2025 SEMA SHOW Preview | semashow.com

GROWTH: POWERED BY EDUCATION

SEMA Show attendees seeking to sharpen and tune their knowledge and skills within the industry should explore the many programs offered by SEMA Education.

FIND YOUR COMMUNITY AT THE SEMA SHOW

A LOOK AT THE NETWORKING OPPORTUNITIES THAT AWAIT YOU AT THE 2025 SEMA SHOW, PLUS WAYS TO ENHANCE YOUR EXPERIENCE

EXHIBITING AT THE SEMA SHOW

NOW'S THE TIME TO BUILD YOUR PLAN FOR GROWTH AT THE INDUSTRY’S PREEMINENT TRADE EVENT

SEMA Show 2024: The Epicenter of Automotive Innovation, Driving the Future of the Aftermarket Industry

The scope, energy and passion of the Show solidified SEMA's status as the premier event of the year.

2024 SEMA Show Recap: OEMs Introduce Builds, Accessory Packages on the Show Floor

These additions highlighted SEMA's commitment to innovation, bringing together cutting-edge designs and products from across the industry.

2024 Battle of the Builders Overall Winner Goes to Noah Alexander and the '68 Dodge Charger

The aftermarket industry's ultimate vehicle competition celebrated its second decade of providing builders a platform to a worldwide audience.

Last Week's SEMA Show Was a Success; Relive the 2024 Event Here

The SEMA Show has once again solidified its status as the premier platform for automotive innovations.

Browse 2024 SEMA Show New Products Online--Including Award-Winners

You can now browse the thousands of ground-breaking products online at SEMAShow.com.

Relive the Electrifying 2024 SEMA Fest

The successful SEMA Show concluded on a high note with the second-ever SEMA Fest concert festival headlined by Cage the Elephant and Sublime.

97 Exhibitors Win Global Media Awards at 2024 SEMA Show

Journalists selected innovative products that will resonate with their audiences in Australia, Brazil, Mexico, the U.S., and elsewhere.

SEMA Councils and Networks Honor Top Industry Members During 2024 SEMA Show

Award recipients are part of an elite group that includes the most distinguished members of the automotive aftermarket community.

The Art Walk has been a featured tradition of the SEMA Show since the late ’80s, taking on many forms and artists. It began with promoter Bob Larivee talking with then-SEMA Board member Jim Davis. Larivee is a SEMA Hall of Fame inductee honored for his pioneering success with car shows. He started featuring art booths at the Pebble Beach and Meadowbrooks car shows, where he met with Davis. “I happened to mention art, and he liked art. He got me a spot right in the [SEMA Show] lobby, and I got together… maybe 15 or 20 [artists], and that was the beginning,” says Larivee.

PLAN YOUR SHOW TRAVEL NOW

A little advance planning can save you worry, time and money getting to and from Las Vegas and the Show. Here are some top tips for airfare, hotels and ground transportation.

SEMA FEST RETURNS

Get ready to wrap up your SEMA Show Week in style with a night of heart-pounding live music and automotive activations at SEMA Fest, taking place on Friday, November 8. The stage will be packed with performances by Cage the Elephant, Sublime, Fitz and the Tantrums and Petey.

2024 SEMA SHOW MUST-SEE ATTRACTIONS

The 2024 SEMA Show returns bigger and better than ever. Showgoers can anticipate the Las Vegas Convention Center (LVCC) campus packed indoors and out with exciting events, exhibits, activations and other features throughout the Show Week.

GLOBAL TIRE EXPO - Powered by TIA

The Global Tire Expo (GTE) is one of the most significant events on TIA’s calendar, and it is held in conjunction with the SEMA show in Las Vegas. This year, a cornerstone of the tire industry partners with SEMA to present the global tire expo in the show’s lower South Hall. For many SEMA Show attendees, the name Tire Industry Association (TIA) might ring a bell. But beyond the Global Tire Expo (GTE) exhibits in the Show’s Lower South Hall, TIA plays a vital role in the tire industry, impacting everything from safety standards to education.

COLLISION REPAIR & REFINISH

Attendees of the 2024 SEMA Show have the opportunity to participate in and learn from an information-packed education series from the Society of Collision Repair Specialists (SCRS), plus the chance to participate in a variety of specific events specifically focused on the collision-repair industry. This year marks the 15th season of SCRS’ acclaimed Repairer Driven Education (RDE) series. It was launched during the 2010 SEMA Show as part of a new affiliation between the associations, in response to the expressed interest of SCRS members to grow the paint, body and equipment sector’s participation at the Show. The educational program—and the collision repair and refinish industry—have since established themselves as key mainstays of the annual trade only event.

BUSINESS SERVICES

Looking for business insurance that fits your company’s unique needs? Want to streamline your shipping logistics or take advantage of credit card payment solutions? You’ll find these and many other business tools and resources in the SEMA Show’s North Hall, which is ground zero for the Business Services section. However, SEMA membership also can connect you with some of these services year-round as an added member benefit…

WELCOME TO THE 2024 SEMA SHOW

Along with our Show's evolution, our LVCC venue is also undergoing an expansion—a transformation that promises many new opportunities for our Show participants. Plus, we are further pleased to announce that this year's SEMA Show will be live-streamed, allowing enthusiasts who cannot attend in person to experience the event, broadening our community and attracting more attendees to future Shows. The live stream will be accessible through YouTube and Meta. These are just a few glimpses of things to come. We can't wait to see you in Las Vegas!

Overlanding - Market trends

The overland industry, especially in North America, saw a decade-plus of consistent, steady growth followed by double-digit growth for four-plus years. Then the pandemic hit, and after a few months of stagnation, the industry saw nearly two years of vertical growth. As the pandemic has subsided and the world has recalibrated to the new normal, we've witnessed about two and a half years of declining sales, with more companies, including auto manufacturers, trying hard to attract the overland customer.

2024 BATTLE OF THE BUILDERS PRESENTED BY MOTHERS POLISH

Craftsmen, fabricators and builders from the United States and beyond work passionately for months—sometimes years—on a project car. After pouring blood, sweat and endless hours into their build, modifiers will find no better place to feature their vehicle than the SEMA Show's annual Battle of the Builders (BOTB) Presented by Mothers Polish competition.

Exhibiting Like A Pro

This year's trade event, slated for November 5–8 in Las Vegas, promises to be among the biggest ever. With industry participation seeing approximately 7% growth over prior years, the attendee numbers are now expected to top 150,000. That creates a lot of opportunity for the Show's projected 2,400 exhibitors… For most exhibitors the prime goal will be lead capture. Many also emphasize brand exposure, media outreach, customer feedback or perhaps a combination of these and other objectives.

Bear Grylls

Bear Grylls, host of "Man vs. Wild," "Running Wild With Bear Grylls" and "You vs. Wild," will deliver a keynote address at the 2024 SEMA Show as part of the trade-only event's professional-development experience. Grylls will take to the SEMA Main Stage, where he will talk about the things that have shaped him and the lessons he's learned along the way. His keynote address, entitled "The Power of Resilience—Never Give Up, Featuring Bear Grylls," will take place at 2:00 p.m. on Thursday, November 7 in the West Hall.

Tech My Ride

In an era where safety, enjoyment and connectivity are paramount, the mobile-electronics market is booming with new ideas. From new takes on car audio equipment to telematics-enabled control devices and AI-enhanced driver assistance technologies, industry companies are leading the charge in creating fresh innovations to keep consumers safer, more smartly informed and enjoyably entertained on the road.

EMBRACING EVOLUTION

In a turn of serendipity, the FutureTech Studio itself has evolved from a prior Show section, SEMA Electrified, which until 2023 highlighted battery electric vehicles (BEVs) and the developing infrastructure around them. The section was well received, but it also was becoming clear that today's aftermarket must keep pace with an ever-broadening array of alternative-propulsion scenarios.

UPGRADE YOUR SHOW EXPERIENCE BY JOINING THE SEMA PAC

The automotive specialty-equipment and motorsports industries are dynamic and ever-evolving, constantly facing new challenges and opportunities. At the heart of advocating for these industries' interests is the SEMA Political Action Committee (PAC).

The Power of Influence

The SEMA Show floor is now at the forefront of this evolution, serving as a crucial meeting ground between exhibiting manufacturers and these influential creators, who are especially evident during the Show's Friday Enthusiast Experience. Far from being "tire kickers," content creators now play a crucial role at the Show, generating the kind of brand promotion and consumer engagement that is invaluable to exhibitors in today's competitive market. When leveraged correctly, they can extend the reach of an exhibitor's Show activities far beyond the halls of the Las Vegas Convention Center.

Boosting Skills and Leadership

As an industry trade association, SEMA has long offered educational and business- building resources to help members grow their businesses and advance their professional development… Because the SEMA Show has built such a tremendous marketplace for business and has become synonymous with the industry, many professionals and businesses associate SEMA solely with the Show and are unaware of highly valuable programs and service the association offers throughout the year.

The Power of the SEMA SHOW

With exhibiting brands on pace to top 2,400—and hundreds of them participating as first-timers—enthusiasm continues to build for the 2024 SEMA Show, slated for November 5-8, at the Las Vegas Convention Center (LVCC). In all, this year's Show will encompass millions of square feet of exhibitor and vehicle displays, new-product introductions, live-action demonstrations, educational events and seminars, and special sections highlighting the latest trends and innovations reshaping the specialty automotive market.

Ignite Your Industry Impact

Certainly not everyone attending the SEMA Show is designing the next industry-shifting car, but industry experts would agree that specialty-equipment professionals and businesses need to stay adaptive and knowledgeable about emerging trends, new technology-based skills, and the latest ways to make the work culture thrive. This November 5-8, SEMA Education at the 2024 SEMA Show aims to assist individuals from all sectors of the automotive industry in achieving these goals.

THE 2023 SEMA NEW VEHICLE AWARDS

The SEMA New Vehicle Awards recognizes vehicles that represent the best opportunities for innovative customization and accessorization for the coming year. Vehicles for the New Vehicle Awards will be chosen in six separate classes, and the winners will be announced before the start of the 2024 SEMA Show.

From the President and CEO

SEMA President and CEO Mike Spagnola shares his thoughts on the 2023 SEMA SHOW, the inaugural SEMA FEST, and the future of the association. With more than 40 years in the specialty auto parts arena, including more than 20 years of ownership in several automotive companies, Spagnola is passionate about the future of the industry and the legacy of SEMA.

SEMA SHOW EDUCATION

As part of SEMA’s continuing initiative to offer comprehensive career- and professional-development programs to members throughout the year, the 2023 SEMA Show featured a hands-on education curriculum of nearly 100 courses that focused on leadership and skills development, networking, exploration of emerging trends, and industry best practices.

The Changing Landscape of Customer Service

Social Media Is a Dominant Communication Tool for Many Industries, But Is It Effective for Motorsports and Aftermarket Businesses? What social media platforms are most dominant in motorsports and the performance automotive aftermarket? Facebook? Instagram? X/Twitter? Whichever platform is used, customers have three basic methods to communicate with companies: Direct messages (DMs), posts and tagging.

Welcome to the 2023 SEMA Show

Momentum is building for the 2023 SEMA Show in Las Vegas, October 31–November 3. Come Show time, we expect more than 2,200 exhibitors representing thousands of brands from the U.S. and international markets, including more than 400 first-time exhibitors—all eager to share their latest products, services and innovations with a projected 160,000 industry professionals.

A Sneak Peek at What’s New, Exciting and Trending at the 2023 SEMA Show

With the 2023 SEMA Show upon us, the specialty-equipment industry is again gearing up for some serious—and exciting—business. This year's SEMA Show takes place October 31–November 3 at the Las Vegas Convention Center. To assist with advanced Show planning, SEMA News has produced this 2023 SEMA Show Preview.

2023 SEMA SHOW MUST-SEE FEATURES

The SEMA Show offers an attendee experience like no other trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the dozens of free education sessions—all of which are led by top industry professionals.

2023 SEMA Battle of the Builders Presented by Mothers Polish Celebrates 10 Years in 2023

The 2023 SEMA Battle of the Builders Presented by Mothers Polish—the aftermarket industry's ultimate vehicle competition—will mark its 10th year at the upcoming SEMA Show. The highly followed contest provides SEMA Show builders a platform to showcase their craftsmanship and skills to a worldwide audience.

Saving North Wilkesboro Speedway

It's a historic turnaround for a track that promoters tout as "one of stock car racing's most storied venues." In fact, the speedway's comeback offers a case study in what grassroots activism combined with ownership, government and sanctioning-body cooperation can accomplish—and may well be a template for preserving other racing venues across the nation. - There was a time when the North Wilkesboro Speedway was a renowned mecca of American motorsports.

10 Minutes With Sage “Donkmaster” Thomas

Throughout the South, In & Out Customs Owner Sage Thomas, aka, The Donkmaster, is known as the king of big-wheel racing. Born in Savannah, Georgia, and now based in Charleston, South Carolina, Thomas built his first Donk at 16 and dove headlong into the racing scene. Now he's formed the National Donk Racing Association (NDRA), the first professional sanctioning body dedicated to Donk and big-wheel drags, which are exploding in popularity.

Observations From the 2022 PRI Show

When it comes to the racing and performance, the annual Performance Racing Industry (PRI) Trade Show in Indianapolis offers a concentrated glimpse of the category and a foretaste of trends seen at the SEMA Show. Billed as the "three biggest business days in motorsports," the Show roared back to the Indiana Convention Center late last year, its aisles bustling with exhibitors and attendees eager to gain a competitive edge for 2023.

EXPLORING EVs AND 'CLEAN ICE' TECHNOLOGIES

Formerly known simply as SEMA Electrified, the exhibit space is being rebranded to reflect the wide range of emerging vehicle propulsion technologies designed to address emissions and carbon-reduction concerns. Relocating to the Las Vegas Convention Center's (LVCC) Central Hall, the exhibit will go beyond battery-electric vehicles (BEVs) to wow attendees with the latest hybrid, clean hydrogen, compressed natural gas (CNG) and fuel cell solutions, along with promising new developments in "synthetic" biofuels.

Mobile-Electronics Outlook

The mobile-electronics market continues to diversify and grow as consumers demand more onboard content for their purchasing dollars and as automobiles continue to grow more technologically complex in response. Electronic componentry already accounted for some 35% of a new vehicle's cost in 2020, and that number is forecast to reach close to 50% by 2030, according to a recent survey published by Grandview Research. For this article, we consulted more than a dozen industry experts. Here are their insights, edited for clarity and length.

2023 HOT-ROD MARKET TRENDS

A trip to just about any street-rod exposition nowadays should provide a clue that things are not as they once were. Like many other market segments, hot rodding faces a certain number of challenges in the coming years while also presenting opportunities for growth. For this article, we contacted a dozen or so industry leaders for their takes on this rapidly changing market. What follows is a compilation of their insights, edited for clarity and length.

10 QUESTIONS FOR ALEX TAYLOR

Starting at her father's shop as a child, Taylor learned the craft of building race cars at a young age. While still in high school, she began building her first car, a '68 Camaro that she raced the following year at Hot Rod Drag Week; at 16 years of age, she was the event's youngest competitor. In the 10 years since then, she's managed to earn a bachelor's degree in marketing, run a 6-sec. quarter in her '55 Chevy 210, won back-to-back Roadkill Nights Hellcat Grudge Matches, and launched another career as the co-host of "Hot Rod Garage." 

THE 2023 COLLISION-REPAIR and REFINISH MARKET

Among the sectors of the specialty-equipment market to have been impacted by advances in OE design and manufacturing technologies, few have been more dramatically affected than the collision-repair and refinish industry. Lighter-weight body panels, tri-coat paint applications and advanced driver assist systems (ADAS) have all become commonplace, if not mandated, on OE production platforms, and these advancements have posed fresh challenges to the market.

2023 POWERSPORTS MARKET TRENDS

The powersports market has always held a strong appeal for accessorizers. According to the latest "SEMA Market Report," owners who accessorize their vehicles are almost twice as likely to own off-road recreation equipment—in particular ATVs, RVs and motorboats—in addition to their primary vehicle(s)… As with late-model trucks and SUVs, consumer preferences in the North American market seem to lean towards "bigger is better." … Another new market driver is the emergence of women in the segment. According to a 2018 survey conducted by the Motorcycle Industry Council, nearly one in five motorcycle owners are women, double the number from 10 years earlier.

Women Who Build

Women vehicle builders are on the rise, and successive generations are now flexing their garage prowess in growing numbers. That fact was especially demonstrated in the SEMA Businesswomen's Network (SBN) All-Female '21 Ford Bronco Wildtrak Build, unveiled last year at the 2022 SEMA Show in Las Vegas. The project proved transformational—not just for the Bronco but for the 157 female volunteers who made it happen. The volunteers hailed from every segment of the industry, and for many, the project opened new doors in teamwork, networking and skills training.

Global Tire Expo to Host Educational Seminars, Awards Ceremony

Global Tire Expo—Powered by TIA—was created in 1997 as a result of a merger of the International Tire Expo and the SEMA Show. Since then, it has grown into one of the world's largest tire expositions under the direction of the Tire Industry Association (TIA). At the 2022 SEMA Show, more than 130 companies exhibited at GTE, a considerable increase over the previous year, when fewer than 100 companies had a presence.

Turning New Corners

In concept, wheels and tires seem simple enough. They're round, grip the road, spin on their axles, bear the load of a car or truck, and take a vehicle where it needs to go. What more can be said? For the aftermarket, plenty more. The right wheels and tires enhance a vehicle's performance, but more than that, they also make a statement. Plus, they continue to advance in complexity and design year after year. These and other factors have made them a favored category for the aftermarket.

ADVENTURE VANS

It's no secret that overlanding has been one of the fastest-growing segments in the automotive aftermarket, and as it has gained popularity over time, the market has diversified. This can be seen in the types of vehicles employed as build platforms. Once dominated by midsize Toyotas, the overlanding segment has grown to include Jeeps and, increasingly, fullsize HD pickups with their superior load-carrying capability.

Truck and Off-Road Market Trends

Consumer trends and preferences may change over time, but in the automotive sphere, pickups never really fall out of fashion. They're the ideal multipurpose vehicles that function equally as daily commuters, job-site workhorses or recreational trail toys. For sheer versatility, nothing compares to them, and that's probably why the bestselling vehicle in the United States for more than 40 years in a row has been a pickup.

ADAS AND ACCESSORIZATION

In a past issue of SEMA News, we reviewed a SEMA Education seminar that discussed the challenges and opportunities posed to the specialty-equipment market by the proliferation of advanced driver assistance systems (ADAS) on OE vehicles ("ADAS and The Art of Vehicle Customization," May 2022). In the article, we discussed the proper procedures to follow when lifting or lowering a vehicle. This article now takes a look at a follow-up session, "Modding Vehicles With ADAS," which aimed to provide insight for designers and manufacturers of exterior dress-up and bolt-on components who want to make sure their products are ADAS-compatible.

10 Questions for Mike Burns

Burns was named SEMA’s 2022 Gen-III Innovator of the Year at last year’s SEMA Show Industry Awards Banquet. The award recognizes young entrepreneurs (age 40 and under) for their innovations in the specialty-equipment market. Show Preview spoke with Burns to learn some of his secrets of success.

Serious Business

T. J. Hunt has more than two million followers on YouTube. He pioneered automotive influencing and has turned it into a lucrative career. At the 2022 SEMA Show in Las Vegas, he was on a panel during a session entitled "How to Get a Sponsor for Your Next Build." The session was one of more than 70 educational presentations during the Show that ran last November at the Las Vegas Convention Center. Joining Hunt were RJ de Vera, SEMA vice president of marketing, who moderated the session.

Product Liability: Protecting the Assets of Your Company

For any company or corporate executive team, responding to an unexpected liability-insurance claim is not the time to find out that the business' coverage is inadequate. Technically speaking, product liability coverage is a subset of a general liability policy. It can be purchased individually, but most often, it's part of a package. Part of the decision to purchase coverage can include determining that your company doesn't need it. A typical liability policy generally covers a company's aggregate, products/completed, operations aggregate, personal and advertising injury, per occurrence, fire legal liability and medical payment.

Smiles For Success

It's a popular nostrum that the COVID-19 pandemic provided the accelerant that enabled the explosion in e-commerce sales that continues unextinguished to this day. Cautious consumers under remain-in-place orders stayed away from brick-and-mortar retail outlets in droves, the story goes, and turned to the convenience of the internet as a shopping and purchasing alternative, turning the conventional point-of-sale business model on its head.

SEMA Show Exhibitors Share Their Tips for Success

An exhibitor's success at the SEMA Show relies on sparking personal interactions with attendees. In this article, returning exhibitors share some proven strategies they used as newcomers and how they will build on them this year. Whether You're a First-Timer or a Returning Veteran, It's All About the Personal Interaction.

SEMA SHOW Investment

Momentum is rapidly building for the 2023 SEMA Show in Las Vegas, October 31–November 3. As of press time, the Show was on track for more than 2,000 exhibitors from the United States and international markets, all eager to share their latest products, services and innovations with thousands of buyers, media representatives and other trade attendees.

Electric Trucks and The Aftermarket

Electric pickups currently comprise less 1% of a $220 billion global truck market, but rapid growth in the segment is forecast for the remainder of the decade as legacy OE manufacturers roll out more electrified pickups and SUVs, and as startups such as Faraday, Rivian and Lordstown Motors carve out new market niches. According to a recent white paper published by Grandview Research, the global electric vehicle (EV) pickup market is expected to rise in value at a compound annual growth rate (CAGR) of 49% every year through 2028, with a total valuation of $9 billion by the end of the decade.

SEMA Show Announces World-Class Education Program

The news is out: SEMA has secured sports legend Tim Tebow as a SEMA Show keynote speaker. Tebow will address Show participants Thursday afternoon, November 2, as part of the Show’s Main Stage Experience. A star athlete, Tebow is globally recognized as a best-selling author, speaker, businessman and car enthusiast.

SEMA Show Education: Facing Failure Fearlessly

People ask Shaundra Dineen of Rubyz Global Coaching why she travels around talking about fear. She answers that when people can overcome it, they can overcome anything because it builds a courage and confidence that propels them to success… Dineen said that perhaps sports great Michael Jordan summed it up best: "I failed over and over again in my life, and that is why I succeed."

First-Time Exhibitors at the 2023 SEMA Show

SEMA Show attendees regularly seek out first-time exhibitors because they often bring never-before-seen products and services to the industry. In fact, first-time exhibitors are great sources of innovation and the latest product-line opportunities for installers, jobbers and retailers. They can even introduce attendees to potential crossover markets.

Exploring EV's and "CLEAN ICE" Technologies

Today's rapidly evolving vehicle landscape can leave many in the specialty-equipment industry wondering where and how they'll fit in to a future of battery-electric and other propulsion alternatives. What challenges will aftermarket businesses face, and what new opportunities—if any—lay ahead? Fortunately, 2023 SEMA Show attendees will discover the answers to these questions and more in a newly expanded SEMA EV and Future Propulsion section, October 31–November 3, in Las Vegas.

Council & Network Leadership

The SEMA Businesswomen’s Network (SBN) is celebrating a milestone: Three decades devoted to advancing women’s professional careers through networking, mentoring and education. From Gear-Up Girl events, awards recognition and member spotlights to the Women’s Leadership Forum and acclaimed all-female builds, the accomplishments rack up.

Exhibit Like a Pro

With the countdown on to the 2023 SEMA Show, industry manufacturers and suppliers are busily working on their exhibition strategies for the annual trade event, set for October 31–November 3 at the Las Vegas Convention Center. At press time, the Show was on track to top 2,000 exhibitors eager to launch their latest innovations, highlight existing products and strengthen business connections at the industry’s premier trade gathering.

Introducing Bessie, SEMA's AI-Powered Chatbot for All Your SEMA Show Questions and Needs!

Chatting with Bessie is easy: just download the SEMA Show app, visit SEMAShow.com or look for on-site signage for the direct text number.

Q&A: Maximizing ROI at the 2023 SEMA Show

Automotive specialty-equipment manufacturers are geared up and eager to connect with attendees at the 2023 SEMA Show, taking place October 31–November 3 in Las Vegas. With exhibitor numbers expected to top 2,000 companies, buyers and media will have plenty to explore at the Las Vegas Convention Center. Meanwhile, SEMA officials are finalizing new features to further evolve the Show and deepen attendee engagement. To help attendees get their best return on energy and investment, we turned to Gattuso and SEMA Trade Show Director Andy Tompkins for some behind-the-scenes insights.

SEMA 60th Anniversary: Tracking The Growth of an Ever-Evolving Industry

It all began in May 1963, at a meeting in the offices of a model-toy manufacturer in Hollywood, California, when 20-odd members of the fledgling automotive performance aftermarket—who were normally fierce competitors—first discussed the possibility of joining forces. From those inauspicious beginnings emerged the makings of a trade association that now serves more than 7,000 members comprising a $50 billion specialty-equipment market.

The Official SEMA Kick off Party at Zouk Nightclub Resorts World

Join us for the official SEMA Kick Off Party at Zouk on October 31st, featuring a live performance by G-Eazy. All exhibitors and attendees with valid SEMA credentials will enjoy complimentary expedited entry available until 1 AM. We'll see you there!

Diesel Directional

Once widely regarded as a quirky niche segment of motorsports, diesels now have the performance to sit shoulder-to-shoulder with more established forms of racing.

Wheel and Tire Trends

Can Sales Keep Rolling as the World Enters a “New Normal”? Traditionally, wheels and tires are among the first upgrades that vehicle owners make to their cars or trucks. In fact, SEMA Market Research has identified them as “gateway drugs” to further vehicle modification, making them key products driving consumer engagement with the aftermarket.

Show Seminars Geared to Builder and Restorer Interests

This year’s show brings builders, restorers and shop owners plenty of learning opportunities to experience and understand the latest trends affecting their businesses.

Future-Proofing Classic and Collector Cars

A Panel of Experts Weighs in on Breaking the Stigma and Embracing Vehicle Electrification

Truck and Off-Road Market Trends

Consumer Demand Continues for Pickups and Crossovers; Overlanding Remains a Growth Sector; Electrification Continues Apace.

Trucks: Still Moving the Aftermarket

The best-selling vehicle in the United States has been a pickup for more than 40 consecutive years. According to a recent issue of “SEMA Market Trends,” pickups trucks, Jeeps, SUVs and CUVs are forecast to account for roughly 80% of all new vehicles sold by 2027.

Come Celebrate!

PRO Restyler Networking Events at the SEMA Show

Seminars Geared to Restyler Interests

This year’s Show brings restylers plenty of learning opportunities to experience and understand the latest trends affecting their businesses.

2022 Car-Care and Restyling Market Trends

For 2021, the market saw steady if not spectacular growth. By itself, the car-care treatment segment represents a $1.86 billion market, according to the “2021 SEMA Market Report.”

All-Female Bronco Wildtrak Build to Debut at Show

The SEMA Businesswomen’s Network (SBN) will debut its All-Female Bronco Build at the 2022 SEMA Show.

Friday Events Cap Off a Great Show

For some SEMA Showgoers, Friday has always been “get-away” day to arrive home in time for the weekend. But those who opt to stay through the end of the week are treated to two of the Show’s most iconic—and most popular—attractions.

2022 SEMA Show to Highlight Vehicle Electrification Trends and Technologies

The 2022 SEMA Show will feature an expanded SEMA Electrified (booth #11268). Located in the North Hall, the specialized exhibit will showcase the latest advancements in electric vehicle (EV) technology, including new products and solutions for EV platforms and conversions.

Pennzoil to Present “Dare to Perform” Experience at 2022 SEMA Show

The Pennzoil “Dare to Perform” Experience is coming to the 2022 SEMA Show. Get up close and personal with the likes of John Hennessey, Chelsea De Nofa, Rhys Millen and many others.

SEMA Industry Awards to Reflect Contributions of a Growing Community

Veteran SEMA Show attendees will notice some big updates to the 2022 SEMA Industry Awards. As e-commerce expands and data-driven transactions become more routine, the SEMA Warehouse Distributor of the Year award has evolved into the new Channel Partner of the Year award.

Show to Feature Elevated Educational Program

Dozens of industry leaders and experts will take the stage at the 2022 SEMA Show Education Program. Beginning on Monday, October 31, the program will include more than 70 free and premium sessions within 14 tracks.

SEMA Launch Pad Competition Highlights Innovation

The stakes will be high at the SEMA Show for emerging entrepreneurs and innovators of new automotive products vying for top honors in the annual SEMA Launch Pad competition.

SEMA Garage Detroit: Open for All

The New SEMA Garage Detroit Has the Tools to Help Speed Your Products to Market

Show Seminars Reflecting Electronics Interests

This year’s Show brings electronics geeks a variety of learning opportunities to discover and understand the latest trends affecting their businesses.

Hard Hit by COVID, the Industry Bounces Back

It's no secret that the electronic age has influenced every segment of the automotive aftermarket—and will continue to do so for as far into the future as we can see.

Get Real-Life Schooling Without the Hard Knocks

The 2022 educational lineup includes something for everyone, allowing attendees to customize their own plan for advancement.

Hot Rod Industry Alliance Set to Shine at the SEMA Show

After scratching plans to host networking events earlier this year, the Hot Rod Industry Alliance (HRIA) scored a win at Back to the Fifties and is prepping for the SEMA Show.

SEMA Show Education for Hot-Rod Builders

As with other market segments, the hot-rod scene is evolving. Alongside the classic customs of the hobby's early days, a new generation of builders has been embracing more modern vehicles, redefining the term "hot rod."

2022 Hot-Rod Market Trends

Like many specialty-equipment market segments, hot rodding faces a number of challenges in the coming years while also presenting opportunities for future growth.

SCRS Education at the SEMA Show

SEMA is proud of its partnership with the Society of Collision Repairer Specialists (SCRS) to present a leading-edge educational track at the SEMA Show for business owners and other industry professionals. The highlight of SCRS activities at the Show is the OEM Collision Repair Technology Summit. It's designed to put audience participants in a room with innovators in automotive structural design and technology.

I-CAR Education at the SEMA Show

SEMA is proud to collaborate with I-CAR to present world-class collision-repair training to SEMA Show attendees.

SCORE to Celebrate 50 Years; Announces Four-Race Golden 2023 SCORE World Desert Championship Schedule

Celebrating five decades of Desert Racing excellence in the coming year, SCORE International has released its four-race 2023 SCORE World Desert Champion Golden Anniversary schedule.

Powersports Market: Ripe for Opportunity

Fueled by Record Demand, the Powersports Market Explodes, Crossing Into the Mainstream. Powersports sales have been on fire, dramatically increasing across the board since 2020, but resulting in part of the supply-chain woes we're constantly reading about in the news.

Global Tire Expo to Host Educational Seminars, Awards Ceremony

TIA offers training and certification courses in automotive, commercial, earthmover and farm tire service, and more than 150,000 technicians have completed TIA coursework to date.

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Going into 2022, the COVID-19 pandemic may have roiled some sectors of the aftermarket, but it failed to influence the Tire Industry Association's (TIA, booths #40067 and #41067) core mission.

6 SEMA Show Hotels Located Within a Mile of the Las Vegas Convention Center

SEMA Show exhibitors and attendees preparing for the 2022 SEMA Show can lock in the guaranteed lowest hotel rate now by booking in the SEMA Show Block through onPeak. As the official hotel provider for the SEMA Show, onPeak has negotiated exclusive, discounted nightly rates at the best hotels in Las Vegas.

Chip Foose Named Official SEMA Show Artist

Legendary car builder and industry icon Chip Foose will help give the 2022 SEMA Show a new look as the official artist of this year's trade event.

Register for SEMA Business Education Seminars

Each year at the SEMA Show, SEMA Education presents a variety of free daily seminars aimed at helping member companies realize their potential, increase their earnings, maximize efficiencies and stay abreast of the latest and most consequential changes to the workplace.

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Start your pre-event planning with the 2022 SEMA Show app, available now for free download at your mobile device’s native app Store.

10 SEMA Show Must-See Features

Celebrating its 55th birthday in 2022, the annual SEMA Show has evolved to fit the times, reflecting and responding to changes in the specialty automotive industry, and this year’s Show will be no different.

About This Show Preview

With the 55th annual SEMA Show upon us, the specialty-equipment industry is again gearing up for some serious—and exciting—business. The 2022 SEMA Show takes place November 1–4 at the Las Vegas Convention Center.

Welcome to the SEMA Show

This year marks the 55th SEMA Show, a trade event that promises to reflect the tremendous evolutions taking place in the specialty-equipment industry.

FAQ

FREQUENTLY ASKED QUESTIONS

The SEMA Show is a trade-only event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge to enter the exhibit hall.

The following business categories do not qualify to attend:

Accounting firms
Any non-automotive-affiliated company
Attorneys/law firms
Consumers
Exhibition industry service companies
Freight providers/Transportation companies/Towing companies
Graphics companies – non-automotive
Insurance agents
Modeling agencies/agents
Printers
Packaging companies
Promotional products companies
Software companies
Travel agencies/agents

Enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 3 ONLY. This purchase will also allow access to SEMA Fest Friday, November 3 and Saturday, November 4, 2023.

We require proof that your business or the employer you work for is a current and legitimate automotive aftermarket business. You must supply documentation as proof that you are currently employed by or own the company you register under, such as:

A current and valid business card with your name, company name, job title, and address corresponding with the information provided on your registration. (Digital renderings of your business card are not acceptable)
A current and valid business license
A current and valid tax registration certificate or business registration
Recent paycheck stubs (handwritten company checks are not acceptable)
Business photo ID (must include company name, photo, and your name)

If you registered and were approved for last year's Show and have not changed your company, job title, or contact information—such as your telephone number, address, or email—you may not be required to show proof of involvement in the automotive aftermarket industry again. If you have questions about documentation required, contact Customer Service, Monday–Friday from 9:00 a.m.–6:00 p.m. CST at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers dial +1-224-563-3154.

If you do not meet the above listed qualifications, enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 3 ONLY.

The SEMA Show is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or on-site at the Las Vegas Convention Center at Main Registration. We strongly encourage you to pre-register online to save time and money and receive your badge in the mail.

To receive your badge in the mail, you must be registered and APPROVED to attend before the domestic pre-reg deadline of September 29th, and international pre-reg deadline of September 15th.

No. The company you are employed by does not have to be a SEMA member for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.

No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.

We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the on-site registration fee. CASH or CHECK will NOT be accepted on-site. No Exceptions.

There are several options available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show app to select the products you wish to learn more about. This information will remain in your Show app to reference throughout the year. Additionally, you can still check out a scanner to select items then receive a print-out and email, including photos as well as links to high-res photos of the products that can be downloaded.

Tickets for the special events and educational sessions are available when registering for the Show online. If you have already registered, you may return to your personal dashboard and add a session or special event. Please be prepared to provide credit card information online if payment is required.

SEMA Fest will be open to everyone and bring the full spectrum of automotive passions together in an accessible, awesome celebration of car culture. Features will include top music and entertainment, car show & cruise, VIP experiences, craft food, celebrities, and motorsports. For additional information for SEMA Fest and to sign up for festival updates updates please visit www.semafest.com

A map and list of 2022 SEMA Show exhibitors is available at www.semashow.com/floorplan. Use "Search the Show" option on the top of this page for the exhibitor list. The 2023 SEMA Show Floorplan will be available in the Summer of 2023.

No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management does not provide childcare services on-site. Use of a school-issued ID to prove age is not acceptable unless it provides a date of birth.

In compliance with the ADA, service animals --as defined by the ADA--are permitted at the Show. Other live animals, including comfort, emotional support or therapy animals, pets, and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting, or working our Event. The handler/owner of the service animal is responsible for the care and supervision of their animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.

Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until Show end (after the SEMA Cruise).

The use of the above items are NOT allowed on the Las Vegas Convention Center property, this includes the surrounding lots as well as roadways and walkways within the Las Vegas Convention Center campus. This includes all non-ADA-approved mobility devices. These devices are subject to confiscation and returned at the end of the Show (after the SEMA Cruise).

Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.

Educators, counselors, and administrators employed by accredited high schools (grades 10–12), colleges or universities:

Must be bringing a minimum of one (1) student to the SEMA Show.
Must represent academic disciplines or skilled trades, including but not limited to S.T.E.M., transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
Must provide a minimum of two (2) of the following qualifying documents/documentation to be approved for school group registration:
- A photo of a current school-issued staff I.D.
- A photo of a current school-issued business card.
- URL link to official contact information in online staff/faculty directory.
- Two (2) recent paycheck stubs

School Group Requirements:

One (1) school official is required to supervise every five (5) students in their group.
Encouraged to establish a student "vetting" process to limit their student groups to the "top performers."
Are the designees to pick up show badges on behalf of their student group; SEMA will not issue badges directly to students unless endorsed or arranged by the key school contact.
Must provide on-site contact information/cell phone number to SEMA staff and to all students under their supervision.
Spouses are eligible to attend if serving as student chaperone.
Click here to begin a new school group request application

Students: 18–20 years of age:

Per trade-show policy, students must be 18 years of age or older to enter the exhibit halls and exhibit areas at the SEMA and AAPEX Shows.
Must be enrolled in an accredited high school, college, or university, or be a 2023 high school, college or university graduate.
Must be interested in learning about careers in the automotive aftermarket industry.
Must be accompanied by a school official or school-approved chaperone.

Students: 21 years of age or older:

Must be enrolled at an accredited college or university or be a 2023 college or university graduate seeking to connect with employers in the automotive aftermarket industry.
Must represent academic disciplines or skilled trades, including but not limited to transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
Must submit current school ID and driver's license/identification card.
Must submit a written endorsement by a school official who is familiar with the student's academic or skilled-trade certification performance.
Click here to begin a professional student application

Market research is not permitted to be conducted at the SEMA Show.

If a company qualifies to exhibit in a booth space at the Show, but chooses not to exhibit, wishing only to register employees to attend (walk the exhibits), they will be classified as a NEM. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEM), a higher registration fee of $200 each will be required to register. Non-exhibiting companies are limited to registering two people, attending no more than two shows.

Fireworks, firearms, explosives, and weapons of all kinds, including replicas, are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas, and prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.

To receive your badge in the mail, you must be registered and APPROVED to attend before the domestic pre-reg deadline of September 29th, and international pre-reg deadline of September 15th.

A current and valid business card with your name, company name, job title, and address corresponding with the information provided on your registration. (Digital renderings of your business card are not acceptable)
A current and valid business license
A current and valid tax registration certificate or business registration
Recent paycheck stubs (handwritten company checks are not acceptable)
Business photo ID (must include company name, photo, and your name)

If you do not meet the above listed qualifications enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 3 ONLY.

Online attendee registration is $40 USD per person until Friday, June 30th. Starting July 1st, attendee registration online increases to $60 USD per person. Beginning Saturday, September 30th attendee registration online or onsite increases to $120 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show on all days of each Show. (Note: AAPEX exhibits are not open on Friday, November 3, but the SEMA exhibits are open on Friday.)

Registering exhibiting personnel over your company's complimentary allotment pre-show is $40 USD per person until Friday, June 30th. Starting July 1st, exhibitor badges ordered online over company's allotment are $60 USD per person. On Thursday, October 26th, exhibitor badges ordered online or on-site over your company's complimentary allotment are $120 USD per person.

Non-Exhibiting Company (NEM) registration and Financial Investment Companies (FIN) are $200 per person online or on-site. NEM companies are limited to two people from each company attending for no more than two years.

Participants who have a featured vehicle in the Show, must register on-site for $60 USD each and are limited to two badges.

Lost or forgotten badges may be reprinted on-site 1x only for a fee of $120 per badge. The fee for reprinting a non-exhibiting company (NEM) or Financial Investment Companies (FIN) badge is $200 per badge. You may not have anyone else's badge reprinted on-site but your own, and an official government-issued photo ID (such as a driver's license or passport) must be presented.

We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the on-site registration fee. CASH or CHECK will NOT be accepted on-site. No Exceptions.

If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.

No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Note: Failure to obtain a visa in advance of the Show does not constitute a valid basis for a refund.

If you have previously registered as a Show attendee and want to re-register, you will NOT need a password to access your alumni record. We do not keep passwords in the system from year to year. Each year registrants are required to create and enter a new password. Please follow the steps below if you have registered in the past and would like to register for 2023.

Visit www.semashow.com
Click on "ATTEND"
Click on "REGISTER NOW!"
Click on "ATTENDEE"
Go to the NEW REGISTRATION box and click on "Register"
Scroll to the bottom of the webpage and select which Show(s) you will be attending
Enter your company and the email address you used to register in the past
Click on "Register with my email/Company"

The system will pull up your alumni registration information- once you are in you will be able to create your new personal password.

No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.

The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. If you are unemployed, retired, a car club member, hobbyist, collector, or car enthusiast, you do not qualify to receive a badge.

Attendee badge mailing will begin in mid-August and will continue through October. You MUST be registered and APPROVED to attend before the deadlines below to have your badge mailed. If you miss the mailing deadline for your region, you may still register online, but your badge will not be mailed. You will need to print out your barcode confirmation and bring it to one of the Barcode Express Registration locations in the Las Vegas Convention Center; present your photo ID, and your badge will be printed out.

Note: International exhibitors', media (including exhibiting media), and Non-Exhibiting Company (NEM) badges are not mailed and must be printed out on-site upon presenting an official, government-issued photo ID (such as a valid passport or driver's license).

International mailing deadline: Friday, September 15, 2023

Domestic (USA and Canada) mailing deadline: Friday, September 29, 2023

You may check your approval status and see if your badge has mailed by logging on to your attendee dashboard.

REGISTRATION SERVICES ARE NO LONGER AVAILABLE INSIDE THE WESTGATE HOTEL.

SEMA Show Registration is located on the East Side of Lower South Hall with a satellite Registration on the first floor of West Hall

Full-Service Registration, including:

Feature Vehicle
Exhibitor (international & domestic)
NEM (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show)
Buyer/Non-Buyer, onsite registration requiring qualification and payment (domestic and international)
Pre-Registered Will Call – Badge print, badge re-print and corrections.
Pre-Registered Barcode Express badge pick up (Must present personalized bar code confirmation printed out or on mobile phone); and

NOTE: Media must collect their badge on-site in the Media Center located in South Hall Upstairs, Room S219-S223, in the Las Vegas Convention Center.

Main Registration Hours:

Thursday, Oct. 26: 8:00 am -5:00 pm (Exhibitors Only)
Friday, Oct. 27: 8:00 am -5:00 pm (Exhibitors Only)
Saturday, Oct. 28: 8:00 am -5:00 pm (Exhibitors Only)
Sunday, Oct. 29: 8:00 am -5:00 pm
Monday, Oct. 30: 7:30 am - 5:00 pm
Tuesday, Oct. 31: 7:00 am - 5:00 pm
Wednesday, Nov. 1: 7:30 am - 5:00 pm
Thursday, Nov. 2: 7:30 am - 5:00 pm
Friday, Nov. 3: 7:30 am - 2:00 pm*

*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

SEMA Friday Experience Registration is located on the first floor of West Hall.

SEMA Friday Experience Registration Hours

Fri. November 3: 7:30am – 3:30pm

Pre-registered Barcode Express Registration Locations:

ALL barcode express registration locations are ONLY for those who have PRE-REGISTERED; have been approved to receive a badge; and have a personalized bar code confirmation (either printed out or on their mobile phone) to have their badge printed. Registrant must present their personalized barcode confirmation and a valid government-issued photo ID (such as a driver's license or passport) to have their badge printed.

No new registrations or changes requiring payment may be completed at these barcode express locations. Even if pre-registered, Media must go to the Media Center room S219-S223, South Hall upper level and NEMs (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show) to lower South Hall EAST to have their badges printed out.

Barcode Express Registration: West Hall W102

West Hall W102 Pre-Registered Barcode Express Registration Hours

Thursday, Oct. 26: 8:00 am -5:00 pm (Exhibitors Only)
Friday, Oct. 27: 8:00 am -5:00 pm (Exhibitors Only)
Saturday, Oct. 28: 8:00 am -5:00 pm (Exhibitors Only)
Sunday, Oct. 29: 8:00 am -5:00 pm
Monday, Oct. 30: 7:30 am - 5:00 pm
Tuesday, Oct. 31: 7:00 am - 5:00 pm
Wednesday, Nov. 1: 7:30 am - 5:00 pm
Thursday, Nov. 2: 7:30 am - 5:00 pm
Friday, Nov. 3: 7:30 am - 2:00 pm*

*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the pre-registered barcode express locations. The name on the photo ID must match the name on the badge.

EXHBITOR Barcode Express Registration Locations:

Exhibitor Barcode Express locations are for PRE-REGISTERED Exhibitor badge HOLDER pick-up ONLY. Exhibitors will need to present a valid government-issued photo ID (such as a valid driver's license or passport) to pick up their badge holder. NEW exhibitor registrations cannot be processed at these exhibitor barcode express registration desks.

Exhibitor Barcode Express Registration: Lower South Hall WEST Lobby

Exhibitor Barcode Express Registration: Grand Lobby

Exhibitor Barcode Express Registration Hours:

Thursday, Oct. 26: 8:00 am -5:00 pm (Exhibitors Only)
Friday, Oct. 27: 8:00 am -5:00 pm (Exhibitors Only)
Saturday, Oct. 28: 8:00 am -5:00 pm (Exhibitors Only)
Sunday, Oct. 29: 8:00 am -5:00 pm
Monday, Oct. 30: 7:30 am - 5:00 pm
Tuesday, Oct. 31: 7:00 am - 5:00 pm
Wednesday, Nov. 1: 7:30 am - 5:00 pm

Note: Each person must pick up their own badge. Registrants may not send anyone else in their place. The exhibiting key contact may NOT pick up all badges registered for personnel working in their booth. NO EXCEPTIONS. Registrant should be prepared to show a valid government-issued photo ID when picking up their badge at any of the barcode express locations. The name on the photo ID must match the name on the badge.

Contact Customer Service Monday–Friday, 9:00 a.m.–6:00 p.m., CST, toll free at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers dial +1-224-563-3154.

You may register on-site using a paper registration form, but depending upon the day and time you arrive, the lines for new, on-site registration may be lengthy. You will also need to bring with you to the Show your qualification documentation and a government-issued photo ID (such as a passport or driver's license). If you do not have this paperwork with you, you will not be able to complete registration.

Pre-show, EXHIBITORS may only register online via their designated key contact. On-site registration is $120 (USD per person). We strongly encourage you to pre-register online to save time, and money and receive your badge in the mail if completed prior to domestic pre-reg deadline of September 29th, and international pre-reg deadline of September 15th.

The SEMA\AAPEX Joint Operating Committee and the association boards of directors require that Show management verify that everyone in attendance is involved in the automotive industry. If you have any questions or concerns, you may contact SEMA Show Management at 909-396-0289.

No. Badges CANNOT be reproduced, transferred, or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show Management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

If it says, "only two," that means the system recognizes your company's name as a Non-Exhibiting Company (NEM). If you have any questions about what it means to have NEM status, contact SEMA Show Management at regmgr@sema.org or phone 909-396-0289.

Please email Customer Service at aapexsema@csreg.zohodesk.com and describe the situation. A representative will follow up with you via email within 24 hours (one business day). If you do not receive a timely reply, please call toll-free, 866.229.3687, Monday-Friday, 9 am-6 pm, Central Time. International callers, please dial +1.224.563.3154.

You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in his or her registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Show Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.

If you have questions, contact Customer Service, Monday–Friday, 9:00 a.m.–6:00 p.m. CST, toll-free at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers, dial direct +1-224-563-3154.

You will receive a confirmation by email with your identification number. You can also determine your registration status online at "registration look-up" at www.semashow.com/register.

As you register, the system will ask you if you wish to register another employee – follow the prompts to register the individual. If you have already completed your registration, you can use your confirmation email to return to your registration dashboard and click on "Add another." Note that each person may be required to provide qualification materials.

As you register, the system will ask you if you wish to register another employee, or a spouse. You can register your legal spouse at that time. If you have completed your registration and want to add a spouse later, use the link in your confirmation to return to the dashboard and click on "Add a Spouse." You will need to provide documentation (such as a marriage or civil union license or certificate) verifying your legal marriage or civil union to the person you register as a spouse. Friends, colleagues, consumers, guests, and other family members are not allowed to attend as your spouse.

No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. SEMA Show is a trade industry-only event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.

No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $60 each, and registration must be done on-site when you arrive at the show. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration in the Main Registration area in the Las Vegas Convention Center to register up to 2 people, maximum, per vehicle. (Spouses are included in the 2.)

If you have been denied registration, it may be because you are listed in the system as a member of one of the categories that SEMA/AAPEX does NOT permit to attend, or you did not provide the correct paperwork requested. In that case, email regmgr@sema.org with your name, company, and website. You will be contacted and given the opportunity to explain your situation. Or, if you would prefer to speak with someone directly, contact SEMA Show Management at 909-396-0289.

If you were denied registration, enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 3 ONLY.

Please email regmgr@sema.org or call Show Department at 909-396-0289 to speak to SEMA Show Management directly.

Badges must be worn at all times in the AAPEX and the SEMA Show areas.

No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register on-line or in person on-site, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.

No. One badge allows you entrance into both the SEMA and AAPEX Shows. Please note the AAPEX Show is located at the Venetian Expo Center and is not open on Friday, November 3. The AAPEX Show is open Tuesday–Thursday, October 31 – November 2. See www.AAPEXShow.com for more information on their event.

Because each case is different, email regmgr@sema.org or phone 909-396-0289, and someone will assist you.

Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted on-site one time only for a fee of $120 per badge. The fee for reprinting a non-exhibiting company (NEM) or Financial Investment Company (FIN) badge is $200 per badge. You may not have anyone else's badge reprinted on-site but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration area in the Las Vegas Convention Center to pay the fee and have your badge reprinted.

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. To withdraw consent, contact Show Management (see below). By allowing exhibitors to scan your badge, you consent to Show Management sharing your registration information with them and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.

*Show Management includes AAPEX Show Management (Auto Care Association, MEMA and William T. Glasgow, Inc.- 708/226-1300) and SEMA Show Management (Specialty Equipment Market Association - SEMA - 909/396-0289).

Educators, counselors and administrators employed by accredited high schools (grades 10–12), colleges or universities:

Must be bringing a minimum of one (1) student to the SEMA Show.
Must represent academic disciplines or skilled trades, including but not limited to S.T.E.M., transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
Must provide a minimum of two (2) of the following qualifying documents/documentation to be approved for school group registration:
1. A photo of current school-issued staff I.D.
2. A photo of current school-issued business card.
3. URL link to official contact information in online staff/faculty directory.
4. Two (2) recent paycheck stubs.

School group requirements:

One (1) school official is required to supervise every five (5) students in their group.
Encouraged to establish a student "vetting" process to limit their student groups to the "top performers."
Are the designees to pick up show badges on behalf of their student group; SEMA will not issue badges directly to students unless endorsed or arranged by the key school contact.
Must provide on-site contact information/cell phone number to SEMA staff and to all students under their supervision.
Spouses are eligible to attend if serving as student chaperone.
Click here to begin a new school group request application

Students: 18–20 years of age:

Per trade-show policy, students must be 18 years of age or older to enter the exhibit halls and exhibit areas at the SEMA and AAPEX Shows.
Must be enrolled in an accredited high school, college or university, or be a 2023 high school, college or university graduate.
Must be interested in learning about careers in the automotive aftermarket industry.
Must be accompanied by a school official or school-approved chaperone.

Students: 21 years of age or older:

Must be enrolled at an accredited college or university or be a 2023 college or university graduate seeking to connect with employers in the automotive aftermarket industry.
Must represent academic disciplines or skilled trades, including but not limited to transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
Must submit current school ID and driver license/identification card.
Must submit a written endorsement by a school official who is familiar with the student's academic or skilled-trade certification performance.
Market research is not permitted to be conducted at the SEMA Show.
Click here to begin a professional student application

SEMA Show badges are FREE for educators and students participating in the Student Program. SEMA waives the $40 entrance fee and provides complimentary non-buyer/educator and non-buyer student badges.
Non-buyer educator and student badges permit access to the SEMA and AAPEX Shows for all days that the shows are open, free-to-attend SEMA Show educations seminars and free-to-attend special events and networking receptions:
- SEMA Show: Tuesday, October 31–Friday, November 3, 2023.
- AAPEX Show: Tuesday, October 31–Thursday, November 2, 2023.

Educators, counselors and administrators who are employed by accredited high schools (grades 10–12) colleges or universities may be eligible to register as "Attendee Non-Buyers" under the "Association/Education/Government" category and pay the registration fee of $40 (USD per person) until Friday, June 30th. Starting July 1st registration online increases to $60 (USD per person). Starting Friday, September 29th registration online or onsite increases to $120 (USD per person).
We encourage you to participate in the SEMA Show Student Program special events to explore opportunities to coordinate school groups in the future and share the benefits of student attendance to the SEMA Show with your fellow school officials.
Click here to begin an individual instructor registration

SEMA partners with all major hotel groups in Las Vegas to secure the best rates for SEMA Show attendees. Hotel accommodations vary in cost according to property and amenities.
SEMA has also partnered with Alaska, Delta and United Airlines to secure discounted airfare for SEMA Show attendees.
Visit the SEMA Show Travel & Lodging website listed below for more information.

SEMA has partnered with our official SEMA Show housing provider, OnPeak, to provide room blocks at the Circus Circus Hotel & Resort and Excalibur Hotel & Casino exclusively for schools with large student groups.
Please note that per Nevada gaming laws, many casino/hotels require guests to be 21 years of age or older to be eligible to make room reservations; check-in to hotel rooms and receive room keys; and apply payment toward hotel accommodations.
Please contact the hotel properties directly to find out their specific reservation and check-in requirements.
Visit our websites to view options and reserve your hotel and airline reservations:
- Travel & Lodging Reservations

Student Program Welcome Kickoff
Wednesday, November 1 | 9:00 AM – 10:00 AM | LVCC, West Hall, W326
Student Networking & Scholarship Roundup
Wednesday, November 1 | 10:15 AM – 11:15 AM | LVCC, West Hall, W326
Gear Up Girl Networking Event
Wednesday, November 1 | 4:30 PM - 5:30 PM | W210 Entryway
Female students and school officials only.
Student Program Industry Networking Breakfast
Thursday, November 2 | 8:00 AM – 9:30 AM | LVCC, West Hall, W326

SHOW HOURS

QUESTIONS?

FAQ

FREQUENTLY ASKED QUESTIONS

GENERAL INFORMATION

Can the general public attend the SEMA Show?

What are the qualifications to attend the Show?

How do I register for the SEMA Show?

Do I have to be a SEMA member to attend the SEMA Show?

Does my SEMA membership guarantee qualification to attend the SEMA Show?

What forms of payment do you accept online and on-site for new registration fees?

How can I obtain information on the new products at the SEMA Show?

How can I order tickets to the special events and educational sessions?

What is SEMA Fest?

Where can I find an exhibitor list for the SEMA Show?

May I bring my child to the show?

May I bring an animal to the Show?

Are drones/unmanned aerial vehicles allowed at the SEMA Show?

Are hoverboards, Segways, skateboards, skates or scooters (either motorized or foot-powered) allowed at the SEMA Show?

What is appropriate attire when attending the SEMA Show?

Who is eligible to attend the SEMA Show Student Program?

What is a non-exhibiting company (NEM)?

What is the weapon policy at the SEMA Show?

What if I register, am approved for a badge, pay the registration fee, and AAPEX and the SEMA Show is canceled this year?

REGISTRATION QUESTIONS

How do I register for the SEMA Show?

What are the qualifications to attend the Show?

How much does it cost to register and get a badge?

What forms of payment do you accept online and on-site for new registration fees?

What if I register, am approved for a badge, pay the registration fee, and AAPEX and the SEMA Show is cancelled this year?

I registered and am approved to receive my badge (or received my badge in the mail). But now I find I am unable to attend the Show. Can I receive a refund or credit for next year's Show?

What is my password/login info to register? How can I find my alumni registration record?

Do I have to be a SEMA member to attend the SEMA Show?