Ride With Us Brings First-Ride Motorcycle Experiences to SEMA

SEMA reporters and attendees can get their very first experience riding a motorcycle through the Ride With Us Moto Intro program, located in the West Hall Parking lot Tuesday through Friday. This experience is free to all SEMA attendees and exhibitors.

“If you’ve ever wondered how fun it may be to ride a motorcycle, this is the best way to try it,” said Cinnamon Kernes, who leads the Motorcycle Industry Council’s Ride With Us program. “We provide the safety gear, the motorcycles, and the coaches. All you need to bring are the smiles.”

“Many SEMA Show exhibitors manufacture products for motorcycles, so it’s great to have the Motorcycle Industry Council be a part of the Show,” said Tom Gattuso, SEMA vice president of events. “The Ride With Us Moto Intro program is a great interactive feature anchoring the West Hall area.”

Ride With Us has traveled across the country, providing first-ride experiences to hundreds of participants, ages 16 and up. Motorcycle Safety Foundation-certified coaches help riders get geared up, then guide them on a motorcycle, at their own pace.

“We know a lot of people want to try motorcycling, but it can be hard to get the proper gear, then find someone to loan you a bike and show you the proper way to ride,” said Kernes, vice president of market expansion at the MIC. “And some people aren’t ready to commit an entire weekend to a licensing class. But this experience only takes about 30 minutes, from gearing up to gearing down, so it’s the perfect way to see if it’s something you want to pursue.”

There is no cost for SEMA and AAPEX attendees, and Ride With Us is also free to the public who have SEMA Ignited Friday Experience tickets.

“We’re really excited to bring this opportunity to SEMA,” said Kernes, “It’s no exaggeration to say that nearly all of our participants have rated this experience a 5-out-of-5, even those who decide motorcycling isn’t for them. It’s zero percent pressure, 100 percent fun, and we can’t wait for the thousands of automotive enthusiasts at SEMA to take their first spin.”

Media interested in taking their first ride or seeking more information should contact the MIC’s media relations team.
Jacqueline Peterson: jpeterson@mic.org
Andria Yu: ayu@mic.org

The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere. Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at MIC.org, and through the weekly MIC RideReport.

Press Release Type:
Motorcycle Industry Council
Booth #:
West Hall Pkg Lot
Show Categories:
Power Sports & Utility Vehicles
Media Contact Name:
Jacqueline Peterson
Media Contact Email:
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