SEMA Show 2026 · Press & Media

MEDIA CENTER

Everything credentialed press needs to cover the largest automotive specialty-products trade event in the world.

Apply for Media Credentials Browse Resources

Latest Press Release

SEMA Show 2026 Registration Now Open

Coming Soon

Read Release

Latest Press Release

New Products Showcase Returns for 2026

Coming Soon

Read Release

Latest Press Release

Battle of the Builders Field Announced

Coming Soon

Read Release

01 Start Here · Eligibility

Who Qualifies for Credentials

Media credentials are reserved exclusively for working members of the media in the automotive industry, or those who cover small business or another relevant topic. You likely qualify if you can provide qualifying materials from the last 12 months:

Published editorial with your name in the byline.
A published photo credited to you.
A website link to an article with your byline.
A YouTube video credited to you.

Please note: prior-year approval does not guarantee future approval. Public relations, marketing and advertising personnel representing manufacturers do not qualify, nor do video production companies representing exhibitors or those who charge companies for coverage. Misusing media privileges can result in revoked credentials and a ban from future Shows. See the Media FAQ.

Apply for Media Credentials

02 Media Resources

Media Resources

Everything working press need in one place — apply for credentials, then plan your coverage with the resources below. Each link goes to a dedicated destination.

Step 1 · Required Apply for Media Credentials Register as media to attend. Apply as soon as registration opens in May — approvals slow as the Show approaches.

Plan Your Coverage

On-Site Media CenterWorkspace, Wi-Fi and hours at the LVCC. SEMA Show NewsOfficial Show news and announcements. Exhibitor Press ReleasesShow-related releases from exhibitors. Image LibraryCurated high-resolution photography. Media FAQWho qualifies and how the process works. Press ContactsReach the SEMA communications team.

03 On Site

The SEMA Show Media Center

Located in Room S219 of the Las Vegas Convention Center, on the Skybridge between Central and South Halls. Pick up your credentials, write and file your stories.

Media Center · Room S219

Skybridge between Central and South Halls

Amenities

Expedited media badge pickup
Working stations
Lunch & snacks for purchase
Dedicated Wi-Fi
Lockers (first come, first served)
Complimentary water & coffee
Exhibitor press kits & materials

Hours

Sat, Nov 1	9:00a – 5:00p
Sun, Nov 2	9:00a – 5:00p
Mon, Nov 3	8:00a – 6:00p
Tue, Nov 4	7:00a – 6:00p
Wed, Nov 5	8:00a – 6:00p
Thu, Nov 6	8:00a – 6:00p
Fri, Nov 7	8:00a – 3:00p

Media Center Annex · Room W213

West Hall · write & file only — no registration or badge pickup

Tue, Nov 4	8:00a – 5:00p
Wed, Nov 5	8:00a – 5:00p
Thu, Nov 6	8:00a – 5:00p
Fri, Nov 7	8:00a – 3:00p

Online Media Center

Exhibitors submit show-related press releases online (allow 24–48 hours before posting). View exhibitor press releases or register as media.

04 On the Floor

Covering the Show

Show Floor Access

Credentialed media have Show-floor access during show hours and a half-hour early on all four days (Tue, Nov 3 – Fri, Nov 6). Exhibiting media receive "Exhibiting Media" badges with move-in and move-out access as well.

New Product Photography

At the New Products Showcase, use the "Product Scanner" in the SEMA Show mobile app to build a custom list with company name, product description and photos — the fastest way to cover the Show.

05 Assets

Image Library

Curated, high-resolution SEMA Show photography is available for editorial use. Browse the galleries, or request a tailored set for your story.

Curated Images for Editorial Use

High-resolution vehicle, feature and show-floor photography, cleared for press. Need something specific? The communications team can pull a curated set for your outlet.

Browse the Gallery Request Curated Images

06 Before You Shoot

Policy Reminders

Photography & Video

Photography and video of exhibitor booths and products require the exhibitor's permission. No permit is needed for still photography. Professional-grade video requires a video permit — select the video option when applying for credentials. Questions: pr@sema.org.

Drones / UAVs

Due to the proximity of Harry Reid International Airport, FAA regulations prohibit drones and UAVs of any kind at the Las Vegas Convention Center. They are not allowed at the Show and will be confiscated until show end (after the SEMA Cruise).

07 Talk to Us