General - When do I have to wear my badge?
Badges must always be worn in the AAPEX and the SEMA Show areas.
General - Can I bring a guest?
No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Other than a legal spouse, everyone must register and be approved to receive a badge. The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.
General - May I bring my child to the show?
No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management* does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.
General - What is appropriate attire when attending the SEMA Show?
The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
General - What is "outboarding" and what do I do if I witness it?
"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702-943-3505 or your floor manager. To contact Show Management in advance of the Show, please call 909-396-0289.
Exhibitor - What is a Non-Exhibiting Company (NEC)?
If a company qualifies to exhibit but chooses not to and wants to register employees to attend Show (walk the Show floors), they will be classified as an NEC. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEC), a higher registration fee of $399 USD each will be applied. Non-Exhibiting Companies are limited to registering two (2) registrants, attending no more than two (2) Shows.
General - What are the Show hours?
The 2026 SEMA Show Hours Are:
- Tuesday, November 3rd: 9:00 am — 5:00 pm
- Wednesday, November 4th: 9:00 am — 5:00 pm
- Thursday, November 5th: 9:00 am — 5:00 pm
- Friday, November 6th: 9:00 am — 4:00* pm
*Registration closes at 2:00pm
General - Where can I find an exhibitor list for the SEMA Show?
The 2026 SEMA Show floorplan will be available in the Spring of 2026. At this time a list of 2025 SEMA Show Exhibitors can be found at www.semashow.com/floorplan.
General - What are the ADA Guidelines?
The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, Pacific Time, at 508-743-8571 or email AAPEXSEMA@maritz.com. We welcome and encourage all feedback and suggestions from our registrants with disabilities. We will do our best to assist you and address your accessibility needs.
Exhibtor - What if I lost or forgot to bring my badge to the Show? Can I have it reprinted on-site?
Yes. If you arrive onsite and for any reason do not have your badge, you may have it reprinted onsite one (1) time only for a fee of $100 USD per badge. The fee for reprinting a Non-Exhibiting Company (NEC), Financial Investment Company (FIN), Manufacturer/Supplier/Buyer (MSB) and Vehicle Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record.
