The 2026 SEMA Show Floorplan Is Live––See Who's Coming

The 2026 SEMA Show Floorplan Is Live––See Who's Coming

By SEMA News Editors

A crowded SEMA Show floor.

The strength and momentum of the global automotive aftermarket are on full display in the 2026 SEMA Show floorplan, now live on the SEMA Show website at semashow.com/floorplan. Spanning the full spectrum of specialty equipment, from performance and racing to trucks, SUVs and off-road, powersports, accessories, tools and equipment and emerging technology, the layout reflects an industry continuing to innovate, investing with confidence and preparing to exhibit at this year's Show.

Floor Plan

Exhibitor commitments have already surpassed 1 million net sq. ft. of exhibit space and include more than 2,000 brands ready to welcome a global audience to Las Vegas and the newly renovated convention center November 3-6. Through the support and growth of the aftermarket, the SEMA Show consistently ranks as one of the largest and best-attended trade shows in the country. 
 

The floorplan reflects broad-based participation across segments and makes a clear statement about the specialty-equipment marketplace: companies are innovating, launching and scaling. As the industry continues to evolve, the 2026 SEMA Show is designed to connect buyers with the brands, products and people driving the aftermarket forward.
 

"The 2026 SEMA Show floorplan reflects a resilient, growing global aftermarket, one that continues to invest in innovation, product development and new customer connections," said SEMA Vice President of Events Tom Gattuso. "What you see on the floorplan is a powerful statement about the industry. Brands are showing up with purpose, and buyers are coming because this is where business gets done and trends take shape."
 

Major OEM Participation Adds Momentum to 2026

The Toyota booth at the SEMA Show.


The 2026 SEMA Show will feature strong participation from major automakers and performance organizations, reinforcing the event's role as the global meeting place where original equipment manufacturer (OEM) and aftermarket innovation intersect. Participating OEMs for 2026 include Ford Motor Company, Honda Racing Corp. (Honda/Acura), Mitsubishi, Nissan, Stellantis (with representation from Dodge, Jeep and Mopar) and Toyota North America.
 

"The enthusiast community is central to Ford Motor Company; we are a passion brand in every segment that we participate in. And the way we win with our audience is to meet them where they are, and they're at SEMA," said Ford Customization Executive Director Matt Simpson. "We are thrilled this year to increase our investment and presence at SEMA to show off what we're working on, from our latest Ford Custom Garage offerings, to our growing Ford Racing Parts business, to our heritage crate engines."
 

"This year, Ford will engage SEMA enthusiasts on a new level, offering consumers unprecedented opportunities to compete and customize directly with Ford," said Simpson. "We invite you to visit our booth to connect with our team and partners and to see firsthand how we are bringing vehicle customization to the masses at an impressive scale."
 

Signature Experiences Return, Built for Discovery, Competition and What's Next

SEMA Show attendees looking at products in the New Products Showcase.

A strong floorplan is only part of the story. The 2026 SEMA Show will bring back key experiences that drive product discovery, spotlight craftsmanship and explore emerging trends shaping the industry. The New Products Showcase will highlight the latest launches and solutions across categories. Battle of the Builders will return to celebrate elite vehicle builds and the creativity that defines the aftermarket. The FutureTech Studio will offer a forward-looking window into advanced vehicle technologies and the ideas influencing what comes next for the aftermarket.

"Attendees are going to feel the momentum the moment they hit the halls: more product discovery, more hands-on experiences and a layout that makes it easy to navigate and find the solutions they came for," said SEMA Trade Show Director Andy Tompkins. "Whether you're here to source new products, meet with suppliers or see the industry's best builds and latest tech, 2026 is set up to deliver a week that's productive, energizing and inspiring."

"SEMA Week" Experience: Business First, Public Friday and SEMA Fest Friday Night

The SEMA Fest Stage

The 2026 SEMA Show will anchor a broader "SEMA Week" experience, beginning with the business-focused trade show early in the week, transitioning to public access on Friday, November 6, and concluding Friday night with SEMA Fest, a signature celebration of automotive culture and music that extends the energy of the show beyond the exhibit halls.
 

Qualified attendees can secure a SEMA Show badge for $50 through June 26. Attendees are also encouraged to make hotel reservations at the guaranteed lowest available rates through SEMA's official hotel provider.
 

While space is limited, high-quality exhibit locations remain available. Visit semashow.com/exhibitor or email sales@sema.org for more information.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

See It for Yourself: Highlights from the Most Recent SEMA Show

See It for Yourself: Highlights from the Most Recent SEMA Show

By SEMA Magazine Editors

A crowded booth and vehicle display at SEMA.

Relive the best of customization and car culture from the most recent event before registering to attend this year's SEMA Show, November 3-6, Las Vegas.

Register

Throughout four dynamic days in Las Vegas, the annual SEMA Show reiterated its role as the automotive aftermarket's premier business event. With 150,000 industry professionals, 2,300 exhibiting brands––including 500 first-time participants––and media from 140 countries gathering at the Las Vegas Convention Center (LVCC), the 2025 Show once again delivered an unequaled, concentrated environment for innovation, collaboration and growth. 

"The SEMA Show stands as the global hub for automotive innovation and commerce," said SEMA CEO Mike Spagnola. "It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide."

Consumer spending on aftermarket accessories reached $52.65 billion in 2024, underscoring the vibrancy of an industry contributing an estimated $337 billion annually to the U.S. economy while supporting more than 1.3 million jobs. And the excitement and power of that industry was on full display at the annual trade gathering, showcasing a sector that continues to thrive and expand worldwide.

"The SEMA Show is a global pop-up marketplace where business and culture intersect," said Tom Gattuso, SEMA vice president of events. "This year highlighted the industry's ability to adapt and innovate, from emerging propulsion technologies to next-generation customization trends. By connecting manufacturers, buyers and enthusiasts in one dynamic environment, the Show continues to both shape and reveal the future of automotive performance and personalization."

Representing a dynamic crossroads for commerce and creativity, the 2025 SEMA Show provided an unparalleled strategic platform for companies to launch products, forge partnerships and gain insights into emerging trends. Thousands of new products debuted across the LVCC campus, including hundreds featured in the Show's New Products Showcase, setting the tone for one of the most innovative product cycles in history.

In short, there are simply no words to describe a trade event of this size and scope. You literally must see it to believe it. In that spirit, SEMA magazine is pleased to present this photographic essay reliving some of the major highlights, sights and excitement of the 2025 SEMA Show.

2025 SEMA Show crowds and vehicles
2025 SEMA Show booth displays

INNOVATION AND OPPORTUNITY

Someone looking at intake manifold in the New Products Showcase.
Attendees check out an engine at the SEMA Show.
A closeup of an engine in the New Products Showcase.
A live demonstration at the SEMA Show.
An overview of the New Products Showcase.

PASSION AND BUSINESS

An exhibitor rep speaking with a buyer.
An exhibitor rep speaking with a buyer.
People watch an unveiling.
Handshakes and networking at the SEMA Show.
A live demonstration at the SEMA Show.
A booth display at the SEMA Show.
A media member speaks with a buyer at the SEMA Show.

VEHICLES AND DEMONSTRATIONS

Burnouts outside of SEMA.
A parade of feature vehicles.
The winning Battles of the Builder vehicle.
A Jeep on display.
A racing simulator in use.
Drifting outside of the SEMA Show.
A speaker at the SEMA Show.
A feature vehicle at the SEMA Show.
Feature vehicles at the SEMA Show.
A crowded vehicle display at the SEMA Show.
A vehicle unveiling at the SEMA Show.

LEADERS AND LEGENDS

A vehicle unveiling at the SEMA Show.
A ribbon cutting at the SEMA Show.
Fluffy meets a fan at the SEMA Show.
Racing star on stage at the SEMA Show.
Chip Foose at the SEMA Show.
Richard Petty at the SEMA Show.

CULTURE AND COMMUNITY

SEMA Fest stage and crowds.
Drifting at SEMA.
SEMA Fest crowds.
Stunts at SEMA.
SEMA Fest stage.
Motorsports action at SEMA.
Motorsports action at SEMA.
Motorsports action at SEMA.
Wheel of Death at SEMA Fest.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

Alaska, Delta, Southwest and United Airline Discounts for SEMA Showgoers

Alaska, Delta, Southwest and United Airline Discounts for SEMA Showgoers

 By SEMA News Editors

Aerial view image of the Las Vegas Strip.

SEMA Show organizers know travel costs can add up, which is why they've partnered with several airlines to offer exclusive discounts for attendees heading to the 2026 SEMA Show, November 3-6, in Las Vegas.

With these deals from exclusive SEMA Show partners--detailed below--attendees can take advantage of airfare savings while planning their trip to the industry's premier automotive aftermarket event.

Airline Discount Codes for 2026 SEMA Show Attendees

All codes are valid for travel dates October 27 through November 9, 2026.

Can't view the table? Scroll to the bottom of it for the text-only details.

AIRLINE DISCOUNT CODE PHONE WEBSITE
Alaska Airlines 7% off published fares CMO943 800-445-4435 (fee applies to phone reservations) Click here to visit alaskaair.com.
Delta Air Lines 3%, 5% or 8% discounts* NY4K4 800-328-1111*** Click here to book on the Delta Air Lines website.
Southwest Airlines Up to 10% off Choice Extra and Choice Preferred Company ID: 90253240 N/A Click here to book on the Southwest Airlines business website.
United Airlines 2%, 5% or 7% discounts* ZS5W757550 800-426-1122** Click here to book on the United website.

Alaska Airlines
7% off published fares 
October 27-November 9 
CMO943
800-445-4435 (fee applies to phone reservations)
alaskaair.com

Delta Air Lines
3%, 5% or 8% discounts*
October 27 - November 9
NY4K4
800-328-1111***
Click here to book on the Delta Air Lines website.

Southwest Airlines
Up to 10% off Choice Extra and Choice Preferred
October 31-November 9
Click here to book on the Southwest Airlines business website.

United Airlines
2%, 5% or 7% discounts*
October 27-November 9
ZS5W757550
800-426-1122**
Click here to book on the United website.

Don't forget to book your hotel through the SEMA Show's official provider, onPeak, to secure the best rates, flexible booking options and rewards points. Skipping the official block could mean leaving money--and perks like MGM Collection with Marriott Bonvoy rewards points--on the table, so lock in your room early to make the most of your 2026 SEMA Show experience. Book here or click the button below:

Book Here

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com. 

*Depending on fare class, applicable in most regions.
 

**United Airlines' Meetings Reservation Desk from 7:00 a.m.-8:00 p.m. CDT, Monday–Friday (closed for major U.S. holidays) at 800-426-1122 for booking assistance. Booking fees are waived for United Meetings reservations. International customers may contact their local United Reservation Desk.
 

***You may also call Delta Meeting Network at 800-328-1111, Monday–Friday, 8:00 a.m.–6:30 p.m. (EDT) and refer to Meeting Event Code NY4K4. Please note there is no service fee for reservations booked and ticketed via the Delta Airlines' reservation 800 number.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

SEMA Show Floor Nearly Sold Out Months Before Opening Day

SEMA Show Floor Nearly Sold Out Months Before Opening Day

By SEMA News Editors

An image of the outside of the SEMA Show.

The buzz is real: Recent coverage of the SEMA Show confirms strong demand for the world's largest automotive aftermarket trade event, taking place Las Vegas, November 3-6.

Automakers, manufacturers, service providers and brands have committed to filling up much of the 1.1 million sq. ft. inside and some 1 million sq. ft. outside the Las Vegas Convention Center.

The nearly sold-out Show floor underscores the continued strength of the automotive aftermarket and positions the 2026 SEMA Show as the industry's most anticipated business event.

Attendees can also look forward to the return of fan-favorite attractions including the Battle of the Builders, SEMA FutureTech Studio and New Products Showcase, along with an expanded Powersports, SxS & Lifestyle section in West Hall.

Want a closer look? View the latest SEMA Show floorplan and see which exhibitors have already secured their space.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.

2025 SEMA SHOW AWARDS

2025 SEMA SHOW AWARDS

January/February 2026

2025
SEMA SHOW
AWARDS

CELEBRATING THE INDUSTRY’S BEST OF THE BEST IN LAS VEGAS

BY MICHAEL IMLAY

The SEMA Show represents many things to exhibitors, attendees and media. It’s about business connections; eye-popping vehicle builds and activations; new ideas; demonstrations; and education. But most of all, the Show is about people: passionate individuals whose talent, dedication and innovation make the specialty-equipment industry the exciting $327-billion powerhouse that it is.

There are, of course, standouts among the crowd—those who create smart new products, build spectacular project vehicles and raise the bar for trade professionals through their service and achievements. Throughout Show Week, SEMA spotlights such individuals through a series of awards programs. The following pages recap the Show’s numerous awardees, from those announced at the Industry Honors ceremonies, Thursday night, November 6, to the many other awards bestowed throughout SEMA Week.

“SEMA proudly congratulates all our 2025 SEMA Show awards recipients,” said SEMA CEO Mike Spagnola. “Their dedication to excellence, their innovation and their passion for the industry underscore everything that our association stands for, and we were pleased to highlight their significant contributions to the specialty automotive sector at the 2025 SEMA Show.”

SEMA INDUSTRY HONORS CEREMONIES

Sung Kang

The high point for SEMA Week awards was the SEMA Industry Honors event at Fontainebleau Las Vegas, Thursday night, November 6, a completely new awards-style extravaganza held in the venue’s BleauLive Theater. Actor and filmmaker Sung Kang (right) emceed the event for a sold-out audience.

(A lifelong car enthusiast himself, Kang is best known for his portrayal of Han in “The Fast & The Furious” franchise.) The 2025 ceremonies—which replaced the Show’s traditional awards banquet—featured opening remarks by SEMA Chair of the Board Melanie White and SEMA CEO Mike Spagnola, along with nods to SEMA’s recent Hall of Fame inductees Luanne Brown, George Lathouris, John McLeod and Larry Pacey.

From there, the festivities continued with several other high association honors, culminating in the announcement of the 2025 SEMA Person of the Year and a musical after-party.

Don Garlits

ROBERT E. PETERSEN LIFETIME ACHIEVEMENT AWARD: DON GARLITS

The Petersen Automotive Museum honored drag-racing legend Don Garlits with its lifetime achievement award named for the museum’s late founder, Robert E. Petersen. Garlits, also known as “Big Daddy,” is a true pioneer in the drag-racing field, accumulating 35 NHRA national event victories and three NHRA Top Fuel national championships over his five-decade career.

“Don Garlits set the standard for what a true drag racer could and should be. He is a legend both on and off the dragstrip,” noted Terry L. Karges (above right), Petersen Automotive Museum executive director. National Hot Rod Association Director of Multi-Media Content David Kennedy (above left) co-presented the award.

Lee Zeldin

THE PRESIDENT’S AWARD: LEE ZELDIN

 U.S. Environmental Protection Agency Administrator Lee Zeldin (below right) was named the first-ever recipient of the President’s Award for Supporting Automotive Innovation and Leading Government- Industry Collaboration. 

A new honor presented earlier in Show Week by SEMA CEO Mike Spagnola (below left), the award recognizes individuals or organizations demonstrating exceptional leadership in advancing automotive technology and fostering strong partnerships between government and industry.

Spagnola hailed Zeldin’s continued role as a catalyst for technological advancement and cooperative problem-solving—helping to ensure the automotive aftermarket’s evolution while benefiting society, industry and the American economy.

Wade Kawasaki

CHAIR SERVICE AWARD: WADE KAWASAKI

Bestowed at the discretion of the SEMA Chair of the Board, the Chair Service Award recognizes outstanding service to the association and the industry. SEMA Chair Melanie White (left) presented the award to former SEMA Chairman of the Board Wade Kawasaki, whose contributions to SEMA span many years.

 “His leadership has made a lasting impact on our industry,” noted White. “Most recently, his support and guidance with SEMA PAC have been instrumental in advancing our advocacy efforts… His commitment to our community and his passion for the automotive aftermarket continue to inspire us all.”

 

Champlin

CONTENT CREATOR OF THE YEAR: WESTEN CHAMPLIN

The SEMA Content Creator of the Year Award celebrates a content creator’s exceptional dedication to the enrichment of automotive culture. As the recipient of the 2025 award, Westen Champlin (center) has significantly shaped a vibrant community while fostering a positive environment among automotive enthusiasts. Garnering more than 4 million subscribers on YouTube, 3.8 million followers on TikTok, 2.5 million followers on Instagram and 3.3 million followers on Facebook, his creative efforts on social media have not only elevated the discourse around automotive passions but have inspired a deeper appreciation for the art and innovation to be found within the industry.

Liskus

GEN-III INNOVATOR OF THE YEAR: ANDRIUS LIŠKUS

The SEMA Gen-III Award recognizes individuals age 40 and younger who demonstrate exceptional innovation within the automotive aftermarket. The award criteria encompasses breakthrough contributions to such areas as technology, business practices and industry trends. Andrius Liškus received the 2025 honors for his revolutionary Electromagnetic (EMA) Damper Test System, which makes advanced damper testing more accessible to race teams, independent developers and workshops. In effect, his solution removes one of the industry’s greatest technical limitations, opening the door to a new generation of agile, high-performance suspension development.

SEMA PERSON OF THE YEAR: DEAN CASE

Among the association’s most prestigious honors, the SEMA Person of the Year Award went to Dean Case (bottom left), communications consultant at Motivo, in recognition of his exceptional volunteerism and service to the specialty automotive industry. Following longstanding tradition, Case received his award from 2024 Person of the Year Colby McLaughlin (bottom right). Serving on SEMA’s Emerging Trends & Technology Network (ETTN), Case has been an unwavering advocate for industry innovation, dedicating himself to bridging the gap between the aftermarket industry and the Society of Automotive Engineers (SAE) community. Last year, he was instrumental in organizing an SAE event at the SEMA Garage to advance connections between industry thinkers, a wide range of experts, and students and educators. He is also known as tireless in his efforts to secure a strong future for the industry. Case will be profiled in the upcoming March/April issue of SEMA magazine.

Dean Case

SEMA SHOW KICKOFF BREAKFAST

The 2025 SEMA Show got off to a rousing start Tuesday, November 4, with the annual Show Kickoff Breakfast featuring the top New Product Award winners across multiple categories (see p. 52). “Voice of Formula D” Jarod DeAnda emceed the event, which also featured informative discussions with Fédération Internationale de l’Automobile (FIA) President Mohammed Ben Sulayem, Stellantis Head of American Brands Tim Kuniskis and comedian and car collector Jay Leno.

Cobb

MANUFACTURER OF THE YEAR: COBB TUNING

When addressed with the challenge of manufacturing 15 new intercooler designs in short order due to original equipment (OE) redesigns, Cobb Tuning implemented a rapid-response model to manufacturing that enabled them to turn around tooling and get machines running on new products within a business day, all in-house.

The solution—which has since been rolled out on other product lines—has allowed Cobb to create better components to meet its quality-control needs more easily, faster and with less cost and waste at every step of the process.

Cobb
Cobb

CHANNEL PARTNER OF THE YEAR: THE AAM GROUP

As a warehouse distribution group, AAM Group pursues a unique mission: uniting distributors, suppliers and partner shops under one purpose. Its slogan “One League, One Mission,” reflects AAM’s belief in helping these diverse businesses to achieve the common goal of growing the entire specialty-equipment industry. 

A catalyst for brand growth and channel success, The AAM Group holds frequent training sessions with its brand partners to identify product features and benefits, while also ensuring their team understands the business models, context and needs of many types of SEMA channel partners and how to serve them. 

Moreover, AAM is a leader in product data enhancement and works with partners to extend that expertise beyond its own operations. The group also delivers superior product marketing, reaching more than 17,000 jobber contacts each week with industry and product news presentations.

NOTABLE SHOW WEEK AWARDS

After the Kickoff Breakfast, SEMA and its many industry councils and networks continued honoring achievement with numerous awards presented on multiple stages across the Show floor. The following are some of week’s prominent honorees. 

Champlin

BEST ENGINEERED VEHICLE:
KUHNHAUSEN “SERIOUS66” CORVETTE

The annual Best Engineered Vehicle Award recognizes a featured Show vehicle demonstrating exceptional engineering throughout or an innovative vehicle aspect that goes far beyond physical appearance. The award seeks to inspire more engineers to enter the specialty-equipment field. The 2025 award went to the Kuhnhausen Metal Concepts’ ‘66 Chevrolet “Serious66” Corvette —a vehicle that also made the Top 12 list in the 2025 SEMA Battle of the Builders Presented by Mothers Polish competition. According to Kyle Kuhnhausen, owner, Kuhnhausen Metal Concepts, the Corvette was designed to “merge American heritage with European refinement in a one-of-a-kind creation.”

Cobb

SEMA BATTLE OF THE BUILDERS (BOTB) PRESENTED BY MOTHERS POLISH: TROY TREPANIER, ’36 FORD ROADSTER

Completed in January of 2025 and winner of the Grand National Roadster Show America’s Most Beautiful Roadster Award, Troy Trepanier’s 2025 BOTB entry was a completely scratch-built vehicle resembling a ’36 roadster, with all the dimensions changed for proper proportions as an open-wheel car. Rad Rides by Troy made the body, chassis, suspension and all machined parts in-house, as well as all the body, paint and interior work. The ’36 roadster features a supercharged Ford 312ci Y-block engine, a quick-change rear axle and full torsion-bar suspension. It’s Trepanier’s second BOTB overall win, having also taken the trophy in 2017. The competition’s top four 2025 finalists included Tim Franklin (’60 Porsche Custom 356), Thomas Dickerson (’67 Chevrolet C10) and Ron Jones (’73 Volkswagen Thing). Trepanier will be featured in an upcoming issue of SEMA magazine.

VISIONARY 8: MULTIPLE RECIPIENTS

The SEMA Visionary 8 awards honor eight young professionals aged 35 and under who are already impacting the industry and advancing the specialty automotive market. Criteria for the awards include active industry involvement and the demonstrated talent, innovation, integrity, success and leadership necessary to become an industry driver.

 “This year’s SEMA Visionary 8 have a work ethic and passion for the industry that is truly inspiring,” said Joe Escobar, SEMA manager of recognition programs. “We’re proud to celebrate their accomplishments and thank them for their energy and fresh perspective that has elevated the aftermarket for the better.” 

Recipients from left to right are Anna Glennon, senior account executive, Kahn Media; Jose Acevedo, owner, Ace Graphix; Ryan Rutledge, director of innovation, Air Lift Company; Adi Bathla, CEO and co-founder, Revv; Emma Sauve, creative director, Mobsteel; Jack Reusch, head coach, Texas Drift Academy; Payton Matlock, OEM specialist, Transfer Flow; Kasey Saltness, event and engagement specialist, QA1.

Visionary
Pro Cup
Pro Cup

THE SEMA PRO CUP CHALLENGE: AUTOMOTIVE CONCEPTS

Automotive Concepts (top left), a Minneapolis-based restyler, won the 2025 SEMA PRO Cup Challenge for its accessorized ’25 Ford F-150 SuperCrew restyling package. Presented by the SEMA Professional Restyler Organization (PRO) council, the competition shines a light on new-vehicle accessorization by challenging U.S. restylers to create an accessory package for an OEM new-model vehicle. 

The Automotive Concepts SuperCrew showcased golden anniversary graphics celebrating 50 years of the iconic model. Built around the theme “Black Label,” a term typically reserved for the pinnacle of its kind, the truck offered a fresh take on a concept never explored in the restyling space. The “5.0” badging paid homage to the powerful 5.0 Coyote engine under the hood, further emphasizing the vehicle’s performance pedigree. Pictured with the award is Nick Stanley of Champion Auto Systems, sister company to Automotive Concepts. 

The competition also saw Auto Additions of Westerville, Ohio, earning the PRO Cup Challenge People’s Choice Award for its customized ‘25 Lexus GX 550, as voted on by SEMA Show attendees. Themed the “Takumi Edition,” the build featured premium accessories from Eastman/Llumar, XPEL, TRI State, Oracle Lighting, Tentative Rago Fab, Avery, Voxx, Luxwood and Katzkin. Inspired by the Japanese concept of Takumi, meaning “artisan,” the theme paid tribute to master craftsmanship, a distinction achieved only after more than 60,000 hours of honing one’s skills. Pictured (bottom left) with the award is Josh Poulson of Auto Additions.

Method Race Wheels was among the brands capturing a Media’s Choice Award for its Method 709 HD (Heavy-Duty) Bead Grip Wheel.

Troy

MEDIA’S CHOICE AWARDS

Formerly the SEMA Global Media Awards, the 2025 Media’s Choice Awards expanded to include select judges representing top domestic industry media outlets. In all, 21 leading editors from consumer, enthusiast and trade publications combed through the New Products Showcase to handpick three standout products each that they believe will resonate with their audiences. Their selections were as follows:

Jason Mulligan, Auto Revolution
  • Dakota Digital-RTX-88C-PU-X Chevy/GMC ’88–’91 RTX Gauge System
  • Holley Performance Brands-Terminator X Bluetooth Module (558-483)
  • Melling Performance-MDK400-HPT AFM Delete Kit With Tuner
Abby Andrews, Autobody News
  • Revv ADAS-Revv Integration Ecosystem
  • Killer Tools & Equipment Corp.-SPOT WELD PRO
  • I-CAR-Mixed Attachment Methods
Henry Pierini, AutoZulia International
  • Teslong-F6 Pro
  • Polyvance-6181 Mini-Fuzer Pro Hot Air Plastic Welder
  • Redline Detection-Smoke Pro Total Tech 95-0050
Chad Reynolds, BangShift
  • Dakota Digital-VCM-300 Velocity Commander Mechanical Cruise Control
  • FTI Performance 10R80 Torque Converter for Mustang and F-150 Truck
  • Edelbrock Victor LSXR Supercharger for LS3-Swapped Vehicles
Collin Morgan, Car & Driver
  • Suspension Direct Inc.-E-CLIK Universal Kit for Remote Reservoir Shocks
  • 70mai-4K Omni
  • Scosche FoundIT Charge-Item Locator & Car Charger
Young-Jun Yu, Car & Tech
  • Redline Detection-BCLD: Battery + Coolant Leak Detector
  • RIMiQ Portable Tire Inflator with QwikFlow Technology
  • Carlock-CARLOCK Ultimate Security Bundle
William Simons, Collision Repair Magazine
  • KECO Body Repair Products-GPR+ Pro Cart
  • Kinetic Automation-Kinetic Vision
  • Car-Part.com-iPro Images
Nicole and Chris Hamilton, Engaged Media
  • IDIDIT ‘88-’94 GM OBS Truck Steering Column with Multifunction Switch
  • Z-TRAK-Custom-Fitted Mounting Rack for Truck Beds
  • QA1 ‘99-’06 Silverado and Sierra Suspension Systems
Jerome Andre, Generation 4x4
  • Dynam Labs Inc.-Dynam Labs VCU+
  • Torque Trends Inc.-TorqueBox 2.0 Extreme Duty
  • Worksport Ltd.-COR Battery System
Johnny Hunkins, HOT ROD
  • AeroCreeper-Power-Lift AeroCreeper
  • BluePrint Engines-GM LS Compatible 376ci Engine
  • Edelbrock Victor LSXR Supercharger
Andreanna Ditton, Internet Brands Auto Group
  • Turbosmart-E-Boost 3
  • ProCharger P-1R Supercharger
  • Vapor Trapper-Vapor Trapper
Cesar Velasco, KAR Automotive
  • AlphaRex ‘24+ Ford F-150 NOVA-Series LED Headlights
  • aFe Power-Toyota Tacoma D.A.S. XL Dynamic Air Scoop
  • Wolfbox MegaFlow 200 Compressed Air Duster
Mike Kojima, MotoIQ
  • JE Pistons VW DASA Extreme pistons
  • Haltech Nexus Plug-in ECU for Nissan Skyline R32/R33/R34 GT-R
  • Suspension Direct Inc.-E-CLIK Universal Kit
KJ Jones, MotorTrend
  • FLATED-FLATED Air-Topper FLEET
  • Caliber Inc.-Apex SkyLift
  • ProCharger F-150 5.0L High Output “PRO” System
Luis Zschocke, New Tune Up
  • FiTech Fuel Injection-Go EFI Vintage 97 System
  • Ford Performance by Recaro Black Mustang Seat Set
  • COLLINO-Ford F-100 Twin I-Beam Adjustable Camber/Caster
Paul Sakalas, On All Cylinders
  • Vapor Trapper-Vapor Trapper
  • Antigravity Batteries Lightweight Sodium Starter Battery
  • FiTech Fuel Injection-Go EFI Vintage 97 System
Sean Holman, OVR Magazine
  • REDARC Electronics-REDWorks Power Panels
  • Suspension Direct Inc.-E-CLIK Universal Kit
  • Caliber Inc.-Apex SkyLift
Guillermo Moeller, Performance Digital
  • Holley Performance Brands-6T 13.5-in. Front Brake Kit
  • ApolloSpray POWER-6 VS AUTO HVLP Electric Painting System
  • VAIS Technology-Push Button Start System
Ludmilla Kruppa, Revista Garagem
  • Aces Fuel Injection, Inc.-Deuces Wild 2
  • FiTech Fuel Injection-Go EFI Vintage 97 System
  • Old School Metal-FUSCONETA Volkspod Mini Bike
Jef White, THE SHOP Magazine
  • ProCharger Superchargers-GM LS Engine Intercooler
  • REDARC Electronics-QuickFit Power Panels
  • GEARWRENCH Hi-Viz Socket & Impact Sets
Matthew Walker, Traction
  • Method Race Wheels-Method 709 HD Bead Grip Wheel
  • Fury Tires-Fury Tires Sierra Hunter ATM
  • Turbo Wholesale Tires-Lionhart Imara H/T S

The 2025 SEMA SHOW

The 2025 SEMA SHOW

THE 2025
SEMA SHOW

FROM ADVANCED PROPULSION TO CUSTOMIZATION AND CAR CULTURE, THE SHOW DELIVERED A GLOBAL STAGE FOR THE INDUSTRY’S DYNAMISM.
BY SEMA MAGAZINE EDITORS

Throughout four dynamic days in Las Vegas, November 4–7, the annual SEMA Show reiterated its role as the automotive aftermarket’s premier business event. With 150,000 industry professionals, 2,300 exhibiting brands—including 500 first-time participants—and media from 140 countries gathering at the Las Vegas Convention Center (LVCC), the 2025 Show once again delivered an unequaled, concentrated environment for innovation, collaboration and growth.

“The SEMA Show stands as the global hub for automotive innovation and commerce,” said SEMA CEO Mike Spagnola. “It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide.”

Consumer spending on aftermarket accessories reached $52.65 billion in 2024, underscoring the vibrancy of an industry contributing an estimated $337 billion annually to the U.S. economy while supporting more than 1.3 million jobs. And the excitement and power of that industry was on full display at the annual trade gathering, showcasing a sector that continues to thrive and expand worldwide.

“The SEMA Show is a global pop-up marketplace where business and culture intersect,” said Tom Gattuso, SEMA vice president of events. “This year highlighted the industry’s ability to adapt and innovate, from emerging propulsion technologies to next-generation customization trends. By connecting manufacturers, buyers and enthusiasts in one dynamic environment, the Show continues to both shape and reveal the future of automotive performance and personalization.”

“EVERY YEAR, THE SEMA SHOW INTRODUCES TECHNOLOGIES AND IDEAS THAT TRANSFORM THE AUTOMOTIVE LANDSCAPE. FROM ADAS SOLUTIONS TO ALTERNATIVE PROPULSION AND PERFORMANCE BUILDS, INNOVATION HERE DRIVES PROGRESS ACROSS THE ENTIRE AFTERMARKET.”
—Tom Gattuso, SEMA Vice President of Events
Show Floor
“THE SEMA SHOW IS THE BIGGEST SHOW IN NORTH AMERICA… EVERYONE’S HERE. THIS IS WHERE WE GET TO SEE WHAT’S NEW.”
—Chad Cole, Blue Ox
Connecting
“… TALKING TO SHOP OWNERS, CONNECTING, SEEING WHAT OTHER PEOPLE ARE DOING… THAT’S THE BIGGEST PART OF BEING HERE.”
—CJ Pelletier, DIFFRNT Media
Drifting
“THE SEMA SHOW GIVES US EXPOSURE TO THE AUTOMOTIVE CULTURE. FOR OUR TOOLS AND WHAT WE DESIGN, WE GET A LOT OF FEEDBACK FROM MECHANICS AND PEOPLE THAT OWN SHOPS. WE [ALSO] GET EXPOSURE FOR WHAT WE HAVE AND THE INNOVATION THAT WE BRING—THIS IS THE PERFECT VENUE FOR US.”
—Robert DePide, Teslong
People_examining_car_engine_partsEnging Valve Components People Showcasing Futuristic Car Model People at Tech Booth

INNOVATION AND OPPORTUNITY

Innovation ran through every hall and activation at the LVCC. A broad spectrum of vehicle propulsion technologies stood alongside advancements in materials, connectivity and design. The New Products Showcase also featured the latest innovations across 15 categories, underscoring the industry’s relentless drive to evolve. All combined, the 2025 SEMA Show was a launchpad for ideas set to transform the automotive landscape for years to come. By uniting global leaders, breakthrough technologies and cultural energy under one roof, the event reaffirmed that innovation is the heartbeat of the aftermarket.

Drifting
THOUSANDS OF PRODUCTS, INCLUDING HUNDREDS IN THE NEW PRODUCTS SHOWCASE, DEBUTED AT THE SHOW, SIGNALING ONE OF THE MOST INNOVATIVE PRODUCT CYCLES EVER.

PASSION AND BUSINESS

The 2025 Show proved once again that it’s the essential meeting place for professionals, entrepreneurs and enthusiasts eager to drive the future of the specialty-equipment marketplace and automotive culture. In addition, OEMs leveraged the Show to debut bold concepts blending heritage with innovation, reinforcing commitments to performance, personalization and alternative propulsion. SEMA Show Friday—Open to the Public also bridged the gap between industry and enthusiasts, opening the SEMA Show to the public and giving industry consumers who share the industry’s passion a rare opportunity to experience the premier trade event.

Networking Crowd Shot Handshake
Walking the Floor
Bed Wood Parts Booth
“We love it here. This is the biggest show we do. The fact that we get so much traction—we sign on dealers [and] sell a lot of product... in the end game, it’s totally worth it.” —Kendall Jackson, Bed Wood Parts
Booth Overhead
Shop Talk
Engine Inspection
Battle of Builders Stage Jeep Off-Road Stage
Red Ford Bronco
“All the cars at the Show—that’s my passion. I have a software development shop specializing in AI. I love connecting my work and my passion. And this is the right place to make those connections.” —Rafael De Marco, Attendee
Drift Truck

VEHICLES AND DEMONSTRATIONS

The SEMA Show is known for jaw-dropping builds and vehicular action, and the 2025 event didn’t disappoint. From the hundreds of feature vehicles to the highly anticipated SEMA Battle of the Builders Presented by Mothers Polish competition, the Show’s halls and outdoor activations exuded craftsmanship and creativity. Product demonstrations throughout the Show floor also presented attendees with closeup looks at the aftermarket’s incredible ingenuity, reinforcing the Show as a business hub where passion fuels progress.

Drifting
Sim RacingDriftingDrifting
 

VEHICLES AND DEMONSTRATIONS

Artist Painting Car
Purple Supercar
Race Cars
Classic Cars
Engine Bay
“This [Show] is great. This is our brand transformation—our launch to the market. And SEMA has been a great place for us to do that.” —Jessica Diaz, Carlyle Tools

LEADERS AND LEGENDS

Automotive icons, entertainers and business leaders elevated the Show’s cultural energy. Fédération Internationale de l’Automobile (FIA) President Mohammed Ben Sulayem joined SEMA CEO Mike Spagnola for the official ribboncutting ceremony, marking the opening of the 2025 SEMA Show and reinforcing its global significance. Jay Leno and Tim Kuniskis, head of American Brands at Stellantis, opened the week with a fireside chat on design and propulsion strategies. Meanwhile, SEMA Education connected Show attendees to industry thought leaders, while across the Show floor a host of celebrity builders, motorsports legends, artists and influencers could be spotted mingling with fans.

Ribbon Cutting Selfie with Crowd Jay Leno Chat
Crowd Overhead Men Posing

CULTURE AND COMMUNITY

The SEMA Show is more than a trade event— it’s the epicenter of automotive culture and community for both the industry and its consumers. For an entire week, it immerses Show exhibitors, attendees and media in a celebration of aftermarket innovation and performance, culminating with SEMA Fest, an epic public celebration blending car culture with live entertainment. The 2025 SEMA Fest featured live performances by Queens of the Stone Age, The Black Crowes and Neon Trees, along with motorsports demonstrations and car displays designed to connect industry brands with enthusiasts to inspire the next generation of builders and consumers.

Concert Crowd
“EVERYONE IS RELAXED WITH A GOOD VIBE... ALL THE PEOPLE WE’VE TALKED TO ARE JUST IN A GOOD MOOD. YOU COMBINE THE DRIFTING AND THE MUSIC; YOU HAVE A PERFECT EVENT!” —Pilar Colmenero, La Oxidada
Nitro Circus
Car in Motion
Guitar Cases
Nitro Circus
Car Riding
Neon Trees Band
Neon Trees Band
Drift Cars
“AS A MEDIA PERSON [AND] A LONGTIME CAR GUY, [THE SEMA SHOW] IS THE OUTLET TO SEE PEOPLE IN THE AFTERMARKET PUTTING THEIR BEST FOOT FORWARD.” —KJ Jones, MotorTrend
Concert Crowd Audience

CULTURE AND COMMUNITY

Motorcycle Rider
Drift Cars Night
“...Connecting manufacturers, buyers and enthusiasts in one dynamic environment, the Show continues to [reveal] the future of automotive performance...” —Tom Gattuso, SEMA Vice President of Events
Globe of Death
Concert Guitarist
“We definitely want to come back [next year] because [the Show has] been a massive, massive achievement for our business.” —Nicholas Trajcevski, Urban X Campers

SEMA BATTLE OF THE BUILDERS

PRESENTED BY MOTHERS POLISH

Mothers Logo
Troy Trepanier
2025 OVERALL WINNER
    HOT ROD / HOT ROD TRUCKS

Troy Trepanier

1936 Ford Roadster

TROY GUDGEL 1959 CHEVY IMPALA KYLE KUHNHAUSEN 1966 CHEVY CORVETTE

Thomas Dickerson YOUNG GUNS (29 & UNDER)

THOMAS DICKERSON

1967 Chevy C10

Ron Jones 4-WHEEL DRIVE & OFF-ROAD

RON JONES

1973 VW Thing

Peter Jackson SPORT COMPACT / IMPORT

PETER JACKSON

1960 Porsche Custom 356

Logo

Trends

Trends

Three Key Themes We Observed at the 2025 SEMA Show

By Cristian Gonzalez

TRENDS
UNBOXED

Discerning emerging trends isn’t always easy. New concepts and innovations sometimes require reading between the lines to understand their full significance. At an event like the SEMA Show, you can find thousands of ideas throughout the Las Vegas Convention Center, many representing underlying themes birthed at the Show. That’s the beauty of SEMA. It’s so grand and diverse in scope that it offers multiple perspectives on the trends sweeping the industry.

Innovative builds, inventive marketing strategies, new product designs—these are just some of the trend indicators you might pick up on. But the Show’s breadth and excitement can also pull you in multiple directions. It’s sometimes hard to take it all in. In case you missed some of the noteworthy trends hitting the 2025 Show floor, we have you covered.

Method Cardboard Truck

Among the impressive builds found throughout the West Hall, this display turned more heads and sparked more questions and conversations than the rest.

BEYOND THE BOX

Exhibitors enjoy pushing the envelope at SEMA. They come to introduce new ideas, often promoting their brand and displaying groundbreaking products via an eye-catching vehicle build. The idea, of course, is to stand out in a Show bursting with energy. At the 2025 Show, Method Wheels did so with unique flair.

The company is known for its aggressive yet sleek off-road-intended wheels and bead-lock rims, and yet when attendees made their way to the booth, they couldn’t find a single product on display. Instead, they encountered a large cardboard trophy truck crafted from Method Wheel packaging on a stage hashtagged with #Beyondthebox.

According to Matthew Harris, vice president and general manager of Method’s parent company, Custom Wheelhouse, it was a bold yet well-thought-out strategy that aligned with their goals for the Show. “We were nervous,” admitted Harris. He and his team were going in with an abstract move, not knowing how it would be received.

The strategy paid off big, just the way they hoped. Harris explains, “We had never displayed at SEMA previously and we felt that should we display at SEMA in the future, it would have to be different than what we traditionally saw coming out of the wheel and tire space. The other side of the thought process that went into this was the brand itself and how you differentiate the brand.” 

Method has strong ties to the off-road motorsports world, is aligned with racing entities like SCORE International and has connections to some of the category’s top desert racers. The company wanted to deliver a fun concept honoring those partnerships and customers and what they were aiming to build with Method’s products. The team decided their booth display should take the form of the pinnacle of off-road motorsports—the trophy truck. Volt+Steel’s Project Zero Corvette was among the many EVs garnering praise in the Show’s FutureTech section. “We wanted to deliver an experience. We wanted to show them not tell them. And our representation of who we are as a brand through this display was a celebration of off-road motorsports and culture,” says Harris. 

Volt+Steel Corvette

Volt+Steel’s Project Zero Corvette was among the many EVs garnering praise in the Show’s FutureTech section.

FAR-REACHING IMPRESSIONS

The Method booth was a true example of outside- the-box thinking that took risks to achieve a specific goal. Companies exhibiting at SEMA frequently come with sales or marketing goals in mind, but Method also wanted its booth to make impressions far beyond the convention center. 

In recent years, the SEMA Show has become a true driver of social-media engagement, so the opportunities were firing on all cylinders, thanks to the Show’s growing appeal to younger demographics. The 2025 event saw the online automotive world flooded with social content, tags and posts showcasing the various booths, vehicles and products. This worked to Method’s advantage in accomplishing their SEMA Show mission.

“We didn’t bring product because that wasn’t the message that we were trying to convey,” Harris stated. “[Messaging] was a key component of what we were attempting to do here and having a component that can live beyond the SEMA halls was critical for us. Folks were taking a lot of video and doing interviews with employees at the booth and sharing content that they were developing on the floor. And we were watching, right? Some of these things were being sent to us and we had some visibility.” 

While attendees could find Method’s new wheels proudly displayed in the SEMA Show New Products Showcase, Harris and team were primarily focused on promoting and associating the brand with beyond-the-box thinking in a way that inspires people of newer generations, whether they were at the Show or peeking in on it through their viewscreens.

CARLYLE TOOLS

SEMA and the specialty-equipment market have made reaching and inspiring younger consumerenthusiasts a key priority, and the Show has developed a number of features over the past decade to support those efforts. Simultaneously, exhibiting companies have been tailoring their marketing, brand and products for greater appeal especially to Gen Z. 

This past Show, Carlyle Tools, NAPA’s in-house tool company, exhibited for the first time under its own name as part of a current rebranding campaign seeking to spark new life into the tool brand. Jessica Diaz, one of the minds behind Carlyle’s rebranding, explained that much of their marketing is focused on grabbing a younger audience’s attention, noting that they spent three years collecting data before rolling out a new black-andgreen brand color scheme that resonated well with young technicians. Diaz and others at Carlyle echoed industry concerns around technician recruiting, and their relaunch and new campaign signaled their intent to help tackle the issue. “One of our major goals was to connect with future technicians and current technicians. We launched an acquisition program where we were able to take them through different stations to learn more about the product and the brand,” said Diaz. 

“We understand there’s a technician gap,” she continued, “and we want to remove some of the barriers to entry. Not only with product but also with a financial reward. So our Max Impact Scholarship awards tech students of any age nationwide $2,500 in a fully stocked toolkit. That’s been phenomenal here at the Show. We have been able to speak to a ton of students and also instructors—making sure that we get to spread awareness that if you want to get into this space, Carlyle’s got your back.”

Carlyle Booth

Carlyle’s booth debut created quite the buzz, generating positive impressions with target audiences and capturing new enthusiasts.

Social Media

All over the Show floor, people were taking pictures and videos, further fueling the social-media coverage and engagement that was so prevalent during and even after SEMA Week.

TECHNOLOGIC

Blazin Rodz Suspension

Manufacturers and builders raised the bar and shattered expectations at the 2025 Show, with exceptional product and project builds, as exemplified by Blazin Rodz’s patent-pending suspension system.

Technology progresses at incredible rates, sometimes alarmingly, but the SEMA Show excels at presenting it in digestible ways that encourage adoption. In fact, technological advancements played a large role in the 2025 Show Week, so we spoke with Jim Moore, SEMA vice president of OEM and product development at the SEMA Garage, to help better explain the emerging tech trends we saw on the Show floor. 

Moore noted that SEMA has always been a hotbed for craftsmanship and well-engineered builds. This Show, however, members of the aftermarket stepped up their game. The build quality of the 2025 event’s powerful and unique machines was unmatched. Moore sees this as a byproduct of builders having greater access to better build tools, leading to more impressive project vehicles and products.

“Not long ago there was a huge gap between OEM resources and aftermarket resources,” he explained. “We heard things like computer-aided design [CAD] and how OEMs had all this access to cutting-edge design tools. Well, the vast majority of those design tools are now readily available at almost every level… And you’re seeing the acceleration of product development on the floor to the point where there’s an almost invisible level of parity between an OEM bringing out a product and the aftermarket bringing out a product. Both can bring out a product of equal quality and capability.” 

 Moore went on to address the builds he saw specifically around the FutureTech Studio in Central Hall, which boasted all forms of powertrains and reached into the seven-figure build range. “We had equally as impressive custom builds that were hydrogen internal-combustion platforms. We had a vehicle that launched that’s going to be a $1 million vehicle, where it’s a hybridized front drivetrain. We saw innovation across the entire board of different powertrains. We saw builders using them in ways that really allowed us to continually see and understand how all of our traditional values—and the boundaries of how you can express those values— were just being expanded upon by new drivetrain technology that was integrating with old-school values of hot-rodding, top-level craftsmanship and level of detail on these builds.”

“WE WANTED TO DELIVER AN EXPERIENCE. WE WANTED TO SHOW THEM, NOT TELL THEM.”
Method Box

Method’s grand project for their trophy truck began like many other project builds, with a new Method Wheels box.

Moore also touched on sentiments toward EV builds this year compared to last year and how attendees are now more accepting than in previous years. This could be partially due to the repeal of the EV mandate, he observed. If new technologies aren’t being forced upon people, sentiments can change.

“Driven by the EV mandate [victory], we saw some builders that were really embracing EV and EV conversions. I think there was also more acceptance across the Show floor that EV really can still define all the hallmarks of what is the cultur e of modification and restomodding and things like that. And I think that SEMA’s stance on defeating the EV mandate has actually allowed the market to have a little bit less animosity toward [electrification] because now it feels there’s more of a fair playing ground.”

AI TAKES ROOT

We would be remiss if we did not touch on how embedded artificial intelligence (AI) tech was across the Show floor. More and more companies are seeing the strength AI can bring to their products and services for their customers and industry members. 

In fact, New Product Awards went to two particular entries that utilize AI as a significant part of their structure—REVV ADAS and SPARQ. SPARQ is an OBD-II plug-in module that runs diagnostic checks and speaks to you through an AI-operated application on your phone. It essentially gives consumers a personal mechanic with a scanner. REVV ADAS is an AI-powered software platform working as a calibration tool while also building invoices, claims and rates. 

Moreover, all through the North Hall, companies offered products with similar concepts: AI-based software meant to streamline processes and/or bridge communication between various parties involved in a shop repair. While AI is nowhere near Kit- or Skynet-level efficiency, it’s a reliable enough tool that brands are offering it, polished and packaged, to better streamline back-office procedures. 

With AI-based products becoming more prevalent at SEMA and taking the spotlight through awards, it’s safe to say the AI trend is here to stay in the specialty-equipment market. We look forward to seeing where the themes of beyond-the-box thinking, technology and engagement will drive us in 2026. S

Innovation Wins - New Product Showcase Winners

Innovation Wins - New Product Showcase Winners

INNOVATION
WINS

CATEGORY WINNERS FROM THE 2025 NEW PRODUCT SHOWCASE

COMPILED BY SEMA MAGAZINE EDITORS

 

Aftermarket companies drive the industry forward with their innovative ingenuity. By directing their out-of-the-box thinking toward creating new parts and tools, they expand the market into different avenues, making it diverse, strong and awesome.

These new products are divided into 15 categories and are judged for their innovation, manufacturing quality, consumer appeal, marketability and even packaging. These products will go on to shape the aftermarket landscape and, hopefully, inspire new, creative and practical parts and accessories while continuing to drive ingenuity.

Category:
BEST CAR CARE & PROTECTION PRODUCT

Ngenco

Winner

NGENCO USA–PPS

NGENCO PAINT PROTECTION SPRAY

NGenco Peelable Paint Protection is a spray-on, peel-off coating that transforms OEM paint into a self-healing shield with a flawless gloss or refined matte finish. It applies like paint, protects like film and peels away cleanly. It’s innovation that redefines paint protection.

NGENCO.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST COLLISION REPAIR & REFINISH

Revv ADAS

Winner

REVV ADAS

REVV INTEGRATION ECOSYSTEM

Shops are saddled with hours of manual operations, copying calibration data across the platforms they use to run the business. Revv’s Integration Ecosystem saves your business time by connecting estimating platforms such as CCC, document sourcing platforms like RepairLogic and calibration equipment like Autel with Revv.

REVVHQ.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST EMERGING TECHNOLOGY

Dynam Labs

Winner

DYNAM LABS INC.

DYNAM LABS VCU+

The Dynam Labs VCU+ is an all-in-one EV solution designed to meet the demands of high-performance EV street and motorsports applications, with full compatibility for controlling Tesla and Cascadia Motion drive units. The VCU+ includes features for vehicle integration, including multiple I/O, PWM functions, multiple CAN networks and cross-platform software.

DYNAMLABS.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST ENGINEERED NEW PRODUCT

ProCharger
PROCHARGER SUPERCHARGERS

’24–’25 HARLEY-DAVIDSON M8 SUPERCHARGER KIT

Bolt on 75% more power to your ’24–’25 Harley-Davidson. Could your M8 Harley- Davidson use more power than what all your friends have—maybe a lot more power? With a ProCharger Supercharger System, you can unleash up to 75% more horsepower over stock, all while keeping your ride cool, reliable and road ready.

PROCHARGER.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST EXTERIOR ACCESSORY

Hood Hinges
SPEEDWAY MOTORS

HOODINI ’73–’80 C/K SERIES HOOD HINGES

The Hoodini ’73–’80 C/K Series Steel Hood Hinges use 7- and 10-gauge steel with black phosphate coating for strength and an OEM-style appearance. Hydraulic gas struts ensure smooth, quiet operation, while adjustment points allow precise alignment. Fully assembled with stainless hardware, providing a durable, cost-effective alternative to billet.

SPEEDWAYMOTORS.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST INTERIOR ACCESSORY PRODUCT

Stinger Display
WINNER
STINGER

SRX-GM14128

Upgrade your truck with a rugged, weather-resistant display designed for daily driving and towing. Personalize your setup with custom widgets, backgrounds and colors. Monitor trailers, blind spots or rear views with support for four cameras, while retaining warning chimes, steering-wheel controls and factory amplifier when equipped.

STINGERDRIVE.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST PACKAGE DESIGN & DISPLAY Product

Seat Cover Solutions
SEAT COVER SOLUTIONS

SEAT COVER SOLUTIONS MINI PRODUCT DISPLAY

Available to all resellers of Seat Cover Solutions’ premium seat covers at no charge with a minimum order. This highly attractive display has proven to increase sales at the point of sale. Contact us to learn more about how this mini display can be used to your advantage in selling Seat Cover Solutions’ products.

SEATCOVERSOLUTIONS.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST PERFORMANCE–RACING PRODUCT

Muxwiring Battery
WINNER
MUXWIRING INC.

SMART SUPERCAP HB1600X STARTING BATTERY

The HB1600X is a hybrid SuperCap + LiFePO4 12V starting battery delivering 1,600 instant cranking amps, 45 Ah and more than 100,000 lifetime starts. Programmable 6V to 16V voltage, reserve control, wireless app connectivity and operation from –20°F to 150°F make it a solution for reliability and instant power in any condition.

MUXWIRING.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST PERFORMANCE–STREET PRODUCT

Detroit Speed Suspension
DETROIT SPEED & ENGINEERING

FOX BODY MUSTANG SHORT LONG ARM CONVERSION SYSTEM

Detroit Speed’s Short Long Arm Suspension Conversion redefines Fox Body handling with a no-compromise double wishbone design. This complete system delivers premium fit and finish while replacing the outdated factory suspension with modern geometry, increased strength and race-proven adjustability.

DETROITSPEED.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST POWERSPORTS PRODUCT

Detroit Speed Suspension
Z-TRAK

MOTO-CHOK

The Moto-Chok is an original and popular front wheel chock. Riders trust it to secure everything from motocross bikes to dual sports and fullsize ADV machines. Designed for everyday reliability and built to handle the abuse of real-world hauling, it’s the perfect blend of rugged durability and rock-solid performance.

Z-TRAK.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST STREET ROD & CUSTOM CAR

Detroit Speed Suspension
BLUEPRINT ENGINES

GM LS COMPATIBLE 376ci ENGINE AND ZF EIGHTSPEED AUTOMATIC TRANSMISSION

BluePrint Engines Builder Series combines a GM LS-compatible 376ci engine with the advanced ZF eight-speed automatic transmission for a fully integrated, turnkey package. Delivering 510 hp and 440 lb.-ft. of torque, this pump-gas powerhouse’s foundation is built on BluePrint’s high-strength cast-iron LSX-style block.

BLUEPRINTENGINES.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST TIRE & RELATED PRODUCT

Detroit Speed Suspension
ALL-FIT AUTOMOTIVE + RIMiQ

INFLATiQ BY RIMiQ PORTABLE TIRE INFLATOR WITH QWIKFLOW TECHNOLOGY

INFLATiQ by RIMiQ is a compact, yet mighty portable power pump. Two power options are at your service; portable battery power or constant 12V plug-in power. QwikFlow technology inflates tires of all sizes from 37 to 42 PSI in under 1 min.! Inflate vehicle tires, bicycles, sports balls, floaties and more. Backed by a lifetime warranty. Private label available.

ALLFITAUTOMOTIVE.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST TOOLS & EQUIPMENT PRODUCT

Detroit Speed Suspension
SPARQ

SPARQ DIAGNOSTIC

SPARQ is an AI-powered automotive ecosystem redefining how drivers connect with their vehicles. Diagnosing 50,000+ codes, it delivers health insights, predictive maintenance, repair quotes, service tracking and history reports. In service centers, SPARQ turns routine visits into smarter, data-driven, customer-friendly experiences.

JOINSPARQ.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST TRUCK & OFF-ROAD PRODUCT

Detroit Speed Suspension
FOX

’19–UP JEEP JK/JL/JT QSE SWAY BAR DISCONNECT LINKS

FOX’s QSE Sway Bar Disconnect disconnects instantly with the push of a button. Disconnect the sway bar anytime, at any speed, off-road without needing to drive in 4-Lo. On rougher roads and trails, you’ll notice less head toss for a comfortable ride while maximizing your vehicle’s articulation.

RIDEFOX.COM →
Method Wheel
Method Wheel
Method Wheel

Category:
BEST WHEEL & RELATED PRODUCT

Method Wheel
METHOD RACE WHEELS

METHOD 709 HD (HEAVYDUTY) BEAD GRIP WHEEL WITH OPTIONAL FORGED RINGS

The 709 HD Bead Grip Wheel from Method Race Wheels delivers race-proven performance with HD load ratings of 3,310–4,500 lbs. Patented Bead Grip technology uses inner and outer bead-seat grooves plus a safety hump to secure tires at low pressures and extreme sideloads. Optional forged impact rings protect from rocks and curbs.

METHODRACEWHEELS.COM →
Method Wheel
Method Wheel
Method Wheel

GROWTH: POWERED BY EDUCATION

GROWTH: POWERED BY EDUCATION

SEIZE THE MOST FROM YOUR SEMA SHOW WEEK BY UTILIZING THE EVENT’S EDUCATION PROGRAMS

BY CRISTIAN GONZALEZ

SEMA Show attendees seeking to sharpen and tune their knowledge and skills within the industry should explore the many programs offered by SEMA Education. This Show feature comprises courses designed to develop new skills, inform industry members, and foster business strategies in an engaging classroom setting at the Las Vegas Convention Center(LVCC) during Show Week.

Understandably, some attendees may hesitate to leave the Show floor, but SEMA classes and seminars are worth their time in gold, and most are only an hour long, so you can get right back into the action. In addition, several educational experiences and activations can be found in key Show areas, so it’s a good idea to check out the many options. SEMA Education runs a three-day schedule, from Tuesday, November 4, to Thursday, November 6. A full schedule with breakdowns of all the tracks and sessions is available at SEMAShow.com/education.

Additionally, for 2025, SEMA Education returns to its traditional venue in the North Hall, a centralized location easily accessed from any point at the convention center. "It’s going to be a lot easier to get to than last year, and we want to encourage aftermarket attendees as well as exhibitors to come, learn something that can advance their professional and business growth, and leverage that content in the coming year,” says Gary Vigil, SEMA senior manager of professional development, who heads the education program.

Previously, many sessions came with a registration fee. However, “This year, Education is doing something different,” says Vigil. “SEMA has always encouraged learning and self-advancement through education, so this year, we are offering free sessions within our eight tracks to encourage more attendees to take advantage of these educational opportunities.”

EDUCATION TRACKS

Each SEMA-run education session falls under one of eight tracks. These tracks categorize sessions according to subject matter, allowing attendees to more easily find programs that fit their interests. Take a look and see which tracks catch your attention to begin planning your Show education schedule.

  • Aftermarket Updates and Future Trends: An abbreviated track with two thought-provoking sessions, this category offers a fast way to learn about the current state of the specialty-equipment market and the long/short-term impacts of top trends. If you want to give yourself the intellectual tools to understand the automotive aftermarket and see how your business can be affected by future changes, these sessions should not be missed.
  • Emerging and Executive Leadership: Sessions under this track heading cater to current and emerging industry leaders. Returning this year to assist is the Dale Carnegie organization, which will teach attendees how to listen and communicate to a workforce encompassing differing generations. Also, the SEMA Women’s Leadership Symposium returns this year with a new format “designed to empower leaders with the skills, mindset and strategies needed to drive exceptional performance within their teams and organizations.” Explore these and other leadership-development courses offered under this track.
  • Inside the Shop: Trucks, hot rods, off-road vehicles, tires and wheels—whatever you work on, this track is all about what goes on in your shop. In these sessions, panels of technicians, shop managers and builders discuss current trends and challenges you might be contending with in your operations. (Also, be prepared to see big names announced for these panels soon.)
  • Legislative and Regulatory: The Trump Administration has shaken up the California Air Resources Board’s(CARB) and the Environmental Protection Agency’s (EPA) approach to regulating automotive emissions. These track sessions aim to clarify changes and misconceptions in emissions compliance under a Trump presidency. Discover how to manage risks, ensure compliance and drive business success by hearing from experts from all sides: manufacturers, distributors, retailers and regulators.
  • Sales and Marketing: This track features some of the Show’s most popular education sessions, focused on advancing your business through targeted social-media strategies. Learn how to engage your audience using platforms like Instagram, YouTube and Facebook, and gain insights from top industry sales and marketing experts. Whether you’re looking to generate buzz for your brand or build a marketing plan for your repair shop, there’s a session for you.
  • Small Business Strategy: Find hacks and tools to help you grow your small business with these track programs aimed at small mom-and-pop shops and up-and-coming companies alike. Learn how to leverage AI, cloud computing and entrepreneurial operating systems (EOS), or how to run a functional family business while avoiding a feud. SEMA is always ready to help small businesses take the next step. With 12 sessions available, this is the most comprehensive track in the SEMA Education program and something every small-business owner should consider leveraging.
  • Talent Management: Just as skills and knowledge evolve with the market, so does SEMA Education. Last year, courses under this header were highly popular with attendees, who voiced that they would like to see even more topics. Vigil says the team is always listening to such feedback, and is happy to build on the clear appeal of the talent-management track. “These sessions focus on hiring and retaining young talent in the automotive industry through training, management and motivation,” Vigil explains. “It’s all about turning your team into a well-run machine.”
  • Vehicle Technology: Vehicle technology is becoming increasingly complex, making it tricky to repair, upgrade or modify consumer vehicles. These sessions aim to help aftermarket players stay up-to-date on the latest changes in advanced fuels

SEMA Education sessions are content rich. Be sure to bring a note pad.

These courses keep attendees engaged through qualified instructors who interact with the class, along with hands-on technical sessions. and powertrains, suspension technology, and even advanced driver assistance systems (ADAS).

PARTNERED PROGRAMS

SEMA Education also features tracks in partnership with third-party entities, adding more supporting sessions to the program. These organizations include the Inter-Industry Conference on Auto Collision Repair(I-CAR), Tire Industry Association (TIA) and Society of Collision Repair Specialists (SCRS)—all of which broaden the Show’s range of specialized courses.

I-CAR will host hands-on MIG welding courses, ranging from basic to advanced features as well as courses on safety protocols for working on electric vehicles with high-voltage systems. Additionally, becoming more prevalent in modern vehicles, modifying or repairing these newer cars often requires correctly working with ADAS hardware.

“This training is essential for technicians who want to ensure ADAS-equipped vehicles are repaired accurately, enhancing vehicle safety and restoring critical functions. You’ll leave with practical strategies to diagnose and correct ADAS calibration failures while ensuring compliance with OEM guidelines, ”according to I-CAR. (Be sure to leverage I-CAR’s 2-Course Bundles to save.)

Meanwhile, Show attendees in the wheel and tire industry will find great value in any of the TIA courses. Not only is TIA offering technical programs, but the organization is also leading courses that can help tire retailers protect themselves from liability with a10-step defense outline in the event of customer lawsuits. Plus, TIA seminars will teach attendees how to navigate the current employment market and retain talent in the tire segment.

SCRS programs are densely packed with knowledge and tips for anyone in the collision repair industry, especially if you’re trying to put your business ona path of maximum efficiency, gain an online presence, view incoming trends and technologies and so much more. Register or purchase an SCRS full-series pass before September 26 for significant savings at SEMAShow.com/education.

 

 

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