How SEMA Connects Partners that Revolutionize an Industry

San Diego, Calif. – Automotive companies visit the SEMA show for a myriad of reasons. Connecting with like-minded industry leaders to create revolutionary solutions that add value to aftermarket manufacturers and their consumers is not traditionally on top of that list. During the 2016 SEMA show, CARFAX® and Ceramic Pro Americas connected to begin the development of the Appearance Protection Service Reporting feature – a tool that has grown past its initial expectations.
The Appearance Protection Service Reporting feature was pioneered through a collaboration with CARFAX and Ceramic Pro Americas – a San Diego-based ceramic coating and PPF manufacturer that has more than 3,500 certified installers in North America.
After an initial meeting at the 2016 SEMA show, and 18-months of research, development, and beta-testing, the two companies created a data-sharing partnership that helps document installation services, cover warranties, and provide their customers with peace of mind.
Each of Ceramic Pro’s protective solutions, whether it’s interior or exterior coatings or films, is backed by a warranty that is attached to the vehicle’s VIN – and thus is transferable to future owners. This was a marketing hit for Ceramic Pro, but most importantly – helped to create trust with customers.
“When we collaborated with CARFAX to establish the Appearance Protection Reporting service at the SEMA show in 2016, our goal was to provide added transparency and value to car owners choosing Ceramic Pro protective coatings,” noted Brett Benito, CEO of Ceramic Pro Americas. “The reporting not only documented that the vehicle continued to be warrantied but credited the auto salon completing the work. It allowed our network of installers to improve transparency and establish trust with their dedicated customers.”
How Ceramic Pro & CARFAX Created an Industry Standard
Vehicle owners are increasingly paying attention to the overall condition of their daily drivers and precious collectible cars. This includes protective products such as professionally installed ceramic coatings and paint protection film.
Benito continued to state, “Our ceramic coating and paint protection film warranties are transferable as each package is linked with the VIN. If the vehicle is sold, or relocated, the new owner can visit our website to determine which of our certified installation centers to bring their vehicle for scheduled maintenance in their area or apply Ceramic Pro products on their new vehicle.”
Essentially, the program likewise became an indirect marketing tool for Ceramic Pro’s 3,500 auto salons. More importantly, it helped to provide Ceramic Pro customers with peace of mind, knowing that their aftermarket protective coatings and films were fully documented on their CARFAX Vehicle History Report.
“Service centers that partner with CARFAX help their customers increase the value of their vehicles by publishing the services performed on CARFAX Vehicle History Reports,” said Paul Nadjarian, General Manager of CARFAX Car Care. “Including service work on CARFAX Vehicle History Reports is the perfect way for Ceramic Pros to position their shops as transparent and helpful customer advocates.”
Today, nearly every major manufacturer of professional-grade nano-ceramic coatings and paint protection film in the United States utilize the CARFAX® Appearance Protection Service Reporting tool, as a benefit to their dealers and customers.
Benito concluded, “At Ceramic Pro Americas, we strive to be the trendsetters in our industry, and the collaboration with CARFAX is arguably the best example of putting this concept into action. There is no greater compliment than seeing our competitors benefiting from the same platform which all started with a meeting at the SEMA show. We continue to support SEMA and look forward to connecting with the next revolutionary marketing partner this year in Las Vegas.”

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Ceramic Pro

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Restyling & Car Care Accessories

Sam Azizian

sam@ceramicpro.com

858-414-8577