• Educators, counselors, and administrators who are employed by accredited high schools (grades 10–12) colleges or universities may be eligible to register as "Attendee Non-Buyers" under the "Association/Education/Government" business category and pay the registration fee of $50 USD per person until Friday, June 26th. Starting June 27th registration online increases to $75 USD per person. Starting September 26th registration online and onsite increases to $100 USD per person.

• SEMA Show badges are FREE for educators and students participating in the Student Program. SEMA waives the registration fee and provides complimentary Non-Buyer/Educator and Non-Buyer Student badges.

Educators, counselors, and administrators employed by accredited high schools (grades 10–12), colleges or universities:

No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.

No. The company you are employed by does not have to be a SEMA member for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.

In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal.

Several options are available for obtaining new product information. Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the 2026 SEMA Show.

SEMA Fest 2026 will feature live music from the biggest names in the entertainment industry. To get updates please sign up for the latest SEMA Fest news at www.semafest.com

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show. To withdraw consent, contact Show Management* (see below). By allowing exhibitors to scan your badge, you consent to Show Management* sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information.