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SEMA Show Hotels Let You Earn Loyalty Rewards While You Save

By SEMA News Editors

SEMA Showgoers don't have to choose between earning hotel rewards and securing the best rates for the SEMA Show, November 3-6, Las Vegas.

Attendees who book through the official 2026 SEMA Show hotel block, managed by onPeak, can earn eligible hotel loyalty rewards points while taking advantage of discounted rates, flexible reservation policies and convenient access to Las Vegas' top hotels.

Hotel reservations for the 2026 SEMA Show, November 3-6 in Las Vegas, are available at semashow.com/hotel.

Whether you're traveling solo or coordinating accommodations for your entire team, booking through the official SEMA Show housing provider offers benefits you won't find through many third-party booking sites.

Earn Hotel Loyalty Rewards

One of the biggest advantages of booking through the official SEMA Show hotel block is that eligible reservations can earn hotel loyalty rewards points. Simply enter your rewards program information during the booking process, then confirm it again at check-in to receive eligible credit for your stay.

For example, Marriott Bonvoy members can earn points by:

Booking a participating Marriott or MGM property through the official onPeak reservation system.
Entering their Marriott Bonvoy membership number in the "Hotel Rewards" section during checkout.
Providing the same membership number again when checking in at the hotel.

It's one more way your trip to the SEMA Show can continue delivering value long after you leave Las Vegas.

Exclusive Rates With Price-Match Protection

SEMA negotiates discounted hotel rates exclusively for attendees, often below publicly available pricing. Instead of spending hours comparing booking sites, attendees can reserve with confidence through the official hotel block.

If you happen to find a lower qualifying rate elsewhere, the official housing provider also offers price-match protection, giving you another reason to book early through semashow.com/hotel.

Flexible Reservations

Travel plans can change, and the official SEMA Show hotel block is designed with that in mind. Reservations can be modified or canceled without penalty through October 8, and full prepayment is not required at the time of booking, offering flexibility that many online travel sites don't.

Simple Group Booking

Managing hotel reservations for multiple employees doesn't have to be complicated. The onPeak system allows companies to reserve multiple rooms with immediate confirmation, assign guest names later and choose whether to manage payments centrally or individually.

Sustainable Travel Options

Attendees interested in making more environmentally conscious travel decisions can also explore sustainability information for participating hotels through onPeak. The platform provides resources that help travelers identify properties and practices that align with their sustainability goals.

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.

Exhibitors Get Complimentary Access to SEMA Industry Honors

By SEMA News Editors

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

For exhibitors planning their SEMA Show experience, now is the time to take advantage of a valuable benefit: each Exhibitor Key Contact (EKC) receives two complimentary tickets to the SEMA Industry Honors during the exhibitor registration process. Additional exhibitor tickets are available for $50 each through Registration Customer Service.

Attendees can also purchase tickets for $50 during registration and join industry leaders, innovators and professionals from across the aftermarket for an evening of networking, celebration and entertainment.

The evening begins with a cocktail-hour reception at 6:00 p.m. PST, offering opportunities to connect with peers, customers, partners and industry leaders while enjoying complimentary hors d'oeuvres and an open bar. The awards ceremony follows at 7:00 p.m. PST, recognizing the individuals and organizations making a lasting impact on the automotive aftermarket.

The celebration continues at 8:30 p.m. PST with an exclusive after-party featuring live music, late-night bites and cocktails.

Tickets are limited, so attendees are encouraged to secure their seats early, while exhibitors should remember to claim their complimentary tickets or purchase additional tickets during registration.

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center or contact Registration Customer Service at 508-743-8571 and aapexsema@maritz.com.

Secure Your Tickets for the 2026 SEMA Industry Honors

2026 SEMA Industry Honors

BleauLive Theater, Fontainebleau Las Vegas
Thursday, November 5
Attire: Cocktail
Tickets: $50 (includes hors d'oeuvres and access to an open bar)
Schedule:

6:00 p.m. PST––Cocktail Hour Reception: Mix and mingle with industry peers (with complimentary hors d'oeuvres and an open bar).
7:00 p.m. PST––Awards Ceremony: Celebrate the brightest stars of the automotive world.
8:30 p.m. PST––After-Party: Enjoy live music, late-night bites and cocktails.

Ticket Information

Exhibitor Key Contacts receive two complimentary tickets during exhibitor registration. Additional exhibitor tickets are available for $50 each through Registration Customer Service.
Attendee tickets are available for $50 each.
All tickets include hors d'oeuvres and access to an open bar throughout the evening.

We look forward to celebrating with you at the 2026 SEMA Industry Honors––a night of connection, recognition and industry camaraderie you won't want to miss.

Airfare, Monorail, The Loop and More: How to Save on SEMA Show Travel Expenses

By SEMA News Editors

Aerial view image of the Las Vegas Strip.

SEMA Show organizers know travel costs––whether it's from getting to the Show, navigating around Las Vegas or finding the ideal accommodations––can all add up quickly, which is why they've partnered with transportation providers and hotels to offer exclusive discounts for attendees heading to the 2026 SEMA Show, November 3-6, in Las Vegas.

With these deals from exclusive SEMA Show partners--detailed below--attendees can take advantage of airfare, transportation and housing savings while planning their trip to the industry's premier automotive aftermarket event.

Airline Discount Codes for 2026 SEMA Show Attendees

All codes are valid for travel dates October 27 through November 9, 2026.

Can't view the table? Scroll to the bottom of it for the text-only details.

AIRLINE	DISCOUNT	CODE	PHONE	WEBSITE
Alaska Airlines	7% off published fares	CMO943	800-445-4435 (fee applies to phone reservations)	Click here to visit alaskaair.com.
Delta Air Lines	3%, 5% or 8% discounts*	NY4K4	800-328-1111***	Click here to book on the Delta Air Lines website.
Southwest Airlines	Up to 10% off Choice Extra and Choice Preferred	Company ID: 90253240	N/A	Click here to book on the Southwest Airlines business website.
United Airlines	2%, 5% or 7% discounts*	ZS5W757550	800-426-1122**	Click here to book on the United website.

Alaska Airlines
7% off published fares
October 27-November 9
CMO943
800-445-4435 (fee applies to phone reservations)
alaskaair.com

Delta Air Lines
3%, 5% or 8% discounts*
October 27 - November 9
NY4K4
800-328-1111***
Click here to book on the Delta Air Lines website.

Southwest Airlines
Up to 10% off Choice Extra and Choice Preferred
October 31-November 9
Click here to book on the Southwest Airlines business website.

United Airlines
2%, 5% or 7% discounts*
October 27-November 9
ZS5W757550
800-426-1122**
Click here to book on the United website.

Las Vegas Monorail

The Las Vegas Monorail is an excellent way to get to the SEMA Show campus if your hotel is near a station. It conveniently tracks above Vegas traffic, making your commute time from any station no more than 10 minutes, and drops you off just outside of Central Hall at the Las Vegas Convention Center.

Monorail stations and their corresponding hotels include: MGM Grand, Horseshoe/Paris, Flamingo/Caesars Palace, Harrah's/The LINQ, Boingo (LVCC), Westgate and, lastly, Sahara.

Attendees enjoy exclusive Monorail discounts. Purchase tickets at tix.lvmonorail.com/SEMA26 for the best rates available. Paper tickets are also available (at full price) from ticket kiosks and customer service desks. Hours of operation begin every day at 7:00 a.m. and end at midnight on Monday, 2:00 a.m. Tuesday through Thursday, and 3:00 a.m. Friday through Sunday.

Monorail riders also enjoy discounts across Las Vegas on things like food, entertainment and shopping. Learn more at lvmonorail.com/discounts.

The Vegas Loop

The Vegas Loop is an underground transportation network that takes riders through various stations across the LVCC campus. This unique means of transportation saves you time and energy getting from one point to another, and it's free for the LVCC grounds.

Walking from one end of the LVCC to the other could take up to 30 min. and lots of energy. Take a look at the Loop map, and leverage the free rides whenever possible to get to your location so you spend more time where you want to be. It's a week-long marathon, so don't sprint.

The Loop also features stations at Westgate and Encore Las Vegas and recently added Resorts World Las Vegas to the growing list, making the Loop another transportation option to get to and from the LVCC. However, these routes are fee-based, so visit lvloop.com/tickets for going rates.

Hotels

Don't forget to book your hotel through the SEMA Show's official provider, onPeak, to secure the best rates, flexible booking options and rewards points. Skipping the official block could mean leaving money--and perks like MGM Collection with Marriott Bonvoy rewards points--on the table, so lock in your room early to make the most of your 2026 SEMA Show experience. Book here or click the button below:

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.

*Depending on fare class, applicable in most regions.

**United Airlines' Meetings Reservation Desk from 7:00 a.m.-8:00 p.m. CDT, Monday–Friday (closed for major U.S. holidays) at 800-426-1122 for booking assistance. Booking fees are waived for United Meetings reservations. International customers may contact their local United Reservation Desk.

***You may also call Delta Meeting Network at 800-328-1111, Monday–Friday, 8:00 a.m.–6:30 p.m. (EDT) and refer to Meeting Event Code NY4K4. Please note there is no service fee for reservations booked and ticketed via the Delta Airlines' reservation 800 number.

Have a Plan for the 2026 SEMA Show: Essential Resources for Exhibitors

By SEMA News Editors

SEMA Show exhibitor talking to customer.

Exhibiting at the 2026 SEMA Show, November 3-6 in Las Vegas, is a significant investment, and the most successful exhibitors don't leave that investment to chance. (Still need a booth? Start here.)

Whether you're a first-time exhibitor or a longtime Show veteran, having a clear plan before arriving can help maximize ROI, attract more buyers and media, and ensure your team is prepared to make the most of every opportunity.

From booth strategy and staffing plans to deadlines and product promotions, exhibitors have access to a variety of tools designed to help them succeed. The most important resource? The Exhibitor Service Manual (ESM), available at semashow.com/esm.

Start With the Exhibitor Service Manual

In addition to working with their SEMA sales representative, the SEMA Public Relations team and the SEMA Show team, exhibitors should rely on the ESM as a primary planning resource. It organizes everything exhibitors need in one location, from ordering services and budgeting expenses to meeting deadlines and promoting products.

Available online at semashow.com/esm, the ESM provides access to critical information, including booth services, shipping instructions, marketing opportunities, contact information, regulations, sponsorship opportunities and more.

For exhibitors developing their 2026 Show plan, these sections deserve immediate attention:

Deadlines Checklist

Found under "About the Show," the SEMA Show deadline checklist provides key dates for exhibitors, including deadlines and rate increases.

Feature Vehicles (outside the booth)

Found under "Vehicle/Car Display Opportunities," exhibitors can learn more about the requirements and guidelines for displaying a vehicle on the SEMA Show floor outside of their booth. One important reminder: The deadline to submit Feature Vehicle applications is Friday, July 31.

Approved applicants who submit by July 31 will receive an approval and confirmation email on August 28. Applications submitted after the July deadline are subject to approval at the end of September, or as space allows. Additional details are available in the "Vehicle/Car Display Opportunities" section of semashow.com/esm.

New Product Showcase

Found under "Marketing, Advertising & Sponsorships," exhibitors can submit products to the New Products Showcase––the top destination for buyers and media at the SEMA Show––to build brand awareness and generate leads.

Best of all, the first product entry is free for exhibitors.

Find more information on submitting a product, packaging or merchandising displays and complete an application for a new or featured product.

Budgeting, Shipping and Show Services

The ESM also includes tools and information covering:

Budget planning and expense forecasting.
Freeman booth services and ordering.
Approved vendor resources.
Shipping and material handling requirements.
Marketing and sponsorship opportunities.
Safety regulations and Show policies.
Parking and logistics information.

Reviewing these sections early can help exhibitors avoid last-minute expenses and operational surprises.

Expert Advice: Keep Your Booth Strategy Simple

While logistics and deadlines are important, exhibitors should also evaluate how effectively their booth supports business goals.

SEMA Vice President of Events Tom Gattuso encourages exhibitors to focus on simplicity and purpose rather than adding unnecessary complexity.

Before arriving in Las Vegas, make sure your team can answer three questions:

What story are we telling?
Who should be talking to whom?
Where should conversations happen within the booth?

Gattuso also recommends focusing on proven tactics that drive results:

Put products directly into attendees' hands.
Develop a quick, memorable pitch.
Position staff throughout the booth, not behind tables.
Schedule meetings before the Show.
Use clear, buyer-focused messaging.
Keep staff engaged and available.

Additional Opportunities During SEMA Week

Exhibitors looking for additional exposure should also explore Jampack Event Promotions, a new opportunity available for the 2026 SEMA Show.

Options include dining and networking experiences, after-hours events, group outings, travel packages and SEMA Fest-related opportunities that can help exhibitors connect with attendees and customers beyond the show floor.

Additional information is available at semafest.com/jampack.

The most successful exhibitors begin planning well before Show week. By taking advantage of the resources available through the ESM and building a clear booth strategy, exhibitors can put themselves in a position to maximize every opportunity the 2026 SEMA Show has to offer.

SEMA Fest Announces Iconic Musical Lineup For 2026

By SEMA News Editors

SEMA has announced the musical lineup for SEMA Fest, taking place Friday, November 6, at the Las Vegas Convention Center. Headlined by multi-platinum punk rock icons The Offspring, the lineup also features anthemic alt-rockers Jimmy Eat World, genre-blending rock reggae outfit 311, and California rock band The Alive. Together, these chart-topping, arena-caliber acts will bring their catalog of massive hits to SEMA Fest, delivering the ultimate intersection of high-octane and high-decibels, a one-day celebration of the long-standing bond between music and car culture that closes out SEMA Week with an unforgettable public experience.

Tickets for SEMA Fest are now available via semafest.com.

General admission and VIP concert access tickets are available, as are combined tickets, offering entry to both SEMA Fest and SEMA Show Friday public access. This exclusive bundle gives automotive enthusiasts rare access to the world's largest automotive aftermarket trade event--typically reserved for industry insiders--alongside performances from some of today’s biggest bands.

"SEMA Fest represents where our industry is headed, at the crossroads of innovation, lifestyle and cultural relevance," said Tom Gattuso, SEMA vice president of events. "By bringing together the world's premier automotive gathering with iconic music, immersive automotive experiences and enthusiast access, we are creating a powerful platform that expands the reach of car culture, strengthens engagement with new audiences and sends SEMA Week out on a high-energy, high-impact note."

SEMA Fest serves as the official "closing ceremony" of SEMA Week, transforming the world's premier automotive trade show into a massive public celebration and extending the energy of the SEMA Show into a day-long experience. (Learn more at semashow.com).

The day begins inside the Las Vegas Convention Center, where attendees can explore the SEMA Show floor, including 2,000-plus exhibiting brands and vendors, thousands of custom builds and the latest in automotive products and technology.

As the day continues, the action moves outdoors for the legendary SEMA Cruise and high-intensity motorsports demonstrations that keep the excitement building throughout the afternoon.

Then, as the sun sets, attention turns to the SEMA Fest stage, where live music and automotive adrenaline come together in one immersive environment. The automotive excitement continues into the evening with featured vehicle displays and motorsports performances that keep car culture front and center through the final encore.

2026 Musical Lineup for SEMA Fest

Multi-platinum punk rock icons The Offspring bring decades of Southern California punk-rock energy to SEMA Fest. Formed in Garden Grove in 1984, the band is known for their generation-defining hits such as "Self Esteem," "Come Out and Play," "The Kids Aren't Alright" and "Pretty Fly (For a White Guy)." Widely credited with helping revive mainstream interest in punk rock during the '90s, The Offspring has sold more than 45 million records worldwide.

Jimmy Eat World adds its signature anthemic alternative-rock sound to the lineup. The band broke through globally with "The Middle," which reached No. 1 on Billboard's Modern Rock Tracks chart and became one of the defining rock songs of the early '00s.

311 brings its unmistakable blend of rock, reggae, funk and hip-hop influences to the main stage. The band has released 14 studio albums, sold more than 10 million records in the United States and remains known for crowd favorites such as "Down," "Amber" and "All Mixed Up."

The Alive rounds out the bill with a fresh California rock sound rooted in surf, skate and hard-driving live performance. The band cites influences including Black Sabbath, Nirvana, Rush and Queens of the Stone Age, making them a fitting addition to a lineup built on energy, edge and attitude.

Featured Experiences at SEMA Fest

The evening's adrenaline will be amplified by world-class automotive demos, including drifting demonstrations from OPTIMA and the high-energy Globe of Death.

Supercar Saturdays Florida returns to SEMA Fest with a curated showcase of rare hypercars and exotic vehicles following its debut SEMA Fest appearance in 2025, where it presented an exclusive hypercar and supercar display.

For the latest updates, follow @SEMAFestOfficial on social media or visit semafest.com.

About SEMA Fest

SEMA Fest is where car culture, motorsports and live music converge for an adrenaline-fueled experience open to the public. Created by the Specialty Equipment Market Association (SEMA), producers of the world-renowned SEMA Show, SEMA Fest brings together top automotive lifestyle brands, high-performance demonstrations, custom vehicles and an all-star music lineup in Las Vegas. Held during SEMA Week on the Las Vegas Convention Center campus, the event invites enthusiasts of all kinds to experience the energy of motorsports alongside performances from chart-topping artists, fan activations, vendors, food and more.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty-equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at semashow.com or sema.org. Want to contact SEMA via phone? Call 909-396-0289.

6 Reasons Your Company Should Send You to the 2026 SEMA Show

By SEMA News Editors

An image of B2B conversations at the SEMA Show.

Every business investment comes down to one question: What's the return? For automotive aftermarket companies, the 2026 SEMA Show, November 3-6 in Las Vegas, offers a unique opportunity to discover new products, build strategic relationships and gain insights that can influence business decisions long after Show week ends.

Ready to register? Get started.

If you're trying to convince your boss to approve the trip, start by forwarding them this article.

The SEMA Show is where the automotive aftermarket gathers to see the latest innovations and preview what's coming down the line. Tens of thousands of industry professionals come together to explore all the opportunities that help drive growth throughout the year.

If your company is evaluating whether attending or sending employees to attend the 2026 SEMA Show is worth the investment, here are six reasons the answer is a resounding yes.

1. Discover the Products and Trends Shaping the Industry

The SEMA Show puts the latest automotive aftermarket innovations from across 14 dedicated categories across the SEMA Show campus:

West Hall: Powersports/SxS & Lifestyle; Restyling and Car Care Accessories; Trucks, SUVs and Off-Road.
North Hall: Restyling & Trucks; Business Services; Mobile Electronics & Technology.
Central Hall: Racing & Performance; Hot Rod Alley; Restoration Marketplace.
South Hall Upper: Collision Repair & Refinish; Tools & Equipment.
South Hall Lower: The Global Tire Expo powered by TIA; Wheels & Accessories; and Collision & Tools.

Even better, the New Products Showcase––located in South Hall Lower––remains one of the most efficient ways to discover what's new across the industry. Exhibitors' recently introduced products are on display in one convenient location to help attendees identify new opportunities, compare solutions and build a more informed purchasing strategy.

For businesses that want to stay competitive, there's no substitute for walking the Show floor or the Showcase, holding new products in your hands and conducting face-to-face business with the real people behind the innovations.

2. Gain Practical Takeaways Through SEMA Show Education

The industry's challenges and solutions are evolving rapidly, and that's exactly why the SEMA Show education program exists: to help professionals stay ahead.

Educational sessions, with both free and paid options, provide insights on business growth, emerging technologies, leadership, sales, marketing, workforce development and more. Whether you're a business owner, manager or team member, SEMA Show education will let you return with ideas that can be applied to your company immediately.

Also included is the SEMA Collision Repair Stage, featuring category experts and a round-the-clock schedule of sessions.

3. Build Relationships That Create Opportunities

The SEMA Show has always been about real connections.

Over the course of four days, attendees network with manufacturers, suppliers, retailers, media members, builders and industry leaders from around the world. From formal receptions to spontaneous conversations in a Show booth, the relationships formed during Show week often lead to new partnerships, business opportunities and long-term professional growth.

4. Experience the Industry's Biggest Attractions and Activations

The 2026 SEMA Show features some of the most recognizable experiences in the automotive aftermarket, including:

Show-stopping builds and vehicles
SEMA Battle of the Builders presented by Mothers Polish
SEMA Industry Honors
SEMA Kickoff Breakfast
FutureTech Studio
New Products Showcase
Toyo Tires Treadpass
SEMA Live
Larry Chen's official SEMA Show artwork and displays
Art Walk
PRO Cup Challenge
Global Tire Expo-Powered by TIA
More activations announced soon!

These attractions offer attendees an up-close look at industry innovation, craftsmanship and future trends while creating valuable opportunities for learning and action-spurring inspiration.

5. Attend Exclusive Events That Bring the Industry Together

Beyond the Show floor, attendees can participate in marquee events that celebrate and strengthen the automotive aftermarket community.

Confirmed events this year include the traditional SEMA Show Kickoff Breakfast to open Show week, the SEMA Industry Honors awards ceremony at Fontainebleau Las Vegas, and the legendary SEMA Cruise featuring a parade of the world's most unique and innovative vehicles as they roll out of the SEMA Show floor.

The fan-favorite SEMA Fest also returns in 2026. Showgoers can close out their Show week with a celebration of music, motorsports and car culture on Friday, November 6, on the SEMA Show campus (tickets required for purchase).

6. Be Part of the Industry's Biggest Week of the Year

Industry insiders know that the SEMA Show is way bigger than the average trade show––for four days, SEMA is the center of the automotive aftermarket universe.

From the energy of the Show floor to dozens of activations and events, there are countless opportunities to learn, connect and see firsthand where the industry is headed.

The conversations, product discoveries and business relationships developed during Show week create value that lasts long after attendees return home.

Ready to Make Your Case?

Whether you're a business owner evaluating the investment or an employee seeking approval to attend, the 2026 SEMA Show offers opportunities that can help drive growth, spark new ideas and strengthen industry relationships. Share this article with your company's decision-makers and start planning your trip to Las Vegas.

Opportunities to discover new products, build relationships and gain industry insights happen every day. Opportunities to experience the entire automotive aftermarket in one place happen only once a year.

Need to learn more? Browse the SEMA Show website.

Ready to register? Get started.

Grow Your Business and Career: SEMA Education Returns to the SEMA Show

By SEMA News Editors

Your next big business idea or technical insight could be just one SEMA Education session away.

SEMA Education returns to the 2026 SEMA Show, November 3-6 in Las Vegas, with dozens of expert-led sessions, most included with a SEMA Show registration.

The full education schedule is now available at semashow.com/education-schedule, where attendees can browse sessions and explore SEMA Education tracks. Showgoers can also learn more about partner programs from SCRS, I-CAR and TIA.

Learn More button for SEMA Education schedule.

Reserving a spot in advance by adding education sessions during SEMA Show registration or by logging into the Registration Resource Center after registering is highly encouraged. Keep in mind that some partner sessions require separate registration or fees, which are noted on the schedule.

SEMA Education: Built Around the Topics That Matter

SEMA Education offers sessions designed for every stage of an automotive aftermarket professional's career across eight education tracks:

Sales and Marketing (12 sessions): Discover new ways to connect with customers, strengthen your brand and grow your business through proven marketing and sales strategies, including topics featuring AI.
Small-Business Strategy (8 sessions): Practical advice for owners and managers looking to improve operations, increase profitability and prepare for the future.
Emerging and Executive Leadership (5 sessions): Develop leadership skills, strengthen communication and prepare yourself or your team for greater responsibility, including sessions presented by Dale Carnegie.
Vehicle Technology (5 sessions): Stay current on rapidly evolving vehicle systems, aftermarket technologies and technical developments affecting the industry, including advanced fuels, AI-related tools, ADAS and more.
Aftermarket Updates and Future Trends (3 sessions): Get a clearer picture of where the industry is headed through market insights, research and trend analysis, including the SEMA State of the Industry.
Legislative and Regulatory (3 sessions): Learn about policy changes, emissions regulations and other government actions that could impact your business, including EPA & CARB compliance, ADAS certification and more.
Inside the Shop (3 sessions): Hear from experienced builders, technicians and shop leaders tackling the real-world challenges businesses face every day, including sessions powered by SEMA's Councils & Networks.
Talent Management (3 sessions): These sessions focus on recruiting, developing and retaining the workforce your small business needs to succeed.

Learn From Industry Partners: SCRS, I-CAR and TIA

Collision repair professionals can explore specialized sessions presented by SCRS and I-CAR, covering technical training, repair procedures, emerging vehicle technologies and other topics relevant to today's repair environment.

For tire dealers, installers and service professionals, TIA will once again offer education focused on technical knowledge, business practices and issues affecting the tire industry.

More information about partner programs, individual sessions and registration requirements is available at semashow.com/education-schedule.

Build Your SEMA Education Schedule Before You Arrive

Experienced attendees build their education schedule before arriving in Las Vegas. Setting aside even a few one-hour sessions can help bring new ideas like improving shop operations, preparing for regulatory changes, finding new ways to market business or developing the next generation of leaders.

Review the complete 2026 SEMA Education schedule, reserve your sessions and start planning your week today at semashow.com/education-schedule.

Attendees are encouraged to reserve their seats in advance by adding education sessions during SEMA Show registration or by logging into the Registration Resource Center after registering. Some partner sessions require separate registration or fees, which are noted in the schedule.

SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.

Inside the 2026 SEMA Show: Activations, Competitions and Industry Experiences

By SEMA News Editors

The 2026 SEMA Show, November 3-6 in Las Vegas, will once again bring together the global automotive aftermarket for four days of innovation, education, networking and business opportunities. Alongside thousands of exhibitors and product debuts, attendees will have access to a wide range of activations and featured experiences throughout the SEMA Show campus.

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are among the highlights planned for this year's SEMA Show.

Don't wait––register today to secure your badge for the SEMA Show and experience the automotive aftermarket's biggest week in person.

2026 SEMA Show Features and Activations

New for 2026: Powersports/Side-by-Side (SxS)/Lifestyle Section

The Powersports/SxS/Lifestyle section will be anchored in the West Hall, with access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

The Show floor will undergo an evolution to group Trucks, Off-Road and Powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:

Motorcycles and dirt bikes
Side-by-Sides
Trailers and tow vehicles
Related adventure lifestyle gear and accessories

New and returning manufacturers are already showing excitement for the expanded section.

"We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."

Get all the details.

Show-Stopping Builds

A featured vehicle in the Toyota booth at the SEMA Show.

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship set for display this year will inspire and impress any automotive aftermarket enthusiast.

SEMA Battle of the Builders Presented by Mothers Polish

SEMA Battle of the Builders at the SEMA Show.

Now in its 13th year, the famed SEMA Battle of the Builders Presented by Mothers Polish competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show.

New for 2026: The SEMA Battle of the Builders will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion with the new SEMA Battle of the Builders: Bike Builder Shootout category.

For 2026, the competition will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.

Class winners will advance through the competition, with one ultimately named overall Battle of the Builders champion.

Get the complete details.

View on the floorplan.

SEMA Education

SEMA Education offers Showgoers a dynamic experience that complements the high-energy learning environment found throughout the Show floor. Attendees can develop new skills, connect with industry leaders and gain practical business insights through sessions covering emerging trends, technical advancements, workforce development and business growth strategies.

Attendees can reserve a spot in one of dozens of educational sessions through the Registration Resource Center after registering.

Add Education sessions to your badge during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center.

SEMA Collision Repair Stage

The SEMA Collision Repair Stage will serve as a hub for industry engagement, bringing together collision-repair professionals for education, discussion and networking throughout the SEMA Show.

Through dedicated programming from the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS), attendees can participate in collision-repair-focused educational sessions and special industry events designed to address the latest trends, technologies and business challenges facing the collision-repair market. The stage offers valuable opportunities to learn from industry experts, gain practical insights and connect with peers across the collision-repair community.

View on the floorplan.

SEMA FutureTech Studio

The SEMA FutureTech Studio is a real-world reflection of today's advancements and opportunities available to aftermarket businesses.

Located in booth #24401, this featured exhibit brings together experts and cutting-edge technologies from across the mobility landscape, with innovations in alternative fuels, electric vehicle (EV) and powertrain development, advanced manufacturing and advanced vehicle safety systems.

View on the floorplan.

New Products Showcase

The New Products Showcase is the world's largest display of new automotive aftermarket products and remains one of the top destinations for buyers and media at the SEMA Show.

Featuring thousands of newly introduced products from across the industry, the Showcase offers attendees a firsthand look at the innovations shaping the future of the automotive aftermarket, returning to the Lower South Hall near the main registration.

View on the floorplan.

PRO Cup Challenge

Organized by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge celebrates creativity, craftsmanship and innovation within the restyling industry while demonstrating the value of dealer-ready accessory packages.

Finalists are challenged to design an accessory package for a new-model vehicle that appeals to a broad audience while meeting real-world dealership requirements. Entries are evaluated on marketability, ease of reproduction, creativity and profitability, while attendees also have the opportunity to vote for their favorite build through the People's Choice Award.

Get the complete details.

View on the floorplan.

Global Tire Expo-Powered by TIA

Sponsored by the Tire Industry Association (TIA), the Global Tire Expo serves as a comprehensive showcase for the tire industry, featuring the latest products, technologies and services from leading manufacturers and suppliers. The exhibit attracts tire dealers, retailers, distributors and automotive professionals from around the world while providing valuable opportunities for networking and business development.

SEMA Industry Honors

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

Get the complete details.

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center.

SEMA Show Kickoff Breakfast

A longstanding SEMA Show tradition, the Kickoff Breakfast brings together the aftermarket community before the Show officially opens. The event celebrates the innovators and entrepreneurs driving the industry forward and includes the presentation of the New Product Showcase Awards, Manufacturer of the Year and Channel Partner of the Year honors.

Set for Tuesday, November 3, at 7:00 a.m. local time, tickets are available for purchase during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center.

SEMA Live

The SEMA Show opens its doors to a worldwide audience, for the third year in a row, via a livestream available on YouTube and Facebook. Throughout Show week, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days.

Attendees can see how it all comes together in person at the SEMA Live Studio in its Central Hall location, Booth #20341.

View on the floorplan.

SEMA Gear

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available, or click below.

View on the floorplan.

Featured SEMA Show Artist Larry Chen

Photographer Larry Chen, pictured above, has spent two decades documenting the people, vehicles and moments that define automotive culture. As the Featured SEMA Show Artist, Chen's photography will be incorporated throughout the Show's visual identity, appearing in signage, marketing materials and special installations. Chen is the first photographer selected as Featured SEMA Show Artist and the fifth creative to receive the honor since the program's inception.

Art Walk

Get immersed in automotive lifestyle and culture at the SEMA Show Art Walk, where some of the industry's premier artists will showcase their latest creations and celebrate the creativity that drives car culture.

Keep an eye on SEMA News for additional updates, announcements and programs set for the 2026 SEMA Show.

The 2026 SEMA Show Floorplan Is Live––See Who's Coming

By SEMA News Editors

The strength and momentum of the global automotive aftermarket are on full display in the 2026 SEMA Show floorplan, now live on the SEMA Show website at semashow.com/floorplan. Spanning the full spectrum of specialty equipment, from performance and racing to trucks, SUVs and off-road, powersports, accessories, tools and equipment and emerging technology, the layout reflects an industry continuing to innovate, investing with confidence and preparing to exhibit at this year's Show.

Floor Plan

Exhibitor commitments have already surpassed 1 million net sq. ft. of exhibit space and include more than 2,000 brands ready to welcome a global audience to Las Vegas and the newly renovated convention center November 3-6. Through the support and growth of the aftermarket, the SEMA Show consistently ranks as one of the largest and best-attended trade shows in the country.

The floorplan reflects broad-based participation across segments and makes a clear statement about the specialty-equipment marketplace: companies are innovating, launching and scaling. As the industry continues to evolve, the 2026 SEMA Show is designed to connect buyers with the brands, products and people driving the aftermarket forward.

"The 2026 SEMA Show floorplan reflects a resilient, growing global aftermarket, one that continues to invest in innovation, product development and new customer connections," said SEMA Vice President of Events Tom Gattuso. "What you see on the floorplan is a powerful statement about the industry. Brands are showing up with purpose, and buyers are coming because this is where business gets done and trends take shape."

Major OEM Participation Adds Momentum to 2026

The 2026 SEMA Show will feature strong participation from major automakers and performance organizations, reinforcing the event's role as the global meeting place where original equipment manufacturer (OEM) and aftermarket innovation intersect. Participating OEMs for 2026 include Ford Motor Company, Honda Racing Corp. (Honda/Acura), Mitsubishi, Nissan, Stellantis (with representation from Dodge, Jeep and Mopar) and Toyota North America.

"The enthusiast community is central to Ford Motor Company; we are a passion brand in every segment that we participate in. And the way we win with our audience is to meet them where they are, and they're at SEMA," said Ford Customization Executive Director Matt Simpson. "We are thrilled this year to increase our investment and presence at SEMA to show off what we're working on, from our latest Ford Custom Garage offerings, to our growing Ford Racing Parts business, to our heritage crate engines."

"This year, Ford will engage SEMA enthusiasts on a new level, offering consumers unprecedented opportunities to compete and customize directly with Ford," said Simpson. "We invite you to visit our booth to connect with our team and partners and to see firsthand how we are bringing vehicle customization to the masses at an impressive scale."

Signature Experiences Return, Built for Discovery, Competition and What's Next

SEMA Show attendees looking at products in the New Products Showcase.

A strong floorplan is only part of the story. The 2026 SEMA Show will bring back key experiences that drive product discovery, spotlight craftsmanship and explore emerging trends shaping the industry. The New Products Showcase will highlight the latest launches and solutions across categories. Battle of the Builders will return to celebrate elite vehicle builds and the creativity that defines the aftermarket. The FutureTech Studio will offer a forward-looking window into advanced vehicle technologies and the ideas influencing what comes next for the aftermarket.

"Attendees are going to feel the momentum the moment they hit the halls: more product discovery, more hands-on experiences and a layout that makes it easy to navigate and find the solutions they came for," said SEMA Trade Show Director Andy Tompkins. "Whether you're here to source new products, meet with suppliers or see the industry's best builds and latest tech, 2026 is set up to deliver a week that's productive, energizing and inspiring."

"SEMA Week" Experience: Business First, Public Friday and SEMA Fest Friday Night

The 2026 SEMA Show will anchor a broader "SEMA Week" experience, beginning with the business-focused trade show early in the week, transitioning to public access on Friday, November 6, and concluding Friday night with SEMA Fest, a signature celebration of automotive culture and music that extends the energy of the show beyond the exhibit halls.

Qualified attendees can secure a SEMA Show badge for $50 through June 26. Attendees are also encouraged to make hotel reservations at the guaranteed lowest available rates through SEMA's official hotel provider.

While space is limited, high-quality exhibit locations remain available. Visit semashow.com/exhibitor or email sales@sema.org for more information.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.

See It for Yourself: Highlights from the Most Recent SEMA Show

By SEMA Magazine Editors

A crowded booth and vehicle display at SEMA.

Relive the best of customization and car culture from the most recent event before registering to attend this year's SEMA Show, November 3-6, Las Vegas.

Throughout four dynamic days in Las Vegas, the annual SEMA Show reiterated its role as the automotive aftermarket's premier business event. With 150,000 industry professionals, 2,300 exhibiting brands––including 500 first-time participants––and media from 140 countries gathering at the Las Vegas Convention Center (LVCC), the 2025 Show once again delivered an unequaled, concentrated environment for innovation, collaboration and growth.

"The SEMA Show stands as the global hub for automotive innovation and commerce," said SEMA CEO Mike Spagnola. "It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide."

Consumer spending on aftermarket accessories reached $52.65 billion in 2024, underscoring the vibrancy of an industry contributing an estimated $337 billion annually to the U.S. economy while supporting more than 1.3 million jobs. And the excitement and power of that industry was on full display at the annual trade gathering, showcasing a sector that continues to thrive and expand worldwide.

"The SEMA Show is a global pop-up marketplace where business and culture intersect," said Tom Gattuso, SEMA vice president of events. "This year highlighted the industry's ability to adapt and innovate, from emerging propulsion technologies to next-generation customization trends. By connecting manufacturers, buyers and enthusiasts in one dynamic environment, the Show continues to both shape and reveal the future of automotive performance and personalization."

Representing a dynamic crossroads for commerce and creativity, the 2025 SEMA Show provided an unparalleled strategic platform for companies to launch products, forge partnerships and gain insights into emerging trends. Thousands of new products debuted across the LVCC campus, including hundreds featured in the Show's New Products Showcase, setting the tone for one of the most innovative product cycles in history.

In short, there are simply no words to describe a trade event of this size and scope. You literally must see it to believe it. In that spirit, SEMA magazine is pleased to present this photographic essay reliving some of the major highlights, sights and excitement of the 2025 SEMA Show.