Show Features

More information on the 2026 SEMA Show features will be coming soon.

New Products Showcase
New Products Showcase
Location: Lower South Hall, Booth #41271

The SEMA Show's most popular exhibit, the New Products Showcase, is the epicenter of innovation and a must-see destination for buyers, media, and content creators in search of the latest and most exciting products hitting the aftermarket. This year, the Showcase in South Hall will again boast thousands of new products, with scanning made possible through the SEMA Show mobile app – complete with product and mapping information connecting attendees to the exhibiting companies throughout the Show floor.

SEMA FutureTech Studio
SEMA FutureTech Studio
Location: Central Hall, Booth #24401

Experience the Edge of Innovation—where the most advanced technologies in EVs, future propulsion, automation, and smart manufacturing converge. Explore visionary vehicle builds, next-gen materials, and breakthrough systems redefining mobility. At the core is the FutureTech Live Education Stage, delivering high-impact microlearning sessions from leading tech minds. This is more than an exhibit—it's a launchpad for the future of automotive. It's fast. It's smart. It's the future—on full display.

SEMA Battle of the Builders
SEMA Battle of the Builders Presented by Mothers
Location: Central Hall, Booth #24743

SEMA Show vehicle builders will once again take center stage in the annual SEMA Battle of the Builders (BOTB) Presented by Mothers Polish. This unique competition helps attendees, and millions following the action online, to spot trends and see the latest techniques of some of the world's most influential builders. Introduced in 2014 to recognize and celebrate proven vehicle builders and products across all market categories.

While expert judges narrow the selection down, it's the builders themselves who ultimately cast the votes to select the overall winner. You can follow the progress at the BOTB stage introducing the top 40 finalists at 1:30 pm, Tuesday, November 3, and another announcing the top 12 at 3:00 pm, Wednesday, November 4. The Top 4 finalists will be announced on Thursday, November 5, at 3:30 pm, and the final winner will be announced Friday, November 6, at 3:30 pm as one of the culminating highlights of the SEMA Show. Get in on the BOTB action in Central Hall 24743.

Learn More
Feature Vehicle Displays
Feature Vehicle Displays
Location: LVCC, Silver Drive, Silver Lot, Diamond Lot, Blue Lot as well as lobbies of each exhibit hall

The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars to trucks to powersports. Much more than rolling works of art, the feature vehicles offer an in-person look at the real-life applications of the aftermarket's latest and most exciting products. Located throughout the Las Vegas Convention Center, the displays act as extensions to Show booths, connecting attendees with exhibitors and product creators. The SEMA Show app features a scanning function that allows attendees to quickly capture product and exhibitor information from the feature vehicles displayed throughout the Show. The app puts the entire SEMA Show in your pocket. It's available as a free download from your mobile device's native app store, as well as online at semashow.com/app.

SEMA Collision Repair Stage
SEMA Collision Repair Stage
Location: South Hall Upper, Booth #31147

Visit the SEMA Show Collision Repair Stage in Booth #31147 where you can experience free hands-on welding and VR demos plus daily I-CAR, SCRS and OEM presentations. Top experts will be on hand to answer your questions on the collision-repair industry.

SEMA Central
SEMA Central
Location: LVCC Grand Lobby

Each year, SEMA Central acts as a Show hub, showcasing interviews, content and connections from across the automotive aftermarket. This year, SEMA Central expands to offer Show participants a more immersive industry experience than ever before. Visit SEMA Central for top-tier vehicle builds and center-stage interviews with iconic personalities.

Members Lounge
Members Lounge
Location: North Hall

SEMA Business Members at the Show have exclusive access to the Member Lounge, which offers convenient and time-saving amenities to refuel and recharge during Show hours. This member-exclusive area includes complimentary business services, internet access, charging stations, and timesaving Grab'N'Go lunch for purchase. Members are also able to reserve meeting room space at no cost.* Looking to learn more about SEMA Business Membership? Swing by Member Central to discover how membership can help businesses be more successful.

*Complimentary meeting space is available in The SEMA Member Lounge exclusively to SEMA Business members only with the exception of non-exhibiting manufacturers (NEM) or companies otherwise qualified to exhibit at the SEMA Show.

Art Walk
Art Walk

Immerse yourself in the automotive lifestyle and culture in the SEMA Show Art Walk, where some of the automotive industry's premier artists will exhibit their latest creations. Executed in a variety of media, their work comprises a collection of pieces that will complement any home, office or workspace. Make a plan to go by, connect and pick up some great examples of automotive art!

SEMA Gear
SEMA Gear
Location: SEMA Gear stores are located throughout the Show
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