ESCORT and Cobra Redefine the Future of Driving Awareness and Adventure at the 2025 SEMA Show Featuring breakthrough updates in radar detection, dash cam, and GMRS radio technology, Cedar Electronics showcases products engineered for real-world performance and off-road exploration LAS VEGAS, November 4, 2025 – ESCORT, the leader in premium radar and laser detection and driver awareness technology, joins forces with sister brand Cobra, the leading designer and manufacturer of award-winning automotive and communication solutions, at the 2025 SEMA Show in Las Vegas (November 4-7). Showcasing the next generation of performance, connectivity, and driver intelligence, Cedar Electronics invites attendees to visit its booth (North Hall; #10717) for a first-hand look at category-defining updates and products that are shaping the future of travel and adventure. ESCORT: The Next Generation of Radar Detection Taking center stage at SEMA 2025 is ESCORT’s flagship product, the Redline 360c, now equipped with a new firmware update that cuts response time by 50% – cementing its position as the fastest detector on the market. The update delivers enhanced precision, smarter filtering, and customizable performance, setting a new standard for the radar detector category. In addition to the update, attendees can learn more about the lab-tested and field-proven performance behind the Redline 360c at the booth. The new firmware pushes radar detection to the next level with a Ka Band average response time of 0.29 seconds, nearly half the traditional “fast” detector benchmark. It also introduces smarter filtering that minimizes false alerts from adaptive cruise control and blind spot monitoring systems, consistent 10/10 POP radar detection, faster directional arrows for improved situational awareness, an adaptive K Band toggle for control in changing environments, and improved connectivity for OnStar users. Adding to the excitement, popular YouTube creator and automotive enthusiast Tavarish will make a special appearance at the ESCORT booth to meet fans and give away one of ESCORT’s limited-edition Redline 360c - TrueTimber® Strata Camo models. Cobra: Innovation Built for Every Adventure Cobra, also part of Cedar Electronics, will showcase the latest in its adventure-ready and connected vehicle technology on the show floor. Visitors can explore the Cobra TrailBlazer GMRS Radio product line which features long-range communication capabilities, rugged weather-resistance, and intuitive controls designed for adventure environments – perfect for off-road and outdoor enthusiasts. Cobra’s SC series of smart dash cams will also be on display, featuring 4K resolution, dual or triple-view recording, Wi-Fi connectivity, cloud video management, GPS alerts, and integration with the Drive Smarter® app. “Our brands are built by people who love the road and the adventure that comes with it,” said Jonas Forseberg, CEO of Cedar Electronics. “At SEMA, we’re celebrating that passion with technology that makes every drive smarter, safer, and more rewarding - whether you’re navigating city streets or exploring new trails.” Attendees can explore both ESCORT and Cobra product lines in person at booth #10717 in the North Hall and speak with product experts about how Cedar Electronics is redefining connection and awareness - on and off the roads. For additional information about ESCORT, visit www.escortradar.com For additional information about Cobra, visit www.cobra.com About Escort Escort is a major brand of Cedar Electronics, a global supplier of connected automotive and consumer electronics solutions. Escort is the leader in premium, high-performance radar detectors and driver alert systems, bringing together advanced product technology to build solutions with extreme range detection, full 360° directional awareness, accuracy against false alerts and stealth capabilities. Escort users can access the exclusive driver community for real-time and shared driving alerts. With its class-leading Redline, MAX, and Custom Install series, Escort leads the industry in developing and marketing global solutions that empower people to drive with confidence. Life at Your Speed. To learn more please visit EscortRadar.com. About Cobra Electronics Cobra Electronics is a major brand of Cedar Electronics, a global supplier of connected business, automotive, and consumer electronics solutions. Cobra's focus remains on keeping people connected on the move with their product line-up, including handheld professional and consumer two-way radios, CB and marine radios, radar detectors, smart dash cams, power solutions, and a range of accessories. To learn more, please visit cobra.com. Media Contact Sara Osborne 360PR+ for Cedar Electronics sosborne@360pr.plus Press Release Type: Announcement Company: Cedar Electronics Booth #: Booth #10717 Show Categories: Mobile Electronics & Technology Media Contact Name: Sara Osborne Media Contact Email: sosborne@360pr.plus Media Contact Phone: 317-625-0328 Photo Gallery: 102821