BAJA TO BATHURST: Dave Roberts to Release Motorsports Memoir at SEMA 2025

FOR IMMEDIATE RELEASE:
October 23, 2025

Contact: Dave Roberts
704.806.8280
dargt3@gmail.com

MOTORSPORTS MEMOIR TO BE RELEASED AT SEMA
Baja to Bathurst: Stories of Race Events Across the Globe Volume 1
by David A. Roberts

David A. Roberts’ love for motorsports began as a young boy with a fondness for go-karts, and quickly launched into a fascination with fast cars on and off the track. Now Roberts tells his personal stories of steering his dream throughout the decades in his memoir Baja to Bathurst: Stories of Race Events Across the Globe—a narrative and life so full and entertaining to read that it is split into two volumes. Volume 1 will be released at SEMA, November 4-7, 2025 at the Las Vegas Convention Center; Volume 2 is set to be released this winter. Two Meet and Greet/Book Signing events with Mr. Roberts are planned for Wednesday, November 5 from 1:00 – 3:00 pm, and Thursday, November 6 from 8:30 – 10:30 am. Both events will take place in the Hawk Performance booth #23633, Central Hall, LVCC. On display in the booth will also be Roberts’ newly restored 1974 Porsche RSR IROC race car.

“I look forward to sharing these experiences with those who, like me, have a burning passion for all things automotive, and racing in particular,” said Roberts who writes with sincerity, enthusiasm, and even a healthy dose of humor. Readers will sit shotgun with Roberts as he drives through deep silt beds and negotiates brownouts in Baja, Mexico one minute. The next minute, readers buckle up to climb Lord March’s driveway at Goodwood’s Festival of Speed after being serenaded by the Beach Boys. Baja to Bathurst: Stories of Race Events Across the Globe is well-crafted collection of Roberts’ personal racing experiences on three continents, allowing for a truly immersive experience for those who share similar interests.

David A. Roberts has enjoyed a successful business career holding a variety of engineering, manufacturing and management roles across a plethora of industries including, but not limited to, automotive manufacturing. He served as chairman, president and chief executive officer of two publicly traded companies during his career, including Carlisle Companies, then parent company of Hawk Performance. As a graduate of Purdue University Northwest, his success in business has allowed he and his wife to become instrumental leaders in the support of Purdue’s STEM education and Commercialization and Manufacturing Center (CMEC). The Roberts are also ardent supporters of Indiana University’s Stark Neuroscience Research Center which is seeking the cause and a cure for diseases like Alzheimer’s. Their support of medical research is never ending and all proceeds from the sale of Baja to Bathurst: Stories of Race Events Across the Globe will go to Alzheimer’s research.

Press Release Type:
Announcement
Company:
Hawk Performance
Booth #:
23633
Show Categories:
Racing & Performance
Restoration Marketplace
Media Contact Name:
Dave Roberts
Media Contact Email:
dargt3@gmail.com
Media Contact Phone:
704.806.8280
Photo Gallery:

102821

gm