Toyota Customizing & Development Co., Ltd. will exhibit under the MODELLISTA brand for the first time at the SEMA (Specialty Equipment Market Association) show to be held in Las Vegas, USA from Tuesday, October 31 to Friday, November 3, 2023. This is the first time the MODELLISTA brand has been exhibited at a major auto show outside of Asia. Three models will be exhibited: the Lexus LX, Lexus RX, and Toyota Crown, among those currently under consideration for introduction in the U.S. In order to launch MODELLISTA in the United States, we will raise awareness of MODELLISTA to visitors and the US media by exhibiting a history panel for the MODELLISTA 25 anniversary and distributing a brand book, etc. The MODELLISTA models that are working on to be sold in the U.S. are LX, RX, NX, and IS for LEXUS, and Corolla Hatchback, Prius, Toyota Crown, Venza, and RAV4 for TOYOTA. We will be coordinating with local dealers/distributors for full-scale sales. The focus will be on aero parts in the U.S. and other products suitable to the U.S. market. Due to regulations, certain products will only be sold in Japan. More information about the SEMA Show will be posted on the MODELLISTA SEMA SHOW 2023 special website. (https://www.modellista.co.jp/event/sema2023/) *Available only in English Press release site is https://www.modellista.co.jp/en/press/pdf/20231003_sema2023.pdf Press Release Type: Announcement Company: TOYOTA CUSTOMIZING & DEVELOPMENT Co., Ltd. Booth #: 13017 Show Categories: Restyling & Car Care Accessories Media Contact Name: Natsuki Mizuno Media Contact Email: natsuki_mizuno@toyota-cd.co.jp Media Contact Phone: +81457775782 Photo Gallery: 102821