Introducing Bessie, SEMA's AI-Powered Chatbot for All Your SEMA Show Questions and Needs!

By SEMA News Editors

Officials with the SEMA Show are excited to introduceBessie a top-of-the-line attendee resource, Bessie, the AI-powered chatbot designed to answer all your SEMA Show questions. 

SEMA Show's Bessie AI-powered chatbot will complement and the SEMA Show mobile app, plus all the on-site collateral, signage and related resources to help attendees maximize their time at the SEMA Show, October 31-November 3, in Las Vegas.

Chatting with Bessie is easy: just download the SEMA Show mobile app, visit or look for signage around the SEMA Show campus for the direct text number to access pertinent information right at your fingertips, anytime, anywhere. QR codes will also be placed around the SEMA Show campus, providing convenient access.

"Providing relevant Show information to attendees, at the right time, in the right format, is a priority for SEMA. Bessie, our new chatbot resource, puts answers to many frequently asked Show questions right at your fingertips. And since it can be accessed via QR code, direct text, via and our official mobile app, it is a great new complement to existing Show tools and provides another resource to navigate the Show and maximize experiences." 

This new resource aims to: 

  • Enhance attendee interactions, offer personalized assistance and enrich the premier, trade-only event for all participants. 
  • Build a stronger, more engaged community by improving overall attendee satisfaction through timely Show information. 
  • Offer SEMA Show attendees a new text-based/SMS solution and convenient means to deliver information to mobile devices. 
  • Create a resource that offers year-round, instant (less than 3 seconds) answers and personalized responses to attendee questions. 

SEMA has selected 42Chat as the exclusive chatbot provider for the SEMA Show. 42Chat's advanced AI-powered bots have been an integral part of many successful events and festivals, providing value to communities with instant answers and building trust through a customer-first approach to increase event engagement. 

42Chat's unique technology combines chatbots, text and micro-apps to help solve business problems. 

The proprietary conversation engine responds to millions of different ways attendees will ask questions (not just specific keywords) to provide the information the attendees need, when they need it. 

And, Bessie the AI chatbot will learn as it develops, so have fun getting to know the SEMA Show a little better! And, if you happen to "stump" Bessie with a question, it will share the information as it learns what questions the global community is asking the most, elevating the SEMA Show experience for years to come.

Using SEMA's chatbot service is completely up to the user, and mobile numbers collected during the engagement process will be used for emergency purposes only. Users have the option to opt out at any time.