FREE First Motorcycle Ride Experience for SEMA Attendees. Located in the Diamond Parking Lot, just outside of the West Hall, the Motorcycle Industry Council’s Ride With Us is offering first-ride experiences for people who have always wanted to try riding. “If you’ve ever wondered how fun it may be to ride a motorcycle, this is the best way to try it,” said Cinnamon Kernes, who leads the Motorcycle Industry Council’s Ride With Us program. “This experience only takes about 25 minutes, so it’s the perfect way to see if you want to take the next step.” Ride With Us has traveled across the country, providing first-ride experiences to hundreds of participants, ages 16 and up. Motorcycle Safety Foundation-certified coaches help riders get geared up, then guide them on a motorcycle, at their own pace. “Many SEMA Show exhibitors manufacture products for motorcycles, so it’s great to have the Motorcycle Industry Council be a part of the Show,” said Tom Gattuso, SEMA vice president of events. “The Ride With Us Moto Intro program is a great interactive feature anchoring the West Hall area.” “We know a lot of people want to try motorcycling, but it can be hard to get the proper gear, then find someone to loan you a bike and show you the proper way to ride, and some aren’t quite ready to commit an entire weekend to a licensing class,” said Kernes, vice president of market expansion at the MIC. There is no cost for SEMA and AAPEX attendees, and Ride With Us is also free to the public who have SEMA Ignited Friday Experience tickets. “We’re really excited to bring this opportunity to SEMA,” said Kernes, “It’s no exaggeration to say that nearly all of our participants have rated this experience a 5-out-of-5, even those who decide motorcycling isn’t for them. It’s zero percent pressure, 100 percent fun, and we can’t wait for even more SEMA attendees to take their first spin.” ABOUT THE MOTORCYCLE INDUSTRY COUNCIL The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere. Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at MIC.org, and through the weekly MIC RideReport. Press Release Type: Announcement Company: Motorcycle Industry Council Booth #: outside of West Hall Show Categories: Power Sports & Utility Vehicles Media Contact Name: Jacqueline Peterson Media Contact Email: jpeterson@mic.org Media Contact Phone: 4153707059 Photo Gallery: 102821