Exhibitor - How do I submit an Exhibit Space Rental Application?

The process is easy!

Just visit https://services.semashow.com/s/ to get started.

If you are a returning exhibitor, enter the email address you’ve used to previously purchase a SEMA Show booth. Then set a new password and complete your exhibit space purchase.

If you are a new user, create an account here Register and follow the prompts to complete your exhibit space purchase.

Exhibitor Questions - What is the Space Selection process?

By April 25, exhibitors will receive an email with the date and time for their space selection. Between Monday, May 4 - Wednesday May 20, 2026, a SEMA Sales Representative will call the key contact to review the Show floorplan and select a booth. Following booth selection, the exhibiting company will receive an email confirmation with the agreed upon Show Section and booth number.

Exhibitor Questions - What is Lead Retrieval?

Lead retrieval is a powerful tool that helps exhibitors quickly and easily collect contact information from attendees who visit their booth. Instead of manually writing down names or scanning business cards, you can simply scan an attendee's badge using a lead retrieval scanner or app. It's fast, accurate, and instantly organizes the data you need for effective follow up. 

Why Exhibitors Love Lead Retrieval:

Exhibitor Questions - Am I able to hang a sign over my booth?

In order to qualify to hang a sign, your booth must be 20' x 20' or larger and may not be a linear booth. You must complete the Hanging Sign Design Notification Form and submit a rendering or digital photo of the sign showing all graphics, placement above booth, and dimensions, including width, height and circumference. Hanging signs may be hung at any height; however, the sign itself can be no more than 8' in height from top to bottom and must be finished on all sides.

Exhibitor Questions - What are Material Handling Services?

Material Handling is the service to move and store your freight from the freight carrier. This service includes off-loading from delivery truck; delivery to your booth; removing empty crates and boxes; storing and returning the empties: and delivery to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling order form for rates. Exhibitors with 400 square feet or less will receive their first 500 lbs. of material handling FREE with no restrictions.