2023 NEW PRODUCT SHOWCASE INFO & DISPLAY GUIDELINES

First New Products Showcase entry IS FREE; each additional product entry is $175.

No refunds will be provided.

The New Products Showcase provides exhibitors with an opportunity to introduce new products, packaging, and merchandising displays at the #1 destination for buyers and media at the SEMA Show.

All products receive the added benefit of exclusive publicity: products in the Showcase will be featured in SEMA News, listed in the SEMA Show App, and may be eligible for a New Products Showcase award.

Enter your company's product(s) at SEMAshow.com/newproducts.

WHAT IS CONSIDERED A NEW PRODUCT?

A New Product is a product manufactured or exclusively distributed by a company exhibiting at this year's SEMA Show. The product entry was also introduced to the marketplace after last year's SEMA Show and will be available for shipment within 90 days after the close of this year's SEMA Show.

Products not meeting the above criteria will be displayed as a Featured Product and are not eligible for a New Products Award.

Prototypes, mock-ups, and vehicles are NOT allowed in the New Products Showcase.

1. Exhibitor must supply one product display for each New Product category entered.
2. Each entered product must be displayed in the exhibitor's booth.
3. Product must be removed from ALL packaging.
   1. (Except when the product is entered into the Packaging Design category.)
4. Product may NOT be mounted onto another part to show how it works.
   1. (Tires entered in the Tire & Related category may be mounted on an unbranded wheel.)
5. Products with movement are permitted IF the movement pertains to the usage of product and does not create a safety hazard. Rendering and dimensions of the product/display MUST be e-mailed to newproducts@sema.org  prior to the Show for approval.
6. Firearms, weapons, fireworks, and explosives of all kinds, including replicas are prohibited from the premises of the SEMA Show. This prohibition to all displays whether the weapons/firearms are permanently or temporarily affixed.  Any exceptions to this policy must be granted in writing by Show Management.

The New Products Showcase consists of various display styles:

• Enclosed Glass Cases: for Small product displays up to 18"H x 12"D x 24"W
• Tabletop Displays: for Medium to Large product displays
• Floor Displays: for Large or Heavy products, or products on a wheeled display stand

Show Management cannot guarantee specific placement of products and reserves the right to move product displays as necessary.

Each New and Featured Product display will be accompanied by a SEMA-provided sign containing the following information:

• Product Name
• Company Name
• Part #
• MSRP
• Booth Number
• Product Description (as provided on New Product entry form)

Unless otherwise permitted below, NO additional signage is allowed.

A self-standing presentation board NO LARGER THAN 22" x 28" may be used if:

• Your product/service cannot be physically displayed
• Your product contains small parts or multiple pieces that must be mounted
• Your product exceeds a footprint of 7' x 7'

A small, 8.5" x 11" sign may be used if:

• Your product is available in more than one color/finish/size, and you need to showcase additional colors/finishes/sizes.
• Your product is digital in nature, and you need to showcase the programming or functionality.
• Your product needs another part/product to show how it works and you need to showcase the usage/application.

All exhibitor-provided signage MUST be self-standing or provided with an easel.
QR codes are permitted on all exhibitor-provided signage.

DIGITAL DISPLAYS

Products that are too large to display OR digital in nature, may have a video shown on a laptop or tablet device set to run on demo mode for the entirety of the Show. Exhibitors MUST arrange for their own electrical power for each display through Freeman (702-579-1700).

In lieu of bringing a laptop or tablet device, exhibitors may utilize a QR code that links to a landing page or video explaining the product. Videos may be no longer than 30 seconds.

The SEMA Show, the New Products Judging Task Force, and Show Management are not responsible for any loss or damage to equipment or software on display.

All exhibitor-provided signage and/or digital content must NOT contain any marketing, advertising, or sales copy.
Show Management reserves the right to remove any signage or digital content deemed inappropriate at their sole discretion.