SEMA SHOW - Digital Tools

The automotive industry is excited to reconnect with manufacturers this November in Las Vegas for the 2022 SEMA Show. Manufacturers and attendees: We've compiled some suggested social copy and marketing images to help promote your activity at this year's Show.

Top 5 Ways to Advertise You're Coming to the 2022 SEMA Show:

  1. Update your website! Include messaging on your website to notify clients that you're attending this year's SEMA Show. Buyers and media start planning their SEMA Show activities early. Don't miss the opportunity to notify your clientele that you're attending the industry's hottest trade event of the year! Downloadable assets can be found here:

    Download "We're In" Web Tools

  2. Write a Press Release! The SEMA Show Online Media Center is an easy and effective tool to help exhibitors get their press releases to journalists covering the SEMA Show. Available exclusively to SEMA Show exhibitors, the site allows them to submit press releases and photos at no cost.

    Tips To Writing an Effective Press Release:


    • Post early. Many publications, including SEMA News, run preview stories with deadlines beginning in July. Releases often run in the order they are submitted.
    • Include a photo. Releases with photos are more likely to be used than those without photos.
    • Tag correctly when you upload to the site. Many editors use the search function to find news that is relevant to their audience.
    • An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor's booth. Exhibitors can upload their press releases now.


  1. Update Your Email Signature! Notify existing buyers that you're attending the SEMA Show by updating your staff's email signature to include SEMA Show dates and your booth number. Need a hand? We made it easy for you, download this official SEMA Show signature graphic to get you started:

    Download Email Signature Tools
  1. Tell Your Social Media Followers! Check out these ready-made graphics to help you advertise your attendance at this year's SEMA Show:

    Social Graphics

    Download Social Graphic Tools

    Don't forget to use the official hashtag, #SEMA2022, and tag us so we can engage with your posts!

  1. E-Newsletter/Email Tools! Update your newsletter, blog or emails to include information notifying clients that you're attending the 2022 SEMA Show. Include these graphics or make your own:

    Download "We're In" E-Newsletter/Email Tools

Suggest Social Copy Ideas:

Did you hear? We're in for this year's SEMA Show! We can't wait to see you in Las Vegas – it's been too long!

We're In! Visit us in booth #_________ for this year's hottest automotive event. We're looking forward to reconnecting with you at #SEMA2022!

Don't miss out! This year's SEMA Show is on and WE'RE IN!

Official Hashtag: #SEMA2022

Download Social Media Assets:

Download Social Graphic Assets