SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909/978-6723. 

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August 2, 2016 - 8:59am

Asheville, NC August 2, 2016 – The popular Truck Bed Tent from Rightline Gear turns any spot into a comfortable campsite. You can sleep in full comfort, off the ground, completely dry, no matter the weather conditions.

It’s no wonder...

August 2, 2016 - 11:01am

Asheville, NC August 2, 2016 – Rightline Gear is adding a new member to its family of popular Jeep Storage Bags. The pair of Side Storage Bags are built for off-roading, road trips and every day storage and are angled to perfectly fit over the...

August 1, 2016 - 1:46pm

ORACLE High-Powered LED Mirrors feature a set of LED light bars integrated into factory-style side mirrors. Designed for late model Ford Raptor / F-150 truck. These LED Mirrors feature a total of 24 Cree LEDs. Giving the driver a total of 48W of...

August 1, 2016 - 3:47pm

ORACLE LED Headlight Bulbs may be just what you need for trouble free lighting performance. Designed for lightweight and full size trucks, these new bulbs deliver excellent visibility thanks to high quality Cree LEDs with optimized reflective...

August 1, 2016 - 2:33pm

ORACLE Lighting's new reverse light is a complete housing replacement for the 2015 and up Ford Mustang. This solid-state LED emitter generates more light than the factory halogen version. Simple "Plug and Play" installation process. Besides the...

August 1, 2016 - 2:53pm

The new ORACLE Smart WiFi LED Controller offers more versatility with increased functionality. Through the built in WiFi function, you can control various types of LED lighting products wirelessly with your mobile device or tablet. With a smaller...

August 2, 2016 - 6:54am

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, will name the winners of its second-annual OPTIMA Ultimate Film Festival finale during SEMA week this year on Wednesday,...

August 1, 2016 - 8:30pm

EL PASO, TX – August 1, 2016 – Bootywax, a car care products company, will be making its first appearance at the 2016 SEMA show in Las Vegas, NV.

Originally based in Wilson, NC, the Bootywax Corporation expanded west last year setting up a...

August 1, 2016 - 8:40am

Hunter Engineering has launched a two-part social media contest that offers trips to SEMA 2016 and the chance to win a SmartWeight® Touch wheel balancer at the show!
Before SEMA, two shops can win a trip to SEMA 2016 by following Hunter on...

August 1, 2016 - 9:57am

CYPRESS, CA – Toyo Tire U.S.A. Corp. (Toyo Tires®) introduces two new additions to the popular Open Country® family of tires – Open Country® Q/T, a touring all-season tire specially designed for CUVs and SUVs; and Open Country® C/T, an on-/off-...

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