2022 NEW PRODUCT SHOWCASE INFO & DISPLAY GUIDELINES

First New Products Showcase entry IS FREE; each additional product entry is $75.

Deadline to submit product ENTRY for $75: Friday, October 7, 2022


After Friday, October 7, 2022, additional product entries are $150.
No refunds will be provided after Friday, October 7, 2022.

The New Products Showcase provides exhibitors with an opportunity to introduce new products, packaging, and merchandising displays at the #1 destination for buyers and media at the SEMA Show.

All products receive the added benefit of exclusive publicity: products in the Showcase will be featured in SEMA News, listed in the SEMA Show App, and may be eligible for a New Products Showcase award.

Enter your company's product(s) at SEMAshow.com/newproducts.

PRODUCT GUIDELINES

WHAT IS CONSIDERED A NEW PRODUCT?

New Product is a product manufactured or exclusively distributed by a company exhibiting at this year's SEMA Show. The product entry was also introduced to the marketplace after last year's SEMA Show and will be available for shipment within 90 days after the close of this year's SEMA Show.

Products not meeting the above criteria will be displayed as a Featured Product and are not eligible for a New Products Award.

Prototypes, mock-ups, and vehicles are NOT allowed in the New Products Showcase.

  1. Exhibitor must supply one product display for each New Product category entered.
  2. Each entered product must be displayed in the exhibitor's booth.
  3. Product must be removed from ALL packaging.
    1. (Except when the product is entered into the Packaging Design category.)
  4. Product may NOT be mounted onto another part to show how it works.
    1. (Tires entered in the Tire & Related category may be mounted on an unbranded wheel.)
  5. Products with movement are permitted IF the movement pertains to the usage of product and does not create a safety hazard. Rendering and dimensions of the product/display MUST be e-mailed to newproducts@sema.org  prior to the Show for approval.
  6. Firearms, weapons, fireworks, and explosives of all kinds, including replicas are prohibited from the premises of the SEMA Show. This prohibition to all displays whether the weapons/firearms are permanently or temporarily affixed.  Any exceptions to this policy must be granted in writing by Show Management.

DISPLAY GUIDELINES

The New Products Showcase consists of various display styles:
  • Enclosed Glass Cases: for Small product displays up to 18"H x 12"D x 24"W
  • Tabletop Displays: for Medium to Large product displays
  • Floor Displays: for Large or Heavy products, or products on a wheeled display stand

Show Management cannot guarantee specific placement of products and reserves the right to move product displays as necessary.

Each New and Featured Product display will be accompanied by a SEMA-provided sign containing the following information:

  • Product Name
  • Company Name
  • Part #
  • MSRP
  • Booth Number
  • Product Description (as provided on New Product entry form)

Unless otherwise permitted below, NO additional signage is allowed.

A self-standing presentation board NO LARGER THAN 22" x 28" may be used if:

  • Your product/service cannot be physically displayed
  • Your product contains small parts or multiple pieces that must be mounted
  • Your product exceeds a footprint of 7' x 7'

A small, 8.5" x 11" sign may be used if:

  • Your product is available in more than one color/finish/size, and you need to showcase additional colors/finishes/sizes.
  • Your product is digital in nature, and you need to showcase the programming or functionality.
  • Your product needs another part/product to show how it works and you need to showcase the usage/application.

All exhibitor-provided signage MUST be self-standing or provided with an easel.
QR codes are permitted on all exhibitor-provided signage.

DIGITAL DISPLAYS

Products that are too large to display OR digital in nature, may have a video shown on a laptop or tablet device set to run on demo mode for the entirety of the Show. Exhibitors MUST arrange for their own electrical power for each display through Freeman (702-579-1700).

In lieu of bringing a laptop or tablet device, exhibitors may utilize a QR code that links to a landing page or video explaining the product. Videos may be no longer than 30 seconds.

The SEMA Show, the New Products Judging Task Force, and Show Management are not responsible for any loss or damage to equipment or software on display.

All exhibitor-provided signage and/or digital content must NOT contain any marketing, advertising, or sales copy.
Show Management reserves the right to remove any signage or digital content deemed inappropriate at their sole discretion.
 

CHECKING-IN YOUR PRODUCT

All entries must be personally checked-in at the New Products Showcase located in Upper South Hall during the following hours:
  • Saturday, October 29: 12:00 P.M. - 5:00 P.M.
  • Sunday, October 30: 8:00 A.M. - 5:00 P.M.
  • Monday, October 31: 8:00 A.M. - 3:00 P.M.

Products checked-in after 10:00 A.M. on Monday, October 31st, will NOT be eligible for a New Product Award.

ON-SITE FREIGHT DELIVERY

If you are exhibiting in West, North, or Central Hall(s) and are unable to transport your product to the Upper South Hall, you may utilize Freeman's freight delivery at a designated loading dock in your respective Hall(s):

  • Central Hall: Freight Shack (outside Door 4)
  • North Hall: Freight Shack (outside Door 23)
  • West Hall: Freight Desk (Door 403 – inside freight door)

This service will be provided during the following hours:

  • Friday, October 28: 10:00 A.M. – 12:00 P.M.* & 2:00 P.M. – 4:00 P.M.**
  • Saturday, October 29: 8:00 A.M. – 12:00 P.M.* & 2:00 P.M. – 4:00 P.M.**
  • Sunday, October 30: 8:00 A.M. – 12:00 P.M.* & 2:00 P.M. – 4:00 P.M.**

*Products dropped off by 12:00 P.M. will arrive at the New Products Showcase by 2:00 P.M. the same day.
**Products dropped off by 4:00 P.M. will arrive at the New Products Showcase by 8:00 A.M. the following day.

Product(s) that are transported with Freeman MUST still be checked-in at the New Products Showcase area by a representative of the exhibiting company.

The SEMA Show, Freeman, and Show Management are not responsible for any loss or damage to products.

ADVANCED SHIPPING

Exhibitors may ship their product to the Freeman warehouse in advance. Pre-shipped products must be received at the Freeman Warehouse by Wednesday, October 19, with the provided shipping label affixed to each box.

Products shipped in advance will be delivered to the New Products Showcase on Saturday, October 29.

Product(s) MUST still be checked-in by a representative of the exhibiting company during the check-in times listed above.

PICKING UP YOUR PRODUCT

Exhibitors can pick up their product displays on Friday, November 4th from 3:00-8:00 P.M.

 

Only hand carry items, or items that can be moved with a 2-wheel cart can be moved on the Show floor until 4:00p.m. Product displays and containers requiring a forklift or electric pallet jack may be delayed until the Show floor is closed.

Exhibitors have the option to have their New Product(s) packaged and shipped back by UPS at the end of the SEMA Show. UPS will be on-site during check-in & check-out to assist with any return shipping needs. Return shipments MUST be arranged through the Official SEMA Show UPS Store.

Products not picked up by 12:00 P.M. on Saturday, November 5th will be considered abandoned.
Show Management will NOT be responsible for the return of abandoned products.

OTHER

LABOR
Freeman will handle all labor within the New Products Showcase. If your product requires a cart or labor for check-in, please complete the Labor Order form located in your Exhibitor Services Manual. Carts will be provided during check-out on Friday, November 4 until 8:00 P.M.

ELECTRICAL
Installation and the cost of electricity are the exhibitor's responsibility. Freeman will be available on-site to provide service.

SECURITY
While security is provided at the New Products Showcase, SEMA and Show Management cannot accept any responsibility for entries. By completing the entry form, you expressly waive and release SEMA and Show Management, their respective directors, officers, employees, and/or agents from and against any and all liability for damage, destruction or loss of the entry submitted to the New Products Showcase or any consequential loss or damage whatsoever.

QUESTIONS?
Call (909) 396-0289 OR email newproducts@sema.org

NEW PRODUCT AWARDS

Products checked-in after 10:00 A.M. on Monday, October 31st, will NOT be eligible for a New Product Award.

Award winners will be announced on Tuesday, November 1st at the New Products Awards Breakfast and will also be recognized at the annual SEMA Industry Awards Banquet on Thursday, November 3rd. Runners-up Awards will be presented in the Media Center on Tuesday, November 1st from 3:00-4:00 P.M.

Each award category will have one winner and two runners-up. A company may enter multiple products in multiple categories AND is eligible to win awards in more than one category.

  • Exterior Accessory Product
  • Interior Accessory Product
  • Engineered New Product*
  • Performance—Street Product**
  • Performance—Racing Product
  • Off-Road/4-Wheel-Drive Product
  • Street Rod/Custom Car Product
  • Tools and Equipment Product
  • Van/Pickup/Sport-Utility Product
  • Packaging Design
  • Merchandising Display
  • Mobile Electronics Product
  • Powersports Product
  • Tire and Related Product
  • Wheel and Related Product
  • Collision Repair & Refinish
  • Electric Vehicle Product
  • Advanced Driver Assistance System Product (ADAS)

*Engineered New Product –products in this category demonstrate innovative engineering development and advanced state-of-the-art technology in its field.
**Performance—Street Product – products in this category must make provisions for all required emissions controls. Other emissions-related products should be entered in the Performance—Racing category.


JUDGING CRITERIA

Potential

Innovativeness

Availability (Cost)

Space Efficiency

Consumer Appeal

Quality & Workmanship

Technical Achievement

Exterior Accessory

X

X

X

 

X

X

 

Interior Accessory

X

X

X

 

X

X

 

Engineered

 

X

 

 

 

X

X

Performance-Street

X

X

X

 

X

X

 

Performance-Racing

 

X

 

 

 

X

X

Off-Road/4-Wheel Drive

X

X

X

 

X

X

X

Street Rod/ Custom Car

X

X

X

 

X

X

X

Tools & Equipment

X

X

X

 

X

X

X

Van/Pickup/SUV

X

X

X

 

X

X

 

Packaging

X

X

 

X

X

X

 

Merchandising

 

X

X

X

X

X

 

Mobile Electronics

X

X

X

 

X

X

X

Powersports

X

X

X

 

X

X

X

Tire & Related

X

X

X

 

X

X

X

Wheel & Related

X

X

X

 

X

X

X

Collision Repair & Refinish

X

X

X

 

 

X

X

Electric Vehicle

X

X

X

 

X

X

X

ADAS

X

X

X

 

X

X

X

The exhibiting company entering the product must be a SEMA or TIA member in good standing. Judges may determine by majority vote that no entry in a particular category is qualified to receive an award. In this event, no award will be given in that category.