Stevens Point, WI (10/27/23) – Wisconsin-based lighting manufacturer, TYRI, will be exhibiting at the 2023 SEMA Show in booth #57135. The company will be displaying a host of products and highlighting its INTELLilight™ and V12 light bars (now with new custom reflector color options). In addition, TYRI will have a custom Ford F-150 Fox Factory Black Ops Edition Prototype in the booth that’s outfitted for overlanding and adventure. Outside in spot V225 (near the iconic SEMA Show Sign between South and Central Halls) is and an amazing Jeep Gladiator build outfitted with the brand’s lights and featuring a hosts of premium modifications. INTELLilight: A Revolution in LED Lighting INTELLilight is TYRI’s new, patented, and revolutionary award-winning lighting system. It works as a stand-alone system or can be integrated to the vehicle UI (User Interface). INTELLilight connects all lights in a closed wireless mesh network, meaning you get all the functions without additional cables. This ensures it is easy to install, even on existing vehicles. All the units are registered via the custom app, making it possible to control them individually and program their settings to your own personal preferences. You can also program an included remote for quick and handy access. Additional specs include: • Cast-aluminum housing with polycarbonate lens • Adjustable 0–2900 effective lumens • Adjustable 2,700k–6,500k color temperature • Adjustable light patterns as well as the ability to group and regroup lights • IP69k water proofing • INTELLilight Product Data Sheet (PDF) V12 Light Bars: New Reflector Colors Designed for the off road / 4x4 enthusiast, this TYRI modular 10” light bar has a slim design and replaceable lens, making it ideal for the off-road environment. The bar is now available with a host of reflector colors including silver (shown above), black, red, blue, and gold. These colors don’t affect lighting performance but add style and a custom look for the ability to match any build. This light bar can be bracket- or surface-mounted and the end caps are removable for maximum flexibility in mounting options. Providing a 4,300 effective lumen light output, this stylish powerful unit will light buyer’s ways to adventure. Specs include: • Cast-aluminum housing with polycarbonate lens • 5,700k color temperature • Narrow symmetric light pattern • Hanging, standing, or flush mounting options • IP69k waterproofing • V12 Product Data Sheet (PDF) TYRI-Equipped Vehicles at the SEMA Show TYRI will have several vehicles equipped with the company’s lights. This includes a Ford F-150 Fox Factory Black Ops Edition Prototype in the TYRI booth (#57135). Designed for overlanding use, it’s equipped with a myriad of premium off-road and camping components to make it a true adventure-ready rig. This includes a plethora of TYRI lights, a high-clearance bumper and WARN winch, 4” BDS lift, Leitner bed rack, Outland Motorworks tent, BFGoodrich Tires on prototype wheels, and more. Outside the show between South and Central Halls (and near the iconic SEMS Show sign, spot V225) is a built Jeep Gladiator designed to go where most overland rigs can’t. Built by Adventure Further Off Road, the rig features a total of 19 TYRI lights ranging from a V48 light bar (with 17,220 effective lumens) to 0606 pocket lights, and a lot in between. The go-anywhere build also has 43” Mickey Thompson tires, Fusion 4x4 60/80 combo axles, 2.5” King shocks, an AT Overland Habitat camper, 6.5” EVO Enforcer long-arm lift, and Rock Slide Engineering sliders among parts that make this a true adventuremobile. See TYRI Lights At SEMA: Booth #57135 TYRI Lights invites you to visit their booth in West Hall to check out their lights in person and see why their experience in mining, military, construction, and agriculture also make the best lights for recreational off-roading. If you’re new to the brand or just want to check out the latest the company has to offer, stop by their booth #57135 at the SEMA Show. About TYRI Lights TYRI Lights was founded in 2002 by three partner companies based in the USA, UK, and Sweden, all with extensive work providing lights to machines in the demanding fields of forestry and mining. The 200-person company has its own research and development department, state-of-the-art testing facility, and design engineers. TYRI manufactures products in the USA, UK, and Sweden and has a network of sales offices around the world. Press Release Type: Announcement Company: TYRI Lights Booth #: 57135 Show Categories: Power Sports & Utility Vehicles Trucks, SUV's & Off-Road Media Contact Name: Ken Turzinski Media Contact Email: kturzinski@tyri.us Media Contact Phone: 7152528309 Photo Gallery: 102821