2025 NEW PRODUCT SHOWCASE INFORMATION, RULES AND GUIDELINES

Introduce your products at the #1 destination for buyers and media: The SEMA New Products Showcase is the best opportunity for you to build brand awareness, increase booth traffic, and generate sales leads.

All product submissions receive the added benefit of exclusive publicity; products will be featured in SEMA News, available in the SEMA Show app, and may be eligible for a New Product Award*.

Your first New Products Showcase entry IS ALWAYS FREE; each additional product entry is $95 through Friday, October 3, and just $175 after that date. No refunds will be provided.

Enter your company's product(s) at SEMAshow.com/newproducts.

 

Prototypes, mock-ups, and vehicles are NOT allowed in the New Products Showcase.

A New Product entry is manufactured or exclusively distributed by an exhibiting company at the 2025 SEMA Show. It was introduced to the marketplace after the 2024 SEMA Show and will be available for shipment within 90 days after the close of the 2025 SEMA Show.

*Products not meeting the above criteria will be displayed in our “Exhibitor Picks” section and are NOT eligible to win a New Product Award.

1. Exhibitor must supply one product display for each New Product category entered.
2. Each entered product must also be displayed in the exhibitor's booth.
3. Product must be removed from ALL packaging.
   1. (Except when entered in the "Packaging Design & Display" category.)
4. Product may NOT be mounted onto another part to show how it works.
   1. (Tires entered in the "Tire & Related" category may be mounted on an unbranded wheel.)
5. Firearms, weapons, fireworks, and explosives of all kinds, including replicas are prohibited from the premises of the SEMA Show. This prohibition to all displays whether the weapons/firearms are permanently or temporarily affixed.  Any exceptions to this policy must be granted in writing by Show Management.

PHYSICAL DISPLAYS

The New Products Showcase consists of various display styles:

• Enclosed Glass Cases: for Small product or Digital product displays, up to 18"H x 12"D x 24"W
• Tabletop Displays: for Medium to Large product displays
• Floor Displays: for Large or Heavy products

Each Product display will be accompanied by a SEMA-provided sign containing the following information:

• Product Name
• Company Name
• Part #
• MSRP
• Booth Number
• Product Description (as provided on New Product application)

Unless otherwise permitted below, NO additional signage is allowed.

A self-standing presentation board NO LARGER THAN 22" x 28" may be used if:

• Your product/service cannot be physically displayed
• Your product contains small parts or multiple pieces that must be mounted
• Your product exceeds a footprint of 5' x 5'

A small, 8.5" x 11" SIGN may be used if:

• You need to showcase additional colors/finishes/sizes
• You have a digital product/display, and you need to showcase the programming or functionality

All exhibitor-provided signage MUST be self-standing or provided with an easel.
QR codes are permitted on all exhibitor-provided signage.

DIGITAL DISPLAYS

In lieu of bringing a physical product entry, OR if your product is digital in nature, you may provide a laptop or tablet device showcasing a video of the product. It MUST be set to run on demo mode for the entirety of the Show. Cost of electricity is the exhibitor's responsibility; Freeman will be on-site to arrange service.

Show Management cannot guarantee specific placement of products and reserves the right to move products/displays, as necessary.

The SEMA Show, the New Products Judging Task Force, and Show Management are not responsible for any loss or damage to products/equipment on display. All exhibitor-provided material must NOT contain any marketing, advertising, or sales copy. Show Management reserves the right to remove any signage or digital content deemed inappropriate at their sole discretion.