OAKVILLE, Ontario - October 29, 2021 - BACKRACK, a Truck Hero Inc. company and leading manufacturer of highly functional truck racks and accessories, today announced the release of its new Trace Rack for most popular pickup truck applications. The new Trace Rack provides the same legendary protection that BACKRACK is known for, but with an original sense of style all its own. Built from high-quality 14-gauge steel, the Trace Rack features a sturdy, sculpted design that establishes a backbone of grit and determination with a ‘fastback’ look guaranteed to turn heads. Each BACKRACK Trace Rack undergoes a multi-stage electrostatic dipping process for the ultimate in corrosion protection, and then the rack components are finished in a durable semi-gloss powder coat for a flawless finish that lasts. Each side of the Trace Rack incorporates a stylized side panel insert that can be customized to create an eye-catching accent that is distinctly yours, while an optional Cab Shield can be added to the rack for a greater level of protection for the truck cab and its occupants. The Trace Rack is compatible with many popular “over-the-rail” truck bed covers, like the Extang Solid Fold 2.0 and Trifecta 2.0, so you don’t have to give up the security of protection for your bed’s cargo area. Simply utilize our Spec My Rack Tool to make sure they’ll work together. The innovative design of the BACKRACK Trace Rack means the installation is simple and secure, without the need to drill holes on most late model trucks, so you get a great looking rack and a sense of accomplishment at the same time. For more information on the Trace Rack, or any of BACKRACK’s full line of products, visit backrack.com or call 888-588-6101. About Truck Hero, Inc. Headquartered in Ann Arbor, Michigan, Truck Hero® provides consumers a full range of branded automotive accessories for trucks, Jeep®, brand vehicles, and cars, with market-leading functionality, engineering, quality, and design. The breadth of Truck Hero’s product offering is vast, including hard and soft truck bed covers, truck caps, bed liners, floor liners, fender flares, steps, suspension kits, Ventvisors®, Jeep parts, and off-road accessories. Truck Hero’s industry-leading family of brands includes Alloy USA®, AMP Research®, A.R.E.®, Auto Ventshade®, BAK Industries®, BACKRACK®, BedRug®, Belmor®, Bushwacker®, Extang®, Husky Liners®, LUND®, N-FAB®, OMIX™, Rampage Products®, Retrax®, RoadWorks®, Roll-N-Lock®, Rugged Liner®, Rugged Ridge®, Stampede™, Superlift®, Tonno Pro®, TruXedo®, UnderCover®, and an online retailer, RealTruck®. All the companies in the Truck Hero family are recognized as premier brands and innovation leaders. For more information, please visit our website at truck-hero.com. # # # If you would like more information about this topic, please contact Jillian Kish at 734-249-5050 or email at jillian.kish@truck-hero.com. Press Release Type: Product Company: Truck Hero, Inc. Booth #: 50027 Show Categories: Trucks, SUV's & Off-Road Wheels & Accessories Media Contact Name: Jillian Kish Media Contact Email: Jillian.kish@truck-hero.com Media Contact Phone: 734-249-5050 Photo Gallery: 102821