The best builds. The boldest customizations. Who has what it takes to be the next Battle of the Builders Presented by Mothers High Performance Car Care champion?
By Kevin Lee
Plan Your Las Vegas Trip
Book your official SEMA Show hotel room through onPeak and lock in discounted airfare with Alaska, United, Southwest and Delta. Everything you need to get to Las Vegas—in one place.
With the 2026 SEMA Show Fast Approaching, the Excitement Is Palpable. Here’s What the Industry Is Saying.
For a taste of what attendees and exhibitors are looking forward to this year, we surveyed a broad mix of industry professionals. Their insights can help inform your plans for leveraging the automotive aftermarket’s premier trade gathering.
SEMA Into the Night
Even after the show floor closes each day, the excitement and connections continue
SEMA Live's Chris Jacobs on Cars and the Culture of the SEMA Show
For more than two decades, Chris Jacobs has been one of the most recognizable personalities in automotive television.
Want to Maximize Your Show Investment? Here's Our Tried-and-Proven Guide for a Productive and Rewarding Show Experience
Anticipation is running high for the 2026 SEMA Show, November 3-6, at the Las Vegas Convention Center (LVCC). As of press time, more than 2,200 exhibiting brands were making final preparations for the industry’s largest annual trade event.
SEMA's Expanded 2026 Powersports Section Brings Vehicles, Gear, Lifestyle Brands and Outdoor Experiences Together in a Comprehensive New Exhibit Area
Since the very first SEMA Show held at the Los Angeles Dodgers Stadium in the late ’60s, the event has grown to become an industry powerhouse and North America’s number-one automotive trade show. Constantly evolving, each year brings exciting new changes to the Show, which continues to reflect the vibrant and expanding specialty aftermarket.
Making Connections in the Marketplace
Great product data is behind more sales than ever—and providing a competitive edge for both manufacturers and resellers. That’s why SEMA Data exists.
Advance Your Skills With Industry-Leading Education
Whether you’re looking to grow your business, strengthen your leadership skills or stay ahead of the latest industry trends, SEMA Education delivers one of the most valuable experiences of the 2026 SEMA Show.
Assessing the Challenges, Unlocking the Opportunities
One of the most significant trends shaping the automotive industry today is the rapid convergence of vehicle technology, connectivity, software and automation. While electrification continues to evolve, the industry’s focus has expanded toward artificial intelligence (AI), software-defined vehicles (SDVs), connected services and increasingly sophisticated advanced driver assistance systems (ADAS).
Plan Now to Catch These Headline Events, Features and Attractions at the 2026 SEMA Show
The annual SEMA Show is more than a trade gathering—it’s an immersive event connecting you to the industry’s energy and pulse. And, let’s be honest, the specialty aftermarket is among the most exciting industries in the world.
SEMA Show Hotels Let You Earn Loyalty Rewards While You Save
Earn eligible hotel loyalty rewards points while taking advantage of discounted rates, flexible reservation policies and convenient access.