As with other market segments, the hot-rod scene is evolving. Alongside the classic customs of the hobby's early days, a new generation of builders has been embracing more modern vehicles, redefining the term "hot rod." However, as it's often been said, hot rodding has less to do with the vehicle than the lifestyle. Whether a builder yourself or simply someone doing business in the segment, you'll profit from the following two hot-rod-related seminars at the 2022 SEMA Show. For information about all the Show's educational offerings, including how to register, visit www.SEMAShow.com/education.

The Future of Tuning ICE Vehicles

• Tuesday, November 1, 1:00 p.m.– 2:00 p.m.
• Location: N256

As cars become more complex and computer controlled, virtually every major vehicle system is connected. Access to these complex systems for the purpose of modification is tricky business when you consider the vehicle safety systems that are involved. For this reason, OEMs have made it increasingly difficult for the aftermarket to gain access to vehicle systems for modification. This panel will include the industry's top experts on vehicle tuning to discuss what the future of this segment looks like.

Hot-Rod Builders Drive the Vintage Segment, Powered by HRIA

• Thursday, November 3, 9:00 a.m.–10:00 a.m.
• Location: N258

No matter where you go, a hot rod is a rolling work of art that turns heads when seen driving down the street. The top builders in the hot-rod segment will gather on the SEMA stage to discuss what continues to drive the passion for these vehicles and why the future looks so bright. This will be an informative and interactive discussion on the current state of the hot-rod segment. Get insights into the latest trends as panelists take a long look at the future of the industry. Learn best-business practices to help current and prospective shop owners navigate the business of building hot rods.

A Legacy Sector Evolves for the Next Generation

Once considered one of the more backward-looking segments of the automotive aftermarket, the hot-rod and street-rod markets have changed radically over the past generation. No longer the exclusive province of '30s–'50s roadsters and sedans equipped with traditional running gear, today's hot rod market spans the automotive spectrum to include '60s–'80s musclecars, pickups and utility vehicles sporting 21st-century technologies. In all, the market has grown into a global industry that constitutes a $1.26-billion market sector, according to the most recent survey from the SEMA Hot Rod Industry Alliance (HRIA).

Like many specialty-equipment market segments, hot rodding faces a number of challenges in the coming years while also presenting opportunities for future growth. For this article, we contacted some two dozen industry insiders representing manufacturers, fabricators, racers, retailers and media. What follows is a compilation of their insights.

The State of the Industry: Catching Up to Consumer Demand

"The best word to describe the current market is 'behind,'" said Trevor Hobson, sales and technical support manager at CVF Racing (booth #23693). "Sales are still strong, but while a lot of the COVID spike has subsided, people are still waiting on parts from a lot of manufacturers around the industry. The strain that has been placed on the global supply chain is being felt all over."

"In 2020, we had one of our best years, but now we've got a pretty good-sized backlog due to supply-chain issues, and we're still trying to catch up," said Clay Johnson, creative director for Lokar.

Despite the challenges, the hot-rod market is presently strong, according to Jeanette Ladima, president of Flaming River Industries (booth #22682).

"The 2021 SEMA Show was a great show for our company," she said. "We continued to see a lot of interest in custom products for the hot-rod market. Customers continue to pursue their passion, particularly enjoying the projects they can do themselves."

What's Trending:

Classic Trucks and New Tech

The consensus among our group of experts was that the biggest drivers of market-development growth today are later-model cars, pickups and digital-age technologies.
"Vehicles of the '80s and early '90s are being accepted as hot rods and classics, thanks to the popularity of square-body GM trucks," said Todd Ryden, media specialist at InGear Media. "There are going to be opportunities for later-model G-bodies, Fox-bodies, Camaros and other trucks as the price point to entry is lower than for a '60s musclecar—plus, the next generation grew up watching those cars when they were new."

Ladima agreed, adding that "incorporating the latest technology such as electric power steering into those musclecars is a major change that customers are embracing."

One place where late-model tech is prevalent these days is under the hood.

"The GM LS engine has been around for 25 years now," said Bill Martens, special performance manager at Chevrolet Performance. "Each new version has represented an improvement in technology. When I go to a truck show or one of the Goodguys events, it's more common to see an LS than it is to see an original engine anymore."

Pickups remain a hot commodity, noted Tim Foss, publisher at In The Garage Media.

"The classic-truck market, while now a solid 20 years old, is an ever-expanding example of how aftermarket manufacturers were quick to recognize an emerging market and react," he said. "It was once the '47–'54 Chevy truck. Then it became the C10 ['67–'72]. Then came the '73–'87 square bodies. Now, the '88–'98 Ford OBS [old body style] are what rodders are building."

On a related note, "It seems that the popularity of overlanding is spreading out into the hot-rod world," Ryden said. "We're seeing more early Broncos, Scouts, Blazers and Cherokees being built and enjoyed."

While new technology has gained widespread acceptance in the marketplace, retro-minded building and styling aesthetics seem to be making a comeback.

"It's refreshing to see people take a more traditional approach to a lot of builds," said Tommy Lee Byrd, marketing and PR coordinator at Coker Tire (booth #22677). "We used to see people grabbing 20- or 22-in. wheels for their musclecar builds. The biggest size they could fit was what they wanted. Now we're seeing people dialing that back a bit and going for a more traditional and tasteful look."

Challenges and Opportunities

Nearly all of our experts agreed that the biggest challenge facing the industry in the short term has been the convulsive influence of COVID upon the existing business model and the need to adapt to changes in consumer spending habits and unforeseen market conditions.

"Rising costs and supply-chain issues will be challenges for just about everyone in the industry, as will reaching out and getting new people involved in our industry," Byrd said. "A lot of new customers are experiencing sticker shock without realizing that a lot of the factors that go into pricing are out of our control."

"In the last couple of years, the biggest change has been how customers have been shopping and how long they are willing to wait." Hobson said. "With super-long lead times, customers have started to shop for what might be in stock versus what they want. They're moving to other options and finding new products they may not have found otherwise."

In the wake of the pandemic, many companies have adopted partial work-from-home policies for their employees, which can pose challenges as well as opportunities.

"You have a lot of potential distractions at home—dogs and kids and such," Byrd said. "But I also think there are times when working from home lets you bear down and get some quality work done. Overall, I think it's helped us be more productive."

The pandemic also reinforced the need for companies to leverage digital marketing and social media as essential brand-building and communication tools.

"It plays a pretty important role in what we do," Hobson said, and Foss concurred: "It's one more spoke in the wheel that makes our industry go around."

Some of our experts mentioned the return of public events and the opportunity they present for companies to once again interact directly with their customers as invaluable for reestablishing a company's market presence and increasing sales.

"Our existing customer base wants to be able to touch and feel the product," Byrd said.

"They want to have a direct, normal conversation with somebody. You can do that over the phone, of course, but what we see when we go to events to sell our products is that our conversion rates are much greater."

The need to recruit a new generation of talent to the hobby was mentioned by nearly all of our experts, though most noted promising developments in that regard.

"I do see younger people getting more interested in older cars," Johnson said. "The more we can do to get them interested in hot rods and hot rodding in general, the brighter the future of the pastime will be."

Despite the many challenges, our experts felt strongly that the future of hot rodding poses numerous opportunities for growth, although COVID-related issues will continue to be a concern for the near term.

SEMA is proud of its partnership with the Society of Collision Repairer Specialists (SCRS) to present a leading-edge educational track at the SEMA Show for business owners and other industry professionals. The highlight of SCRS activities at the Show is the OEM Collision Repair Technology Summit. It's designed to put audience participants in a room with innovators in automotive structural design and technology.

The event features three sessions highlighting ways in which modern vehicles have developed and the influence that has on vehicle repairability. From alternative fuels, safety technologies, vehicle design and material makeup, sessions will focus on emerging trends and collision-industry preparation.

Every participant in this industry can benefit from better insight into how vehicles, materials and technologies are evolving, and what that means in the repair process.
In addition to the Summit sessions below, there are many other SCRS offerings for industry professionals. For the full list and registration information, visit www.SEMAShow.com/education.

SCRS OEM SUMMIT–Session I

• Thursday, November 3, 9:00 a.m.–10:30 a.m.
• Location: S232

SCRS OEM SUMMIT–Session II

• Thursday, November 3, 11:00 a.m.–12:30 p.m.
• Location: S232

SCRS OEM SUMMIT–Session III

• Thursday, November 3, 1:00 p.m.–2:30 p.m.
• Location: S232

IDEAS Collide Showcase

• Friday, November 4, 10:30 a.m.– 12:30 p.m.
• Location: S232

In this one-of-a-kind event, we invite 10 presenters to pitch the industry with a concept designed to either stimulate thought or resolve a specific business challenge. Each 10-min. presentation highlights and idea or business model with the potential to revolutionize the future of the collision-repair industry. Topics could rattle the status quo and offer conceptual keys to resolving existing market challenges. Come check out what these great minds and big thinkers have to offer!

The Inter-Industry Conference on Auto Collision Repair (I-CAR), is an international not-for-profit organization dedicated to providing the information, knowledge and skills required to perform complete, safe and quality repairs to automobiles. SEMA is proud to collaborate with I-CAR to present world-class collision-repair training to SEMA Show attendees. The following are the sessions being offered, with a variety of dates and times to choose from. For information about all the Show's educational offerings, including how to register, visit www.SEMAShow.com/education.

Coordinate the Repair Process

• Tuesday, November 1; 9:00 a.m.–12:00 p.m.
• Wednesday, November 2; 1:00 p.m.–4:00 p.m.
• Thursday, November 3; 1:00 p.m.–4:00 p.m.
• Location: S225

Understand ways to improve the steps in managing quality vehicle repairs with the I-CAR Coordinate the Repair Process course. Each step in the process is explored in detail using an interactive problem-solving perspective. In each module, groups work to view a scenario and offer possible problems and optional solutions. This course assumes some existing knowledge of the following topics: check-in; basic estimate writing and P-Pages; vehicle safety; mapping vehicle damage; capturing quality photos; scheduling the repair; and managing vehicle disassembly.

Initialization and Calibration of Electronic Systems

• Tuesday, November 1; 9:00 a.m.– 12:00 p.m.
• Wednesday, November 2; 1:00 p.m.–4:00 p.m.
• Thursday, November 3; 9:00 a.m.–12:00 p.m.
• Location: S224

Get that peace of mind by knowing that you used all of your scans accurately and at the right times. I-CAR's Initialization and Calibration of Electrical Systems course enables attendees to identify the type of information that scans and initializations provide, enabling attendees to identify when initializations and calibrations are needed. This course assumes attendees have a general knowledge of vehicle communication networks.

Managing Quality Control

• Tuesday, November 1; 1:00 p.m.– 4:00 p.m.
• Wednesday, November 2; 9:00 a.m.–12:00 p.m.
• Thursday, November 3; 1:00 p.m.–4:00 p.m.
• Location: S224

Shorten cycle times and create efficiencies in your processes by implementing the tips and tricks covered in this Managing Quality Control course. It provides attendees with an understanding of the details involved in the vehicle inspection process, including pre-repair inspections, in-process quality controls, and post-repair inspections.

MIG Welding Technology & Applications

• Tuesday, November 1; 1:00 p.m.– 4:00 p.m.
• Wednesday, November 2; 9:00 a.m–12:00 p.m.
• Thursday, November 3; 9:00 a.m.–12:00 p.m.
• Location: S225

New! A super value exclusive at this year's Show—only $75 (regularly $150). A hands-on welding session especially created for collision-repair attendees and Builders/Rebuilders, this session covers safety, tool usage, and provides information helpful in making welding equipment purchase decisions. The course not only includes instruction on "Welding "101," but also covers some advanced techniques. It includes MIG welding techniques for aluminum and standard-strength steel along with a detailed explanation of welding equipment that builders may have not considered. Also included is an option to practice hands-on welding after course completion at the Upper South Hall's SEMA Stage near the classroom until the Show's end. This session is a great addition to your toolbox.

Celebrating five decades of Desert Racing excellence in the coming year, SCORE International has released its four-race 2023 SCORE World Desert Champion Golden Anniversary schedule.

With 2023 marking SCORE's 50th desert-racing season, the organization has continued to innovate and create an increasing variety of opportunities, with Mexico's Baja California peninsula again playing host to the official four-race schedule for the championship. In the storied history of the "World's Foremost Desert Racing Organization," 2023 will represent the eighth consecutive year featuring all four races on the peninsula, with coverage airing domestically and being syndicated internationally.

While the season-opener will once again be in San Felipe, two of other three events on the 2023 calendar will start and finish in Ensenada, the off-road capital of the world, while the golden grand finale of the season will start in La Paz, Baja California Sur, Mexico, and finish in Ensenada, Baja California. The official SCORE World Desert Championship race schedule can be found at: http://score-international.com/raceinfo.

A Proud History

SCORE was founded in August 1973 by the late, legendary Mickey Thompson with the SCORE World Championship short-course event at the old Riverside International Raceway. SCORE Baja desert racing officially began on July 26, 1974, with the SCORE Baja Internacional, which later became the SCORE Baja 500.

SCORE was then owned and run for more than 38 years by the iconic Sal Fish, considered by many as the godfather of desert racing around the world. Fish sold SCORE on December 12, 2012, to Roger and Elise Norman.

The Normans continue today developing SCORE marketing and sponsor programs with Abelardo Grijalva as SCORE president/race director, Juan Tintos Funcke as SCORE general manager, and Jim Ryan as the vice-president of marketing and sales.

"What an extremely phenomenal, precious treasure we all have in SCORE International, and to be able to be part of celebrating the Golden Anniversary of SCORE in 2023 is extremely humbling and inspiring for all of us at the same time," commented Grijalva.

As part of the lead-up to its Golden Anniversary season, SCORE International returns to the 2022 SEMA Show with an exciting collection of desert-racing and support vehicles, along with other activities. You'll find the SCORE International exhibit in the recently completed West Hall of the Las Vegas Convention Center.

Fueled by Record Demand, the Powersports Market Explodes, Crossing Into the Mainstream

Powersports sales have been on fire, dramatically increasing across the board since 2020, but resulting in part of the supply-chain woes we're constantly reading about in the news. The culprit: enthusiasts and even ordinary people desperately seeking adventure to distract themselves or reemerge from the COVID-19 doldrums.

However, the supply-chain conundrum has limited the number of vehicles being manufactured, which has required dealerships to turn to preordering, according to Dave McMahon, content director for Power Sports Business magazine. In the past, dealers may have had stacks of ATVs sitting in the parking lot waiting to get into the showroom. With a gap in dealer inventory, demand is far outpacing supply. Now, every unit is often already presold and out the door. Dealers have had to adapt to a whole new way of doing business.

The supply-chain meltdown is also preventing manufacturers from getting parts to finish their products, and everybody in the powersports industry is feeling the heat.
"Shock absorber manufacturers are missing a couple of pieces, and they can't get product off the shelves because they're not completed yet," said Jim Ryan, marketing and sales director for SCORE International. "It's little things that are causing tremendous wait orders."

Not to be outdone by UTVs, motorcycle sales have increased almost 22%, thanks in large part to economic stimulus money and low interest rates, according to Carl Parker, owner/publisher of ADVMoto magazine.

"Dealers are selling out of all kinds of vehicles, from two to four wheels," Parker said. "They're selling at retail-plus and sometimes even retail-plus-plus. In the motorcycle industry, we've found a heavy emphasis on smaller, beginner-oriented bikes. Many people are buying them—not just new riders but also experienced riders who are shifting to smaller models."

The COVID-19 Factor

COVID-19 forced people to get outside to spend time with their families, so the pandemic has been a boon to business for motorcycle, ATV and side-by-side manufacturers and dealers.

"Dealerships have had their best couple of years ever because people are just looking for something to do," McMahon said. "That might mean buying a first motorcycle and learning how to ride. Or maybe you have an ATV and now you buy a side-by-side to take the family out. A lot of that has changed now, but at the onset of the pandemic, dealers told us that's what drove much of the sales."

According to Ryan, the pandemic blew everything up in a positive way. Dirt-bike sales—which had been in decline for years—suddenly took off, so the demand caused by COVID led to orders being placed at record levels not only with racing but also lifestyle usage.
Parker added that for accessories, there was also a shift to internet purchasing.

"It was positive in a sense, but it was a double-edged sword," he said. "Many providers didn't know how the pandemic would affect them, so some of them went shy on inventory, thinking there was going to be an economic collapse... The market surge left a lot of people out of supply. They ended up having to turn away customers, which you never want to do."

What's Trending

From SCORE's perspective, Ryan said that UTVs have assumed more duties than the first utility vehicles built many years ago. Today they're found in top-level motorsports and enthusiast programs, and they're even used for agricultural applications and have overlanding capabilities. In terms of trends, their usage just keeps growing into other lifestyle categories; it's not just racing.

McMahon estimated that approximately two out of three side-by-sides are used for work, recreation or utility.

"You hop into your side-by-side when you go ice fishing in Minnesota, and it's a fully enclosed cab with automatic windows, full heat and air conditioning," McMahon said.

"The comfort level that some of these manufacturers are providing goes beyond what a customer would have expected they'd be able to get coming into the market for the first time during the pandemic."

The vehicles also get bigger and stronger every year, pushing the limits of what the machines can do, according to Larry Gray, sales manager for IMMI (booth #60043)—a safety restraint supplier of three-point and multi-point harnesses to both OEMs and the aftermarket. Side-by-sides have hit their power threshold, Gray said, and because of that, the focus will trend toward upgrading the vehicle's interior.

Among older enthusiasts, there tends to be a large crossover demographic between off-road riding, motorcycling and off-road four-wheeling with UTVs.

"Because of the cost of the new UTVs, you're generally looking at a slightly older demographic, closer to retirement age," Parker said. "They have the money, and many of them have both motorcycles and side-by-sides in their garages. It's not like they're giving up on one and going to the other or vice versa. These types of vehicles actually complement each other, and there's a buyer's market for both of them. Consumers want to be able to explore the world off-road, and both have their own merits. I'd be willing to bet that many of the off-road side-by-side enthusiasts also have dirt bikes in their garages."

The bottom line is that powersports enthusiasts just want to get dirty and explore, whether on a side-by-side or motorcycle. Both new and used adventure dual-sport bikes are doing extremely well, and so are the aftermarket parts and accessories for them, Parker said. Items such as clothing and hard parts are in short supply, including helmets, armor and gear.

"We expect this trend to continue as people move away from a traditional employment environment to more flexible work duties and conditions," Parker said.

Global Tire Expo—Powered by TIA was created as a result of a merger of the International Tire Expo and the SEMA Show and has grown into one of the world's largest tire expositions under the direction of the TIA (booths #40067 and #41067). TIA is a nonprofit organization, and its mission is to promote tire safety through education and training, to act as the tire industry's principal advocate in legislative affairs, and to represent the industry at public and industry events such as the SEMA Show. TIA offers training and certification courses in automotive, commercial, earthmover and farm tire service, and more than 150,000 technicians have completed TIA coursework to date.

For 2022, TIA returns for its 101st anniversary at the Global Tire Expo (GTE)/SEMA Show. TIA's pre-show events are slated to be held at Bally's Las Vegas Hotel & Casino, which was selected as its host hotel for GTE/SEMA.

TIA's Annual Membership Meeting, Advisory Council Meeting, Cocktail Reception and Tire Industry Honors Awards Ceremony all will take place October 31, at the hotel, one day prior to the start of the Global Tire Expo/SEMA Show. There is no charge for any of these pre-show events, but you must reserve a ticket to attend.

In addition, for the second year in a row, TIA will host a TopGolf Challenge TIA Government Affairs Benefit at TopGolf of Las Vegas on Sunday, October 30, from 2:00 p.m.–4:00 p.m. The cost is $150 per golfer, or $900 for a private bay (six golfers).

Meanwhile, TIA is hosting a full range of industry educational seminars during SEMA Show Week:

Tuesday, November 1

• 10:00 am: TPMS at 10: TPMS Activation Tool and Sensor Platforms (Upper South Hall room S226)

This panel discussion will explore how TPMS activation tool technology can be used to ensure TPMS operation and make system relearns and sensor replacements a more streamlined process.

• 11:00 a.m.: Truck Tires at 10: OSHA Compliance Training for Commercial Dealers (Upper South Hall room S227)

A panel of experts will share their thoughts on the different types of instruction that is necessary and when it must take place when hiring a new employee or providing ongoing training for experienced technicians.

• 2:00 p.m.: Tires at 2: Successful Tire Dealers Share Their Secrets (Upper South Hall room S226)

We've invited the Modern Tire Dealer Tire Dealer of the Year, the Tire Business Tire Dealer Humanitarian Award winner and the Tire Review Top Shop winner to make brief presentations on what makes them successful.

Wednesday, November 2

• 10:00 a.m.: TPMS at 10: The State of TPMS Sensors (Upper South Hall room S226)

A panel of TPMS manufacturers will share their thoughts on the current and future state of TPMS sensors providing attendees a better understanding of what is available, what to expect and how they can train their technicians to ensure future system
operation.

• 10:00 a.m.: Truck Tires at 10: Jacking and Lifting Safety (Upper South Hall room S227)

Industry experts will discuss the equipment that is needed to safely secure the axles of commercial vehicles during service as well as the practices that must be followed to ensure the associated hazards are minimized.

• 2:00 p.m.: Management at 2: How to Investigate an Accident (Upper South Hall room S226)

This seminar is an up-close and personal look at what companies can expect when an accident results in serious/fatal injuries or property
damage.

Going into 2022, the COVID-19 pandemic may have roiled some sectors of the aftermarket, but it failed to influence the Tire Industry Association's (TIA, booths #40067 and #41067) core mission.

"The pandemic didn't make tires any safer from a technician's standpoint," said Kevin Rohlwing, TIA chief technical officer. "The hazards of servicing tires are still present, even in a pandemic, so our mission hasn't changed."

In fact, the continued evolutions of tire technology prompted TIA toward several key initiatives at the 2022 Global Tire Expo (GTE) that have set the table for what Show attendees will see at this year's event. "We didn't stop updating our programs," Rohlwing noted. "The industry is changing, and our training programs need to evolve with those changes."

One of the changes TIA adopted in response to the pandemic was a new emphasis on producing outdoor training videos for use when indoor educational sessions weren't possible due to COVID quarantine and distancing protocols. For 2022, Rohlwing announced, all videos produced under the auspices of the TIA Online University would also include closed captioning.

"Some of our board members have deaf and hard-of-hearing employees, and closed captioning makes learning much more effective for them," Rohlwing said. "It costs us more money and it takes more time, but the board felt that it was worth the added expense."

Additionally, TIA announced updates for its Certified Commercial Tire Service program and for its Earth Mover Tire Service programs in 2022.

"We're going to keep these programs current and relevant," Rohlwing said.

In 2022, TIA also undertook a new partnership with Mohr Retail, a retail training and consulting firm, to launch a new educational initiative on the subject of management training.

"We don't have the staff to support something like this, so we've partnered with Mohr on a program we piloted last year," Rohlwing said. "It was a retail training program teaching managers to be better leaders. It also taught about conflict resolution and how to better motivate people."

The response to the program was positive, Rohlwing noted, "so we came up with a weekly program that's more aimed to the commercial side of the business. The response we've gotten has been fantastic. We're excited about the future prospects of it, and it's something that our members have been asking for."

An additional training program aimed at area or regional managers was in the works as well.

CEO Richard "Dick" Gust also offered his thoughts about the direction of the organization moving forward.

"My plan is to build on the great foundation that has been placed by Roy Littlefield [who retired last year] and the rest of the TIA leadership team," he said. "We've developed the most outstanding training program in the country, and it's all because our members are concerned about safety."

SEMA Show exhibitors and attendees preparing for the 2022 SEMA Show can lock in the guaranteed lowest hotel rate now by booking in the SEMA Show Block through onPeak. As the official hotel provider for the SEMA Show, onPeak has negotiated exclusive, discounted nightly rates at the best hotels in Las Vegas.

Making hotel reservations in the block provides you with the most affordable and convenient options for a wide range of hotels located on and off the Strip. All the hotels available through the SEMA Show Block come with a low-price guarantee. To help ensure that your price remains the lowest, SEMA will price-match lower advertised rates, even after your reservations are set. 

The SEMA Show also provides shuttle service to and from the Show for the hotels listed that are not within walking distance to the Las Vegas Convention Center.
There are more than 45 hotels available in the block. For more information on the hotels listed below, including rating, price per night and distance from the Las Vegas Convention Center, visit  www.SEMAShow.com.

The following hotels are located within one mile of the Las Vegas Convention Center:

• Courtyard by Marriott–Las Vegas Convention Center (0.7 miles)
• Embassy Suites by Hilton–Las Vegas Convention Center (0.6 miles)
• Hilton Grand Vacations–Las Vegas Convention Center (0.7 miles)
• Las Vegas Marriott (0.9 miles)
• Residence Inn by Marriott–Las Vegas Convention Center (0.7 miles)
• Westgate Las Vegas Resort & Casino (0.1 miles)

To book, go to https://compass.onpeak.com/e/63SEM2022HIR/7.

Legendary car builder and industry icon Chip Foose will help give the 2022 SEMA Show a new look as the official artist of this year's trade event. Foose created original pieces of art that will be woven into signage throughout the Las Vegas Convention Center and in marketing materials for the Show to help reflect each segment of the industry in a special and authentic way.

"This opportunity is allowing me to be creative in a different fashion," said Foose. "I'm excited to entertain and connect with SEMA Show attendees in a new way."

SEMA Show officials feature a new artist every three years to add a level of authenticity to something that most trade shows in the world leave to a sign designer. Foose is the fourth celebrated automotive artist—joining Alex Carmona, Max Grundy and Ed Tillrock—whose artwork will give Showgoers a new experience at the event.