Las Vegas, NV - November 3rd, 2025 - At SEMA 2025, Method Race Wheels is taking an iconic symbol of its brand, the box its wheels are shipped in, and transforming it into something entirely unexpected: a meticulously hand-crafted, full-size, 1:1 scale Trophy Truck built completely out of Method Race Wheels’ shipping boxes. The “Beyond the Box” installation is a bold, larger-than-life expression of the brand’s philosophy: that every great build starts with a Method box. More than packaging, the box represents the moment of arrival, the first spark of something real. Inside isn’t just a product; it’s the sum of Method’s passion, and an invitation to join what the brand stands for. “We wanted to take something familiar and turn it into a statement,” said Matt Harris, General Manager at Method. “Our box symbolizes the beginning of the journey for our fans and by building a full-size Trophy Truck out of those same boxes, we aim to prove that what we deliver is far more than just a quality product. It’s passion, ingenuity and a sense of pride.” The cardboard Trophy Truck is both a feat of design and a declaration of values. Ten thousand square feet of corrugated cardboard and two hundred hours of design, engineering and assembly. Every fold and contour reflects the qualities that define Method: precision, performance, and perseverance. The piece celebrates where the Method experience begins for most, with the box, and how it extends far beyond it. “Because beyond the box is where you discover the true spirit of Method,” added Matt Harris, “Born in the desert, we’re using this moment to celebrate our racers, our partners and our people; all of whom play an important role in the story of what happens beyond the box.” The “Beyond the Box” installation will be on display in the West Hall in Method Race Wheels’ booth #55155 throughout SEMA 2025, inviting attendees to experience the creativity and craftsmanship that drive the brand both on and off road. Learn more at www.methodracewheels.com/beyondthebox. About Method Race Wheels Method Race Wheels designs, develops, and distributes high-performance wheels for off-road and racing enthusiasts who demand strength, style, and precision. Inspired by competition and built for adventure, Method products represent the pursuit of performance and the spirit of community that drives every race, ride, and road ahead. Press Release Type: Announcement Company: Method Race Wheels Booth #: 55155 Show Categories: Wheels & Accessories Media Contact Name: Boyd Jaynes Media Contact Email: boyd@customwheelhouse.com Media Contact Phone: 9494360968 Photo Gallery: 102821