Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor registration area. The incorrect badge will need to be surrendered onsite in Exhibitor registration to receive the new, updated one.

The SEMA Show is a trade-only industry event. Only qualified registrants employed within the automotive aftermarket industry are approved to receive a badge. Qualified registrants may register online at www.semashow.com when registration goes live Spring 2026.

In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal.

Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2024 show has ended.

There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.semashow.com and onsite in the Media Center.

Amenities in the Media Center include complimentary water and snacks, working stations, Internet access, complimentary copy machines, printers, and storage. The Media Center also houses press kits and materials from SEMA and many exhibitors.

NEW THIS YEAR: Credentialed media will have the ability to avoid the general concession stands in the convention center by quickly purchasing lunch or snacks in the Media Center.

• Saturday, November 2: 9:00 a.m. - 5:00 p.m.
• Sunday, November 3: 9:00 a.m. - 5:00 p.m.
• Monday, November 4: 8:00 a.m. - 6:00 p.m.
• Tuesday, November 5: 7:00 a.m. - 6:00 p.m.
• Wednesday, November 6: 8:00 a.m. - 6:00 p.m.
• Thursday, November 7: 8:00 a.m. - 6:00 p.m.
• Friday, November 8: 8:00 a.m. - 3:00 p.m.

No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email regmgr@sema.org.

Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call (909) 978-6722.