NASHVILLE, Tenn. — Get ready for a bitchin’ experience at SEMA 2025! Today, AkzoNobel, a leading provider of vehicle refinishing products, is giving everyone a first look under the hood for its programming at the 2025 Specialty Equipment Market Association (SEMA) Show – and an industry star is part of it all again: Dave Kindig, television star of MotorTrend Network’s Bitchin’ Rides show and creator of custom car company, Kindig-it Design. Exciting vehicle unveilings (top secret for now!), autograph sessions, workshops to share the latest and greatest industry know-how – it all bursts onto the scene with AkzoNobel when SEMA is happening at the Las Vegas Convention Center from November 4 to November 7, 2025. “To say we’re excited would be an understatement. SEMA is a huge event for our AkzoNobel team and the perfect opportunity to show off how we’re helping customers every single day of the year with our outstanding coatings, innovative digital shop tools, and expertise,” says Maximilien Schréder, Commercial Director for AkzoNobel’s North American Automotive & Specialty Coatings business. Schréder is taking over for John Griffin, who is retiring. “This will be my first SEMA Show, and I can’t wait to meet with our customers and distributors in this energy-filled environment.” Location, location, location AkzoNobel will once again exhibit at two locations – an indoor booth and a rig outside, together with Dave Kindig. Visitors will want to check out both, to make sure they see all the bitchin’ builds. Here are the specs about what’s happening: 1. The interior: The booth this year is at AkzoNobel’s new location in the South Hall (booth #33129). There’s serious eye candy here: a custom build by AkzoNobel customer Miller & Son Collision from Lancaster, NY – painted with Sikkens. The futuristic build named Ballistic is still under wraps for now. The official unveiling takes place on day one of SEMA (Tuesday, November 4) at 9:30 a.m. Check out the rendering for a sneak peek. Also on display all week and ready for a test drive: the company’s Sikkens and Lesonal brands, its patented, state-of-the-art, digital body shop workflow control solution Carbeat, and other innovative digital tools. Plus – AkzoNobel’s brand-new Sikkens Autowave Optima, the new one-stop application waterborne basecoat that can cut processing times in half, compared to conventional basecoat application methods. Optima doesn’t require flash-off between layers, so technicians only need to go into the spray booth once (!). Want to try all of this? AkzoNobel’s Acoat Selected service consultants will be on hand all day, every day of the show, to give customers demonstrations of these tools. 2. The exterior: Outside Central Hall in the Silver Lot, AkzoNobel and Kindig-it Design share 2,400 square feet of exhibit space (#81220), where they’re showing off a whole row of truly one-of-a-kind vehicles - including a 1969 Camaro painted in Sikkens, a 1957 Oldsmobile painted in Modern Classikk -- Black Ice and Quarterhorse Brown, and Kindig custom CF1 Fastback painted in Modern Classikk – Black Ice. Feast your eyes on the renderings for now, because these bitchin’ builds stay wrapped up until the big reveal at 9 a.m. on Tuesday, November 4. All eyes will be on this - SEMA Live will be broadcasting from the AkzoNobel/Kindig-It Design rig during these unveilings. But wait – there’s more! In addition to the company’s two show locations, AkzoNobel will also have its paint featured on show cars throughout the massive SEMA event, including: • 1953 CF1 Cabriolet by Kindig-it Design, painted with Modern Classikk – Peribolical • 2015 Chevy Suburban (KevDogg’s*), painted with Modern Classikk – Nostalgic Blue *as in – belongs to Kevin Schiele, Kindig-it Design’s foreman and co-star of Bitchin’ Rides • 1953 CF1 Cabriolet by Kindig-it Design, painted with Modern Classikk – Discreet • 1953 CF1 Roadster by Kindig-it Design, painted with Modern Classikk – Cyanora • 1979 Pontiac Trans Am by David Stolp of Superior Quality Restoration, painted with Sikkens Make it your personal scavenger hunt to see them all, and be sure to stop by AkzoNobel’s indoor booth #33129 to get a giveaway! Talking shop Besides outstanding coatings, AkzoNobel is also a go-to source for industry expertise. At SEMA, team members will share their wisdom and thought leadership about the most important topics affecting the collision repair industry right now. Tony Adams, services consultant, and Tim Ronak, senior services consultant, will lead the Repairer Driven Education session titled, “A Consumer’s Guide to Getting Fully Reimbursed for Automobile Claims.” Get smart on this topic with the AkzoNobel team on Tuesday, November 4. So much to do, so much to see, so much to learn. AkzoNobel is putting the finishing touches on everything to make sure visitors have a premium experience at SEMA 2025 – so get ready for it all. Learn more online here: https://bit.ly/4haQpmm (includes links to the team’s social media channels). AkzoNobel’s schedule at a glance: Tues., Nov. 4, 9 a.m., Outside exhibit space, rig #81220: AkzoNobel and Kindig-it Design unveil a 1969 Camaro painted in Sikkens, a 1957 Oldsmobile painted in Modern Classikk / Black Ice and Quarterhorse Brown, and a Kindig custom CF1 Fastback painted in Modern Classikk Black Ice. SEMA Live will be broadcasting from the AkzoNobel/Kindig-It Design rig. Tues., Nov. 4, 9:30 a.m., South Hall, Booth #33129: Unveiling of custom build by AkzoNobel customer Miller & Son Collision from Lancaster, NY. The futuristic build named Ballistic is painted with Sikkens. Tues., Nov. 4, 9:30 – 10:30 a.m., Outside exhibit space, rig #81220: Autograph signing: Dave Kindig & Kevin (KevDogg) Schiele Tues., Nov. 4, 4 – 5 p.m., South Hall, Booth #33129: Autograph signing: Dave Kindig & Kevin (KevDogg) Schiele Tues., Nov. 4, 9:30 – 11 a.m., South Hall, RD3: Tony Adams, services consultant, and Tim Ronak, senior services consultant, kick off with a Repairer Driven Education session titled, “A Consumer’s Guide to Getting Fully Reimbursed for Automobile Claims.” Wed., Nov. 5, 9:30 – 10:30 a.m., South Hall, Booth #33129: Autograph signing: Dave Kindig & Kevin (KevDogg) Schiele Wed., Nov. 5, 10:40 a.m., South Hall, Booth #33129: SEMA Live will broadcast about the Ballistic build. Wed., Nov. 5, 4 – 5 p.m., Outside exhibit space, rig #81220: Autograph signing: Dave Kindig & Kevin (KevDogg) Schiele Thurs., Nov. 6, 9:30 – 10:30 a.m., South Hall, Booth #33129: Autograph signing: Dave Kindig & Kevin (KevDogg) Schiele Thurs., Nov. 6, 4 – 5 p.m., Outside exhibit space, rig #81220: Autograph signing: Dave Kindig & Kevin (KevDogg) Schiele Fri., Nov. 7 9:30 – 10:30 a.m., 1:15 – 2:15 p.m., Outside exhibit space, rig #81220: Autograph signing: Dave Kindig & Kevin (KevDogg) Schiele Tues., Nov. 4 – Fri., Nov. 7, all day, South Hall, Booth #33129: Join us as we honor our past, celebrate our present and envision our future; and meet Ballistic, the custom build by Miller & Son Collision. Tues., Nov. 4 – Fri., Nov. 7, all day, Outside exhibit space, rig #81220: See the most bitchin’ builds at SEMA painted with Modern Classikk powered by Sikkens. ### About AkzoNobel Since 1792, we have been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Sikkens, International, Dulux and Interpon – is trusted by customers around the globe. We are active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. AkzoNobel believes every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paint company that is dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together. For more information, please visit www.akzonobel.com. Not for publication – for more information Vehicle Refinishes Media Relations Contact: Sue Jaszkowski susan.jaszkowski@akzonobel.com T +1 (248) 550-5916 Corporate Media Relations Contact: Astrid Greve-Spencer astrid.greve-spencer@akzonobel.com T +1 (419) 206-1690 Press Release Type: Announcement Company: AkzoNobel Booth #: 33129 Show Categories: Business Services Collision Repair & Refinish Mobile Electronics & Technology Racing & Performance Restyling & Car Care Accessories Tools & Equipment Media Contact Name: Astrid Greve-Spencer Media Contact Email: astrid.greve-spencer@akzonobel.com Media Contact Phone: 4192061690 Photo Gallery: 102821