SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact or 909/978-6723. 

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SEMA Show Online Media Center | Press Releases

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October 30, 2017 - 4:00pm

A long-time leader and innovator in fiberglass caps, LEER® has dramatically increased the breadth and depth of its tonneau line over the past several years. At this year’s SEMA Show, LEER unveils two new tonneaus -- the Latitude™ and Latitude™ SC...

October 30, 2017 - 6:43am

Chief Packages Computerized Measuring with Alignment
Reduce cycle times and improve productivity with new LaserLockAlign system

Madison, Ind. (Oct. 26, 2017) – To help collision repair shops improve cycle times, productivity and...

November 1, 2017 - 5:36am

Rotary Tower-Free Wheel Aligners Are Fast, Easy, Accurate and Affordable
Alignment doesn’t have to be complicated or expensive with new Rotary equipment

Las Vegas (Oct. 31, 2017) SEMA Booth #10239 – Rotary introduces a full line of...

October 29, 2017 - 10:44pm

With ArmorShellz, truck owners can now add the ultimate in rugged styling and protection directly to their original equipment bumpers, but without the hassle and cost of permanent alteration. ArmorShellz are custom fitted ABS plastic bumper...

October 31, 2017 - 7:33am

• Powers away dirt and grime from interior fabrics, engine parts, and intricate body trim
• Your air compressor generates up to 8,000 rpm of cleaning power
• Can also clean Orbital pads
• Use as a dryer to dramatically cut...

October 31, 2017 - 6:33am

WICHITA, Kan.–October 31, 2017– The BG Performance Oil Service thoroughly cleans and protects the components in both air- and water-cooled small displacement engines, in just 15 minutes!

The BG Performance Oil Service includes an engine...

October 31, 2017 - 7:11am

Customers at automotive body repair shops can now save time and money thanks to an industry first digital solution introduced by AkzoNobel’s Vehicle Refinishes business.

Offering simpler workflows and easier access to information, Carbeat...

October 31, 2017 - 6:36am

WICHITA, Kan.–October 31, 2017– The BG Performance Oil Service will keep your pistons clean and your throttle quick.

When your vehicle’s performance determines whether you win or lose, you can’t afford to ignore preventive maintenance. The...

October 31, 2017 - 6:34am

WICHITA, Kan.–October 31, 2017– The BG Performance Oil Service restores power and ensures reliability in large off-road engines in just one service!

The BG Performance Oil Service includes an engine cleaner, oil fortifier, and a fuel...

October 31, 2017 - 6:29am

WICHITA, Kan.–October 31, 2017– The BG Performance Oil Service will keep your classic car starting up the first time, every time, and it will keep your modern hot rod performing reliably.

The BG Performance Oil Service includes:

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