Contact us at semashow@sema.org or (909) 396-0289
NOVEMBER 5-8, 2024 LAS VEGAS CONVENTION CENTER - LAS VEGAS, NEVADA
Who qualifies for media credentials?
Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call (909) 978-6722.
What are the ADA Guidelines?
The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please email us at semashow@sema.org or call us at (909) 396-0289. We welcome and encourage all feedback and suggestions from our patrons with disabilities. We will do our best to assist you and address your accessibility needs.
How can I order tickets to the Special Events and educational sessions?
Tickets for the special events and educational sessions are available when registering for the SEMA Show. If you have already registered and would like to order special event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail.
Do public relations or marketing representatives qualify for media credentials?
No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email regmgr@sema.org.
Approved individuals who abuse their media privileges or who misrepresent themselves or aid in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years.
Where can I find an exhibitor list for the SEMA Show?
A list of 2024 SEMA Show Participating Exhibitors can be found at semashow.com/participating-exhibitors and a map of current exhibitors can be found at www.semashow.com/floorplan.
The list of 2025 SEMA Show Exhibiting companies will be available in May 2025.
What are the SEMA Show Media Center hours?
What amenities are available in the SEMA Show Media Center?
Amenities in the Media Center include complimentary water and snacks, working stations, Internet access, complimentary copy machines, printers, and storage. The Media Center also houses press kits and materials from SEMA and many exhibitors.
NEW THIS YEAR: Credentialed media will have the ability to avoid the general concession stands in the convention center by quickly purchasing lunch or snacks in the Media Center.
When is Media Day?
There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.semashow.com and onsite in the Media Center.
How can I obtain information on the new products at the SEMA Show?
Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2024 show has ended.
What are the Show hours?
The 2025 SEMA Show Hours Are:
*Registration closes at 2:00pm
What is appropriate attire when attending the SEMA Show?
The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
May I bring an animal to the Show?
In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.
May I bring my child to the show?
No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.
Are Drones/Unmanned Aerial Vehicles allowed at the SEMA Show?
Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until show end (after the SEMA Cruise).
Are hoverboards, Segways, skateboards, skates or scooters (either motorized or foot-powered) allowed at the SEMA Show?
The use of the above items are NOT allowed on the Las Vegas Convention Center property. This includes all non-ADA-approved mobility devices.
What is the weapon policy at the SEMA Show?
Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
When do I have to wear my badge?
Badges must always be worn in the AAPEX and the SEMA Show areas.
What happens when my badge is scanned at the Show?
When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. To withdraw consent, contact Show Management (see below). By allowing exhibitors to scan your badge, you consent to Show Management sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.
For more SEMA Show privacy information, go to www.semashow.com/privacy-policy. For more AAPEX Show privacy information, go to Attendee Guidelines.
*Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA Aftermarket Suppliers and William T. Glasgow, Inc.- 708/226-1300) and SEMA Show Management (Specialty Equipment Market Association & Performance Racing, Inc. - SEMA - 909/396-0289).
What is "outboarding" and what do I do if I witness it?
"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, (702) 943-3505 or your floor manager. To contact Show Management in advance of the Show, please call (909) 396-0289.
How do I register for the SEMA Show?
The SEMA Show is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or on-site. We strongly encourage you to pre-register online to save time and money and receive your badge in the mail. To receive your badge in the mail, you must be registered and APPROVED to attend before the domestic pre-reg deadline of September 27th, and international pre-reg deadline of September 13th.
What is the cost to register?
Badges for exhibiting personnel within the company's complimentary allotment are at no charge. Registering exhibiting personnel over your company's complimentary allotment pre-show is $40 USD per person until Friday, June 27, 2025. Starting June 28, 2025, exhibitor badges ordered online over the company's allotment is $60 USD per person. On Thursday, October 30, 2025, exhibitor badges ordered online or on-site over your company's complimentary allotment are $120 USD per person.
Online attendee registration is $40 USD per person until Friday, June 27, 2025. Starting June 28, 2025, attendee registration online increases to $60 USD per person. Starting Friday, September 28, 2025, attendee registration online or onsite increases to $120 USD per person. Attendee badges allow entrance to both APPEX, and the SEMA Show on all days of each. (Note: AAPEX exhibits are not open on Friday, November 7, 2025, but the SEMA exhibits are open on Friday.)
Participants who have a featured vehicle in the Show, must register onsite for $60 USD each and are limited to two (2) badges.
Lost or forgotten badges may be reprinted on-site 1x only for a fee of $120 USD per badge. *NEM, FIN, MSB and VMO registrants reprint fee is $399 USD. You may not have anyone else's badge reprinted on-site but your own, and an official government-issued photo ID (such as a driver's license or passport) must be presented.
How do I know how many exhibiting personnel we have already registered?
When your company key contact signs into the online system, it will indicate how many are registered, how many remain in your complimentary allotment, and how many have been paid for, if any.
Our company is located in Canada. Will our exhibitor badges be mailed to our designated key contact (KC) pre-show?
Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.
Our company has a Post Office Box for our address. Can we still get our badges mailed pre-show?
No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided.
What are registration hours? Where are the registration areas located?
Main Registration Locations: Lower South Hall EAST
Main Registration Hours:
*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.
Barcode Registration Locations: West Hall or Lower South Hall EAST
Barcode Registration Hours:
Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the barcode registration locations. The name on the photo ID must match the name on the badge.
EXHBITOR Barcode Satellite Locations: Central Lobby or Lower South Hall WEST
Exhibitor Barcode Satellite locations are for REGISTERED Exhibitor badge pick-up ONLY. Exhibitors will need to present a valid government-issued photo ID (such as a valid driver's license or passport) to pick up their own badge. NEW exhibitor registrations cannot be processed at these Exhibitor Barcode Satellite desks.
Exhibitor Barcode Satellite Hours:
Note: Each person must pick up their own badge. They may not send anyone else in their place. The exhibiting key contact may NOT pick up all badges registered for personnel working in their booth. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the Exhibitor Barcode Satellite locations. The name on the photo ID must match the name on the badge.
How do I order a large number of exhibitor badges?
The designated key contact may use the registration form online, regardless of how many company personnel you are registering. A unique email address is still required on the online form for each person working in your booth.
Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor registration area. The incorrect badge will need to be surrendered onsite in Exhibitor registration to receive the new, updated one.
May I have my exhibitor badges made with a different company name?
No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, consumers, relatives, friends, or guests.
What if I don't want to provide unique e-mail addresses for the exhibiting personnel I am registering? What is "click to confirm" on my e-mail confirmation?
Each exhibitor key contact must provide their own unique e-mail address, as well as a unique e-mail address for each exhibiting personnel registration to complete registration. A confirmation will be sent to each individual e-mail address and will require the registrant to confirm receipt to complete the registration process and for domestic exhibiting personnel badges to be mailed. Badges will not be mailed to exhibiting personnel who do not click to confirm their email address. If a company shares one e-mail address, registration will not be able to be completed. No exceptions.
I registered multiple exhibiting booth personnel; however, some of their names aren’t showing up in the "check your registration status" system. Why is this?
Email Customer Service at regmgr@sema.org and describe the situation. A representative will follow up with you via email within 24 hours (one business day). If you do not receive a timely reply, please call (909) 396-0289, Monday-Friday, 9am-5pm, PST.
Can I just call SEMA and register over the phone?
No. Neither Management nor Customer Service can take your information over the phone. No exceptions. You must register online or in person, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.
I don't have access to the Internet, or I do not want to register online. How can I register?
Pre-show EXHIBITORS may only register online via their designated key contact. On-site registration is $120 USD per person. We strongly encourage you to pre-register online to save time and money and receive your badge(s) in the mail if completed prior to domestic pre-reg deadline of September 26th, and international pre-reg deadline of September 12th.
I need a visa to enter the U.S. How can I get a letter of invitation?
You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in their registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.
If you have questions, contact Customer Service, Monday–Friday, 9:00 a.m.–5:00 p.m. PST, toll-free at (909) 396-0289 or email regmgr@sema.org.
I have a Featured Vehicle in the Show. How do I register to get a badge?
No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $60 USD each, and registration must be done on-site when you arrive at the LVCC. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration to register up to 2 people, maximum, per vehicle. (Spouses are included in the 2.)
What if I lost or forgot to bring my badge to the Show? Can I have it reprinted on-site?
Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted on-site one time only for a fee of $120 USD per badge. The fee for reprinting a Non-Exhibiting Manufacturer (NEM), Financial Investment Company (FIN), Manufacturer, Supplier, Buyer (MSB) and Vehicle, Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted on-site but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration to pay the fee and have your badge reprinted.
What is Industry Night @ SEMA?
Network with the automotive industry as opening day continues into the night. Kick the week off in Las Vegas style with an industry party like no other, featuring performances from THE GOO GOO DOLLS, O.A.R. and REIGNWOLF.
Will My SEMA Show Badge Give Me Access To The Industry Night @ SEMA Concert?
No, your SEMA Show badge grants you access to the halls of the Las Vegas Convention Center to enjoy the SEMA Show, but badges will not grant you access to the Industry Night @ SEMA concert
When Will Industry Night @ SEMA Take Place?
Industry Night @ SEMA doors will open at 4:00pm on November 5 with music starting at 5:00pm.
How old do you need to be to attend Industry Night @ SEMA?
While all those who enter the SEMA Show within the Las Vegas Convention Center must be at least 16 years Industry Night will be taking place outside the halls of the Convention Center so the event is open to all ages, but everyone must have a ticket.
What tickets are available to attend Industry Night @ SEMA?
PLEASE NOTE TICKETS ARE CURRENTLY AT THE LOWEST POSSIBLE PRICE. Buy now before prices go up.
TICKETS ARE ONLY AVAILABLE AT www.semashow.com
GA – General Admission $39 + tax and service fees (November 5)
VIP Access (November 5) – SOLD OUT
Can I Purchase One Ticket That Will Get Me Into Industry Night @ SEMA And SEMA Fest?
No, you must purchase tickets separately. Industry Night @ SEMA tickets are available for sale when registering for your SEMA Show badge or at www.semashow.com while SEMA Fest tickets are only available at www.semafest.com
Is there a ticket that allows me to go to the SEMA Show?
SEMA Show Friday Enthusiast Experience (Must be 16+)
SEMA Show Friday Enthusiast Experience (Must be 16+) – With GA Concert
SEMA Show Friday Enthusiast Experience (Must be 16+) – With VIP Access
Can I Upgrade My Ticket?
You can easily upgrade through your Tixr account!
Just follow these steps:
✔️ Once you have completed your purchase, your upgraded tickets will be sent to you, and your original order will be voided.
What if I am using a Payment Plan?
Orders with active payment plans cannot be upgraded until paid in full.
Can I Exchange SEMA Fest Tickets for Industry Night @ SEMA for SEMA Fest Tickets or SEMA Fest Tickets for Industry Night @ SEMA Tickets?
No, all sales are final, we do not provide refunds or transfer of tickets from one event to another.
What Other Events Can I Attend Before Or After Regular SEMA Show Hours November 5 – 8?
SEMA offers educational sessions, special events and celebrity appearances through each day of the SEMA Show. But don’t miss these great events that extend beyond the hours of the SEMA Show