Vernon Hills Ill., November 1, 2021 – Rust-Oleum continues to bring innovative products to the automotive aftermarket industry. At this year’s SEMA Show, Rust-Oleum will showcase several new products made to protect and enhance vehicle appearance at booth #50153. The new product line-up includes: • Wipe-New Blazing Wet Tire Shine improves the appearance of all types of tires. Simply spray on a clean, dry tire for a rich, deep-black, high gloss shine. Wipe-New Blazing Wet Tire Shine is fast drying and will not spin-off onto body panels or run onto wheels. The any-angle spray provides even coverage providing a professionally detailed appearance. • Rust-Oleum High Performance Wheel Paint enhances the look and color of your vehicle’s wheels while keeping the surface free from rust. This fade resistant formula provides ultimate durability and performance on metal surfaces. Available in five colors and Gloss Clear. • Rust-Oleum Engine Enamel creates a smooth finish and is formulated for use on automotive engines and other automotive surfaces which reach intermittent temperatures up to 600 degrees Fahrenheit. This durable, ceramic coating is chemical resistant and features superior color retention. Available in 17 colors and Metallic Gold and Copper. • Wipe-New Fierce Wheel & Tire Cleaner quickly dissolves brake dust, grease and road grime from wheels while restoring the black to tire sidewalls. The foam formula clings to the surface and is ideal for hard to reach areas of intricate wheel designs. Recommended for use on OEM clear coat wheels. For more information visit rustoleum.com/automotive. ### About Rust-Oleum For nearly a century, Rust-Oleum has been the global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum, Stops Rust®, Painter’s Touch®, Universal®, EpoxyShield®, Varathane®, Zinsser®, Watco®, MultiSpec®, X-I-M®, Krud Kutter®, RockSolid®, Wipe New®, Testors®, Seal-Krete®, Modern Masters®, Moldex®, Whink®, Concrobium®, Miracle Sealants®, Roto-Rooter®, Mean Green®, and Gator® Finishing Products. Visit rustoleum.com for more information. Follow Rust-Oleum on LinkedIn, Pinterest, Facebook, Twitter and Instagram. Press Release Type: Product Company: Rust-Oleum Booth #: 50153 Show Categories: Collision Repair & Refinish Hot Rod Alley Restoration Marketplace Restyling & Car Care Accessories Tools & Equipment Trucks, SUV's & Off-Road Wheels & Accessories Media Contact Name: Katelin Maldonado Media Contact Email: pr@rustoleum.com Media Contact Phone: 847-573-3523 Photo Gallery: 102821