SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909/978-6723. 

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August 1, 2017 - 1:13pm

Beaverton, Oregon: The newest in a continuing line of unique products to come from the Old Skool Zone at CON2R are wood grips for their “Custom(er) Designed” steering wheels. Guaranteed to radically change the character of any vehicle’s interior...

August 1, 2017 - 1:39pm

Beaverton, Oregon: When the creative crafters in the Old Skool Zone at CON2R say they can make your horn button the center of attention in your ride by putting any design you want on it, they aren’t blowing their own horns. Neither the...

August 1, 2017 - 3:42pm

Beaverton, Oregon: CON2R has once again expanded the number of ways you can create “Your Wheel, Your Way” with the addition of their new domed spoke covers.

Available on any of their Series One steering wheels - regardless of offset or...

August 1, 2017 - 4:21pm

Beaverton, Oregon: Simply stated, there is no faster, easier or more accurate way to calibrate a set of new instruments than with the revolutionary “Quick-Set” system now available from CON2R. At its heart is a programmed thumb drive that...

August 1, 2017 - 4:35pm

If you believe gauges should be big and round, you’re going to fall in love with this all new, updated and upgraded universal replacement set manufactured by CON2R in Beaverton, OR. From the typeface to the embossed background textures, these...

August 3, 2017 - 8:12am

Mishimoto engineers know you love your Ford, which is why we've developed a line of Powerstroke performance parts including a lower overflow hose specifically for the 2005–2007 6.0L Powerstroke. Mishimoto Powerstroke hoses are constructed from a...

August 4, 2017 - 5:08am

Houston – Shell Lubricants has introduced Shell ROTELLA® T5 Ultra 10W-30 synthetic blend which meets the API FA-4 service category for 2017 (and beyond) diesel engines. The low viscosity oil has been formulated to provide better fuel economy,...

August 4, 2017 - 1:24pm

NFL Linebacker Vic Beasley’s Camaro wins the 2017 Cleo Award

Malcolm Johnson, CEO of ColorBond Automotive Paint is pleased to announce the fourth annual recipient of the Cleo Interior Restoration Trophy. This year’s winner of the...

August 3, 2017 - 2:49pm

The startu...

August 3, 2017 - 8:11am

Get aggressive with Mishimoto’s Cat-Back Exhaust for the 2016+ Chevy Camaro 2.0T. The LTG engine begs to be opened up with an exhaust mod, and this exhaust does just that. The cat-back exhaust is 3” in diameter from the catalytic converter all...

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