2023 SEMA SHOW - EDUCATION VIDEOS
Digital Marketing Boot Camp | 2023 SEMA Show - Take your digital marketing to the next level. Watch the inaugural SEMA Digital Bootcamp to stay ahead of the competition in the ever-changing digital marketing landscape. Gain invaluable knowledge through expert instruction. Delve into the latest industry megatrends that are disrupting and fundamentally changing how marketing is done.
Learn how to quickly evolve and thrive in this new environment—those who do not will fade away. Explore three industry megatrends that will make both digital marketing more difficult and open new growth opportunities for marketers to test and try new things now: consumer privacy legislation and how it results in less insight into who customers are and their buying journey; platform consolidation and the reemergence of "walled gardens."; and the rise of new marketing tools and technology trends, including AI, black boxing and ChatGPT, presented by Microsoft. Learn about the channels and tactics necessary to get and stay ahead in the market as it evolves.
Digital Persuasion: Navigating the A.I. Revolution | 2023 SEMA Show - Take your digital marketing to the next level. Watch the inaugural SEMA Digital Bootcamp to stay ahead of the competition in the ever-changing digital marketing landscape. Gain invaluable knowledge through expert instruction. Delve into the latest industry megatrends that are disrupting and fundamentally changing how marketing is done.
Learn how to quickly evolve and thrive in this new environment—those who do not will fade away. Explore three industry megatrends that will make both digital marketing more difficult and open new growth opportunities for marketers to test and try new things now: consumer privacy legislation and how it results in less insight into who customers are and their buying journey; platform consolidation and the reemergence of "walled gardens."; and the rise of new marketing tools and technology trends, including AI, black boxing and ChatGPT, presented by Microsoft. Learn about the channels and tactics necessary to get and stay ahead in the market as it evolves.
The Future of Digital Marketing | 2023 SEMA Show - Take your digital marketing to the next level. Watch the inaugural SEMA Digital Bootcamp to stay ahead of the competition in the ever-changing digital marketing landscape. Gain invaluable knowledge through expert instruction. Delve into the latest industry megatrends that are disrupting and fundamentally changing how marketing is done.
Learn how to quickly evolve and thrive in this new environment—those who do not will fade away. Explore three industry megatrends that will make both digital marketing more difficult and open new growth opportunities for marketers to test and try new things now: consumer privacy legislation and how it results in less insight into who customers are and their buying journey; platform consolidation and the reemergence of "walled gardens."; and the rise of new marketing tools and technology trends, including AI, black boxing and ChatGPT, presented by Microsoft. Learn about the channels and tactics necessary to get and stay ahead in the market as it evolves.
The Future of Electrification and the Technology That Will Take Us There| SEMA FutureTech Studio - Engage with a panel of global industry leaders, subject-matter experts and thought leaders as they discuss the application, benefits, integration and practical and scalable solutions that can accelerate decarbonization through alternative fuel technologies. Key talking points include the definition of alternative fuels and manufacturing processes; the application of alternative fuels in the automotive industry; emerging technologies and decarbonization targets; and the infrastructure and policies needed for mass adaptation.
How Electrification Will Affect Your Business and What You Can Do About It | SEMA FutureTech Studio - This video will offer an expanded exhibition of various emerging technologies in the automotive industry and integration opportunities for the aftermarket. The focus will be on various EV & Future Propulsion technologies. Topics during this education session will spotlight alternative fuels and powertrains.
Fireside Chat with Electrification, The Next Generation of Hot Rodders | SEMA FutureTech Studio - This video will offer an expanded exhibition of various emerging technologies in the automotive industry and integration opportunities for the aftermarket. The focus will be on various EV & Future Propulsion technologies. Topics during this education session will spotlight alternative fuels and powertrains.
MotorTrend Celebrity Showcase | 2023 SEMA Show - Watch the hosts from MotorTrend's most popular shows discuss their expertise and experiences in the hot rod, restoration, and restyling markets. Be entertained by their storytelling and get an up-close perspective of what drives their passion and success.
Fireside Chat with Willy T. Ribbs | 2023 SEMA Show - Willy T. Ribbs, American racecar champion and living legend, joined Beth Paretta, of Paretta Autosport, on the SEMA Show Main Stage for a special fireside chat. Among his many accomplishments, Ribbs competed in the NASCAR Winston Cup Series, the IndyCar Series and the IMSA GT Championship. He is the first African American to qualify for the Indianapolis 500, win a major professional race in the United States and to drive a Formula One racecar. In 2022, he was named Formula One Ambassador for Diversity and Inclusion. Watch as "The Man. The Myth. The Legend," shares his incredible life story as a pioneer in motorsports, who shattered barriers and paved the way for generations of racecar drivers. His courage and resilience in the face of adversity, have forever changed the landscape of motorsports.
SEMA Women in Automotive Symposium: Featuring Carolyn Jackson - Watch the SEMA Women in Automotive Symposium fireside chat, "Communication Secrets, Secrets of Success and Maintaining a Success Mindset" featuring Barrett-Jackson Vice President of Brand Strategy Carolyn Jackson. In this video, FOX News reporter Amanda Busick interviewed Jackson, which included a question-and-answer section and a two-way conversation with the audience. Viewers will insights into Jackson's career journey through personal stories and thoughts on various topics, including the tenacity and determination of a committed and dynamic team, leadership as a state of mind, empowerment, and challenges and achievements of her career as a top female executive in the automotive industry.
Co-hosted by SEMA Businesswomen's Network.
SEMA Women in Automotive Symposium: Driving the Future of Automotive, a C-Suite Panel - The further you advance in your career, the more important it becomes to hear directly from senior executives about the critical issues on their radar and how you can also prepare to address such challenges as you progress through the ranks. In this moderated conversation with industry executives, viewers will learn what actions leaders are taking to establish gender equity and where they see the greatest challenges and opportunities today. Watch to understand what they are doing personally to support women leaders through mentoring, sponsorship and modeling effective allyship. A question-and-answer session will be provided.
Co-hosted by SEMA Businesswomen's Network.
SEMA Women in Automotive Symposium: Micro-Learning Lab | Melanie White - Viewers will engage, discover and connect with industry leaders and subject-matter experts on a variety of industry topics during 15-minute, rapid-fire-style sessions. These rapid-fire-style sessions will be presented in a concise and engaging way. This micro-learning seminar focuses on 'Becoming A Woman-Owned Certified Enterprise.'
Co-hosted by SEMA Businesswomen's Network.
SEMA Women in Automotive Symposium: Micro-Learning Lab | Jacki Lutz - Viewers will engage, discover and connect with industry leaders and subject-matter experts on a variety of industry topics during 15-minute, rapid-fire-style sessions. These rapid-fire-style sessions will be presented in a concise and engaging way. This micro-learning seminar focuses on 'Self-Branding: The ACTION Behind Building Your Personal Brand.'
Co-hosted by SEMA Businesswomen's Network.
SEMA Women in Automotive Symposium: Micro-Learning Lab | Deanna Singh - Viewers will engage, discover and connect with industry leaders and subject-matter experts on a variety of industry topics during 15-minute, rapid-fire-style sessions. These rapid-fire-style sessions will be presented in a concise and engaging way. This micro-learning seminar focuses on 'The Power of Mentorship, Sponsorship and Allyship as a Strategy for Success.'.
Co-hosted by SEMA Businesswomen's Network.
SEMA Women in Automotive Symposium: Micro-Learning Lab | Shaundra Dineen - Viewers will engage, discover and connect with industry leaders and subject-matter experts on a variety of industry topics during 15-minute, rapid-fire-style sessions. These rapid-fire-style sessions will be presented in a concise and engaging way. This micro-learning seminar focuses on 'Make the Jump! Four Steps to Becoming the Authority in Your Industry.'
Co-hosted by SEMA Businesswomen's Network.
The Main Stage Experience Featuring Tim Tebow - Star athlete, entrepreneur, and philanthropist Tim Tebow shared his "Mission-Possible" life message with attendees at the 2023 SEMA Show as part of the SEMA Show's professional development experience. This video features Tebow as a keynote speaker on the main stage, a program that features iconic personalities in the automotive industry, thought leaders, and entertainers sharing fresh perspectives and innovative ideas and strategies. His keynote is part of a comprehensive SEMA Show Education program focusing on leadership and year-round skill development. Tebow's message aims to help attendees "find their mission and create a life that counts," one that is purposeful and that can be successful both "personally and professionally."
2022 SEMA SHOW - EDUCATION VIDEOS
Restoration Builders' Panel - While numbers matching—used to describe a collector car in which all parts have factory serial numbers—is still important to purists, so are the modern-day conveniences, performance and technology found in today's vehicles. Hear from top restorers and builders as they discuss industry trends and the evolution of the restoration market, from traditional restorations to restomods.
Face Failure Fearlessly: A Roadmap to Success - Ever suffer from analysis paralysis? Wish you could be more decisive and achieve goals faster? Understand the underlying causes and identify time-tested strategies to break through barriers. Be aware of subconscious roadblocks to achieving success. Recognize how to view failure as a learning experience and how to use that knowledge to reframe your mindset and fearlessly attain your goals.
Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace - It has never been more important to understand the social constructs of diversity, equity, inclusion and belonging, and how these concepts impact communities and organizations. Gain valuable insights and information as this interactive session explores primary and secondary dimensions of diversity, and what companies can do to advance equal opportunity within their workplaces.
The Business of Building Cars - Passion drives many car builders into the business, but they quickly learn that it can be difficult to make money. In this session you'll learn the best practices necessary to run a profitable car-building business.
How to Get a Sponsor for Your Next Build - Ever wonder how to get a manufacturer to sponsor your vehicle? Hear what manufacturers look for and expect from a potential client. Get the inside scoop from leading manufacturers as they share tips and tactics essential to creating a mutually beneficial relationship.
Taking Care of the Team: - High Performance, A Championship Vision, Leadership Series - Taking Care of the Team Presented by Emmitt Smith.
The Tools to Puruse Your Dreams - High Performance, A Championship Vision, Leadership Series - The Tools to Pursue Your Vision Presented by Emmitt Smith.
Determined to Lead: - High Performance, A Championship Vision, Leadership Series - Determined to Lead Presented by Emmitt Smith.
The Humble Leader - High Performance, A Championship Vision, Leadership Series - Determined to Lead Presented by Emmitt Smith.
The Future of ICE: Hedging Your Bet With Investment in EVs: - While the internal combustion engine (ICE) isn't going away tomorrow, it's critically important to learn how to take advantage of new growth opportunities. Hear from a panel of aftermarket business pros as they discuss their journeys from the ICE to electric vehicles (EVs), and the bright future that lies ahead.
The Electric Truck: Tap Into New Opportunities - Electric vehicles (EVs) have come a long way from the first commuter cars popular among early adopters. From the Ford F-150 Lightning and GMC Hummer EV to the Rivian 1T, improvements in battery technology have spawned the release of electric trucks. Join a panel of experts as they dive into what this means to the aftermarket and the opportunities to meet consumer demands for customizing these exciting new vehicles.
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Women Who Build, Powered by SBN - Ten years after the SEMA Businesswomen's Network (SBN) led an award-winning all-female Ford Mustang Build, a new team of SBN women volunteers assembled to modify a Ford Bronco four-door Wildtrak provided by Ford's Bronco brand. You'll be inspired by the panel of all-female participants as they share how their team of volunteers were able to successfully collaborate to accomplish their vision at the highest level.
How to Market and Sell in the Post Pandemic - The pandemic drastically altered the business world. What will the marketplace look like throughout the decade? How can your company adapt to an evolving business climate? Understand what drives customers' purchasing decisions and how to influence their journey. Gain insights into the best ways to connect with B2B, B2C or e-commerce buyers. Discover the tools and messaging that will position your company as a market leader.
Proven Strategies to Recruit and Retain Top Talent - With unemployment at an all-time low, employers need to up their game to attract and retain top talent. Learn how compensation trends and regulations, overtime, paid time off and other factors influence a company's ability to hire, motivate and engage employees. Discover the best places and tactics to identify qualified applicants. Hear how cloud-based technologies are helping companies position themselves as attractive places to work.
Engaging the Next Generation of Women in Motorsports - Women in racing are breaking barriers and setting records. Join leading ladies in racing for an impactful session. Hear how they've overcome adversity and achieved success. Gain insights and confidence as you learn about career pathways in motorsports and how women racers are encouraging young women to step into the world of racing.
DEI Business Panel-Diversity in the Aftermarket Industry – - This panel will highlight the achievements and contributions of people of color in the automotive aftermarket industry. For professionals, diversity, equity and inclusion (DEI) practices make understanding each other better as individuals a priority within a work environment by ensuring that everyone has a seat at the table. Panelists will engage in a rich discussion on DEI-associated challenges and opportunities and best practices on how to thrive and survive to accelerate the advancements of people of color in the automotive aftermarket industry.
Keynote Featuring NHRA Champion - Award-winning broadcast presenter and journalist Amanda Busick conducts a fun, high energy, informative interview with American drag racer and Top Fuel champion Antron Brown. This SEMA Show keynote session is an unparalleled opportunity to be inspired and learn from one of the best in the industry. Get energized and empowered as Antron Brown shares his championship journey in a compelling way, raise big ideas and inspire you to aim higher, overcome obstacles and imagine whole new ways of doing, being and thinking.
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