SAN DIEGO – Oct. 26, 2022 – Automotive pros and enthusiasts turn to the SEMA Show for the latest vehicles, products and technologies — and this year’s WD-40® Brand booth won’t disappoint, as the company is debuting a next-level innovation to the beloved Original WD-40 Formula, officially known as WD-40® Multi-Use Product, in a “golden ticket” style giveaway, exclusive to attendees.

The product — which won’t be released to market until 2023 — is the result of end-user feedback and reflects the same spirit of perseverance, innovation and tenacity for solving tough challenges that led the brand to introduce The Original WD-40 Formula nearly 70 years ago.

On Nov. 2 and 3, the first 1,000 people per day to visit the booth (West Hall, #50119) will receive a limited-edition prototype of the innovation. An estimated one in 10 recipients will get a golden cap, earning them a special edition Carhartt hat featuring seven-time Pro-4 Champion Kyle LeDuc. On-site attendees can also provide their email address to be entered into a sweepstakes for a fully loaded toolbox valued at $1,500.

LeDuc’s custom-built, 4-wheel drive, 900 horsepower race truck will also be on display with a new look, including a custom chrome livery, exclusive to the 2022 SEMA Show.

Those who visit the booth can explore all WD-40 Brand has to offer, including the WD-40 Specialist® line, a full line of next-level lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions that LeDuc relies upon to ensure peak performance from his race truck.

“We’re proud to equip technicians and builders with what they need to get the job done right and take things to the next level,” said Greg Kershaw, director of brand engagement and experience at WD-40 Company. “Come see what we’ve been working on, check out our full range of maintenance products, and get an early sneak peek of something that won’t be available to the general public until next year.”

For more information about WD-40 Brand’s next-level innovations, visit https://www.wd40.com/specialist/.

About WD-40 Brand 
WD-40® Brand offers more than 30 innovative, quality products to get the Job Done Right®. For nearly 70 years, Original WD-40® Formula (called WD-40® Multi-Use Product), America’s #1 multi-purpose lubricant*, has helped end users stop squeaks, protect against corrosion, penetrate stuck parts, lubricate moving parts, and displace moisture. The same spirit of innovation for solving the toughest challenges, which led to the creation of the original WD-40® Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40® Brand products, please visit https://www.wd40.com/.

About WD-40 Company
WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company owns a wide range of well-known brands that include maintenance products and homecare and cleaning products: WD-40® Multi-Use Product, WD-40 Specialist®, 3-IN-ONE®, GT85®, 2000 Flushes®, no vac®, 1001®, Spot Shot®, Lava®, Solvol®, X-14® and Carpet Fresh®.

Headquartered in San Diego, California, USA, WD-40 Company recorded net sales of $518.8 million in fiscal year 2022 and its products are currently available in more than 176 countries and territories worldwide. WD-40 Company is traded on the NASDAQ Global Select Market under the ticker symbol “WDFC.” For additional information about WD-40 Company please visit http://www.wd40company.com.

*America’s #1 All-Purpose Spray Lubricant, NPD Dollar Share August ‘22

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WD-40 Brand
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Restyling & Car Care Accessories
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