New Product Launch at SEMA 2024: RheoLight Crystal Glass Pigments ‘Signature Series’, a First-of-Its-Kind Visibility-Enhancing Paint Additive for Automotive Design Customization Awards winning paint additive Rheolight Crystal Glass Pigment dispersions can be added to existing paints, and coatings to enhance day and nighttime visibility of objects, enabling unlimited design-freedom for custom exterior designs that stand out from the crowd NIEUWEGEIN, THE NETHERLANDS, October 8, 2024- Ink Invent a leading manufacturer of the novel visibility enhancing effect pigments RheoLight Crystal Glass Pigments, today announced plans to launch and showcase their innovative RheoLight™ Signature Series at SEMA Show 2024. The innovation is a first-of-its-kind patented Crystal Glass Pigment portfolio that unlocks a new color dimension, enabling improved visibility and detectability of automotive coatings and designs. RheoLight, a CES 2024 Innovation Awards Honoree in the Smart Cities category, is the world’s first form-free coating additive that increases the visibility of objects and provides a new play with light creating luxurious new dynamic light color shades. RheoLight added to any metallic or pearlescent color coating increases day and nighttime visibility significantly, enhancing safety for drivers as well as any self-driving vehicles that utilize computer vision or LIDAR but overall adds a new dimension of design freedom for automotive design customization. Ink Invent will showcase its latest product development, the RheoLight Signature Series launching November 4th, as direct to consumer product during the SEMA Show 2024 at Booth #11580 in the North Hall, Section First-time & Featured Exhibitors. During show hours attendees are invited to visit Booth #11580 and experience first-hand how to formulate new vibrant color stylings with RheoLight Signature Series. On Tuesday afternoon, November 5, 2024, at 4 p.m. the team of Ink Invent will give a press conference on Booth #11580, introducing the RheoLight Signature Series and highlighting the mode of action and showcasing application examples for customizing exterior designs. RheoLight Crystal Glass Pigments Any color becomes less visible under increasing angles of observation, even during the day. Developed specifically for the automotive and mobility industry, RheoLight by Ink Invent is the world’s first 1-25 micron perfectly round Crystal Glass Effect Pigment, which refracts light differently than any other effect pigment on the market. Like diamonds, RheoLight refracts light with ever-changing reflections, increasing the Angular Independent Point of View (AIPOV) visibility of any colored surface by returning light along the incoming angle. It does this regardless of the angle of the surface, combining high-end aesthetic appeal with enhanced visibility, and setting new design and safety standards for exterior designs. RheoLight boosts LiDAR results up to 140 times, and computer vision reliability increases by 21%. “With the quality and application compatibility of our product offerings verified by the automotive industry OEM’s and formulators we are thrilled to now also provide our solutions direct to consumer” said Ink Invent CEO Paul Mijnen. “Offering our RheoLight Signature Series direct in the creative hands of professionals such as refinish painters and body shops supports our mission of providing RheoLight to the world: making it safer, more colorful and beautiful for everyone.” The ready-for-use water- and solvent-based dispersions of RheoLight Signature Series are suitable for any paint system and application technique to enhance the visibility and aesthetic appeal of color coatings. RheoLight enables the functional utilization of colors by significantly boosting the visibility of vehicles in both day- and night-time for both the human eye and advanced driver-assistance-systems (ADAS), in the automotive industry supporting the transition to full driving automation and reducing traffic incidents. Please contact j.stouthamer@inkinvent.com to schedule a media interview or personalized demo during SEMA 2024. Interested media, for more information and content access the press kit here About Ink Invent Ink Invent is an innovative, ISO certified, and award winning effect pigment manufacturer founded in 2018 and based in The Netherlands. As a privately owned company, Ink Invent specializes in developing RheoLight™ Crystal Glass Pigments for the functional utilization of colors and creating luxurious and dynamic light color shades for industrial application. RheoLight is developed as a universal platform technology, designed to be easily incorporated into existing paint coating and binder systems. RheoLight Crystal Glass microsphere dispersions are compatible with existing industrial production and application processes to create unique new living colors and sparkle effects in every metallic or pearlescent coating. RheoLight’ Crystal Glass Microspheres create luxurious new metallic color shades with enhanced day and night visibility for the human sight and advanced driver-assistance systems (ADAS) such as LiDAR and Computer vision. Learn more at www.inkinvent.com. ### Media Contact: Jeffrey Stouthamer Chief Strategy Officer +31 65 262 4164 j.stouthamer@inkinvent.com Press Release Type: Announcement Company: Ink Invent BV Booth #: 11580 Show Categories: Collision Repair & Refinish Restyling & Car Care Accessories Media Contact Name: Jeffrey Stouthamer Media Contact Email: j.stouthamer@inkinvent.com Media Contact Phone: 0031652624164 Photo Gallery: 102821