Lake Oswego, Ore. (November 4, 2024) – Yakima – the innovative manufacturer of cargo and gear management solutions – will unveil its 2025 product lineup at the Speciality Equipment Market Association (SEMA) trade show Nov. 5-8 in Las Vegas, NV. Included in the product unveil is Yakima’s new best-of-the-best hardshell rooftop tent, new rooftop cargo boxes, a complete line of vehicles awnings, bike racks, and a whopping 15 products featured in SEMA’s New Product Showcase (on display at booth #10160 in the East Hall). With a storied history in automotive and aftermarket that allow outdoor adventurers to Take it Easy, Yakima has a solution to fit any adventure and every need, and with aplomb. They've been around the block and back: 45 years to be exact. Mile after mile, Yakima’s innovative product design and functionality meets a deep commitment to safety, customer support and satisfaction. From hauling gear to soccer practice to tackling the toughest off-road trail, Yakima’s products are engineered with strength and convenience in mind. They engineer strength into products from the start, and exceed most industry testing standards: Because to outlast and outperform means they’re doing it right. To demonstrate this commitment and how Yakima’s products work for any adventure, the brand will have four vehicle builds on display at booth #55075 to showcase a variety of use cases and equipped with the latest and greatest products. A 2024 Toyota Tacoma ‘Overlander’ build will feature the latest overland gear including a new rooftop tent and awning, overlanding accessories, an e-bike hitch rack, and more, while for those more attuned to smooth pavement, the ‘West Coast Road Trip’-inspired OE Lexus GX 550 will feature new products that are a must-have for any road trip. The most Heavy Duty will find offroad heaven in a Jeep Wrangler Rubicon outfitted with products across Yakima’s Heavy Duty product classification. What Yakima’s smallest vehicle at the show lacks in size, more than makes up for in presentation: The ‘Ya-Kei-Ma’ custom Kei Truck will be outfitted with in-line and new 2025 products in a way sure to steal the hearts of all SEMA attendees. To see, touch, feel and experience all of Yakima’s new S25 products, please visit their SEMA booth, located at #55075 in the West Hall. To see the Yakima New Product Showcase at SEMA, please visit booth #10160. Media are welcome to connect with Kevin Nicol-Lints (kevin@verdepr.com) to set up an appointment, request images or information, or simply talk about all things Yakima. About Yakima Based in the Pacific NW, Yakima Products Inc. has been a pioneer of cargo and gear management solutions since 1979. We connect people with their passions to bring them closer to nature with our innovative, rugged and dependable products. Yakima Products, Inc. is headquartered outside of Portland, Oregon. For more information about Yakima products, visit yakima.com. Press Release Type: Product Company: Yakima Products Booth #: 55075 Show Categories: Trucks, SUV's & Off-Road Wheels & Accessories Media Contact Name: Kevin Nicol-Lints Media Contact Email: kevin@verdepr.com Media Contact Phone: 269.806.6848 Photo Gallery: 102821