
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EBizCharge
www.ebizcharge.com
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ElevatIQ
www.elevatiq.com
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Epicor Software
www.epicor.com
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Gemstone Cars
www.gemstonecars.com
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Heat Seal LLC
www.heatsealco.com
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Hoops & Gears
www.hgautotech.com
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ProMotive
www.gopromotive.com
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Protractor
www.protractorsoftware.com
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RFALV
www.rfalvservices.com
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Shopgenie
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Sitation
www.sitation.com
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Southern Illinois Airport/TechPark
www.siairport.com
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www.learn.surecritic.com
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Torqata Data and Analytics
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US Professional Funding
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Vietnam Homologation Service–TKR Asia LLC
www.thekingrose.com
Booth #12078

West Virginia Department of Tourism
www.wvtourism.com
Booth #11725

Whiterail Recruits
www.whiterailrecruits.com
Booth #12048

All Clear Diagnostics and Calibration
www.allcleardandc.com
Booth #12559

AUTOBUFF
www.zjguanxin.com
Booth #12922

BSG Auto Glass Co. Ltd.
www.bsgautoglass.net
Booth #12723

Crown Polymers
www.crownpolymers.com
Booth #12871

Enoch Automotive Technology
www.enoch-car.com
Booth #11449

GripFX
www.gripfx.com
Booth #13177

Kent Automotive
www.kent-automotive.com
Booth #12740

Medallion Refinish System
www.medallionrefinish.com
Booth #13048

National Calibration and Diagnostic Solutions, Pro Mobile Scan, ADAS Targeting Solutions
www.nationalcds.com
Booth #12327

Original One Parts
www.originaloneparts.com
Booth #13063

Qingdao Aosheng Plastic Co. Ltd.
www.qd-as-paint.com
Booth #13151

SCC Auto Refinish
www.sccpaint.com
Booth #12768

Shurtape Technologies
www.shurtape.com
Booth #12371

SOCUR Inc.
www.socurinc.com
Booth #12177

SPEED AIR TOOLS
www.speedairtools.com
Booth #13165

Starcke Abrasives USA Inc.
www.starckeusa.com
Booth #12248

Superpads
www.cztaiyu.com
Booth #12868

Yongkang Baoda Tools Manufacture Co. Ltd.
www.baodatool.com
Booth #12821

GUDE Corp.
www.gudecorp.com
Booth #47231

Hangzhou Xinyousheng Rubber Products Co. Ltd.
www.saftyseal.com
Booth #45273

Hubei Aulice Tyre Co. Ltd.
www.aulicetyre.com
Booth #45277

Jiangsu Duhow Rubber Co. Ltd.
www.duhowrubber.com
Booth #45267

Kontio Tyres & Boyd Coddington Wheels
www.performanceplustire.com
Booth #49217

MatraX Tyres
www.matraxtyres.com
Booth #48231

Nebula Tire USA Inc.
www.nebulatire.com
Booth #48222

Ningbo Kaisheng Auto Parts Co. Ltd.
www.kaisheng.biz
Booth #49221

Ningbo Zonhom Automotive Co. Ltd.
www.nbzonhom-tpms.com
Booth #45279

Oreka Tools Inc.
www.oreka.tools
Booth #47239

Qingdao Arivo Tyre Co. Ltd.
www.arivotyre.co.uk
Booth #42273

Qingdao Champ Tyre Co. Ltd.
www.champtyre.com
Booth #47219

Qingdao Hongchi Tyre Co. Ltd.
www.hongchityre.com
Booth #49223

Qingdao Honyun International Trading Co. Ltd.
www.honyuntyre.com
Booth #12721

Qingdao Juheng Rubber Products Co. Ltd.
www.juhengrubber.com
Booth #45285

Qingdao Sakurai International Trade Co. Ltd.
www.kakutire.com
Booth #45259

Qingdao XRUN Rubber Co. Ltd.
www.xrunrubber.com
Booth #49231

Shandong Forlander Tyre Co. Ltd.
www.forlander.com
Booth #45271

Shandong Hongyu Rubber Co. Ltd.
www.hugerubber.com
Booth #45286

Shandong Uniglory Tire Co. Ltd.
www.uniglorytire.com
Booth #42267

Teraflex Tyre
www.teratyregroup.com
Booth #42279

Tire Base
www.thetiredealer.com
Booth #44273

Uni-Power Tyre Co. Ltd.
www.atlandertire.com
Booth #47207

Yuyao Gongchuang Instrument Co. Ltd.
www.pressure-gauge.net
Booth #48226

Yuyao Shanfu Tools Co. Ltd.
www.sfutools.com
Booth #44265

ZODO Tire Co. Ltd.
www.zodotire.cn
Booth #47211

Bangin Headlights
www.banginheadlights.com
Booth #23194

Dove Racing
www.Doveracing.net
Booth #23792

E-MUSCLECARS
www.e-musclecars.com
Booth #24817

Legacy Classic Cars of Texas
www.legacyclassiccars.net
Booth #23693

Road Cartel
www.Roadcartel.com
Booth #23284

SaltWorks 3D Solutions
www.saltworksfab.com
Booth #23082

Under Dash Hydraulics/Malwood USA
www.malwoodusa.com
Booth #23282

Banda/Deejayled
www.deejayled.com
Booth #10421

BLAUPUNKT
www.blaupunkt.com
Booth #10947

Daehong Technew Co. Ltd.
www.dhtechnew.com
Booth #10313

Destroyer1320.com
www.destroyer1320.com
Booth #10133

Dr Power Systems
www.drpowersystems.com
Booth #11224

E-Auto Co. Ltd.
https://e-auto.en.alibaba.com
Booth #10451

The Fesco Group
www.thefescogroup.com
Booth #10009

FineVu
www.finevu.com
Booth #11246

Firstech LLC
www.firstechllc.com
Booth #10339

Guangzhou DM Electronic Technology. Ltd.
www.adsaudio.cc
Booth #10416

Guangzhou Huge Circle Electronic Technology Co. Ltd.
www.dasaita.com
Booth #11025

Guangzhou Leeed Keakky Electronic Co. Ltd.
www.reakky.com/main_official/en/index.html
Booth #11226

Harman International
www.harman.com/EN-US/Pages/Home.aspx
Booth #10217

IROAD
www.iroadkr.co.kr
Booth #10123

Jackery Inc.
www.jackery.com
Booth #10955

Jingdezhen Jinchen Electronics Industry Co. Ltd.
www.shockpower.com.cn
Booth #10316

KING BOXES
www.king-boxes.com
Booth #10113

LandAirSea Systems
https://landairsea.com
Booth #11149

Powerus Amplifiers
www.powerus.com.br
Booth #10315

Shenzhen Gofuture Technology Co. Ltd.
www.gofuturetech.com
Booth #11129

ShenZhen Ottocast Technology Co. Ltd.
www.ottocast.com
Booth #10224

Shenzhen Wonda Tech Co. Ltd.
www.wdtsz.com
Booth #11242

SoundExtreme by ECOXGEAR
https://ecoxgear.com
Booth #10353

United Safety Front Brake Light
www.usfbl.com
Booth #11343

Xingsheng
www.xscaraudio.cn
Booth #11124

Zhejiang Haosheng Electronic Technology Co. Ltd.
www.haoshenget.com
Booth #11133

ELITEWILL
https://elitewill.com
Booth #60018

JackRabbit Mobility
www.jackrabbit.bike
Booth #61010

WestCoast Scooter
westcoastscooter.com
Booth #60038

›››The New Products Showcase is a prime place to discover new exhibitors. Equipped with the 2023 SEMA Show app on your smartphone, you'll be able to instantly scan, build a list, and map your way to the first-timers and their products.

ACE International
www.enginemountings.com
Booth #21228

ACUiTY
www.acuityinstruments.com
Booth #24431

AEM EV
www.aemev.com
Booth #24916

All Automotive Megahub Inc.
www.aamegahub.com
Booth #23814

Associated Electrics
www.RC10.com
Booth #21643

Aurobay
www.aurobay.com
Booth #23915

Autotech Engineering
www.autotechengineeringusa.com
Booth #20137

Bigboi International
www.ibigboi.com
Booth #23114

CTERACING
www.brakes-tech.com
Booth #20661

Dongguan Susheng Manufacturing Technology Co. Ltd.
www.speedwinner.cn
Booth #20022

EINTAC USA
www.icddesign.com
Booth #24519

Flash Drive Motors
https://flashdrivemotors.com
Booth #24417

GMB North America
www.GMB.net
Booth #24216

Guangzhou ADTORY (Minsheng) Automotive Technology Co. Ltd.
www.adtory-brakes.com/en
Booth #24014

Guangzhou Dekadi Auto Parts Co. Ltd.
www.cende-exhaust.com
Booth #24886

Guangzhou Wantian Industrial Co. Ltd.
www.icooh.com
Booth #20147

Hangzhou Taimei Performance Ltd.
www.taimeiperformance.com
Booth #20157

Hebei Kinglin Rubber & Plastic Tech Co. Ltd.
www.hbkinglin.com
Booth #20230

Hefei Deluxon Machining Co. Ltd.
www.d4tuning.com
Booth #20036

Hengshui Haofa Rubber and Plastic Co. Ltd.
www.haofa-racing.com
Booth #24880

Hengyi Turbocharger
www.chinaturbokits.com
Booth #20640

iMohr Technic & Design
www.imohr.com.br
Booth #23818

Jagrow Performance
www.jagrowtuning.com
Booth #20057

JBOM
www.jbom.com.cn
Booth #20755

JEGS High Performance
www.jegs.com
Booth #24119

Jiangsu Kaller Auto Parts Technology Co. Ltd.
www.jskaller.com
Booth #24429

Jinhuan Auto Parts Manufacturing Co. Ltd.
www.jinhuanqipei.com
Booth #20067

KC Specialty Tube
www.kctube.com
Booth #24528

Legend 7 Motorsports
www.facebook.com/legend7motorsports
Booth #24935

Minshine Auto Parts Co. Ltd.
https://minshine.en.made-in-china.com
Booth #21220

Multivictor Technology Co. Ltd.
www.multivictor.com
Booth #20632

Ningbo Govi Auto Parts Co. Ltd.
www.goviracing.com
Booth #24995

Ningbo Lingmai Machinery Manufacturing Co. Ltd.
www.road-power.cn
Booth #20078

Ningbo Pino Metal Products Co. Ltd.
www.cnpinometal.com
Booth #20739

Nitron Suspension
www.nitron.co.uk
Booth #23865

O-Tech (Jiaxing) Inc.
www.o-tech.cc/en
Booth #21210

PolyDyn Performance Coatings
www.polydyn.com
Booth #22626

Power Service Products
www.powerservice.com
Booth #24117

Pulsar Turbo Systems
www.pulsarturbo.com
Booth #24882

Qingdao Reliable &Trust Car Parts Co. Ltd.
www.ritcar.com
Booth #20741

Qingdao Senho Tech Trade Co. Ltd.
www.senhoairspring.com
Booth #24993

Redi Global, Ltd.
www.cens.com/censv1/en/product_list.jsp?sup_id=29131
Booth #20630

Refone Auto Power Co. Ltd.
www.refoneturbo.com
Booth #20626

Revex International Co. Ltd. LLC
www.ebay.com/str/orevo
Booth #20155

Ruffian Cars
www.ruffiancars.com
Booth #21653

Ruian Dofi Modifted Co. Ltd.
www.dofimodifted.com
Booth #20055

SAMGTOS Auto Spare Parts Co. Ltd.
www.samgtos.com
Booth #20769

Shenyang Xinjin Auto Parts Manufacturing Co. Ltd
www.differntial-lsd.com
Booth #20131

Shenzhen JDDTECH New Material Co. Ltd.
www.jddsleeve.com
Booth #24111

Suzhou Hualaimei Auto Parts Technology Co. Ltd.
www.hlmqc.com
Booth #24214

Suzhou Linker Automotive Co. Ltd.
www.rolk-performance.com
Booth #20159

Timpte Inc.
www.timpte.com
Booth #20655

Topgear Tuning Ltd.
www.topgear-tuning.com
Booth #21216

UFI Filters
www.ufifilters.com
Booth #20158

Versoflor
www.versoflor.com
Booth #21663

Wheel Turtle
https://telemetry.teamplus.cloud
Booth #21218

World Union Supply Chain (USA) Inc.
www.wuscinc.com
Booth #24530

Yi Jeong Industrial Co. Ltd.
www.autopart-supplier.com
Booth #20154

Yin Ching Auto Parts Co. Ltd.
www.yinching.com.tw/eng
Booth #20234

Yuhuan Jiuren Machinery Co. Ltd.
www.otoshaft.com
Booth #20020

Yulchon Korea, Mexico, Poland
www.ycpipe.com
Booth #24115

Hengcheng Rubber and Plastic Technology Co. Ltd.
https://www.qhhcsj.cn
Booth #24290

iONclassic
www.ionclassic.com
Booth #24593

Klassic Keyless
www.klassickeyless.com
Booth #24595

Obsession R
www.obsessionr.com
Booth #24283

Pasadena Classic Car
www.pasadenaclassiccar.com
Booth #24482

Taizhou Yihao Steering Gear Co. Ltd.
www.yehon.com
Booth #24694

Topnault Inc.
www.tpautoparts.com
Booth #24687

Aeolus Industrial
www.Carblowers.com
Booth #12145

American Modified
www.americanmodified.com
Booth #12545

Anhui Glossonly Auto Products Co. Ltd.
https://carshield.en.alibaba.com/?spm=a2700.galleryofferlist.0.0.34583fd4bEeFwj
Booth #12762

Arksci Technologies LLC
www.unisunfilm.com
Booth #12161

Audly Car Accessories Co. Ltd.
www.cnaudly.com
Booth #12367

Auto Addict USA
www.autoaddictusa.com
Booth #12173

Bling Sauce World Class Care Products
www.blingsauce.com
Booth #12827

CarCandy Automotive Detail Products
www.carcandy.com
Booth #12929

CFC FILMS INC.
www.cfcfilms.com
Booth #12565

Changchun Zi Xin Auto Supplies Co. Ltd.
www.cczixin.com
Booth #12641

Changzhou Bona Vehicle Parts Co. Ltd.
www.bonaautoparts.com
Booth #11350

Changzhou Desai Vehicle Accessories Co. Ltd.
https://czdesai.en.alibaba.com
Booth #12851

Changzhou Yuhang Auto Parts Co. Ltd.
www.czyuhang.com
Booth #12952

CHEERMO Films
www.cheermo.com
Booth #12925

CleanyKorea Co. Ltd.
www.cleanykorea.com
Booth #12748

Coating Farm Ceramics
www.cnstechlab.com
Booth #12475

CovrGard
www.covrgard.com
Booth #13049

CPI 0260 Supply
www.creaativeideda.net
Booth #12121

Danyang Jinfeng Vehicle Technology Co. Ltd.
www.jfauto.en.alibaba.com
Booth #12345

Danyang Simai Auto Parts Co. Ltd.
www.simaiauto.cn
Booth #12648

Diamond ProTech
www.diamondprotech.com
Booth #12343

DryceNation
www.drycenation.com
Booth #12127

Fenyang Dingxin Films Technology Co. Ltd.
www.dingxinfilms.com
Booth #12659

Foshan Yuxi Automobile Technology Co. Ltd.
www.yuxispace.com
Booth #12249

Full Throttle Wraps
www.fullthrottlewraps.com
Booth #12231

GD JG Electronic Ltd.
www.frozen32.com
Booth #13176

Guangdong Hantai Decoration Material Co. Ltd.
www.hantaipvc.com
Booth #12468

Guangzhou Cheyu Auto Technology Co. Ltd.
www.cychina.en.alibaba.com
Booth #12284

Guangzhou Hongyi Zhiche Technology Co. Ltd.
www.HYZC2018.com
Booth #13163

Guangzhou Huizhongxiuwai New Material Co. Ltd.
www.vinylfrog.com
Booth #12974

Guangzhou Jiaji Automotive Accessories Co. Ltd.
www.wlcfy.com
Booth #12464

Guangzhou Jin Mai Ke Technology Co. Ltd.
www.mictuning.com
Booth #13064

Guangzhou Jubao Auto Parts Manufacturing Co. Ltd.
www.JROAD4X4.com
Booth #13143

Guangzhou Kaqidun Auto Accessories Co. Ltd.
www.kqdauto.com
Booth #13155

Guangzhou Nick Automotive Film Co. Ltd.
www.nickppf.com
Booth #12749

Guangzhou Smart Cool Plastic Film Co. Ltd.
www.smartcoolfilm.com
Booth #13137

Guangzhou SunVision New Material Co. Ltd.
www.sunvisionfilm.net
Booth #12976

Guangzhou YOUKISS Trade Co. Ltd.
www.youkisscly. com
Booth #12549

Guangzhou Youtai Car Accessories Co. Ltd.
https://gzyoutai.en.alibaba.com
Booth #12649

Guangzhou ZhongTaiHuaXing Window Film Technology
www.zhongtaihuaxing.com
Booth #12876

Hangzhou Ruika Technology Co. Ltd.
www.autocut-tech.com
Booth #12537

HOHO
www.hohofilm.com
Booth #12444

Honey Combination
https://honey4detailing.com
Booth #13059

Hubei Shine Guys Auto Accessories Co. Ltd
www.sptaautocare.com
Booth #13159

Huizhou Weika Composites Co. Ltd.
www.zgvcar.en.alibaba.com
Booth #13082

Huntsman Gomet
www.gomet.it
Booth #13077

Justin Boot Branded Auto Accessories
www.trenditions.com/autochannelproducts.pdf
Booth #13084

KAMIKAZE Collection
www.kamikaze-collection.shop
Booth #12673

LEDIN Inc.
www.ebay.com/str/ledin
Booth #12773

McLaren Car Care
www.mclcarcare.com
Booth #13073

Mega Racer
www.megaracerauto.com
Booth #13068

MOD.AL GROUP Inc.
www.mod.al
Booth #12663

MODELLISTA
www.toyota-cd.co.jp/english
Booth #13017

Ningbo Guhang Electronic Technology Co. Ltd.
https://guhang.en.alibaba.com
Booth #13153

Ningbo Summer Auto Parts Co. Ltd.
https://summerautopart.en.alibaba.com
Booth #12474

Ningbo WB Auto Accessories Co. Ltd.
www.batocarcare.om
Booth #13141

Novsight Lighting Technology Inc.
www.novsights.com
Booth #12223

NXTZEN
www.NXTZEN.com
Booth #12653

Paracoat
www.paracoat.com
Booth #12872

PDS EQUIPMENT
www.pdsequipment.com
Booth #12637

Performance Speedshop
www.performancespeedshop.com
Booth #12727

REVOLVE STEERING
www.revolvesteering.com
Booth #12983

Rhopoint Americas Inc.
www.rhopointamericas.com
Booth #12875

Ruian Fairdeal International Trading Co. Ltd.
https://wzfairdeal.en.alibaba.com
Booth #12849

Shenzhen Gulin Power Technology Co. Ltd.
www.igulen.com
Booth #13070

Shenzhen Jinfengchi Technology Co. Ltd.
www.qeedon.com
Booth #13139

SNC Tuning
www.sonicmotor.com
Booth #12859

Sulameder PPF and Window Film
www.sulameder.com
Booth #12953

Taizhou Huangyan Carbo Auto Parts Co. Ltd.
www.dkcarlamp.com
Booth #12644

TCJC USA Inc.
www.mocpack.net
Booth #13072

Tiger Frontier International Inc.
www.tigerfrontierfilms.com
Booth #12470

Top Design Commercial Inc.
www.acmexautoparts.com
Booth #11455

TOPS GmbH
www.topsfilm.com
Booth #11251

ToughGuard High Performance Coatings LLC
www.toughguard.com
Booth #12462

Umbrella TPU
www.umbrella-film.com
Booth #12959

Veleo International Inc.
www.veleousa.com
Booth #12375

Wenzhou Anke Auto Accessories Co. Ltd.
haodele.cn
Booth #12873

Wenzhou Hongyuan Auto Parts Technology Co. Ltd.
https://hzonelampkj.en.alibaba.com
Booth #12363

Wenzhou Jelin Auto Accessories Co. Ltd.
www.jelinauto.com
Booth #12341

Zhejiang Burley Tools Co. Ltd.
www.burleytools.com
Booth #13161

Alkota Cleaning Systems
www.alkotacleaningsystems.com
Booth #39225

Alsco Uniforms
www.alsco.com
Booth #39223

ANSED Diagnostic Solutions
www.ANSEDdiagnostics.com
Booth #39167

APlusLift Car Lift Products
www.apluslift.com
Booth #39238

AUTOBUFF
www.zjguanxin.com
Booth #39043

AUTOLINE PRO
www.autolinepro.com
Booth #39065

AUTONOMOUS
www.autonomouskr.com
Booth #13173

Best Guard
www.bestguard.org
Booth #38187

CAROSS
www.carosstech.com
Booth #39173

ChargeDNA
www.chargedna.com
Booth #12283

Full Spectrum Laser
www.fslaser.com
Booth #12482

Garage Royalty Products Inc.
www.garageroyalty.com
Booth #12483

GrandPaw Tools
www.grandpawtools.com
Booth #39107

Grip Tooling Technologies
www.gripedgetools.com
Booth #13167

Hangzhou Black Box 3D Technology Co. Ltd.
www.blackboxcv.cn
Booth #12369

Industrial Fan Co.
www.industrialfanco.com
Booth #37241

Jeoutay Liu Industrial Co. Ltd.
www.jeoutay.com
Booth #37237

KATOOL
www.autool.us
Booth #37231

Krebs Brothers
www.krebsindustries.com
Booth #38111

Lyon LLC
www.lyonworkspace.com
Booth #39234

Mastech Innovation Ltd.
www.mastechinnovation.com
Booth #12783

Ningbo Huasheng Air Compressors Co. Ltd.
www.china-aircompressor.com
Booth #38249

Ningbo Wuma Electric Appliance Co. Ltd.
www.ningbowuma.com
Booth #11445

PICHLER Tools
www.us.pichler.tools
Booth #12865

Precision Instruments Inc.
www.torqwrench.com
Booth #38233

Puffer (Taizhou) Machinery Co. Ltd.
www.puffertools.com
Booth #39111

Qingdao Toolstar Tools Co. Ltd.
www.everleadingtools.com
Booth #12458

QJT Group
www.qjtools.com
Booth #37240

Revopoint Global Inc.
www.revopoint3d.com
Booth #13083

Sage Oil Vac/Acme Truck Body
www.sageoilvac.com
Booth #39105

Shanghai Techway Industrial Co. Ltd.
www.techwaycarcare.com
Booth #13175

Shenzhen Southking Technology Co. Ltd.
www.southking.net
Booth #39101

SHINING 3D Technology Inc.
www.shining3d.com
Booth #12353

Stratus Auto Equipment
www.stratusautoequip.com
Booth #38211

STRINGO Inc.
www.stringo.com
Booth #13158

Teslong
www.teslong.com
Booth #13171

TONE TOOLS
www.tonetool.co.jp
Booth #39228

Tracked Machines
www.trackedmachines.us
Booth #38199

TW Tools LLC
www.yourgaragetools.com
Booth #39229

URREA Professional Tools
Booth #13069

ValvoMax
www.valvomax.com
Booth #37249

Wuhu Yijing Hardware Tool Manufactring Co. Ltd.
www.wuhuyjwj.com
Booth #39103

Wuyi Mingrun Industry & Trade Co. Ltd.
zjmingrun.en.alibaba.com
Booth #39109

Yongkang Lante Industry and Trade Co. Ltd.
www.cnlante.com
Booth #12454

Zhejiang Nanpu Pneumatic Components Co. Ltd.
www.nanpupneumatic.com
Booth #12282

Zhejiang Refine Wufu Air Tools Co. Ltd.
www.wufutools.com
Booth #38236

Zhejiang Safemate Automotive Safety & Emergency
www.safemate-china.com
Booth #39236

Zhejiang Zhongyou Industry & Trade Ltd.
www.china-zhongyou.com
Booth #39175

Zhuji Danbo Tools Co. Ltd.
www.zjdanbo.en.alibaba.com
Booth #38250

›››Displayed throughout the Las Vegas Convention Center and badged with scannable QR codes, the Show's countless feature vehicles can also lead attendees to first-time exhibitors whose products adorn the builds.

Auto Speed Auto Parts Co. Ltd.
www.jeepautospeed.com
Booth #59012

Behemoth Drivetrain
www.behemothdrivetrain.com
Booth #61234

Beijing Sunday Campers Co. Ltd.
www.sundaycampers.com
Booth #12276

Better Automotive Inc.
www.tacautoparts.com
Booth #60249

Black River
www.blackriverbysummit.com
Booth #55259

Boomerang Rubber
www.boomerangrubber.com
Booth #58249

BT Fabrication
www.facebook.com/people/BTFabrication-LLC/100054361518064/?mibextid=LQQJ4d
Booth #60253

Busted Knuckles Mechanical Services
www.bustedknucklesauto.com
Booth #12267

Caliber Inc.
www.caliberproductsinc.com
Booth #61237

Canadian Load Divider Dol
www.Cldd.ca
Booth #61212

Circuit Board Medics
www.circuitboardmedics.com
Booth #59216

Danyang Spedking Auto Parts Manufacturing Co. Ltd.
spedking.com
Booth #59010

Dongguan Hawking LED Lighting Co. Ltd.
www.hawkingled.com
Booth #12784

DROPRACKS
www.dropracks.com
Booth #59217

EZ Lee
www.ezlee.com
Booth #12975

Fas-Top
www.fas-top.com
Booth #59249

FILTERWEARS
www.filterwears.com
Booth #58014

FLATED
www.getflated.com
Booth #61195

Focus Innovation Group
www.arc.lighting
Booth #12277

Foshan Baitai Auto Accessories Co. Ltd.
www.bestwyll.com
Booth #59221

Foshan Chentong Cable Technology Co. Ltd.
www.fscttxs.com
Booth #61230

Foshan Jedision Electronic Technology Co. Ltd.
https://jedison.en.alibaba.com
Booth #57254

Foshan Kingmoon Lighting Co. Ltd.
www.fskingmoon.com
Booth #12351

Foshan Liweibo Auto Accessories Co. Ltd.
www.weibo4x4.com
Booth #58260

4x4 Accessories & Tyres Ltd.
www.4x4at.com
Booth #59227

Gridrack
https://tridenttrucksystems.com
Booth #55015

Guangzhou Audly Electronics Co. Ltd.
www.sunrise4wd.com
Booth #12466

Guangzhou Besure Electronics Co. Ltd.
www.besureled.com
Booth #61219

Guangzhou Dongsui Auto Accessories & Spare Parts Co. Ltd.
www.gzdongsui.com
Booth #61152

Guangzhou Nuobei Auto Part Co. Ltd.
www.gznuobei.com
Booth #59014

Guangzhou OUGE Electronic Technology Co. Ltd.
www.ogaled.com
Booth #57014

GuangZhou Zheyu Technology Co. Ltd.
www.zheyulight.com
Booth #58258

Hardkorr
www.hardkorr.com
Booth #61163

Hatchlift Products
www.hatchlift.com
Booth #11438

IndeedCamping
www.indeedcamping.com
Booth #58252

iRopes (Anhui) Co. Ltd.
www.iropes.com
Booth #61232

JEGS High Performance
www.jegs.com
Booth #60227

Küat Innovations LLC
www.kuatracks.com
Booth #58255

LEQUMOD Inc.
www.yikatoo.com
Booth #12167

Lucas Automotive
www.lucas-lighting.com
Booth #59255

Mammoth Products
www.mammothproducts.net
Booth #57265

Mini Monsters LLC
www.Minimonstersusa.com
Booth #58261

Ningbo All-Top Auto Products Co. Ltd.
www.alltop4x4.com
Booth #61227

Ningbo Melbrio Machinery Co. Ltd.
www.nbmlb.com
Booth #57255

Ningbo United Win Long Co. Ltd.
www.nbwinlong.com
Booth #59259

Nomadic Cooling
www.nomadiccooling.com
Booth #61085

ONLTCO Products Warehouse
www.onltco.com
Booth #57216

ORZ GmbH & Co.
www.meinjeep.de
Booth #61189

Overland Eagle
www.overlandeagle.com
Booth #58243

Puma Defenders
https://brykopp.wixsite.com/puma
Booth #61199

Qingdao Hairunkaiyuan Auto Parts Co. Ltd.
www.freedream4x4.com
Booth #12183

Rogue Van Co.
www.Roguevan.com
Booth #58231

RucRak Inc.
www.rucrak.com
Booth #56255

Sandy Vans
www.sandyvans.com
Booth #59260

Sanooer Co. Ltd.
www.sanooer.com
Booth #59018

Taiwan Dihshiang Ent Co. Ltd.
www.dihshiang.com.tw
Booth #58262

Talway Electric Co. Ltd.
www.ldnb.com
Booth #60235

TowSmart Custom
www.towsmart.com
Booth #12273

Unofficial Use Only
www.unofficialuseonly.com
Booth #61213

USA Diesel
www.ficmrepair.com
Booth #11442

Van Windows Direct
www.vanwindowsdirect.com
Booth #57259

Vicoffroad
www.vicoffroad.com.au
Booth #60241

WAAG (Guangzhou) Limited
www.waag.com.cn
Booth #58011

WATTSTAR Inc.
www.wattstarled.com
Booth #59242

Wenzhou Noble Auto Parts Co. Ltd.
www.akm4x4.com/
Booth #58264

WildLand International Inc.
www.iwildland.com
Booth #61205

Wildtop Truck Caps
www.wild-top.com
Booth #72007

WINCAR OFF-ROAD
www.chinawincar.com
Booth #58248

Winnebago
www.winnebago.com
Booth #61135

Zero Breeze
www.zerobreeze.com
Booth #59008

Zhejiang Bezos Outdoor Equipment Co. Ltd.
www.china-meedo.com
Booth #57253

Zhejiang Hongli (A/List) Tools Co. Ltd.
www.hl99.com
Booth #11544

Archetype
www.archetyperacing.com
Booth #11353

CZW Wheels
www.customzenithwheels.com
Booth #47199

Falcon Off-road Wheels
www.falconoffroad.com
Booth #46177

Foshan Hongtian Automobile Industry Co. Ltd.
www.htianwheels.com
Booth #47187

Hangzhou Fortune Supply Chain Co. Ltd.
www.changlunwheel.com
Booth #49115

Hebei Longrun Automotive Co. Ltd.
www.longrunautomotive.com
Booth #47197

Hubei Hongmada Wheel Co. Ltd.
www.hmdlg.com
Booth #12869

Jiangsu Pomlead Co. Ltd.
www.pomlead.com
Booth #48161

JTX Forged
www.jtxforged.com
Booth #48129

Laser My Wheels
https://lasermywheels.com
Booth #48200

Lianyungang Yohun-Tech Alloy Co. Ltd.
www.yohun.net
Booth #48198

Multistar International Canada Inc.
www.qdjggroup.com
Booth #47190

Ningbo Extreme
Booth #11444

Ningbo Kintop Autoparts Co. Ltd.
www.bbestop.com
Booth #45275

Ningbo Mingjiang Intelligent Equipment Co. Ltd.
www.major-wheels.com
Booth #48171

Ningbo Phecda Internaltional Trading Co. Ltd.
www.phecda-cn.com
Booth #49119

Ningbo Suhao Autoparts Import and Export Co. Ltd.
https://nbhoway.en.alibaba.com
Booth #49117

Ningbo Weigao Auto Parts Co. Ltd.
www.wgwheels.com
Booth #46195

Ningbo Wheel Friends Auto Parts Co. Ltd.
www.wheelfriends.com
Booth #49059

Ningbo Zumbo Wheels Co. Ltd.
www.zumbowheels.com
Booth #49068

One Billion Tires LLC
https://onebilliontires.com
Booth #47083

Rubicon Automotive Group
www.rubiconautomotivegroup.com
Booth #49111

Sowell Wheels
www.sowellwheel.com
Booth #49105

YAMARU Co.
https://yamaru.com.tw/en/home
Booth #49107

Zhejiang Sunrise Wheels Manufacture Co. Ltd.
www.sunrisewheels.com
Booth #47201